News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC
After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.
After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.
Organic Marketing Efforts
Social media posts were shared from September to November highlighting each sub region in the region and landing page was created on the TOTA consumer website with resources and imagery to encourage travel to the region in the fall. DBC created separate landing pages for each of the regions in the province impacted including the Thompson Okanagan.
Paid Marketing Efforts
Along with organic marketing efforts, TOTA implemented paid marketing efforts for social display ads and search ads resulting in a total 1,400,964 impressions and 35,985 clicks. These ads ran from September 20 to October 20, 2023.
With collaboration from TOTA, the BC Hotel Association (BCHA), 4VI (Vancouver Island), and the Ministry of Tourism, Arts, Culture and Sport, DBC launched their own Wildfire Recovery Campaign on September 11 titled “Help BC By Exploring BC.” The goal was to encourage residents of British Columbia, Alberta, and Washington to explore the Thompson Okanagan and West Coast, and later the west Kootenays and south Cariboos, regions who were directly impacted by the wildfires.
This campaign consisted of content creation put out in multiple waves of paid advertising along with earned media and exposure at multiple media conferences, like GoMedia and Travel Classics.
Along with the marketing campaigns, TOTA and DBC monitored media sentiment and accommodation numbers for the affected areas in order to report back to ministry on the impacts of the wildfires and travel restriction order.
Example of Ads
Campaign Report
Social Ads
Search Ads
Recap of the Thompson Okanagan Tourism AGM & Summit 2023
A recap of the Thompson Okanagan Tourism Association AGM & Summit in Penticton on October 23 and 24, 2023, with photos, inspiration, and learnings.
On October 23 and 24, TOTA hosted the 2023 Thompson Okanagan Tourism Association AGM & Summit in Penticton, with 14 speakers, sharing inspiration and key learnings with over 140 attendees.
The theme, “Now is the Time,” reflected the focus on continuous preparation to ensure readiness of tourism professionals and businesses, which will ultimately elevate visitor experiences, strengthen businesses, and regenerate communities.
Attendees finished the event with many insights and connections to take back to their companies and communities.
The Summit raised over $6,000 to donate to regional wildfire relief efforts.
In case you missed it (or want to relive it), here are some of the highlights:
Welcome Reception
The Welcome Reception was an evening of networking, learning, and reconnecting with industry members at the Okanagan College Jim Pattison Centre of Excellence (JPCE), hosted by Travel Penticton.
TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik shared a warm welcome.
The event included tours of this LEED Platinum Certified building, which aligns with TOTA’s current sustainability initiatives and the Summit theme, Now is the Time.
Okanagan College chef, Israel Alvarez, prepared locally crafted Mexican cuisine, while Naramata Bench Wineries Association and Penticton Beer Blocks poured tastings of local beverages.
Several businesses showcased their services, including:
As well, Ebus provided a shuttle to and from the event venue and Nespresso showcased their recyclable single use coffee products.
The TOTA Destination Stewardship team shared information about the Thompson Okanagan Biosphere Destination Certification and how tourism businesses can get involved.
AGM
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
Summit
Opening
The day began with a welcome by Penticton Indian Band members, who sang the Okanagan Song and debuted a youth pow wow dancer.
TOTA CEO Ellen Walker-Matthews shared opening remarks, about the theme “Now is the Time” and including words of appreciation for the community host, Travel Penticton, the event sponsors, and the TOTA board directors and staff.
“We are faced with unbelievable changes and challenges in our world today and there is no question they are daunting. I know many ask the question: what possible difference can I make? But if each of us works at making an adjustment, little by little, progress and change can and will come.
Now is the Time for Collaborative Change.”
go2HR Zen Room
go2HR offers many mental health and other resources to the Thompson Okanagan tourism industry. To highlight this focus on mental health, go2HR hosted a Zen Room to create space for calm and prioritizing wellness.
The calming space provided a place for participants to take a break from the bustle and energy of the Summit sessions.
While there, participants could learn and practice quick, accessible techniques that they and their employees can use to help ease stress and anxiety as well as encourage a positive mindset.
Opening Keynote by Destination BC
Destination BC Maya Lange, Vice President, Global Marketing and Ali McKay, Vice President, Destination Stewardship shared Destination BC’s new corporate strategy, the upcoming Iconics rollout, and insights from the past year on crisis communications and recovery.
Destination BC works closely with the regions and impacted communities to provide timely, accurate information and develop campaigns and strategies that encourage travel when it is safe to do so.
FortisBC & Renewable Natural Gas (RNG)
As a strong TOTA partner and supporter of Thompson Okanagan tourism businesses, FortisBC’s Vlad Kostka was invited to say a few words about their current partnership to reduce the carbon footprint in the Thompson Okanagan region.
The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.
Emergency Management, Planning, and Preparedness Panel
Prompted by this year’s environmental challenges we’ve faced as a region, this panel addressed BC’s current emergency management framework and explored ways to improve the system.
Walt Judas, Tourism Industry Association of British Columbia (TIABC) CEO and BC Tourism Emergency Management Committee member shared information about BC's emergency management system and how we can collaborate to become stronger when facing challenges.
As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of BC’s visitor economy to various constituents.
Ingrid Jarrett, President & CEO of the BC Hotel Association (BCHA) discussed the role of accommodation in moments of crisis, including the efforts to implement a modern solution to an evolving issue.
Ingrid channels her extensive knowledge and acute insights into supporting, and advocating for, members of the hotel industry province-wide. She has been instrumental in leading the hospitality sector out of crisis caused by COVID-19, delivering hundreds of millions in financial relief, while also rebuilding the sector’s workforce and providing solutions for long-term tourism growth.
Wendy Magnes, Director, Economics and Corporate Initiatives, Province of BC, Ministry of Tourism, Arts, Culture, and Sport - Tourism Sector Strategy shared an overview on tourism in BC:
BC’s Competitive Advantages
Hazards
2023 Overview
Power of Partnerships and Emergency
Management
Progress
Resources
Wendy joined the Ministry of Tourism, Arts, Culture and Sport in May 2022, and currently has oversight for Crown corporate reporting for Destination BC and the BC Pavilion Corporation (BC Place and the Vancouver Convention Centre), industry economic data and research, Federal Provincial and Territorial tables for Tourism as well as several key industry initiatives including emergency management.
Garnet Mierau, Director of Forest Professionals of BC, shared insights on the the Forest Professional’s Role and FireSmart Efficacy.
As a registered professional forester, Garnet has over 30 years of experience in forest management in British Columbia, much of this within the wildfire niche.
He led a team of professionals working for the District of Logan Lake to prepare for and respond to the Tremont Wildfire in 2021, including years of wildfire risk reduction and FireSmart program management as well as community forest tenure management.
Recently, Garnet became the Director of Practice with the provincial regulator Forest Professionals BC (FPBC). FPBC works in the public interest by ensuring only those with the requisite education, experience, knowledge, and competence practise professional forestry.
Mathieu Bourbonnais, lead of the Earth Observation & Spatial Ecology Lab and an Assistant Professor in the Department of Earth, Environmental and Geographic Sciences at the University of British Columbia Okanagan, shared his work developing new sensor networks for monitoring and predicting fire risk and fire behaviour, understanding ecological responses to changing fire regimes, and developing tools and training for proactive mitigation.
Regional Transportation Opportunities Panel
The beautiful landscape of the Thompson Okanagan presents transportation challenges, as well as opportunities. This panel of transportation experts addressed transportation challenges and alternative ways to connect the region.
Steve Sirett, Executive Director, Province of BC, Ministry of Transportation and Infrastructure (MOTI), has over 15 years’ experience with MOTI, including 4 years in the Construction branch building roads across the province and 7 years leading the Okanagan-Shuswap District.
Steve shared MOTI’s guiding principles, themes, and priorities.
Johnathan Richardson, Vice President, Customer & Commercial of Pacific Coastal Airlines, oversees the teams that are accountable for all planning and service delivery aspects for Pacific Coastal Airlines serving 18 destinations across British Columbia with scheduled flight service, charter, and cargo solutions. Collectively these teams work together to provide safe and reliable air service to many communities throughout British Columbia supporting leisure, medical, and business travellers.
Dr. Gord Lovegrove, Associate Professor, UBCO School of Engineering, University of British Columbia Okanagan teaches and researches sustainable community development, including land use and transportation systems that promote a more sustainable quality of life for all.
Dr. Gord shared a transportation opportunity that could transform the Thompson Okanagan: the Okanagan Valley Electric Regional Passenger Rail (OVER PR).
Laurel Douglas, CEO of Economic Trust of the Southern Interior (ETSI-BC), shared:
The Regional Transportation Study, a comprehensive study of the region’s ground passenger transportation gaps and opportunities.
RTE Funding Program to help strengthen the economy of the Southern Interior through enhanced connections
ETSI-BC is an important organisation for development of the region. Their role includes:
Helping to strengthen and diversify the economy of the BC Southern Interior.
Assisting communities to realize their economic development aspirations by providing funding, resources and knowledge.
Working with local governments, First Nations, business support organizations, industry groups.
Peter Truch, Professional Transportation Engineer, Independent Consultant, is a senior transportation planning, mobility, and operations engineer with more than two decades of experience. His practice focuses on master planning, universal design, and active transportation in the built environment and advises on the entire lifecycle of active transportation related projects, from planning and design to operational issues, financial implications, and the numerous links and associations to other fields.
Peter shared a presentation on Why In-Town Mobility Needs to Evolve.
Sustainability Keynote - Kelly Galaski, The Travel Foundation
The increasing impacts of climate change have greatly impacted the future of tourism in our region and far beyond.
Kelly Galaski, Sustainable Tourism Specialist from The Travel Foundation, shared how global destinations are working towards climate-positive and equitable tourism goals and TOTA stakeholders can follow suit via destination stewardship strategies and capacity building programs.
Now is the Time to listen, learn, and act to ensure prosperity for generations to come.
AGM & Summit 24 Location Announcement
Near the end of the event, the destination for the next TOTA AGM & Summit was announced. We are pleased to announce that the 2024 TOTA AGM & Summit will be held in the North Okanagan, in partnership with Tourism Vernon and Destination Silver Star on the unceded and traditional territory of the Okanagan Indian Band, home of the Syilx Okanagan People.
Be sure to subscribe to the TOTA Newsletter to get the registration details when they are announced.
Wildfire Relief Efforts
The event and silent auction raised over $6,000 to donate to regional wildfire relief efforts. The funds will be donated equally to the following charities:
Central Okanagan Fire Relief Fund, a group of professional firefighters from Kelowna, West Kelowna and Lake Country distributing funds to those impacted by wildfires in the area.
Shuswap Community Foundation Emergency Response Fund, to support the communities affected by the Bush Creek East wildfire in North Shuswap by assisting community-based organizations to recover and rebuild.
Thank you to those that donated silent auction items:
Thank you to the event sponsors
Thompson Okanagan Showcased at GoMedia Canada
The TOTA Team Represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.
The TOTA team represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.
GoMedia offers a chance for top tier media and editors from multiple well known outlets to meet and learn about destinations throughout Canada. At this event, the TOTA team met with media delegates at a marketplace event and throughout the conference sharing stories and pitches of the region with the hope of resulting in media coverage.
TOTA 2023 AGM & Board Directors
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
Please join us in congratulating the new and returning board of directors.
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
We would like to thank all of those in attendance as well as the candidates that let their names stand in this year's election.
Please join us in congratulating the new and returning board of directors:
Executive Directors
Chair: Michael J. Ballingall (Continuing Term)
Senior Vice President | Big White Ski Resort / Boundary CountryVice-Chair: Sandra Oldfield (Elected for Additional Term)
Elysian Projects & Fortify | Oliver / South OkanaganSecretary-Treasurer: Patricia Leslie (Continuing Term)
National People & Culture Business Partner, for the Estate Wine Group of Andrew Peller properties, including Tinhorn Creek Vineyards | South Okanagan
Directors
Mandi Carroll (Continuing Term)
Economic Development & Communications, Westbank First Nation | Westbank / Central OkanaganMonica Dickinson (Continuing Term)
CEO, Tourism Kamloops | Kamloops / South ThompsonMichael Eibl (Continuing Term)
Business Development Officer, Tk̓emlúps te Secwépemc | Kamloops / South ThompsonKelley Glazer (Continuing Term)
Executive Director, Destination Osoyoos | Osoyoos / South OkanaganKimo Linders (Continuing Term)
Co-Founder / Director, Business Development, ERTCU Travel Group (En Route Travel Canada) | Penticton / South OkanaganMorgen Matheson (Continuing Term)
Team Leader, Tourism and Film, Tourism Shuswap / Columbia Shuswap Regional District | Salmon Arm / ShuswapEd Ratuski (Continuing Term)
Managing Director, YKA Kamloops Airport Ltd. | Kamloops / South ThompsonMonica Seys (Elected for Additional Term)
Shuswap Marina | Blind Bay / ShuswapDale Sivucha (Elected for Additional Term)
Coast Capri Hotel | Kelowna / Central OkanaganThom Tischik (Newly Elected)
Executive Director, Travel Penticton Society | Penticton / South Okanagan
Cassandra Zerebeski (Continuing Term)
Executive Director, Destination Silver Star/Silver Star Resort Association | Vernon / North Okanagan
Welcome to all of the new and continuing board members. We thank you for your dedication and commitment to the Thompson Okanagan tourism industry and the region.
Learn more about the directors at TOTABC.org/Board.
Vote TOTA for World's Responsible Tourism Award 2023 by November 17
The Thompson Okanagan Tourism Association (TOTA) has been nominated for the World's Responsible Tourism Award in the annual World Travel Awards. The award serves to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
TOTA has received the World Travel Award for Responsible Tourism for four consecutive years and is honoured to be nominated once again in this category.
Travel industry professionals and consumers worldwide are invited to cast their votes for travel brands that they consider to be the very best in the world. The nominee gaining the most votes for an award named as the winner.
Voting is open until November 17, 2023.
We would greatly appreciate it if you could take a few moments to register with World Travel Awards and vote for TOTA in category 277. Responsible Tourism Award.
The Thompson Okanagan Tourism Association (TOTA) has been nominated for the World's Responsible Tourism Award 2023 in the 30th annual World Travel Awards.
The World Travel Awards acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
TOTA has received the World Travel Award for Responsible Tourism four consecutive years and is honoured to be nominated once again in this category.
Achieving this recognition again would help TOTA spread the word on how the Thompson Okanagan tourism industry and our organization are working to offer tourism services in a responsible and sustainable manner.
Voting is open for the World Travel Awards Caribbean and Americas categories until midnight November 17, 2023.
We would greatly appreciate it if you could take a few moments to register and vote for TOTA in category 277. World's Responsible Tourism Award.
How It Works
Votes can be cast by travel professionals, media, and tourism consumers, with the nominee gaining the most votes in each category announced as the winner.
Double Your Votes
Votes cast by industry voters will count as two votes. When you register, check the Travel Industry box to provide your company details, then submit a minimum of 10 votes.
Background
About the World Travel Awards™
World Travel Awards™ was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards™ brand is recognised globally as the ultimate hallmark of industry excellence.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
Work Towards Climate Action Goals by Switching to RNG & Enter to Win a Two-night Stay at Garnet Valley Ranch Winery
Thompson Okanagan Tourism Association (TOTA) is leading an initiative that takes meaningful and measurable steps to reduce the region’s carbon footprint. The campaign seeks to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire action.
Thompson Okanagan Tourism Association Initiative aids Province’s ‘CleanBC Roadmap to 2030’
Through a new partnership with Natural Resources Canada and FortisBC, the Thompson Okanagan Tourism Association (TOTA) is working to take meaningful and measurable steps to reduce the carbon footprint in the Thompson Okanagan region. The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.
The partnership has launched a campaign inviting FortisBC customers to make an immediate change to RNG, a more sustainable fuel source than other natural gasses.
What is RNG and its environmental benefits?
Conventional natural gas and RNG are chemically identical and interchangeable within existing infrastructure, but RNG is created through renewable sources, meaning RNG is a low carbon alternative which will reduce emissions and align users with the CleanBC Roadmap to 2030.
RNG is a purified ‘biogas’ made from commonly found organic materials, plants, animal refuse, and waste. These materials are brought to a dedicated facility, such as the Glenmore Landfill in Kelowna and the Salmon Arm Landfill, where methane is processed and repurposed into the accessible fuel source.
FortisBC is the flagship utility company of British Columbia dealing in natural gas and Renewable Natural Gas.
For more information, visit TOTABC.org/RNG.
Make the switch to RNG
Switching to FortisBC’s RNG option does not require any new equipment, upgrades, or installations; or upgrades to existing appliances.
In just a few minutes, business and residential FortisBC customers can make an immediate move to reduce harmful climate change emissions and achieve sustainability goals.
The cost of RNG depends on the blend chosen. Customers can choose to switch to 5%, 10%, 25%, 50%, or 100% of their natural gas to RNG.
Simple Steps to Switch to RNG
Log in to your account at FortisBC.com.
Under the “Manage Services” menu, select “Renewable Natural Gas.”
Follow the instructions to enroll.
If you have any questions for your business, feel free to connect with TOTA’s Energy Analyst, Harshit Srivastava, at Energy@TOTABC.com or schedule a meeting for a free Energy Assessment.
Businesses Leading by Example + Contest
TOTA and FortisBC are pleased to partner with a Summerland-based business that takes their commitment to sustainability seriously: Okanagan Crush Pad and Garnet Valley Ranch Winery are adding Renewable Natural Gas into their energy portfolio, and also encouraging others in the region to take steps towards reducing climate-changing emissions by offering a two-night stay at the brand-new Garnet Valley Ranch Winery to bring awareness to this worthy climate action cause. Learn more and enter to win.
Funding provided by Natural Resources Canada
Natural Resources Canada (NRCAN) is the department of the Government of Canada responsible for natural resources, energy, minerals and metals, forests, earth sciences, mapping, and remote sensing. NRCAN is committed to improving the quality of life for Canadians by ensuring the country’s abundant natural resources are developed sustainably, competitively, and inclusively. NRCAN develops policies and programs that enhance the contribution of the natural resources sector to the economy and conducts innovative science in facilities across Canada to generate ideas and transfer technologies. Natural Resources Canada has provided TOTA with funding to spread awareness about the benefits, availability, and accessibility of Renewable Natural Gas to regional tourism stakeholders.
About Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include: Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially on Instagram at @Thompson_Okanagan.
TOTA Marketing Team Showcased Thompson Okanagan at Travel Classics West Conference
The Thompson Okanagan Tourism Association was recently involved with the Travel Classics West Conference that took place in Vancouver, BC on September 14 to 17, 2023.
The Thompson Okanagan Tourism Association was recently involved with the Travel Classics West Conference that took place in Vancouver, BC on September 14 to 17, 2023. TOTA, in partnership with local CDMOs and businesses, were able to host two pre-conference press trips in the North Thompson and the Central to South Okanagan. These trips were attended by editors and writers providing them with a taste of the world class destinations that call this region home.
Along with the press trips, TOTA had a booth at the conference’s opening marketplace where Chef Ned Bell of Buy BC prepared and served a grilled cheese with apple relish topped with apple vinaigrette, all made with locally sourced Thompson Okanagan ingredients. 50 writers and editors from across North America attended the conference.
The Travel Classics West Conference brings writers and editors together, making it an important event for TOTA to showcase the Thompson Okanagan. The conference is an opportunity for TOTA’s marketing team to entice travel media to experience the region for themselves and share it with their readers.
Travel Order Impact Survey
TOTA and BCHA are conducting a survey to collect details on the impacts of the order on tourism operations to present a summary of the findings to the BC Ministry of Tourism, Art, Culture, and Sport (MTACS) to share with the other ministries.
To complete the survey, go to https://TOTABC.org/Survey
The Thompson Okanagan Tourism Association (TOTA) and the British Columbia Hotel Association (BCHA) are working together to assess the immediate and long-term impacts on Thompson Okanagan tourism stakeholders from Accommodation Travel Restrictions (Southern Interior Areas) Order by the Province of BC, originally effective August 19 - September 4, 2023.
TOTA and BCHA are conducting a survey to collect details on the impacts of the order on tourism operations to present a summary of the findings to the BC Ministry of Tourism, Art, Culture, and Sport (MTACS) to share with the other ministries.
Survey
The survey will take approximately 20 minutes to complete. Your input is critical to understanding the impact of the order on businesses.
If you represent more than one business, please complete additional surveys for each business so that we have a better understanding of the impact of the order.
To complete the survey, go to https://TOTABC.org/Survey
Additional Support
We understand this is a challenging time for businesses. The TOTA team would like to help. If you have any questions or concerns to discuss, please email Recovery@TOTABC.com.
Thompson Okanagan Tourism Association and Okanagan College Announce Fall Intake for Fully Funded Virtual Hospitality Certificate Program
The Thompson Okanagan Tourism Association (TOTA) and Okanagan College are once again investing in the future of regional tourism and hospitality with the third intake of the fully funded Hospitality Professional Program. The initiative is open to current professionals looking to elevate their career path, and those interested in securing skills and experience to land a job in the region’s vibrant tourism and hospitality sectors.
Participants can choose from one of two part-time live online training schedules:
Schedule 1: Monday to Friday mornings from October 2023 to May 2024
Schedule 2: Evenings and Saturdays from October 2023 to June 2024
The Thompson Okanagan Tourism Association (TOTA) and Okanagan College are once again investing in the future of regional tourism and hospitality with the third intake of the fully funded Hospitality Professional Program. The initiative is open to current professionals looking to elevate their career path, and those interested in securing skills and experience to land a job in the region’s vibrant tourism and hospitality sectors.
The Hospitality Professional Program comes with no financial burden, ensuring students can focus on gaining the skills and experience needed to unlock new and elevated roles. The partnership between TOTA and Okanagan College is made possible through federal funding in order to address major industry downturns and the ongoing skilled labour shortage facing tourism and hospitality businesses across the country.
“This is an exceptional opportunity for current and hopeful hospitality professionals to level up their skill set - at no personal expense,” shared Ellen Walker-Matthews, TOTA CEO. “Okanagan College offers timely, relevant, and meaningful education and skills that can quickly elevate a career. I highly recommend this to anyone looking for career change and advancement.”
This comprehensive part-time program has been specially designed to equip students with the skills and knowledge needed to excel in the dynamic world of tourism hospitality. The blend of live online learning sessions rapidly covers many topics of the evolving landscape, providing an introduction to marketing, social media, accounting, project management, human resources, and management. This is coupled with self-led online industry certifications including WHMIS; FoodSafe; and Serving It Right.
The first 30 - 34 weeks are spent in a virtual classroom and is followed by 10 weeks of on-site work experience, mentorship, and a job placement at a local business. From guest services to event management and beyond, students will receive top-notch training, networking opportunities and on-the-job training that will open many doors to tourism careers in the Thompson Okanagan.
Participants can choose from one of two part-time live online training schedules:
Schedule 1: Monday to Friday mornings from October 2023 to May 2024
Schedule 2: Evenings and Saturdays from October 2023 to June 2024
Both schedules include work experience & mentorship: May – July 2024
Two information sessions will happen on September 15 at 1pm and September 21 at 7pm.
Interested participants can register at TOTABC.org/training. The deadline for program intake is Friday, September 29, 2023. Students will be interviewed and accepted as applications are received until the program is filled.
Don't miss out on this chance to jumpstart a career in tourism and hospitality. Interested individuals are invited to embark on a journey of growth, excellence, and success. Learn more and apply at TOTABC.org/Training.
*Applicants must be Canadian citizens, permanent residents, or protected persons legally able to work in Canada. The virtual portion of the program can be taken from anywhere across Canada, but participants must be in, or relocating to, the Thompson Okanagan for the work experience and job placement portion of the program.
Thompson Okanagan Tourism Association Ready to Welcome Visitors Back After Travel Order Lifted
The Thompson Okanagan is most definitely open and ready to welcome visitors back to the region. The industry looks forward to embracing those that already have trips booked, and invite visitors to plan a trip to one of the many communities that call the Southern Interior home through ThompsonOkanagan.com.
The Thompson Okanagan Tourism Association (TOTA) is grateful to Premier Eby and Minister Ma, the Minister of Emergency Management and Climate Readiness, for coming to tour many parts of the Thompson Okanagan region yesterday. After speaking with residents and viewing the impacts of recent and continuing wildfires, Minister Ma, together with Premier Eby lifted the order restricting travel to the Thompson Okanagan region.
“We greatly appreciate the efforts of the Premier and Minister Ma to work with us to reopen the region sooner than anticipated, it was an essential step to protect our tourism economy,” shares Ellen Walker-Matthews of the Thompson Okanagan Tourism Association. “On behalf of the industry, I would like to extend sincere gratitude to the firefighters, first responders, emergency workers, and volunteers who have worked tirelessly to help the communities of the Thompson Okanagan impacted by wildfires.”
Walker-Matthews adds, “The Thompson Okanagan is most definitely open and ready to welcome visitors back to the region. The industry looks forward to embracing those that already have trips booked, and invite visitors to plan a trip to one of the many communities that call the Southern Interior home through ThompsonOkanagan.com.”
Booking a trip is going to be one of the best ways to assist with recovery efforts for the tourism economy through the months ahead, and it is essential to have the movement of visitors back in the area. Whether visiting the Thompson, Gold Country, Okanagan, Boundary Country, Similkameen Valley or Shuswap, each has unique experiences to discover in every season that can only be found in this place. Explore the destinations, or connect socially @thompson_okanagan for further trip inspiration.
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About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the trip planning website ThompsonOkanagan.com.
Media Contact:
Krista Lochhead
778.227.2396
Advocacy Update: Accommodation Travel Restrictions
TOTA and BCHA seeking financial relief and expedited lifting of the order prohibiting non-essential travel into Southern Interior Areas to stay in temporary accommodation, citing a surplus of available accommodations compared to evacuees.
As the fire fight continues in multiple areas of the Thompson Okanagan and BC, our hearts are with those evacuated and those that have lost their homes. We can't say enough about the amazing work of the firefighters and BC Wildfire Service, working together with numerous community fire departments from around the province.
Accommodators are providing ongoing updates on room availability to be shared with Emergency Support Service (ESS) Centres to coordinate room bookings for evacuees and first responders.
Having said that, we are also acutely aware that the Accommodation Travel Restrictions Order for Southern Interior areas up to September 4 has decimated the tourism industry in a critical time of the season, resulting in tremendous financial repercussions.
We all stand at the ready to support the evacuees but this need has not been realized. Presently, considering the evacuation requirements and available accommodations, we have a surplus available within Kelowna and West Kelowna. Although the fires' threat persists, the cooler temperatures and potential rain forecast offer some relief.
Over recent days, TOTA and the BC Hotel Association (BCHA) have actively engaged with the Ministry of Tourism, Arts, Culture and Sport, advocating for a number of measures aimed at supporting tourism and hospitality businesses. We've presented a comprehensive overview of the on-ground situation, laying out the facts to facilitate an informed decision-making process.
On August 21, we formally urged the Tourism Ministry to have EMCR, Minister Ma, and the Premier to move forward with the following measures:
A safe and expedited lifting of the essential-only travel order, particularly in areas like Osoyoos, Oliver, Penticton, Summerland, Vernon, and Kamloops, where accommodation is not currently being fully utilized to support evacuation efforts.
A commitment from the Premier that financial relief will be explored to offset the substantial economic losses experienced by operators due to the implementation of the travel order.
We continue to meet with the ministries as the situation progresses.
We encourage you to share your insights and feedback by emailing Recovery@TOTABC.com so that we can bring your concerns to the government.
In the meantime, we are working to get the region open and operating again as quickly as possible, recognizing that the current and potential losses.
Kind regards,
Ellen Walker-Matthews
CEO, Thompson Okanagan Tourism Association (TOTA)
TOTA Industry Communications Survey Feedback
We asked, you answered! Thank you to everyone who shared their feedback in TOTA’s Industry Communications Survey in March. Your insights will help the TOTA team to better support you in the coming year.
Read on to find out what the industry had to say and our thoughts moving forward…
We asked, you answered! Thank you to everyone who shared their feedback in TOTA’s Industry Communications Survey in March. Your insights will help the TOTA team to better support you in the coming year.
Here's what the industry had to say and our thoughts moving forward:
What content from TOTA is most valuable to you?
General Thompson Okanagan tourism news
Trends and grant and funding opportunities
Professional development in the form of webinars, training programs, and industry events
Market research reports
British Columbia tourism news and trends
Sustainable tourism - specifically with examples, inspirational ‘how to’s and more opportunities to get involved.
Updates on regional media coverage and upcoming media and travel trade visits in the region
We will continue to share this information, with a new focus on social media posting, and a new format for the newsletter. The industry newsletter will now be published twice per month instead of weekly, with a succinct, scannable format so you can easily find and access the information that’s important to you.
What sustainability initiatives would you like to see from TOTA?
Examples of sustainability initiatives and practices
Composting, recycling, and plastics
Water and energy
Regenerative, green, and eco tourism
Grants and funding to be more sustainable
Training, events, and tips
Biosphere
We will incorporate this information into the new Destination Stewardship section of every industry newsletter.
What skills, trends, or topics do you want to learn more about?
Marketing and PR
Trends, insights, and research
Sustainability and the environment
People + Culture - customer service, staff relations, the labour market
Grant writing
Economic and destination development and management
Social media best practices
Great news! There are already many resources available for free or low cost, including:
Destination BC Tourism Digital Academy and eLearningU digital marketing and trend webinars and recordings.
Symphony Tourism Services (TOTA’s subsidiary) publishes report and can assist with data, trends, insights, and custom research.
TOTA is working with the BC Regional Tourism Secretariat (BCRTS) to launch the Tourism Impact Portal, a dashboard of key data.
The BC Tourism Sustainability Network and Biosphere Commitment Program
The Great Taste of Canada and Buy BC will assist with development of culinary/agritourism.
Hatch Comms will provide proactive and real time Crisis Communications support and emergency management for community DMOs.
go2HR provides BC resources like a job board, training for staff, support for HR managers, and labour market research.
The TOTA team will continue to seek out resources to assist with these top topics.
Thank You for Your Feedback
Thanks again for generously sharing your time, experience, and feedback so the whole Thompson Okanagan tourism industry can benefit.
If you would like more information or have more to say, please respond to this email with any questions or comments.
Proactive Crisis Communications Support to Communities Around the Province
The British Columbia Regional Tourism Secretariat (BCRTS) announced a partnership with Hatch Comms to provide increased proactive crisis communications support to BC Community Destination Management Organizations for visitors during an emergency event. Visitors to British Columbia can travel with greater confidence knowing their safety and wellbeing are a top priority to tourism destinations.
Visitors to British Columbia can travel with greater confidence knowing their safety and wellbeing are a top consideration to area tourism associations. The British Columbia Regional Tourism Secretariat (BCRTS), which includes the Thompson Okanagan Tourism Association (TOTA), announced a partnership with Hatch Comms that will provide increased proactive crisis communications support to related Community Destination Management Organizations (CDMO) for visitors during an emergency event.
During crises in recent years, the BCRTS has been a source for critical messages, management training, and information for visitors in the region. The goal of this partnership is to improve crisis communications leadership, and for communities to use it as the primary resource, support, and contact for tourism, travel and media messaging during a crisis that is being handled on a local level.
“The most vital service we can offer visitors during emergency situations is timely, clear, and accurate information that is easily and consistently accessible,” said BCRTS Vice Chair and TOTA CEO, Ellen Walker-Matthews. “Providing leadership and resources to help our destinations plan for the unexpected and calmly communicate real-time information will be a huge benefit to industry, media, and visitors at times of crisis.”
Increased wildfires, floods, and other natural disasters are happening with greater frequency and severity in the age of climate change. Ahead of what has been predicted to be another busy emergency season, the BCRTS and Hatch Comms are ensuring relevant Community Destination Management Organizations have crisis communications plans in place. These efforts include updating existing destination plans as well as building new ones via approved frameworks and training programs from Destination British Columbia and the BC Tourism Emergency Management Committee. This will ensure that all situations are well-thought out, responses are prepared, and key stakeholder and media contacts are identified before the busy visitor season commences.
How it Works:
When a Community Destination Management Organization activates the BCRTS emergency support system, Hatch will help the destination implement their crisis communications plans during a high stress situation. This support will ensure that the destination operates within the chain of communications of the appropriate agencies to access official messaging which will then be communicated back through the established tourism channels. These steps should significantly improve outcomes for destinations with visitors in a variety of crisis situations by providing a singular source of accurate information. This will also support the destination’s communications and economy should they be in a nearby but unaffected destination, keeping visitors confidently flowing to areas that remain safe to travel.
Visitors are encouraged to visit Destination British Columbia’s Know Before You Go page and the regional websites for specific areas they may be planning to visit.
This project is a partnership between the Ministry of Tourism, Arts, Culture and Sport; Destination British Columbia; and the BCRTS.
About British Columbia Regional Tourism Secretariat:
The British Columbia Regional Tourism Secretariat is a collaboration among the following five regional destination management organizations: Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association, and 4VI (Vancouver Island). This initiative also includes the sixth region, Vancouver Coast & Mountains.
The 5 regions under BCRTS are not-for-profit societies governed by the BC Societies Act. They are an industry-led organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout each region.
About Hatch Comms:
Hatch Comms, a subsidiary of Hatch Hospitality, is a lifestyle PR agency that specializes in hotels, destinations, wineries, restaurants, ingredients, and culinary talent. Tourism, travel, and hospitality are all about experiencing the detail and beauty of different lifestyles. Hatch Comms offers clients personalized service that is all about results and relationships. The Hatch team is seasoned experts who are passionate about what they do and thrive on clients' successes, and have enjoyed representing some of the world’s most beautiful, delicious and engaging businesses for more than 25 years.
Thompson Okanagan Receives $7.9M in Funding for Tourism Projects
Thompson Okanagan communities and tourism operators received nearly 8 million dollars as part of the province-wide program to keep building British Columbia as a world-class tourism destination.
Thompson Okanagan communities and tourism operators received nearly 8 million dollars as part of the province-wide program to keep building British Columbia as a world-class tourism destination.
“We are delighted! These funds will go a long way to elevate area experiences in destinations big and small,” said Thompson Okanagan Tourism Association CEO, Ellen Walker-Matthews. “As a core economic driver for the region, this investment in destinations and tourism experiences will pay dividends for years to come.”
Some examples include Destination Silver Star’s build on mountain campground enhancements, Kamloops’ all-wheels pump track facility project, rehabilitation of the Hedley Mascot Mine, expansion of Valemount’s mountain bike trails, improved recreational fishing access, and a variety of trail building and trail revitalization initiatives. View the full list of funding recipients.
One notable project that received $550k from this economic driver is TOTA’s very own Tourism Inspiration Centre, located on the Okanagan Connector on Hwy 97C near Peachland. As visitors journey to the Okanagan they will be welcomed with an amazing view, a revitalized building, and a wealth of resources to inform and inspire their trip.
This location is the gateway to all kinds of distinctive regional experiences, accommodations, and events that the trained onsite counselors will enjoy telling visitors all about. It’s also a lovely place to take a break, stock up on locally made food, beverages, and gifts, charge an EV, and use the complimentary WiFi to plan the next leg of an exciting Thompson Okanagan journey.
The Tourism Inspiration Centre updates will be jointly funded by Clean BC and Infrastucture Canada and is currently in the design phase with completion planned for spring of 2024. The Inspiration Centre will have updated exteriors and interiors, creating an inviting visitor experience, as well as a living roof with native flora, natural light, and a rooftop viewpoint with stunning views of Okanagan Lake. The centre is striving to become a net zero building, utilizing a robust solar power system and passive heating and cooling construction techniques.
“First impressions are everything,” said Walker-Matthews. “Centre visitors will be inspired by an unforgettable welcome to the Thompson Okanagan and all it's magic which leads with an incredible view and continues with the service, hospitality, and experiences the region is so beloved for.”
Thompson Okanagan Tourism Climate Action Plan Provides Guidance for Sustainable Development for Regional Businesses and Communities
The Thompson Okanagan Tourism Association (TOTA) has introduced a new climate action plan to facilitate sustainable industry and community development in the Thompson Okanagan region. As part of TOTA’s signing of the Glasglow Declaration on Climate Action In Tourism, the plan outlines a series of strategies and initiatives to support the regional and global commitment to cut emissions in half by 2030 and reach Net Zero as soon as possible before 2050.
Kelowna, B.C. (April 18, 2023) - The Thompson Okanagan Tourism Association (TOTA) has introduced a new climate action plan to facilitate sustainable industry and community development in the Thompson Okanagan region of British Columbia, Canada.
TOTA has been committed to sustainable and responsible tourism since 2012 and became a signatory of the Glasgow Declaration on Climate Action in Tourism in May 2022, which includes the development and implementation of an official climate action plan to accelerate and co-ordinate climate action in tourism.
The plan outlines a series of strategies and initiatives to support the regional and global commitment to cut emissions in half by 2030 and reach Net Zero as soon as possible before 2050.
"TOTA recognizes the critical role that tourism plays in the region's economy and is committed to ensuring that the industry grows in a sustainable way," said Ellen Walker-Matthews, TOTA CEO. "By implementing this Climate Action Plan, we can work to reduce tourism’s carbon footprint while also enhancing the visitor experience and supporting local communities."
The five pathways of the plan are:
Measure: Measure and disclose all travel and tourism-related emissions. Ensure methodologies and tools are aligned to UNFCCC-relevant guidelines on measurement, reporting and verification, and that they are transparent and accessible.
Decarbonize: Set and deliver targets aligned with climate science to accelerate tourism’s decarbonisation. This includes transport, infrastructure, accommodation, activities, food & drink, and waste management. While offsetting may have a subsidiary role, it must be complementary to real reductions.
Regenerate: Restore and protect ecosystems, supporting nature’s ability to draw down carbon, as well as safeguarding biodiversity, food security, and water supply. As much of tourism is based in regions most immediately vulnerable to the impacts of climate change, ensure the sector can support affected and at-risk communities in resilience building, adaptation and disaster response. Help visitors and host communities experience better balance with nature.
Collaborate: Share evidence of risks and solutions with all stakeholders and our guests, and work together to ensure our plans are as effective and co-ordinated as possible. Strengthen governance and capacity for action at all levels, including national and sub-national authorities, civil society, large companies and SMEs, vulnerable groups, local communities and visitors.
Finance: Ensure organizational resources and capacity are sufficient to meet objectives set out in climate plans, including the financing of training, research and implementation of effective fiscal and policy tools where appropriate to accelerate transition.
TOTA encourages all tourism operators, visitors, and community members to learn more about the plan and take action to reduce their carbon footprint. Sustainability is becoming an increasingly significant factor for travellers when planning travel for both business and leisure. As people gain an understanding of the impact of travel, there is a growing preference for supporting responsible destinations, venues, hotels, and events. Destinations and their businesses that take initiative will attract these sustainability-conscious travellers.
To view the plan, download the Thompson Okanagan Climate Action Plan or visit TOTABC.org/committed/climate-action-plan
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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
As a Biosphere Certified Destination, TOTA is committed to working towards the United Nations Sustainable Development Goals, including goals related to access and inclusion, such as “Reduced Inequalities” and “Sustainable Cities & Communities.” becoming a world-renowned accessible tourism destination and to promote “Access & Inclusion” in all aspects of community and tourism experiences, products, and services in the Thompson Okanagan region.
Learn more at TOTABC.org.
About the Glasgow Declaration on Climate Action in Tourism:
The Glasgow Declaration on Climate Action in Tourism is an urgent call for all stakeholders to commit to a decade of climate action in tourism, led by the United Nations World Tourism Organization (UNWTO) in collaboration with the Travel Foundation, and within the framework of the One Planet Network and Tourism Declares a Climate Emergency initiatives. The Declaration was officially launched at the UN Climate Change Conference (COP26) in November 2021, after the need for a globally consistent approach for climate action in tourism was made clear, notably through research into CO2 emissions carried out by UNWTO/ITF and released at the UNFCCC COP25 in December 2019.
Learn more at OnePlanetNetwork.org/programmes/sustainable-tourism/glasgow-declaration
For more information, contact:
Ellen-Walker Matthews
Chief Executive Officer (CEO)
Thompson Okanagan Tourism Association (TOTA)
Bat Resource for Okanagan Accommodators
In honour of International Bat Appreciation Day on April 17, the Thompson Okanagan Tourism Association (TOTA) and the BC Community Bat Program (BCCBP) are pleased to announce a partnership to assist and educate accommodators throughout the region on the importance of protecting the bat populations in the Okanagan. TOTA and the BCCBP have created a resource for accommodators with bats on their property that details the importance of bats, how to protect them, and how best to manage them at your accommodation whether you are looking to incorporate them into your operations or relocate them somewhere else.
In honour of International Bat Appreciation Day on April 17, the Thompson Okanagan Tourism Association (TOTA) and the BC Community Bat Program (BCCBP) are pleased to announce a partnership to assist and educate accommodators throughout the region on the importance of protecting the bat populations in the Okanagan.
Bats are an important part of the Okanagan ecosystem and are neither rodents nor considered pests under BC law. They are classified as wildlife under the BC Wildlife Act and are protected from harassment and killing.
Bat Education Resource
TOTA and the BCCBP have created a resource for accommodators with bats on their property that details the importance of bats, how to protect them, and how best to manage them at your accommodation whether you are looking to incorporate them into your operations or relocate them somewhere else.
Photo by Merlin Tuttle©
Get Support for Bat Management
If you have bats at your accommodation or have had encounters with bats, take the bat survey, so the BC CBP can engage with you and your team to help you devise a plan on how to manage the bats.
BC Community Bat Program (BCCBP)
The BC Community Bat Program is a network of community bat projects across BC, carried out in partnership with the Ministry of Environment. In the Okanagan region, we work with landowners to protect their bat roost sites and use bat-friendly exclusion methods, document the number of known roost sites in human-made structures, promote citizen science such as bat counts to monitor bat populations and White-nose Syndrome surveillance at active bat roosts, train Bat Ambassadors, and work with many partners towards implementation of Bat-friendly Communities.
Thompson Okanagan Wage Survey by go2HR | Submit by April 14, 2023
go2HR is conducting a confidential wage survey for tourism and hospitality employers in the Thompson Okanagan region. The goal for this survey is to provide results in a timely manner so that employers can use real-time data to inform their business planning the upcoming summer season and beyond.
The survey is open until April 14, 2023 and participants will receive a report in May 2023 with region-specific wage information to assist employers in making informed business decisions. If successful, the survey will be repeated on an annual basis.
go2HR is conducting a confidential wage survey for tourism and hospitality employers in the Thompson Okanagan region. The survey aims to compile current, region-specific wage information to help Thompson Okanagan employers make informed decisions about their business planning for the upcoming summer season and beyond.
The survey is open until April 14, 2023 and participants will receive a report in May 2023 with region-specific wage information to assist employers in making informed business decisions. Results will not be shared publicly.
The goal for this survey is to provide results in a timely manner so that employers can use real-time data to inform their business planning the upcoming summer season and beyond.
If successful, the survey will be repeated on an annual basis.
Background
Why a wage survey?
The go2HR Regional HR Advisory Services team recognized a need for current, region-specific wage information through go2HR's ongoing work with employers in the Thompson Okanagan region and many requests over the past years.
Credible wage surveys are valuable in any economic environment. They provide statistical insights into the markets in which you compete for employee skills. A better understanding of current salary ranges in the region allow you to build your own compensation structures more effectively.
Many large companies complete these salary surveys for different occupations, such as for sales and marketing, accounting, and human resources. The results are typically broken down by large[r] geographic areas like cities across the country (Vancouver, Calgary, etc.). They do not allow for, or typically poll, smaller centres like the Thompson Okanagan tourism region.
This survey is intended as a truly regional solution in a similar way that the go2HR Employment Tracker provides region-specific data to track changes in employment and major trends in our industry and to monitor the ongoing impact of COVID-19.
Why now?
As part of the HR Advisory Services initiative that began early in the summer of 2022, wages have emerged as a key theme for businesses several regions. By conducting a regional wage survey, Thompson Okanagan employers will have data that can be used to inform their practices and prepare for the upcoming summer season and beyond.
This Regional Wage Survey began as a 2-year pilot project in the fall of 2022 in the Kootenay Rockies Tourism region. Building on its success, the survey, and methodology, go2HR is now offering the survey to employers in the Thompson Okanagan region. If successful, this will be repeated on an annual basis.
What’s in it for my business?
When you sign up to participate, you get access to all the results. These results will not be shared with the general public or any non-participating businesses, and could give you a ‘leg up’ in this highly competitive market for talent.
The “ask” of participating businesses:
After you sign up to participate, you will be asked to provide the following information:
Sector and size of business
Sub-region within the Thompson Okanagan in which the business is located
Entry level wages for each position on the list that you have in your business.
Employment type - seasonal, year-round, or if both
Seasonal bonuses and, if so, the amount
Positions to Be Surveyed
Leadership
Housekeeping supervisor
Executive housekeeper
Front Desk Supervisor
Front Office Manager
Accounting Supervisor
F&B Supervisor
F&B Manager
Chef de Partie
Sous Chef
Executive Chef
Retail Manager
Activities Manager or Operations
Manager
Golf Supervisor
Entry Level
Room attendant or housekeeper
House person or room checker
Laundry attendant
Front Desk Agent
Night Auditor
Server
Bartender
Dishwasher
Line or Prep Cook or Cook
Retail attendant or associate
Activities attendant
Activity Coordinator
Activity Guide
Turf care specialist
Golf Services Agent or Specialist
Beverage Cart Host or Server
Maintenance Worker
Bus Driver
For more info, please email HR@go2HR.ca.
Spread the Word
Please share this opportunity with HR and management team members at your company and with other tourism companies in the Thompson Okanagan region.
Community Well-Being Survey Launches to All Residents of BC on International Happiness Day
The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.
March 20, 2023, Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. The survey is being conducted in collaboration with the British Columbia Regional Tourism Secretariat (BCRTS) and Planet Happiness, a tourism focused arm of the Happiness Alliance non-profit organization.
The goal is to measure how happy and healthy British Columbia’s residents are feeling and to further strengthen the relationship between the tourism industry, its residents and their well-being.
All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.
British Columbia is an incredible destination full of endless activities to explore nature and connect with others. The survey aims to collect insights from British Columbians on what makes this province an exceptional place to live as well as what brings its residents satisfaction and contentment. The survey contains questions about mental health, lifestyle, hobbies, feelings toward tourism, and daily activities.
The Community Well-being Survey is a state-of-the-art, scientifically-valid tool created by the Happiness Alliance. It is based on the country of Bhutan's pioneering approach to move beyond basic economic measures to determine a population’s “Gross National Happiness.” Inspired by Buddhist concepts, the term is defined as a “multi-dimensional approach to finding a balance between material well-being and a society’s spiritual, emotional, and cultural needs.”
Once the data is analyzed, a one-page destination score-card is produced that provides in-depth, data-rich reports that spark conversations about tourism and destination well-being, and how this relationship can be strengthened within the province.
British Columbians have proven their capacity for resiliency and moving forward together throughout the pandemic. As the world continues to return to normal, the British Columbia Regional Tourism Secretariat (BCRTS) wants to ensure resident well-being is at the forefront of reintegrating tourism to the communities.
One of the BCRTS’ objectives is to meet the United Nations’ Sustainable Development Goals and to support recovery efforts in the province due to the COVID-19 pandemic. Additional goals of this survey initiative include: raising global awareness and participation in the Gross National Happiness (GNH) and “Beyond GDP” agenda, as well as contributing to the BCRTS’ Tourism Impact Portal.
Help Spread the Word
Individuals and companies are encouraged to share the survey with team members and communities before the survey closes on April 30, 2023. To make sharing easy, TOTA has prepared a Media Kit with sample promotion materials for email and social media.
British Columbia Regional Tourism Secretariat
The British Columbia Regional Tourism Secretariat is a collaboration between the following five B.C. regional destination management organizations: Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association and 4VI (Vancouver Island).
The regions within BCRTS are not-for-profit societies governed by the BC Societies Act. They are industry-led organizations, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout each region.
Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
For more information visit TOTABC.org
Happiness Alliance
Happiness Alliance is a non-profit organization with a mission to contribute to the transformations of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive Director Laura Musolanski has authored multiple books and articles and is also the co-author of the Happiness Policy Handbook.
For more information visit HappyCounts.org
Planet Happiness
Planet Happiness is a grassroots, big data project to introduce happiness and well-being science, policy, and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local government and has worked in more than a dozen countries across Asia, Africa, and Australia.
For more information visit OurHeritageOurHappiness.org
New 3D Virtual Tours Highlight Accessible Features at Tourism Venues in the Thompson Okanagan
TOTA and Spinal Cord Injury BC have partnered to share 22 Virtual Venue Tours of Thompson Okanagan accommodation and attractions. The virtual tours showcase priority accessible features to help people easily plan a visit based on their specific requirements.
View tours: https://ThompsonOkanagan.com/virtual-tours
Kelowna, B.C. - Thompson Okanagan Tourism Association (TOTA), Spinal Cord Injury BC (SCI BC), and their Access BC program have launched Virtual Venue Tours, a mapping project to improve access and inclusion for people exploring the Thompson Okanagan region of British Columbia. 22 tours are available on ThompsonOkanagan.com as of March 2023 showcasing priority accessible features of various accommodations and attractions in Kelowna, Kamloops, Penticton, Naramata, Keremeos, Cawston, and Chase.
The virtual platform is easy to navigate on desktop and mobile devices, allowing people to explore venues and determine whether accessible features meet their specific requirements. When planning a visit, trip planners can explore the venues virtually and make informed decisions about which ones to experience in person.
The Virtual Venue Tours project was created for the Thompson Okanagan Biosphere Commitment Program, which supports businesses to improve access and inclusion for visitors and staff through various services; with support from the Targeted Regional Tourism Development Initiative (TRTDI) fund from the Province of BC.
"This project will help improve access and inclusion for all visitors to the Thompson Okanagan region. We want to ensure that everyone has the opportunity to experience the beauty of the region, and this program will make it easier for people to do so," said TOTA CEO Ellen Walker-Matthews.
At launch, these tours showcase the accessible features of the following venues who have participated in the Thompson Okanagan Biosphere Commitment Program or are committed to access and inclusion:
Chase:
Kamloops:
Penticton:
The 3D images were created by Jody Wall Photography, a BC-based photographer and are hosted on the TourMkr platform.
More virtual tours will be added as funding becomes available.
To view the tours, visit ThompsonOkanagan.com/virtual-tours
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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
As a Biosphere Certified Destination, TOTA is committed to working towards the United Nations Sustainable Development Goals, including goals related to access and inclusion, such as “Reduced Inequalities” and “Sustainable Cities & Communities.” becoming a world-renowned accessible tourism destination and to promote “Access & Inclusion” in all aspects of community and tourism experiences, products, and services in the Thompson Okanagan region.
Learn more at TOTABC.org.
About Spinal Cord Injury BC:
Spinal Cord Injury BC (SCI BC) is a non-profit organization based in British Columbia, Canada, that provides support and resources for individuals who have sustained a spinal cord injury, as well as their families and caregivers. The organization was founded in 1957 and has since grown to become a leading resource for those affected by spinal cord injury.
SCI BC offers a wide range of programs and services, including peer support, information and referral, community outreach, and advocacy. One of the key initiatives of SCI BC is the development of accessible technology and equipment for people with spinal cord injuries, with a focus on enhancing mobility and independence. The organization also provides education and awareness programs to promote understanding and inclusion in the community.
Learn more at SCI-BC.ca.
For more information, contact:
Ellen-Walker Matthews
Chief Executive Officer (CEO)
Thompson Okanagan Tourism Association (TOTA)
Industry Communications Survey: Share Your Feedback and Enter to Win a SilverStar Mountain Resort Getaway by Friday, March 31
Hatch has prepared a survey for tourism stakeholders to share their feedback, along with a draw, with a chance to win a SilverStar Summer Getaway (1 night accommodation, 2 bike park / sightseeing tickets, bike rentals). The prize was kindly donated by Destination Silver Star.
The Thompson Okanagan Tourism Association (TOTA) is working with Hatch Hospitality to assess and revamp communications efforts with Thompson Okanagan tourism professionals, companies, and communities.
Hatch has prepared a survey for tourism stakeholders to share their feedback, along with a draw, with a chance to win a SilverStar Summer Getaway (1 night accommodation, 2 bike park / sightseeing tickets, bike rentals). The prize was kindly donated by Destination Silver Star.
Hatch will send email requests to TOTA subscribers throughout the month. The survey is also available through the link below.
We encourage you to answer the questions thoroughly and honestly. Hatch will analyze results and share an aggregate and anonymized report with with TOTA. Results will help inform the communications strategy for the upcoming year.
The contest ends Friday, March 31 at 11:59 PM.
About Hatch Hospitality
Hatch Hospitality is a tourism, hospitality and lifestyle PR agency with offices in Vancouver and the Okanagan Valley. Hatch specializes in communications for luxury hotels, wineries, destinations, restaurants, events, people making a difference in their community, and more.
Hatch's team members - Ned Bell, Kate Colley, and Krista Lochhead - have spent decades representing some of the world's most beautiful, delicious and engaging destinations and an impressive track record.
Learn more at HatchComms.ca.