News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Destination BC Restarts International Marketing with $6.7M Global Campaign
As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of 𝘛𝘩𝘦 𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘊𝘰𝘭𝘶𝘮𝘣𝘪𝘢 𝘌𝘧𝘧𝘦𝘤𝘵 – 𝘍𝘪𝘯𝘥 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧: an extensive $6.7M marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets: UK & Australia, California, Ontario, and Washington.
The campaign leverages the global brand platform, 𝘛𝘩𝘦 𝘉𝘊 𝘌𝘧𝘧𝘦𝘤𝘵, first launched in 2019 and reimagined for the current landscape to inspire global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word– within British Columbia.
With people in BC’s core markets seeking wide-open spaces, nature and wildlife, and authentic experiences now more than ever, BC is well-positioned to meet and surpass their travel wish lists.
Tourism companies can create content that aligns with the BC Effect to attract similar visitors.
As travel resumes around the world, Destination BC is competitively vying for international visitors with its launch of 𝘛𝘩𝘦 𝘉𝘳𝘪𝘵𝘪𝘴𝘩 𝘊𝘰𝘭𝘶𝘮𝘣𝘪𝘢 𝘌𝘧𝘧𝘦𝘤𝘵 – 𝘍𝘪𝘯𝘥 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧: an extensive $6.7M marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets: UK & Australia, California, Ontario, and Washington.
The campaign leverages the global brand platform, 𝘛𝘩𝘦 𝘉𝘊 𝘌𝘧𝘧𝘦𝘤𝘵, first launched in 2019 and reimagined for the current landscape to inspire global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word– within British Columbia.
With people in BC’s core markets seeking wide-open spaces, nature and wildlife, and authentic experiences now more than ever, BC is well-positioned to meet and surpass their travel wish lists.
The campaign explores BC’s healing effects through a lens of connection and reciprocity, and the notion that when we open ourselves to nature, nature will open to us—and in turn, change us for the better.
These ideas are brought to life through videos developed in partnership with Indigenous Tourism BC (ITBC), including a poem by Haida writer, Cohen Isberg, and a video series slated for release over the coming months that features Indigenous storytellers.
Alongside the vast and rugged nature that encapsulates BC, they share Indigenous values such as interconnectedness, reciprocity, gratitude, and stewardship, aiming to inspire visitors to embody these values to enrich their experiences while travelling here.
Featured Article: Showcasing a Career in the Hospitality Industry
Castanet shared an excellent article about the TRUE Penticton Tourism Expo by Allison Markin. The article is an example of how employers and HR managers can showcase the benefits of working in the tourism industry to potential applicants.
It explains the type of person who would enjoy work in various tourism sectors, what they could do, and how they could become an ambassador for the region.
The TRUE Penticton Tourism Expo – Think Remarkable Unique Experiences – returns after a two-year absence on April 9, 2022.
Castanet shared an excellent article about the TRUE Penticton Tourism Expo by Allison Markin. The article is an example of how employers and HR managers can showcase the benefits of working in the tourism industry to potential applicants.
It explains the type of person who would enjoy work in various tourism sectors, what they could do, and how they could become an ambassador for the region.
The TRUE Penticton Tourism Expo – Think Remarkable Unique Experiences – returns after a two-year absence on April 9, 2022.
Propel Student Work Placement Program with Wage Subsidy | Apply Now for Summer 2022.
Propel is a federally funded Student Work Placement Program offering paid work-integrated learning opportunities in the tourism and hospitality sector. Propel offers employers a wage subsidy of up to 75% of a qualifying student’s wages, to a maximum of $7,500.
Facilitated by Tourism HR Canada, Propel, a Student Work Placement Program, has been extended for an additional two years, thanks to generous funding from the Government of Canada.
The program is actively accepting applications for the upcoming summer semester.
Propel provides a direct link to early talent looking for hands-on experience and the opportunity to explore career pathways in the sector. Engaging these students will play an essential role in the immediate recovery of the visitor economy and ensure the ongoing growth of a skilled workforce.
Wage subsidies are available as follows:
Up to 50% of wages or up to $5,000 to provide students with meaningful WIL opportunities.
Up to 70% of wages or up to $7,000 to provide students with meaningful WIL opportunities for the following under-represented students: women in science, technology, engineering and mathematics (STEM), Indigenous students, persons with disabilities, visible minorities and newcomers; as well as first-year students.
Sample Model Consent Release for Photos & Videos | Destination BC
Interested in sharing your images or videos with Destination BC? A model release gives you legal permission to use and publish an image that includes people.
Download this sample form to ensure you stay compliant with the Freedom of Information and Protection of Privacy Act (FOIPPA).
Interested in sharing your images or videos with Destination BC? A model release gives you legal permission to use and publish an image that includes people.
Download this sample form to ensure you stay compliant with the Freedom of Information and Protection of Privacy Act (FOIPPA).
Safer Spaces: go2HR Free Online Sexual Harassment Workplace Training
go2HR’s newest free online training course, Safer Spaces, is designed to create sexual harassment free workplaces in the BC tourism and hospitality industry.
The online training course, designed for employers and supervisors, is live and open for registration. The Safer Spaces course is self-paced so that participants can complete the modules in a safe learning environment, without any pressure and according to their schedule.
There are 10 modules, and the course takes around three hours to complete.
Safer Spaces was designed by a team of experts convened by go2HR. The project team is united by a commitment to reduce the stigma around workplace sexual harassment and a desire to champion the topic as an integral element of workplace education and training.
go2HR’s newest free online training course, Safer Spaces, is designed to create sexual harassment free workplaces in the BC tourism and hospitality industry.
The online training course, designed for employers and supervisors, is live and open for registration. The Safer Spaces course is self-paced so that participants can complete the modules in a safe learning environment, without any pressure and according to their schedule.
There are 10 modules, and the course takes around three hours to complete.
Safer Spaces was designed by a team of experts convened by go2HR. The project team is united by a commitment to reduce the stigma around workplace sexual harassment and a desire to champion the topic as an integral element of workplace education and training.
go2HR / CMHA Free Workplace Learning Coaches Now Available
go2HR’s new Workplace Learning Coaches are ready to engage with employers. The coaches are available at no cost and act as mental wellness “concierges” who offer personalized, one-on-one support addressing stress, burnout, isolation, uncertainty about the future, and other concerns. The coaches also work with supervisors and employers to establish a foundation of psychological safety in the workplace and create an environment that enhances connection, productivity and retention.
go2HR’s new Workplace Learning Coaches are ready to engage with employers.
The coaches are available at no cost and act as mental wellness “concierges” who offer personalized, one-on-one support addressing stress, burnout, isolation, uncertainty about the future, and other concerns. The coaches also work with supervisors and employers to establish a foundation of psychological safety in the workplace and create an environment that enhances connection, productivity and retention.
Funded by a grant from the Ministry of Mental Health and Addictions, CMHA BC Division has rigorously trained the coaches.
Connect with Rachel Udy, Learning Coach →
Post-Pandemic HR Guide for Employers - Tourism HR Canada
Tourism HR Canada has put together a helpful guide to help attract and retain tourism and hospitality workers, called Now Hiring, which covers a range of essential HR practices, tips to implement, and practical checklists and forms to help tackle key issues.
Tourism HR Canada has put together a helpful guide to help attract and retain tourism and hospitality workers, called Now Hiring, which covers a range of essential HR practices, tips to implement, and practical checklists and forms to help tackle key issues.
Scholarships from the BC Hospitality Foundation
The BC Hospitality Foundation has several scholarships available for individuals in the hospitality industry throughout BC, including:
Industry Scholarship for children of hospitality workers
Wine Professional Scholarship for hospitality workers to increase their wine knowledge through further education
Culinary Scholarship
BC Wine Industry Scholarship and Education (WISE)
Food, Beverage and Hospitality Scholarship
Hospitality Indigenous Scholarship for an indigenous hospitality worker to increase their knowledge through further education.
Hospitality LGBT2Q+ Scholarship for a LGBT2Q+ hospitality worker to increase their knowledge through further education.
Nancy More Award Scholarship for student who self-identifies as female or is a member of an underrepresented community pursuing a career in brewing.
And more…
Deadlines and application criteria vary.
The BC Hospitality Foundation has several scholarships available for individuals in the hospitality industry throughout BC, including:
Industry Scholarship for children of hospitality workers
Wine Professional Scholarship for hospitality workers to increase their wine knowledge through further education
Culinary Scholarship
BC Wine Industry Scholarship and Education (WISE)
Food, Beverage and Hospitality Scholarship
Hospitality Indigenous Scholarship for an indigenous hospitality worker to increase their knowledge through further education.
Hospitality LGBT2Q+ Scholarship for a LGBT2Q+ hospitality worker to increase their knowledge through further education.
Nancy More Award Scholarship for student who self-identifies as female or is a member of an underrepresented community pursuing a career in brewing.
And more…
Deadlines and application criteria vary.
TIABC Training & Recruitment Opportunity: Send a Letter of Support
TIABC, in partnership with Western Community College and Progressive Intercultural Community Services, is working to submit a proposal to operate a Community Workforce Response Grant program (CWRG) specifically focused on creating a pool of talent for the tourism sector. Training will focus on skills required by tourism operators, along with specific certificates needed for specific roles.
TIABC is requesting letters of support from interested members that can offer a supervised work experience placement opportunity and an opportunity to interview for any upcoming positions that operators may be hiring for. Members who provide letters of support will have the first opportunity to hire the graduates of CWRG.
Send your letter of support or any questions to info@tiabc.ca.
TIABC, in partnership with Western Community College and Progressive Intercultural Community Services, is working to submit a proposal to operate a Community Workforce Response Grant program (CWRG) specifically focused on creating a pool of talent for the tourism sector. Training will focus on skills required by tourism operators, along with specific certificates needed for specific roles.
TIABC is requesting letters of support from interested members that can offer a supervised work experience placement opportunity and an opportunity to interview for any upcoming positions that operators may be hiring for. Members who provide letters of support will have the first opportunity to hire the graduates of CWRG.
Send your letter of support or any questions to info@tiabc.ca.
Report on Global Recovery of Business Events
The International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA) and the Global Association of the Exhibition Industry (UFI) launched a new policy White Paper supporting Business Events recovery called: Business Events are the Fast Track to Recovery.
The report supports advocacy efforts of the business events industry by highlighting the value and importance of the business events industry and gives examples of what governments and policymakers around the world are doing to support the return of events.
The International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA) and the Global Association of the Exhibition Industry (UFI) launched a new policy White Paper supporting Business Events recovery called: Business Events are the Fast Track to Recovery.
The report supports advocacy efforts of the business events industry by highlighting the value and importance of the business events industry and gives examples of what governments and policymakers around the world are doing to support the return of events.
Half of Canadians Anxious About the End of COVID-19 Mandates
With most COVID-related restrictions now lifted across Canada, a survey from Research Co. has 52% of Canadians admitting to being “very anxious” or “moderately anxious” about the end of public health mandates in their province, including 53% of BC respondents.
43% of British Columbians believe “recent protests and blockades related to the COVID-19 pandemic” can claim “a great deal” or “a fair amount” of the credit for pandemic restrictions being rolled back.
Nearly two-thirds (65%) of respondents across the country said they plan to continue wearing masks in indoor settings, but in BC only 59% plan to do so, the lowest percentage of provinces polled.
With most COVID-related restrictions now lifted across Canada, a survey from Research Co. has 52% of Canadians admitting to being “very anxious” or “moderately anxious” about the end of public health mandates in their province, including 53% of BC respondents.
43% of British Columbians believe “recent protests and blockades related to the COVID-19 pandemic” can claim “a great deal” or “a fair amount” of the credit for pandemic restrictions being rolled back.
Nearly two-thirds (65%) of respondents across the country said they plan to continue wearing masks in indoor settings, but in BC only 59% plan to do so, the lowest percentage of provinces polled.
North America Meaningful Travel Summit in Victoria on September 28-30, 2022 | Tourism Cares
The North America Meaningful Travel Summit is an event connecting industry professionals with local changemakers in places around North America. The goal is to learn from one another, infuse more sustainability into the businesses with the knowledge gained, and to volunteer in and with the local community.
The Summit will take place in Victoria, BC September 28 - 30, 2022 and is open to all travel + tourism industry professionals.
The North America Meaningful Travel Summit is an event connecting industry professionals with local changemakers in places around North America. The goal is to learn from one another, infuse more sustainability into the businesses with the knowledge gained, and to volunteer in and with the local community.
The Summit will take place in Victoria, BC September 28 - 30, 2022 and is open to all travel + tourism industry professionals.
The North America Meaningful Travel Summit provides:
Connections to and volunteering with vetted non-profits and social enterprises
Education sessions around universal topics in sustainability and meaningful travel
Networking opportunities with other travel and tourism professionals
Actionable best practices in destination stewardship
Themes addressed throughout education/volunteering:
Travel and tourism’s role in the conservation of natural resources and preservation of biodiversity (exploring land and water use, animal welfare practices)
Exploring the intersection of Indigenous practices + destination stewardship
Gender Equity Tourism Business Audit from WORTH Association
The Women of Recreation, Tourism & Hospitality (WORTH) Association has released a Gender Equity Audit for the workplace.
The audit was developed by WORTH, based on a workshop in November 2021 with 50 industry professionals, where CapU students, The Sociable Scientist, and WORTH Board of Directors led participants through a series of discussions on inclusion, rewards, advancement, retention, flexibility and fair treatment.
In the first study of its kind in BC, the organizations determined recommendations and best practices on how to collectively support the empowerment of women in the tourism industry.
WORTH Association and TOTA strongly encourage organizations to perform this self-audit to understand how to retain and develop women of recreation, tourism, and hospitality.
The Women of Recreation, Tourism & Hospitality (WORTH) Association has released a Gender Equity Audit for the workplace.
The audit was developed by WORTH, based on a workshop in November 2021 with 50 industry professionals, where CapU students, The Sociable Scientist, and WORTH Board of Directors led participants through a series of discussions on inclusion, rewards, advancement, retention, flexibility and fair treatment.
In the first study of its kind in BC, the organizations determined recommendations and best practices on how to collectively support the empowerment of women in the tourism industry.
WORTH Association and TOTA strongly encourage organizations to perform this self-audit to understand how to retain and develop women of recreation, tourism, and hospitality.
Career Fair Season: Tips for Employers from go2HR
Career Fairs are an excellent way to source talent for your open positions. But did you know that there are things that an employer can do to help make the most of the event? Take a moment to read through these excellent tips to make your organization shine at the next Career Fair you attend.
Career Fairs are an excellent way to source talent for your open positions. But did you know that there are things that an employer can do to help make the most of the event?
Take a moment to read through these excellent tips to make your organization shine at the next Career Fair you attend:
Diversity and Inclusion Toolkit for International Student Hires
ACE-WIL has put together a fantastic toolkit for employers and hiring managers looking to incorporate diversity and inclusion into their workplace. The Six Tools for Diversity in Work Integrated Learning (WIL) supports employers in attracting, hiring, and onboarding Students from International Pathways (SFIP).
The online toolkit brings together resources about current practices, the value that diversity brings to the workplace supports for onboarding and hiring, and techniques on coaching students on Canadian workplace norms.
ACE-WIL has put together a fantastic toolkit for employers and hiring managers looking to incorporate diversity and inclusion into their workplace. The Six Tools for Diversity in Work Integrated Learning (WIL) supports employers in attracting, hiring, and onboarding Students from International Pathways (SFIP).
The online toolkit brings together resources about current practices, the value that diversity brings to the workplace supports for onboarding and hiring, and techniques on coaching students on Canadian workplace norms.
Recovery and Resiliency Fund: New Support for B.C.’s Non-Profit Sector in June
A new $34-million fund for non-profit groups in British Columbia will provide much-needed support for organizations that were affected by the COVID-19 pandemic and continue to struggle during recovery.
The focus of the new fund is to support organizations whose staff, volunteers, programs, and operations have been disproportionately affected by COVID-19. Funding will fill crucial gaps not covered by other funding sources, such as gaming grants, with a focus on building organizational resilience.
The fund is anticipated to launch in June 2022. To stay up to date on the fund, interested organizations can subscribe to Vancouver Foundation.
A new $34-million fund for non-profit groups in British Columbia will provide much-needed support for organizations that were affected by the COVID-19 pandemic and continue to struggle during recovery.
The focus of the new fund is to support organizations whose staff, volunteers, programs, and operations have been disproportionately affected by COVID-19. Funding will fill crucial gaps not covered by other funding sources, such as gaming grants, with a focus on building organizational resilience.
The historic investment of $30 million from Budget 2022 includes an additional $4 million from Vancouver Foundation. Vancouver Foundation and United Way British Columbia will administer the funds.
The New Relationship Trust, an Indigenous-led funding body, will administer at least $5 million to support the recovery and resilience of Indigenous communities.
The fund is anticipated to launch in June 2022.
To stay up to date on the fund, interested organizations can subscribe to Vancouver Foundation.
Rapid tests for people 18+ available at pharmacies
Starting Wednesday, March 23, 2022, rapid antigen test kits will be available to people aged 18 years and older through community pharmacies.
Eligible individuals can pick up one kit of five tests every 28 days from participating pharmacies at no cost.
Individuals should pick up a test kit when not having symptoms of illness to use at a future time when having symptoms of illness. Guidelines for testing continue to indicate tests should be used for symptomatic individuals.
Starting Wednesday, March 23, 2022, rapid antigen test kits will be available to people aged 18 years and older through community pharmacies.
Eligible individuals can pick up one kit of five tests every 28 days from participating pharmacies at no cost.
Individuals should pick up a test kit when not having symptoms of illness to use at a future time when having symptoms of illness. Guidelines for testing continue to indicate tests should be used for symptomatic individuals.
Tourism Hospitality Recovery Fund Survey & Advocacy for Additional Relief Funds
On October 21, 2021, the Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance, announced that the government was taking targeted action to create jobs and spur economic growth, including the Tourism Hospitality and Recovery Program (THRP), which would provide support through wage and rent subsidy programs to tourism and hospitality operators, with a subsidy rate of up to 75%.
While the program is currently available until May 7, 2022, the subsidy rates were decreased by half as of March 13, 2022.
TIAC has been advocating for the original rates to be maintained and extended to September 2022.
As discussions with government officials continue, TIAC wishes to obtain more up-to-date information from tourism operators on the impact this cut will have on your business.
Please help TIAC advocate on your behalf to increase support by answering this brief survey.
On October 21, 2021, the Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance, announced that the government was taking targeted action to create jobs and spur economic growth, including the Tourism Hospitality and Recovery Program (THRP), which would provide support through wage and rent subsidy programs to tourism and hospitality operators, with a subsidy rate of up to 75%.
While the program is currently available until May 7, 2022, the subsidy rates were decreased by half as of March 13, 2022.
TIAC has been advocating for the original rates to be maintained and extended to September 2022.
As discussions with government officials continue, TIAC wishes to obtain more up-to-date information from tourism operators on the impact this cut will have on your business.
Please help TIAC advocate on your behalf to increase support by answering this brief survey.
TOTA Launches Community Well-Being Survey on International Day of Happiness
The Thompson Okanagan Tourism Association (TOTA) launched a Community Well-Being Survey, on the International Day of Happiness, March 20, 2022. The survey, a partnership with Planet Happiness (a project of the Happiness Alliance), is meant to strengthen the relationship between the tourism industry and residents of the Thompson Okanagan region of British Columbia.
Thompson Okanagan residents, including tourism professionals, are invited to complete the survey. Once completed you will receive a personal report highlighting your results compared to the average results of other residents in the region.
Individuals and companies are encouraged to share the survey with team members and communities. To make sharing easy, TOTA has prepared a Media Kit with sample promotion materials for email and social media.
Kelowna, BC - The Thompson Okanagan Tourism Association (TOTA) launched a Community Well-Being Survey, on the International Day of Happiness, March 20, 2022. The survey, a partnership with Planet Happiness (a project of the Happiness Alliance), is meant to strengthen the relationship between the tourism industry and residents of the Thompson Okanagan region of British Columbia.
The survey includes questions about mental health, lifestyle, hobbies, feelings toward tourism, and daily activities. The responses gathered will help to inform strategies for improving resident well-being in the region. This evidence based survey has been peer reviewed, is completely private, and is General Data Protection Regulation (GDPR) compliant.
The residents of this region have proven their capacity for resiliency and moving forward together throughout the pandemic. As the world begins to resume to its normal ways, TOTA wants to include resident well-being at the forefront of reintegrating tourism to the communities in the region. People make a great destination and a great destination contributes to the well-being of its people.
Take the Survey
Thompson Okanagan residents, including tourism professionals, are invited to complete the survey. Once completed you will receive a personal report highlighting your results compared to the average results of other residents in the region.
Help Spread the Word
Individuals and companies are encouraged to share the survey with team members and communities before the survey closes on the 30th of April, 2022. To make sharing easy, TOTA has prepared a Media Kit with sample promotion materials for email and social media.
About International Day of Happiness
The International Day of Happiness was created with the mission to “serve as a beacon of light, inspiration, and hope for all who aspire to live happy and fulfilling lives.”
The non-profit organization works towards this mission by hosting events and sharing their efforts through the official hashtag #InternationalDayOfHappiness in order to spread awareness about the Ten Steps to Global Happiness and by work to promote and advance the following:
Happiness as a fundamental human right and goal for all
Happiness as a universal aspiration in the lives of all
Happiness as a way of living, being, and serving communities and society
Happiness as a north star for individuals, communities, governments, and society.
Happiness path toward achieving the sustainable development goals
Happiness as a “new paradigm’ for human development
Worldwide celebration of the international day of happiness that is democratic, diverse, organic, and inclusive
The Ten Steps to Happiness 2022 are as follows:
Tell Everyone.
Do What Makes You Happy.
Give and Spread Happiness to Others.
Attend a World Happiness Event.
Celebrate.
Share What Makes You Happy on Social Media.
Promote the Resolutions.
Advance the United Nations Global Goals for Sustainable Development.
Enjoy Nature.
Hapitalism.
For more information about the International Day of Happiness and the Ten Steps to Happiness 2022, visit HappinessDay.org.
Background
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
About Happiness Alliance
Happiness Alliance is a non-profit organization with a mission to contribute to the transformations of economies and societies so that the happiness of people, the well-being of communities, and the sustainability if ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musolanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook.
About Planet Happiness
Planet Happiness is a grassroots, big data project to introduce happiness and well-being science, policy and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogersm co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local government and has worked in more than a dozen countries across Asia, Africa, and Australia.
For more information, contact:
Cast your Votes for B.C.'s Best Small Town | Vote Tuesdays-Fridays, March 15 to April 25
From March 15 to April 25, a friendly competition will determine (unofficially) which small town in B.C. reigns supreme.
From Tuesday through Friday, CBC Radio One and CBC Vancouver News. will highlight a different small town in B.C. (population under 12,000) with features on cbc.ca/bc.
Then, British Columbian’s can vote daily for a favourite small town. One by one, municipalities will be eliminated based on your votes until the final one is crowned B.C.'s Best Small Town!
Follow the hashtag #BestSmallTownBC on social media and vote daily on Tuesdays through Fridays!
The winning town will be announced on-air on your local CBC Radio One morning show on Friday, April 29. In addition to earning bragging rights, the winning small town will receive special prizes!
From March 15 to April 25, a friendly competition will determine (unofficially) which small town in B.C. reigns supreme.
From Tuesday through Friday, CBC Radio One and CBC Vancouver News. will highlight a different small town in B.C. (population under 12,000) with features on cbc.ca/bc.
Then, British Columbian’s can vote daily for a favourite small town. One by one, municipalities will be eliminated based on your votes until the final one is crowned B.C.'s Best Small Town!
Follow the hashtag #BestSmallTownBC on social media and vote daily on Tuesdays through Fridays!
The winning town will be announced on-air on your local CBC Radio One morning show on Friday, April 29. In addition to earning bragging rights, the winning small town will receive special prizes!
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