Discover Naramata Brand Launches "Small Town, Big Mood"

Discover Naramata launched a new brand that captures the magic of the winding road, rolling vineyards, and unique personality of Naramata.

As explained, "Naramata — Bench and Village — is a unicorn of a place, deserving of a destination marketing organization that reflects all the qualities that make it so special".

Over the last two years, a team of local industry veterans in tourism, hospitality, food, wine, and retail committed to making Discover Naramata more relevant, effective, and useful for the community.

Through research and consultation with local business owners, residents, employees, and visitors, a broad range of perspectives was considered. This fresh look launched on May 11 introduced the new logo and brand colours and will be rolled out in stages over the next year. It builds upon a recent update in the organization’s funding model aimed at greatly enhancing the visitor experience.

View Discover Naramata Website →

Visit South Okanagan: New Tourism Initiative

Visit South Okanagan is a newly-launched tourism initiative comprised of the tourism associations of the following communities: Peachland, Summerland, Naramata, Penticton, Kaleden, Okanagan Falls, Oliver, and Osoyoos. This initiative offers information and resources for British Columbians to plan their next vacation.

Acting as the central hub, VisitSouthOkanagan.com offers detailed information about each community, in addition to trip planning resources — including how to access the region by land or air — plus, regional wine maps and blog posts outlining activities and points of interest throughout the region.

The Visit South Okanagan initiative is brought to you by the South Okanagan Tourism Alliance with support from the Oliver Osoyoos Winery Association, Heart of Wine Country (Okanagan Falls Winery Association), Naramata Bench Winery Association, and Bottleneck Drive (Summerland Winery Association). 

Find trip planning inspiration at VisitSouthOkanagan.com or on social media:
Facebook.com/VisitSouthOkanaganBC
Instagram.com/VisitSouthOkanagan

About the South Okanagan

An all-season destination, the South Okanagan is renowned for the warmest weather conditions in all of Canada. Its autumns are perfectly temperate, while winters are uncommonly mild and dry. A wide array of accommodation options — from resorts, to affordable family-friendly motels and B&Bs, to scenic private and provincial parks and campgrounds — means that visitors will have no trouble finding the perfect sanctuary to rest their heads at the end of each fun-filled day. 

From escaping into the great outdoors for an unforgettable hiking, cycling, or paddling adventure, tasting wines in the very vineyards where they were made, exploring historic downtown districts, or marvelling at postcard-perfect mountains and lakes as thousands of trees burst into fall colour, the South Okanagan offers something for visitors of all ages.