Research

Research Archives

Watch the Research Video here: Digital assistants and the future of emerging technology in Canada The digital assistant—already being used by 17% of millennials—is poised to reshape Canadians’ lives in the coming years by helping them navigate the internet more naturally than ever before. Key Highlights Include: 89% of Canadians 16+ use the internet. Globally, 77% […]

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Read the Full Article Here: No regrets: The 3 things driving the research-obsessed consumer Today, people can—and do—optimize their lives. Whether it’s taking a vacation or going out to dinner, people curate their experiences before they go. It helps them get excited, lets them feel more confident and less anxious, and makes them feel like they’re […]

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Read the full report here: Unpacking Bleisure Traveller Trends Methodology: Expedia Group Media Solutions commissioned a study, conducted by Luth Research, to unpack the behaviors, influences, resources and preferences of American, British, Chinese, German and Indian bleisure travelers – or business travelers who extend their trip for leisure. Key Highlights Include: On average across the five countries over the last year 60% […]

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Expedia Media Solutions released their study on Canadian travellers profiling Generation Z (18-23) Millennials (24-35), Generation X (36-55) and Boomers (55+). Read the full report here: Canadian-Multi-Generational-Travel-Trends Key Highlights include: Millennials take the most trips, while boomers are not travelling as frequently as other generations, they make up for it in length Millennials and Boomers […]

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