Research

Research Archives

As part of TOTA’s new research program that provides research services and information for communities and businesses check out the year-to-date visitation information to the Thompson Okanagan region. View the attached PDF for Research Information For more Information Contact: Simone Carlysle-Smith Managing Director, Symphony Tourism Services (TOTA) sts@totabc.com 778-721-5448

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Read the Full Article HERE. Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in offering users TV-like shows. Some marketers are experimenting with in-stream ads, placing pre-roll and mid-roll ads in social shows. But the audiences are small and the measurement capabilities are […]

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Read the Full Report Here: July 2018 Tourism Snapshot – Destination Canada Key Highlights Include: • With 11.8 million visitors year-to-date July 2018 (+1.0%), global overnight arrivals to Canada surpassed the previous peak established in 2017. Overnight arrivals from Destination Canada’s ten international markets eased up +0.7% YTD following a slight drop in July (-0.8%), caused […]

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Read the Full Report Here: Multi – National Travel Trends Key Highlights Include: Number of Trips vary widely by Country Mexican and Chinese travelers take the most trips, while Canadian travelers take the fewest Not all Vacations are created equal Argentinian travelers take the longest vacations on average, while Japanese travelers takethe shortest International or Domestic […]

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Read the Full Profile Here: Thompson Okanagan Regional Profile (2017) The Thompson Okanagan Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities. Top Markets for the Thompson Okanagan BC residents make […]

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Read the Full Article Here: The Four Booking Behaviors Driving Travellers Key Highlights Include: Men spend less time booking trips than women. Younger travelers tend to start their planning later. And 59% of travelers begin researching their next trip between one and three months before departure. Six travel personas based on attitude, booking preferences, age, and […]

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Read the Full Report Here: Destination Canada – Culinary Research – USA Key Highlights Include: While the quality of the Food & drink offered is the most important consideration (98%), American travellers also consider locals’ recommendations (92%) and the atmosphere (91%) when choosing where to eat on the road. 43% said they love experiencing different foods […]

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Read the Full Report Here: 2017 Destination Canada – Global Tourism Watch Key Highlights Include: Market Potential The immediate potential market has increased significantly: 9.57 million travellers are definitely or very likely to travel within Canada in the next year, outside of their province or region (up from 8.73 million in 2016). British Columbia continues to […]

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Watch the Research Video here: Digital assistants and the future of emerging technology in Canada The digital assistant—already being used by 17% of millennials—is poised to reshape Canadians’ lives in the coming years by helping them navigate the internet more naturally than ever before. Key Highlights Include: 89% of Canadians 16+ use the internet. Globally, 77% […]

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Read the Full Article Here: No regrets: The 3 things driving the research-obsessed consumer Today, people can—and do—optimize their lives. Whether it’s taking a vacation or going out to dinner, people curate their experiences before they go. It helps them get excited, lets them feel more confident and less anxious, and makes them feel like they’re […]

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Read the full report here: Unpacking Bleisure Traveller Trends Methodology: Expedia Group Media Solutions commissioned a study, conducted by Luth Research, to unpack the behaviors, influences, resources and preferences of American, British, Chinese, German and Indian bleisure travelers – or business travelers who extend their trip for leisure. Key Highlights Include: On average across the five countries over the last year 60% […]

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Expedia Media Solutions released their study on Canadian travellers profiling Generation Z (18-23) Millennials (24-35), Generation X (36-55) and Boomers (55+). Read the full report here: Canadian-Multi-Generational-Travel-Trends Key Highlights include: Millennials take the most trips, while boomers are not travelling as frequently as other generations, they make up for it in length Millennials and Boomers […]

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