Discover Naramata Brand Launches "Small Town, Big Mood"
Discover Naramata launched a new brand that captures the magic of the winding road, rolling vineyards, and unique personality of Naramata.
As explained, "Naramata — Bench and Village — is a unicorn of a place, deserving of a destination marketing organization that reflects all the qualities that make it so special".
Over the last two years, a team of local industry veterans in tourism, hospitality, food, wine, and retail committed to making Discover Naramata more relevant, effective, and useful for the community.
Through research and consultation with local business owners, residents, employees, and visitors, a broad range of perspectives was considered. This fresh look launched on May 11 introduced the new logo and brand colours and will be rolled out in stages over the next year. It builds upon a recent update in the organization’s funding model aimed at greatly enhancing the visitor experience.