Tourism Consortium Creates Resource to Assist Travellers Along Highway 1 Once Restrictions are Lifted

A new tourism consortium, Get Into BC, aims to mitigate barriers for travel along Highway 1. Tourism Revelstoke, Tourism Golden and Shuswap Tourism have partnered to mitigate negative perceptions and potential barriers associated with travelling through the extensive road work taking place along Highway 1, in Kicking Horse Canyon.

When allowed to resume marketing, the consortium will target Alberta consumers with relevant and up-to-date information about highway closures, along with promotions of each destination’s authentic experiences.

When restrictions are lifted, be sure to share this helpful resource on your social channels and with any visitors travelling on Highway 1.