Weekly Webinar Roundup | Thompson Okanagan Tourism Association
Webinars and training on digital marketing, content systems, storytelling, leadership, and more.
Note: This is the final Webinar Roundup of 2021. Webinar Roundups will return in January 2022. Happy holidays!
Upcoming Webinars & Events
Week of December 13, 2021
Are We Done Yet? Mental Health Challenges at the End of the Year
Tuesday, December 14, 12PM - 1PM
Hosted by: Canadian Mental Health Association BC & BC Crisi Line Network
The months leading up to the end of the year can be not so jolly for many British Columbians -- especially as we continue to navigate new ways of gathering and celebrating.
If you’re having a not so jolly end of the year and this is a hard time for you, it's important to remember that you are not alone.
Behind every British Columbian is a network of agencies that together provide 24 hours a day, seven days a week support for wherever you find yourself. We call it a continuum of care and support you in areas such as crisis intervention, suicide prevention, and long-term mental health support.
Join Asha Croggon (Crisis Lines Network), Jonathan Morris (CMHA BC) and Ivana Bilic (Crisis Centre of BC volunteer) as they update British Columbians on the free, accessible support and services available across BC.
Burnout…it can manifest from experiences of high stress, leave us feeling exhausted, and perhaps stuck in unhelpful habits that stall productivity and creativity. In this workshop, learn about the components of burnout, and experiment with a Solution-Focused 3-step plan of action to assist in recovering from, and preventing burnout in the future.
Learning Outcomes:
Recognize the signs and symptoms of burnout
List the elements of burnout recovery
Orientation to a solution-focused 3-step plan of action to combat burnout
Why do people love what you have to offer and tell their friends? What are the best channels to help spread the word? What insider tips do marketing professionals use to inspire action? In this workshop, uncover the potential of your business’s story and how to make the most of your digital marketing efforts to help achieve your desired results.
What will you learn?
How to craft a compelling business story
The best digital marketing tools to reach your audience
Hacks to leverage traction and garner results
Marketing your business during unique times
Tips for building a marketing strategy and maximizing your budget
Microcontent will open new channels for our content while improving delivery across existing channels. The path to intelligent microcontent is the next step in our journey in structured authoring. AI-powered cognitive content solutions perform best with content designed to be read by humans and processed by intelligent technologies.
To deliver the right answer to prospects and customers, you need to optimize your content production approaches and begin crafting content with the precision humans appreciate and technology requires. Explore and understand the challenges, unknowns, and possibilities with microcontent.
Digital Marketing Tips for 2022 - Top 10 DIY Lead Generation Tools for Your Business
Wednesday, January 12, 2022 10:30AM - 12:00PM
Hosted by: Small Business BC
As agile small businesses, we are constantly learning new ways to adapt to an ever-changing world. Some of these include emerging digital marketing and lead generation trends to help us reach more customers.
Join Digital Marketing Expert, Ted Lau as he shares valuable DIY tips for digital marketing in the new year. Ted is the owner of an award-winning digital marketing agency, Ballistic Arts Media Studios. Ted will cover SEO, e-commerce, social media platforms, and more.
What Will You Learn?
How to effectively target top funnel keywords into leads
How to improve online purchase experiences from prospective customers
How to engage with your leads authentically on social platforms
What it means to be "meta" and what you need to watch out for in 2022
To access the webinar free of charge, register online using coupon code DBC3034.
Wednesdays, January 19 - February 2, 6:30PM - 8:00 PM
Hosted by: Rotary Centre for the Arts, Kelowna
What is your story? Stories change the world. Stories compel us to action. Stories warm us, soothe us, and teach us. A good story earns us a second interview, a second date, and the loyalty of staff, friends, and family. Your daily experiences and your biography are filled with meaningful, memorable story-worthy moments which make our experience deeper and more meaningful.
Join this series of in-person workshops to learn story structure, the art of listening, and the power in telling a warm, beautiful, compelling story.
Registration for this three-week workshop is $30 (plus GST), and includes all three sessions. The series runs Wednesdays, January 19-February 2, 6:30-8:00 PM.
How to Bring Clarity and Coherence to Your Team - Aligning Strategy, Leadership, and Focus
Friday, January 21, 2022 1:00PM - 2:30PM
Hosted by: Small Business BC
Somewhere along the path of launching and running your business is a stage where you take a step back to set a coherent, clear, and consistent path to bring into alignment what you think, how you lead, and how your team works.
Learn how to develop an effective team perfectly aligned with your company’s vision and goals so they can clearly and proactively solve the right business problems with maximum impact.
What Will You Learn?
Develop a clear vision that guides you and your team’s decision-making
Lead with respect and concern for all team members that demonstrates appropriate compassion
Deliver results and enhance the strengths of your team members to achieve key objectives
Focus your team’s energy and time on the right tasks
To access the webinar free of charge, register online using coupon code DBC3034.
We're in an amazing time for marketing - tools are popping up every day to help us to create better content, schedule, monitor and engage with our audiences.
However, with so many options out there, it can be overwhelming to select the right ones for the job. In this fast-paced session, Deanna Wampler will cut through the noise to share the specific tools that she's been using in her work building one of North America's most powerful Indigenous tourism brands, and the ones she's been recommending to her clients.
In this workshop, Karlyn Ankrom, a successful marketing agency owner, speaks about the importance of creating a social media calendar, how to set it up and how to use it to create a faster track for not just creating content but publishing it as well. She will also will show you what you need to do to get all your social media content for the next month brainstormed, created, and implemented -- in just one hour!
Karlyn will walk you through the system she uses with her clients to build social media strategies that make sense, brainstorm buckets of content ideas (And how to repurpose them!), capture creative content in record time, AND define 'don't miss' metrics to inform your next month's content creation session. If you're ready to roll up your sleeves and finally have your social media running, instead of it running you, this is the session to step into! Prepare to leave this session with actionable and tactical content that you can create and deploy over the next month!
Facebook Ads are now a core component of many digital marketing and social media campaigns -- but are you getting the best results possible from your ad strategy? Facebook ads are now the second biggest advertising platform for businesses online -- and for good reason. Facebook ads are extremely effective and affordable. Businesses can get started quickly and spend as little as a dollar a day.
Participants will learn:
How businesses are using Facebook advertising
Setting clear ad campaign objectives
Creating valuable content that engages your audience
Applying advanced targeting options to reach the right audience at the right time
