Destination BC Stay Local, Support Local Campaign

Public Service Announcement

In alignment with the latest travel restrictions, Destination BC will begin airing a 30-second public service announcement (PSA) the week of May 3, encouraging BC residents to “Stay Local, Support Local” so we can bend the curve and save our summer. The video will air on Global TV, CTV, City TV and CBC, and will be distributed through paid ads on YouTube, Facebook and Instagram until restrictions are lifted and people can resume travel within the province.

Community Guides for Outdoor Dining & Takeout

BC residents are more interested than ever in spending time outside to improve their physical and mental well-being, and that they want to continue supporting their community by buying direct from local businesses and producers.

As a warmer season unfolds, and in an effort to encourage British Columbians to stay local while adhering to the latest public health orders, Destination BC will continue to curate and share community guides that feature outdoor dining and take-out options on HelloBC.com and other consumer-facing channels.

Here’s where partners come in:

1. Let your local DMO know if you create content that promotes food and drink establishments that are a) currently open; b) follow current public health orders; and c) have posted information about their health and safety protocols to their website.

2. Ask your local destination marketing organization (DMO) about their take-out and/or outdoor dining guide (as described above) for your community or area for DBC to promote.

3. Share photos of outdoor dining on Instagram with #ExploreBC and your local DMO hashtag

Here are some examples of content created by BC DMOs:

• Tourism Kelowna’s Patio Guides on Instagram

• Tourism Prince George’s “Grub”

• Tourism Vancouver’s “take-out and delivery restaurants” listing.