Updated: Proof of Vaccination Messaging Guidance & Tool Kit | Destination BC

Destination BC’s Proof of Vaccination Messaging Guide has been updated to reflect new information and industry FAQs, including details on full vaccination requirements coming into effect for BC on October 24 and where to find information on the new pan-Canadian vaccine passport for plane, train and cruise ship passengers in Canada. The Guide will continue to be updated as new information is available. Industry should refer to this latest messaging until further notice.

This messaging is helpful for:

• Regional and Community/City Destination Marketing Organisations

• Sector Associations

• Tourism Businesses

Destination BC will provide new information as it becomes available. If you have a question that is not answered, please email COVID19response@DestinationBC.ca and they will work with the Province to gather the information.

Targeted COVID-19 Support Measures to Create Jobs and Growth

With one of the most successful vaccination campaigns in the world, many businesses safely reopening, and employment now back to pre-pandemic levels, Canadians have reached a turning point in the fight against COVID-19. The government has now surpassed its target of creating a million new jobs. Canada is on the road to economic recovery—but some areas of the country and economy continue to need targeted support.

The Government of Canada is taking targeted action to create jobs and spur economic growth. This includes moving from the very broad-based support that was appropriate at the height of lockdowns to more targeted measures that will provide help where it is needed, while prudently managing government spending.

The following changes to business support programs are being proposed:

• Extend the Canada Recovery Hiring Program until May 7, 2022, for eligible employers with current revenue losses above 10 per cent and increase the subsidy rate to 50 per cent. The extension would help businesses continue to hire back workers and to create the additional jobs Canada needs for a full recovery.

• Deliver targeted support to businesses that are still facing significant pandemic-related challenges. Support would be available through two streams:

• Tourism and Hospitality Recovery Program, which would provide support through the wage and rent subsidy programs, to hotels, tour operators, travel agencies, and restaurants, with a subsidy rate of up to 75 per cent.

• Hardest-Hit Business Recovery Program, which would provide support through the wage and rent subsidy programs, would support other businesses that have faced deep losses, with a subsidy rate of up to 50 per cent.

• Applicants for these programs will use a new “two-key” eligibility system whereby they will need to demonstrate significant revenue losses over the course of 12 months of the pandemic, as well as revenue losses in the current month.

• Businesses that face temporary new local lockdowns will be eligible for up to the maximum amount of the wage and rent subsidy programs, during the local lockdown, regardless of losses over the course of the pandemic.

• These programs will be available until May 7, 2022, with the proposed subsidy rates available through to March 13, 2022. From March 13, 2022, to May 7, 2022, the subsidy rates will decrease by half.

Keep Momentum of Support Strong with the Coalition of Hardest Hit Businesses

A critical pillar of advocacy work over the past 20 months has been TIAC’s position as co-chair of the Coalition of Hardest Hit Businesses. This is a coalition of over 120 tourism, hotel and events businesses including TIABC who are fighting for industry-specific support. Not just businesses - but also the organizations that represent hundreds of businesses behind them.

Check out the website for current campaigns and how you can get involved.

Canada - U.S. Border Update

Building on the previous announcement regarding the Canada-U.S. land and ferry border progress, the U.S will allow travellers with mixed doses of vaccinations to cross for non-essential travel. U.S land borders with Canada and Mexico will be open to fully vaccinated tourists by November 8.

While the U.S. will not require Canadians to show negative test results to cross at land borders, returning to Canada requires a negative PCR test within 72 hours of crossing the border.

Invasive Species Alert - Know Your Responsibility

When COVID-19 restrictions were lifted in many parts of the province this past summer, many people started traveling again. Of course, traveling anywhere these days means taking extra precautions to not transmit any unwanted things we may carry. While COVID-19 fits into this category, it also relates to, invasive species.

Most people do not realize that tourism is a major cause of invasive species spread and introduction, especially to remote natural areas. Invasive species can hitch a ride on clothing, footwear, luggage, vehicles, boats and even pets. Costing Canada billions of dollars every year, invasive species are also listed as the second biggest threat to biodiversity, next to habitat loss.

BC is home to more species of living things than any other Canadian province, with over 70 per cent of Canada’s nesting bird and land mammal species and over 60 per cent of its plant species. This diversity makes this province “Super Natural” — but it also means it has the most to lose.

Whether travelling by air, land or boat, unwanted “hitchhikers” may be tagging along. Species like carpet burweed, burdock or thistles can easily cling to clothing, boot soles and tent pads and become established in a new, pristine area.

Enjoy the great outdoors and adopt these simple actions to protect the many native plants, animals and ecosystems that we all depend on:

• Brush off all dirt and seeds from your shoes when leaving a trail or natural area.

• Shake out your tent before you pack up your camp site.

• Brush off any mud or seeds from your bike or ATV tires at the end of a trail.

• Clean Drain and Dry your watercraft when moving between water bodies to make sure no unwanted hitchhikers get a free ride to a new lake or stream.

Provincial COVID-19 Restrictions Lifted - Interior Health Restrictions Continue

Vaccination Requirement Update

As of October 24, full vaccination for everyone born in 2009 or earlier (12+) and presentation of your BC Vaccine Card is required to access certain events, services, and businesses.

Provincial Restrictions Lifted

Note: Interior Health restrictions will continue until further notice.

As of October 25, people in parts of the province will be able to come together at organized gatherings and events. The provincial health officer order restricting capacity limits to 50% for inside organized events and gatherings will be revised to allow 100% capacity in those settings where the BC Vaccine Card is in place and proof of vaccination status is checked.

In addition, the requirement to remain seated at a table in restaurants and pubs will be lifted. Indoor mask requirements remain in effect for all indoor gatherings and events.

Capacity limits remain in effect where regional orders are in place, including the Interior Health region, which includes the Thompson Okanagan region.

BC Chamber of Commerce Collective Perspective Survey 2021

The BC Chamber of Commerce’s purpose is to know what’s on BC’s mind. They are asking you to use your voice by completing a perspective survey and assist the BC Chamber of Commerce with their advocacy efforts.

The goal of the 2021 Collective Perspective Survey is to capture insight from every sector, business size, and region in the province.

Results from the survey will:

• Identify evolving trends – and roadblocks

• Brief government on the business climate in preparation for the 2022 budget

• Inform our advocacy efforts

The survey will close November 4, 2021, at 4:00pm PDT.

BCRTS Tourism Summit Brings Industry Together to Create a Stronger, More Resilient, and Inclusive Future

The BCRTS Tourism Summit 2021 will provide an opportunity for the sector to come together as a tourism community, learn from the challenges of the past two years, and think differently about how to co-create a more vibrant and resilient tourism industry in BC.

Reimagining the Future of Tourism: Rebuild, Reframe and Rethink is the theme of the joint virtual Summit, taking place November 3rd and 4th, 2021. The no-cost event for tourism businesses is a collaboration between the five regional destination management organizations of the British Columbia Regional Tourism Secretariat (BCRTS) and the Global Sustainable Tourism Council (GSTC). The event will feature more than 40 tourism experts who will share their global, regional, and local expertise. 

The BCRTS and its five regional associations have a decades-long relationships with tourism operators who are represented in Northern BC, the Cariboo Chilcotin Coast, the Thompson Okanagan, the Kootenay Rockies, and Vancouver Island. For much of the past two years, a large part of their focus has been on supporting businesses manage their way through the pandemic – while also collaborating to stage events such as this that are aimed at creating an even stronger tourism industry in this province.

“As we create a path forward, we have both an opportunity and a duty to address issues of climate change and the environmental impacts of our industry - as individual businesses, communities and regions,” said BCRTS Chair Anthony Everett. “We have an opportunity to support and celebrate Indigenous cultures through tourism and take steps to demonstrate our commitment to equity, diversity, and inclusion. And, as we chart a future course, we must remain cognizant of how tourism impacts residents in our communities.”

Marsha Walden (President and CEO of Destination Canada), Walt Judas (CEO of Tourism Industry Association of BC), and Richard Porges (CEO of Destination BC) will speak to Shaping the Future of Tourism and how their organizations are charting a path forward.

Other panel discussions will include: Diversity, Equity and Inclusion in Tourism which emphasizes how to foster a visitor economy that represents a wide variety of individuals at all levels; Tourism Operators Creating a Positive Net Impact which will focus on innovative programs and approaches that BC operators have adopted to create a better tomorrow; Truth, then Reconciliation, exploring how storytelling and truth telling in tourism can support Canadians and visitors alike to gain a better understanding of Indigenous history and move towards authentic reconciliation; and, Access for All, will emphasize the need to create opportunities for people of all abilities, both within the sector and as guests.

The Global Sustainable Tourism Council will also facilitate a series of workshops where participants will learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities; how destination management organizations can better engage the private sector and drive sustainability certification; and learn about strategies for visitor management in natural areas.

About the BC Regional Tourism Secretariat: The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island) representing more than 8,000 tourism businesses and organizations.

About the Global Sustainable Tourism Council: The Global Sustainable Tourism Council (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.

Tourism HR Canada: Report on Where to Find Workers

The pandemic has been exceptionally hard on the tourism industry and its workers. Over 880,000 individuals lost their jobs in the first two months. Although employment never fell that low again, every time employment began to increase, another wave of COVID-19 necessitated another round of restrictions and further losses of employment.

The labour shortage that plagues the BC Tourism and Hospitality industry is part of a larger national trend dramatically impacting the industry.

To gain a more national perspective on this trend Tourism HR has published a number of resources to keep you updated, and provide information on where you can find workers.

Resources:

• Tourism HR Canada’s recent report on where we can find workers

• BC Tourism and Hospitality Employment Tracker

Destination BC Launches Winter Campaign

After nearly two years out of market in line with COVID-19 health orders and recommendations, Destination BC launched its BC ski campaign into Washington and California.

To help build back awareness for the myriad ski experiences that await families and thrill-seekers alike in all corners of the province, Destination BC is focusing its efforts on travellers from Washington and California, who have historically represented a large portion of US ski visitation to BC.

New this winter, Destination BC is also partnering with Destination Canada, Travel Alberta and Tourism Quebec on a pilot initiative to drive Canada winter and ski awareness in key US states. For BC, the campaign will double-down on ski experience marketing efforts into Washington and California, supported by Destination Canada funding and the ongoing partnership with BC ski co-op partners.

Through Destination Canada’s Our Winter is Deeper campaign, Destination BC will leverage the creative concept ‘Two Deep’, which tells the story of Canada’s favourite skiing couple, Stan Rey & Kelsey Serwa, as they set off on a road trip to explore BC’s most iconic ski destinations.

Starting December 1st, creative will be transitioned to a new ‘Go Deeper’ concept for the remainder of the campaign. The shift will target passionate skiers with an adventurous spirit, showcasing BC ski destinations as the ideal place for discovering new terrain, fresh powder, and vibrant ski towns.

City of Vernon Transfers Copyright to Legendary Ogopogo to B.C. Indigenous Nations

The legal rights to the legendary creature residing in Okanagan Lake have been transferred to the Okanagan Nation Alliance, who say Ogopogo has always been part of their spiritual teachings. Council members in the Okanagan city of Vernon voted unanimously to transfer the Ogopogo copyright it has held for 65 years.

For $1, council voted to assign and transfer to the Okanagan Nation Alliance all copyright, title, interest and property including trademark rights arising from the commercial and non-commercial use of the Ogopogo name.

Ogopogo means ‘spirit of the lake’ in the alliance’s Syilx language. Tourism Kelowna says on its website that stories about a lake creature date back thousands of years to area Indigenous Peoples who spoke of N’ha-a-itk, the spirit of the lake.

DBC Learning Centre: Is Your Business Digitally Ready?

The Tourism Industry has been radically transformed by new digital technology, online platforms, and business systems that have shaped marketing, customer service, and business operations. Each innovation presents an opportunity for your business to build customer relationships, drive revenue growth, and improve business operations.

Destination BC has created a digital readiness checklist that will help businesses and organizations determine if they are benefitting from this transformation.

Rail Trail Donation from Pedego Oyama

Pedego Oyama owners Sheila and Murray give back to the Okanagan Rail Trail each year. At the end of their rental season, they present a cheque to District of Lake Country for Okanagan Rail Trail maintenance.

The $3,875.00 cheque was presented on Wednesday, October 13.

Pedego Oyama is a sales / rentals and Service shop of Pedego Ebikes operating in Lake Country at the Gatzke Farm Market. Situated between Kalamalka Lake and Wood Lake – the Pedego Oyama location offers a great jump on point to access the Okanagan Rail Trail.

Qualtrics Survey to Support the BC Hospitality Foundation | Qualtrics Experience Management

UBC Sauder School of Business has chosen the BC Hospitality Foundation (BCHF) as one of the charities for their students to work on a case study assignment.

Three different teams of students will create sponsorship packages for the BCHF tailored to promote the foundation and provide value to corporations when sponsoring any of their activities.

The survey will be open until October 21st and will take less than 10 minutes to complete. Information will go directly to the students.

For comments or questions, please contact Dana@danalee.biz.

Big Thinking for Small Business Plan Updated | BC Chamber of Commerce

The BC Chamber of Commerce recently released its updated Big Thinking for Small Business, a bold plan to grow British Columbia’s economy by focusing on three pillars: inclusivity, innovation, and competitiveness.

Updated from the previous year’s Economic Recovery Submission, the Big Thinking for Small Business plan underpins the pan-provincial priorities as set out by the BC Chamber of Commerce to guide the province through continued recovery efforts.

To support the removal of economic barriers and to help pave the way for small- and medium-sized businesses to thrive once again, emphasis is placed on the critical need for action to address the skilled labour shortage and housing affordability.

The Big Thinking for Small Business plan outlines concise policies which will help inform the advocacy efforts of the BC Chamber of Commerce for the year ahead.

2021 BCHA & TIABC Annual General Meeting - TIABC AGM Election Update

TIABC and the BCHA invite you to join them, along with keynote speakers, at their respective Annual General Meetings, both taking place in Kamloops on Wednesday, November 17th, 2021.

Election updates:

For the 2021-2023 term, TIABC was seeking a total of five candidates. These Nominations closed on Friday, October 1.

Based on the nominations, the election will be in two categories with the following candidates seeking a Director position:

Business Category: (in alphabetical order)

• Ian MacPhee - Prince of Whales Whale Watching

• Sandra Oldfield - Elysian Projects

• Stephen Pearce - The Gaining Edge

• John Wilson - The Wilson Group

DMO Category: (in alphabetical order)

• Beverley DeSantis - Tourism Kamloops

• Chris Lewis - Tourism Kelowna

Returning to the TIABC Board of Directors are:

• Michael J. Ballingall - Big White Ski Resort

• Brenda Baptiste - Indigenous Tourism BC

TIABC's AGM will be held in-person on Wednesday, November 17th @ 1pm at the Delta Hotel in Kamloops where members in good-standing are eligible to vote. Members unable to attend in person will be able to attend virtually via Zoom.

Columbia Shuswap Regional District | Hiring Team Leader, Tourism and Film Position

The Columbia Shuswap Regional District (CSRD), with its office located in Salmon Arm, is inviting applications for the exempt position of Team Leader, Tourism and Film.

This is a mid-level management position reporting directly to the Chief Administrative Officer. The Team Leader, Tourism and Film is responsible for the development and implementation of the Strategic Marketing Plan for Shuswap Tourism, as well as overseeing and coordinating Columbia Shuswap Film Commission activities in their respective regions.

Activities include marketing campaigns, digital strategies development and execution, public relations and media familiarization, collateral production, product development, market research, information sharing, and sales and advertising.

Application Deadline: Tuesday, November 30, 2021 at 4:00 PM (Pacific Time)

US to Reopen Canada Land Border to Vaccinated Travellers November 8th

The US is set to reopen its borders to fully vaccinated travellers by air, land or passenger ferry starting November 8th.

Air travellers will need to show proof of vaccination on arrival in the US but will still need to show a pre-departure negative COVID-19 test taken within three days of boarding their flight.

Non-essential travellers crossing at a land border will be required to show proof of vaccination or attest to their vaccination status upon request by a border agent, but unlike air travellers they will face no requirement to show a negative COVID-19 test.

By January, 2022 essential travellers crossing at a land border will also be required to be fully vaccinated.

A number of details are still being worked out by the US Center for Disease Control (CDC). They include the type of documentation that will be accepted to prove a traveller's vaccination status and whether travellers who received doses of two different vaccines will be considered fully vaccinated.

The Canada-U.S. border has been closed to non-essential travel since the early days of the COVID-19 pandemic in March 2020. Canada opened its border to U.S. travellers in early August.

Canada's Rules Unchanged

For now, the Government of Canada’s travel rules and restrictions remain unchanged for Canadians who are entering back into the country from the U.S.

That means that in order to get back into Canada—whether hours or days after entering the U.S.—travellers will need to negative PCR test within 72 hours of a planned entry into Canada.

For Updates Visit:

• https://www.usa.gov/covid-passports-and-travel

• https://ca.usembassy.gov/travel-restrictions-fact-sheet/

ABLE Annual LRS Benchmark Survey

ABLE is conducting their third annual LRS Benchmark Survey and need your feedback.

As BC’s private liquor industry association, ABLE BC works to collect data for their membership and create an economic snapshot of the industry. They survey private liquor store members on an annual basis to help develop KPIs or benchmarks for your business.

Deadline to complete survey is October 27

Results will be shared with members and in the Quarterly Pour. Preliminary results will be presented at the BC Liquor Conference on October 25, 2021.

Last Chance to Register for Power Up! Program with Destination BC

Destination BC’s Power Up! program is now accepting applications.

The digital mentoring program will provide 75 eligible BC-based, small and medium sized tourism businesses, sole proprietors, and non-profits with tailored specialist digital support through seasoned consultants.

You can choose from a list of service areas that you deem a priority for your business. From Digital Strategy to SEO to Email Marketing and all things Social Media, the program aims to support a wide range of digital service needs.

The service costs will be directly covered through the Power Up! program up to a maximum of $5,000 per participant and will include supporting educational resources for further learning and ongoing implementation in the future.

Applications are now open, and we encourage to apply as soon as possible on Destination BC’s Learning Centre [http://www.destinationbc.ca/learning-centre/power-up/].

For more information, visit http://www.destinationbc.ca/learning-centre/power-up/ or contact Beth Sangara, Senior Project Manager for Destination BC: Email Beth.Sangara@DestinationBC.ca or Phone 778-572-1830.