Destination Canada Announces New Tourism Strategy

Destination Canada President and CEO Marsha Walden and The Honourable Soraya Martinez Ferrada, Minister of Tourism, launched the new tourism strategy at Rendez-vous Canada in Edmonton, titled "A World of Opportunity." 

This strategy focuses on transforming the tourism sector and positioning Canada back in the top seven global destinations by 2030. 

The plan follows four strategic drivers: sector advancement, brand leadership, destination development, and collective intelligence. 

For more information, see the Destination Canada Strategic Plan.