The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Destination Canada and TED are collaborating to create TED@DestinationCanada, producing 14 TED Talks from the brightest speakers, best storytellers and biggest changemakers connected to Canada. They are looking for fresh ideas across a breadth of industries, from the creative economy, to academia, culture, business innovation, climate, tech, tourism and more.
Read MoreDestination Canada has published its Spring 2022 Tourism Outlook outlining the forecast for tourism recovery. The study was conducted between late March and May and the assumptions reflect the operating context of that time. Read the full report to learn about travel demand, key recovery drivers and several forecast scenarios.
Read MoreOn June 23, 2022, Destination Canada hosted their Annual Public Meeting, where the executive team reflected on the challenges and learnings of the past year and shared our forward-looking strategy, which focuses on the best opportunities to support the recovery and resilience of the tourism sector.
Read MoreDestination Canada published a new corporate strategy and 3-year plan for recovery entitled Canada’s Tourism Renaissance. This summary highlights Destination Canada’s work to support the 225,000 small and medium-sized tourism businesses across Canada and their communities by driving sector recovery from the pandemic, as well as taking action towards a better future.
Read MoreDestination Canada has released its key market highlights for 2022, sharing a brief summary of key facts on travellers by each market.
Learn about the travel habits of each market and what to expect through these reports:
Australia | Jan 2022 - Dec 2022
Germany | Jan 2022 - Dec 2022
Mexico | Jan 2022 - Dec 2022
Japan | Jan 2022 - Dec 2022
China | Jan 2022 - Dec 2022
South Korea | Jan 2022 - Dec 2022
United Kingdom | Jan 2022 - Dec 2022
United States | Jan 2022 - Dec 2022
Canada | Jan 2022 - Dec 2022
France | Jan 2022 - Dec 2022
Destination Canada is a sponsor of the Year of the Garden 2022, which encourages the public to get out, explore, and enjoy Canada’s beautiful gardens and garden experiences again.
Tourism and hospitality businesses that embrace gardens as part of their venue or thematically in service offerings, can register their business for free on the Live the Garden Life Directory.
To be featured on Canada’s Garden Route, please contact: partnerships@GardenCouncil.ca for details.
Enhance your social media activity by tagging posts with: #YearOfTheGarden #LivetheGardenLife
Last year, Destination Canada launched a travel packages portal, where tour operators can upload travel packages to the Destination Canada consumer website.
The portal provides tour operators access to an engaged audience, which has resulted in conversions and bookings to destinations across the country. Since its launch in June 2021, the website has received more than 2.6M page views and generated over 230k leads to tour operators. Today, there is now a portal available for the US market.
If you have a travel package that you would like to share with domestic and US travellers, contact traveltrade@destinationcanada.com.
View Travel Package Listings →
Read MoreAs international travel resumes, American travellers will be key to driving revenue recovery for Canadian tourism businesses. Destination Canada is tracking Americans’ travel demand for Canada and sentiment towards travel to Canada to provide our industry with a better understanding of the trends and behaviours we are seeing in this key market. Destination Canada's first edition of the new report, US Sentiment for Travel to Canada, was published recently and the included metrics will continue to be tracked on a monthly basis moving forward.
Read MoreDestination Canada's domestic spring and summer campaign is designed to reframe what Canadians think they know about Canada by showing a different perspective on travel icons found across the country. The target audience is encouraged to look at long-haul domestic regions the same way they consider travelling abroad.
Read MoreAs border measures ease, Destination Canada is focused on driving revenue back into tourism businesses across the country. It is expected US visitors to Canada will lead recovery efforts with over 5 million visitors to Canada expected in 2022, contributing $4 billion to Canadian businesses, destinations and communities. The US Campaign comes to life through the “Refresh Your View” concept, leaning into American travellers’ need for self-enrichment. The campaign puts Canada’s most iconic destinations at the forefront to reclaim interest and consideration for Canada, and to expand American travellers' knowledge of the wealth of experiences available in the regions surrounding these icons.
Read MoreEntrée Canada signed an historic agreement with Destination Canada to create the Stories of Canada™, a collection of 20 new travel itineraries covering all 13 provinces and territories. These itineraries dig deep on Canada’s landmarks, cultures and people, and aim to facilitate authentic, memorable connections between visitors and the communities where they travel.
The Stories of Canada British Columbia is an eight-night itinerary with 3 nights in Kelowna, featuring the Eldorado Resort, lunch at two wineries, an orchard tour, a day trip to Penticton, paddling on Okanagan Lake, and biking on the Kettle Valley Railway.
Read MoreDestination Canada released a new report, Tourism’s Big Shift: Key Trends Shaping the Future of Canada’s Tourism Industry. The report identifies the key trends that will have the greatest impact on the travel and tourism industry in Canada in the next one to three years and beyond.
Read MoreAfter nearly two years out of market in line with COVID-19 health orders and recommendations, Destination BC launched its BC ski campaign into Washington and California. Starting December 1st, creative will be transitioned to a new ‘Go Deeper’ concept for the remainder of the campaign. The shift will target passionate skiers with an adventurous spirit, showcasing BC ski destinations as the ideal place for discovering new terrain, fresh powder, and vibrant ski towns.
Read MoreDestination Canada, has partnered with Air Canada and StatusMatch to launch a new status match program to encourage frequent American travellers to visit Canada. Destination Canada is offering to match the tier of Air Canada's Aeroplan members that are US residents and have a tier with an eligible US airline listed.
Read MoreOn August 9, 2021, the Government of Canada introduced new border measures. The Public Health Agency of Canada released a Travel Toolkit to help understand the latest changes to travel rules, and to help them quickly find online resources with more in-depth details; and a Marketing Toolkit for travel/tourism industry partners with pre-written social media, blogs, fact sheets, and newsletter content that can be used to inform their audiences.
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