New Destination Canada Report Identifies Top Drivers & Recovery Trends for Tourism Sector
Destination Canada released a new report, Tourism’s Big Shift: Key Trends Shaping the Future of Canada’s Tourism Industry. The report identifies the key trends that will have the greatest impact on the travel and tourism industry in Canada in the next one to three years and beyond.
With more than 20 months of the COVID-19 pandemic behind us, some of the potential long-term effects are becoming clearer while others are still emerging. Developing a collective understanding of these changes in the tourism industry and in consumer behaviours, as well as their potential implications, is key to the industry’s recovery. This new analysis of trends will help Destination Canada, and the wider tourism industry, adjust strategic areas of focus, mitigate risk, and maximize market opportunities helping our sector emerge stronger and more resilient.
For industry partners, tourism businesses and operators across the country, this trends analysis will also help inform their strategies and understand the key immediate changes anticipated as well as, the longer-term implications.
In short, in the next couple of years, travel and tourism will be more local and domestic, focusing principally on leisure travellers, facing increased competition, adapting to a digitalized society and continuously evolving.
