British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award for Community Contribution

BC Tourism Resiliency Network RDMO CEOs with BC Tourism & Hospitality Conference Community Impact Award 2022 - Clint Fraser, Kathy Cooper, Anthony Everett, and Ellen Walker-Matthews. Amy Thacker not pictured.

(Richmond, B.C.) March 11, 2022 - The British Columbia Tourism Resiliency Network (BCTRN) has been recognized with a 2022 BC Tourism & Hospitality Award in the category of Community Contribution & Impact.

The 2022 BC Tourism & Hospitality Awards recognize and celebrate excellence, leadership, and innovation within British Columbia’s tourism and hospitality industry, showcasing the province’s most exceptional leaders and positive change-makers. See the full list of nominees.

“We are honoured to have served B.C. tourism businesses and communities throughout the COVID-19 pandemic and support their survival,” said Anthony Everett, President & CEO, Tourism Vancouver Island and Chair, British Columbia Regional Tourism Secretariat. “This program was designed by the tourism industry for the tourism industry, utilizing our sector’s specialized understanding of our own needs to guide the recovery of B.C.’s visitor economy.”

Evolving from a program initiated by Tourism Vancouver Island shortly after the beginning of the pandemic in 2020, the British Columbia Tourism Resiliency Network is a long-term resiliency program led by the British Columbia Regional Tourism Secretariat (BCRTS), providing B.C. tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.

The British Columbia Tourism Resiliency Network has helped 2,033 tourism businesses to date, including 158 Indigenous-owned, 440 women-owned, and six youth-owned businesses in communities spanning the province. 1,333 participants have successfully secured aid from government relief programs and an estimated 3,694 jobs have been preserved.

“By working together across the province, the British Columbia Regional Tourism Secretariat is maximizing our collective expertise and resources, and leveraging the local knowledge and long-standing relationships we’ve held with stakeholders in our five regions for over 50 years,” said Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association, and Treasurer, British Columbia Regional Tourism Secretariat. “The British Columbia Tourism Resiliency Network provided a vehicle for us to work together like never before and allowed the development of infrastructure that can be repurposed into managing other crises, but also future partnerships for the betterment of B.C.’s tourism industry.”

The British Columbia Regional Tourism Secretariat is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO), including: Tourism Vancouver Island, Thompson Okanagan Tourism Association (TOTA), Cariboo Chilcotin Coast Tourism Association (CCCTA), Kootenay Rockies Tourism Association (KRTA), and Northern British Columbia Tourism Association (NBCTA).

The British Columbia Regional Tourism Secretariat gratefully acknowledges funding for the British Columbia Tourism Resiliency Network from Island Coastal Economic Trust and Western Economic Diversification Canada, and support from numerous additional partners.

The 2022 BC Tourism & Hospitality Awards were announced and presented at an awards gala on Thursday, March 10, 2022, as part of the 2022 BC Tourism & Hospitality Conference hosted by the Tourism Industry Association of BC and British Columbia Hotel Association.

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About the BC Regional Tourism Secretariat (BCRTS)

The British Columbia Regional Tourism Secretariat is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO), including: Tourism Vancouver Island, Thompson Okanagan Tourism Association (TOTA), Cariboo Chilcotin Coast Tourism Association (CCCTA), Kootenay Rockies Tourism Association (KRTA), and Northern British Columbia Tourism Association (NBCTA). The BC Tourism Resiliency Network is a long-term resiliency program providing BC tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.

Learn more at TourismResiliency.ca.

Thompson Okanagan & bookeco Join Forces to Connect People with Eco-Friendly Tourism Providers

The Thompson Okanagan Tourism Association (TOTA) and bookeco have formed a strategic alliance and partnership to promote sustainable tourism products and services in the Thompson Okanagan region of British Columbia, Canada. 

bookeco is an online platform that connects people to eco-friendly places to stay, things to do, and places to eat and drink. Launched in November of 2021 with an initial focus on the Canadian market, bookeco already has over 1,200 sustainability focused businesses listed on its platform and boasts a rapidly growing eco-conscious customer base. As a map-based platform, bookeco also gives the added advantage of highlighting eco-friendly businesses that are local to users.

bookeco is helping to rebuild the tourism industry by implementing a subscription based model to save sustainability focused businesses on high third party booking fees, and giving businesses the option to drive customers directly to their website. bookeco is focused on helping the tourism industry fight climate change through sustainability, which includes planting trees for every booking made.

“The bookeco platform makes it easy for people to find and select eco-conscious travel options in order to minimize the impact of tourism on the planet,“ said Ellen Walker-Matthews, TOTA CEO. “We look forward to sharing the Thompson Okanagan’s sustainable travel providers with people planning a trip.”

The Thompson Okanagan region is nestled in the Southern Interior of British Columbia, Canada. Home to over 120 communities, including 33 Indigenous communities, the landscape is as varied as the tallest peak in the Canadian Rockies to the semi-arid climate of the Okanagan Desert. This diverse area with 9 sub-regions ranges from Christina Lake and the Shuswap to the east, Cache Creek and Princeton to the west, Valemount and Mount Robson in the north, and Osoyoos and Midway in the south near the Canada-US border.

“We are excited to partner with TOTA, an organization which shares a similar sustainability vision to bookeco,” said Liam Duffy, bookeco Co-Founder. “The Thompson Okanagan region being a Biosphere Certified Gold Destination is a testament to TOTA’s sustainability focus. This partnership offers an exciting opportunity to connect bookeco’s eco-conscious customers to the incredible sustainability focused businesses in the Thompson Okanagan region.”

As part of the partnership, bookeco will feature the Thompson Okanagan as a sustainable destination. 

Thompson Okanagan tourism businesses who demonstrate sustainable practices will have the opportunity to be featured on the bookeco website. TOTA Biosphere Committed Companies will receive up to 4 months free when they sign up for the bookeco Advantage Plan.

The partnership agreement will also include a series of projects to promote sustainable tourism and responsible tourism providers through email and social media initiatives.

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About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

Learn more at TOTABC.org.

 

About bookeco:

Founded in Canada, bookeco was launched in November 2021 with a goal to help neutralize tourism’s negative impact on the planet. As a map-based platform, bookeco connects people to eco-friendly places to stay, things to do and places to eat and drink. For every booking made, bookeco plants trees.

Learn more at bookeco.com.

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For more information, contact:

Ellen-Walker Matthews

Chief Executive Officer (CEO)

Thompson Okanagan Tourism Association (TOTA)

E: Ellen@TOTABC.com

For information on the Thompson Okanagan Biosphere Commitment Program:

Kavan Vijayakumar

Industry Relations & Stewardship Specialist

Thompson Okanagan Tourism Association (TOTA)

E: Kavan@TOTABC.com

Thompson Okanagan Tourism Association Collaborates with Green Wine Future 2022

Miami, Florida, USA - The Thompson Okanagan Tourism Association (TOTA), to show its commitment to protecting the environment and sustainability, has joined with Green Wine Future (GWF) as one of its corporate sponsors and strategic partners. The event is the most ambitious environmental conference ever organized for the wine community and will launch as a fully online gathering May 23-26, 2022.

“Because Green Wine Future is an international summit which will be broadcast around the globe and from eight different time zones, we will be able to show the entire planet, why and how the Thompson Okanagan region of British Columbia, Canada became the first destination in the Americas to successfully achieve the Biosphere Certified designation distinction from the Responsible Tourism Institute,” said Ellen Walker-Matthews, CEO for TOTA.

As part of TOTA’s participation in the conference, TOTA is supported by several provincial and regional funding partners: Destination British Columbia, Wine Growers British Columbia, Sustainable Winegrowing British Columbia; and host wineries who will showcase the Thompson Okanagan wine region: Mission Hill Family Estate Winery, CedarCreek Estate Winery, and Monte Creek Winery.

To address critical topics of sustainability, wine, and matters related to the climate crisis and the environment, Chrand Events has created Green Wine Future as the culmination of its Climate Change & Wine and Wine Future conferences. The conference will be broadcast in four languages simultaneously (English, Spanish, French, Italian) from 8 different parts of the planet in their respective time zones: USA, Chile, Portugal, Spain, France, South Africa, Australia, and New Zealand.

In 2006, Chrand Events pioneered the world’s first international conference on Climate Change and Wine, and the first event examining the impacts of the climate crisis upon any one industry. Since that edition in Spain, Chrand Events has organized numerous other international conferences in Hong Kong, Portugal, and other parts of the world featuring the most influential names of the wine industry and such visionary global leaders as US President Barack Obama, Nobel Laureate Al Gore, and UN Secretary-General Kofi Annan amongst many others.

“Green Wine Future will share with wine professionals innumerable, valuable aspects of how their peers are addressing sustainability issues in creating solutions to problems in the vineyard, winery, supply, and sales streams,” said David Furer, host and co-organizer of this unique international event. 

In response to current world conditions, the premiere edition of Green Wine Future will offer a totally new way to attend a conference and for speakers to present their information: a hands-on and practical approach through video footage, and documentaries. Live broadcast from vineyards, footage from innovative solutions to the climate crisis, interactive documentaries specially recorded for the event are just a few highlights of GWF.

This virtual technology will allow wineries and wine companies to be present at the GWF Virtual Expo, showcasing their wines, products, and services. The innovative technology will also allow delegates, speakers, and exhibitors to network virtually for a period of 2 weeks prior to the conference.

GWF also announces the addition of “Wine for the Planet” (W4P) docuseries which will showcase the wine industry’s work in protecting areas of the Earth most sensitive to the climate crisis, including:

1. Antarctica, Iceland, Greenland, the Arctic;

2. Coral reefs in different parts of our planet;

3. The Amazon and other rainforests;

4. Regions already suffering from water shortages and floods;

5. Areas implementing sustainable initiatives, such as the Thompson Okanagan region in British Columbia, Canada.

Recorded and presented by GWF and W4P founder Pancho Campo and his team from the above listed regions, W4P will stream free globally during regular breaks of GWF. Documentaries will be available through Facebook, YouTube, and Instagram, where the team will highlight wine tastings in Greenland, Iceland, Antarctica, the Amazon, and the Great Coral Reef. 

As part of these documentaries, Pancho will travel to the Thompson Okanagan region of British Columbia at the beginning of April to record a documentary that will showcase the region’s wine industry, sustainable tourism commitments, and environmentally friendly strategies and initiatives that are being undertaken as part of the provincial focus to address the global climate crisis.

The event has obtained the support of many key wine organizations and allies including the International Institute of Vine and Wine, Wine Institute of California, Napa Valley Vintners, Interprofesional del Vino de España, Barossa Australia, Wines of Chile, Wines of Portugal, and the Porto Protocol.

Registrations and all information regarding GWF’s speakers and program, as well as the program for W4P, are available at GreenWineFuture.com.

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About Thompson Okanagan Tourism Association (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia British Columbia Ministry of Tourism, Arts, Culture, & Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

For more information, visit TOTABC.org.

About Chrand Events

Chrand Events, founder of Green Wine Future, is an agency founded by former tennis professional and Olympic captain Pancho Campo. Chrand has organized world-class events for over 30 years in more than 20 countries. Chrand has managed and produced concerts, sporting events, summits, and conferences with some of the most important world leaders, celebrities, and Nobel Prize winners including: US President Barack Obama, US Vice-President Al Gore, UN Secretary-General Kofi Annan, film director Francis Ford Coppola, Sting, Pink Floyd, Andre Agassi and Enrique Iglesias amongst other notables.

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For more information, contact:

Pancho Campo

Founder / Conference Director

Sponsorships

CEO@Chrand.es

Michael Wangbickler

Publicity & Communications Director

Balzac Communications & Marketing

Mike@Balzac.com

David Furer

Host / Program Director

DF Consults

Rerufd@gmail.com

Ellen Walker-Matthews

Chief Executive Officer (CEO)

Thompson Okanagan Tourism Association (TOTA)

Ellen@TOTABC.com

Kavan Vijayakumar

Industry Relations & Stewardship Specialist

Thompson Okanagan Biosphere Commitment Program Winery Virtual Trade Booths

Kavan@TOTABC.com

Wendy Vallaster

Certified ISG Sommelier & Professional Wine Consultant

Green Wine Future Virtual Trade Booths

WendyVallaster@gmail.com

BCRTS Tourism Summit Brings Industry Together to Create a Stronger, More Resilient, and Inclusive Future

The BCRTS Tourism Summit 2021 will provide an opportunity for the sector to come together as a tourism community, learn from the challenges of the past two years, and think differently about how to co-create a more vibrant and resilient tourism industry in BC.

Reimagining the Future of Tourism: Rebuild, Reframe and Rethink is the theme of the joint virtual Summit, taking place November 3rd and 4th, 2021. The no-cost event for tourism businesses is a collaboration between the five regional destination management organizations of the British Columbia Regional Tourism Secretariat (BCRTS) and the Global Sustainable Tourism Council (GSTC). The event will feature more than 40 tourism experts who will share their global, regional, and local expertise. 

The BCRTS and its five regional associations have a decades-long relationships with tourism operators who are represented in Northern BC, the Cariboo Chilcotin Coast, the Thompson Okanagan, the Kootenay Rockies, and Vancouver Island. For much of the past two years, a large part of their focus has been on supporting businesses manage their way through the pandemic – while also collaborating to stage events such as this that are aimed at creating an even stronger tourism industry in this province.

“As we create a path forward, we have both an opportunity and a duty to address issues of climate change and the environmental impacts of our industry - as individual businesses, communities and regions,” said BCRTS Chair Anthony Everett. “We have an opportunity to support and celebrate Indigenous cultures through tourism and take steps to demonstrate our commitment to equity, diversity, and inclusion. And, as we chart a future course, we must remain cognizant of how tourism impacts residents in our communities.”

Marsha Walden (President and CEO of Destination Canada), Walt Judas (CEO of Tourism Industry Association of BC), and Richard Porges (CEO of Destination BC) will speak to Shaping the Future of Tourism and how their organizations are charting a path forward.

Other panel discussions will include: Diversity, Equity and Inclusion in Tourism which emphasizes how to foster a visitor economy that represents a wide variety of individuals at all levels; Tourism Operators Creating a Positive Net Impact which will focus on innovative programs and approaches that BC operators have adopted to create a better tomorrow; Truth, then Reconciliation, exploring how storytelling and truth telling in tourism can support Canadians and visitors alike to gain a better understanding of Indigenous history and move towards authentic reconciliation; and, Access for All, will emphasize the need to create opportunities for people of all abilities, both within the sector and as guests.

The Global Sustainable Tourism Council will also facilitate a series of workshops where participants will learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities; how destination management organizations can better engage the private sector and drive sustainability certification; and learn about strategies for visitor management in natural areas.

About the BC Regional Tourism Secretariat: The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island) representing more than 8,000 tourism businesses and organizations.

About the Global Sustainable Tourism Council: The Global Sustainable Tourism Council (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.

Summer 2021 Kettle Valley Rail Trail Upgrades Complete

 Upgrades were implemented to improve the trail users experience

Before

After

Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) in coordination with the Regional District of Okanagan-Similkameen (RDOS) and Recreation Sites and Trails BC (RSTBC) have completed trail improvements along the Kettle Valley Rail (KVR) Trail, in the Central Okanagan. TOTA's involvement was primarily the 16 km section between Bellevue Trestle (above Kelowna) and Chute Lake, two very popular sections of the KVR. 

The improvements included raising the tread (trail surface) of selected sections that saw annual flooding, followed by capping of the repaired sub base with 1.91 cm minus aggregate to create a rideable trail tread and prevent any drainage issues. Locations were identified by a professional Geotechnical Engineer and the project was completed using heavy machinery and hauling up the proper aggregate. 

The work upgrades were undertaken to improve the worst segments of the approximately 16 km subsection of trail. Altogether, approximately 20 segments were repaired making up about 3 km of accumulated trail surface. These improvements are necessary to enhance the overall user experience along the KVR. TOTA will continue to work with partners to evaluate future areas of need, working to develop a world class cycling experience, which will encourage sustainable and responsible tourism to the Thompson Okanagan region.

The KVR is a remote trail that has ongoing maintenance challenges, and users should prepare accordingly for differing trail conditions dependent on the season.

TOTA is pleased to have undertaken this work to create a better KVR experience through the support of Western Economic Diversification Canada (WD) and the Community Economic Recovery Infrastructure (CERIP) program funding, received through the Ministry of Forest Lands Natural Resource Operations & Rural Development to enable TOTA to contribute to this project and implement these changes along the trail. We also appreciate the work that many have undertaken to improve the trail over the past many months, including the RDOS, RSTBC, Chute Lake Lodge and others.

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About

Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org. For more information about the KVR Trail visit bcrailtrails.com.

Western Economic Diversification Canada

Community Economic Recovery Infrastructure

Ministry of Forest Lands Natural Resource Operations & Rural Development

Chute Lake Lodge

Thompson Okanagan Tourism Association Names New President & CEO

Kelowna, BC – Michael J Ballingall, Board Chair of the Thompson Okanagan Tourism Association, formally announced the appointment of Ellen Walker-Matthews as the CEO of the destination management organization.

Walker-Matthews succeeds Glenn Mandziuk, who officially resigned from the position June 25, 2021 after heading the organization for the past 13 years.

Ballingall indicated that the association is being placed in very capable hands. “Ellen has an extensive history with TOTA during which she has built a stellar reputation. In the past six months she has continued to demonstrate the leadership qualities that both the sector and our organization require as we forge our way through the COVID pandemic and look to create a strong path moving forward.”

“The past 15 months have been incredibly challenging for the tourism industry and individual businesses,” said Walker-Matthews. “I am surrounded by an incredible team and supportive Board and am honoured to play a role in helping the sector not only get back on its feet – but come back stronger than ever and carve out an exciting future for tourism in this region.”

Ballingall and Walker-Matthews. Walker-Matthews has spent the past 29 years living in Summerland, BC – so, it is only fitting that the signing of the formal agreement would take place in the community she calls home.

Walker-Matthews has more than 40 years of experience in the hospitality, travel, and tourism industry, including the last 11 with TOTA in various capacities, including Vice President of Stewardship, Senior Vice President and, for the past six months, Acting President and CEO. She has spearheaded and played a significant role in key initiatives including Biosphere Certification, GreenStep Certification, and Green Destination Top 100; overseeing the Tourism Resiliency Program; development and implementation of regional tourism strategies; and sales, marketing, and business plans.

The Thompson Okanagan Tourism region includes 90 communities and hamlets and 33 Indigenous communities – and is located on the unceded, ancestral, and traditional territory of three Interior Salish nations: the Syilx, Nlaka’pamux, and Secwépemc Peoples.

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About TOTA

The Thompson Okanagan Tourism Association (TOTA) provides destination development, marketing, industry and experience development, and research services in an effort to minimize the industry's impact on our natural and cultural resources. For more information, visit TOTABC.org

Media Contact:

Kelly Gleeson
kgleeson@LBMG.ca
604-240-6231

New and Improved BC Rail Trails Website Launched on June 15th

Kelowna, B.C. - The updated B.C. Rail Trails website was launched on June 15th. After incorporating stakeholder feedback and improving the usability of the site, you will now find a more user friendly platform with updated accessibility information, interactive maps and quiz, and finally announcement boxes to inform users of trail maintenance. 

 "After many months of work behind the scenes, TOTA is happy to share the new Rail Trails Website. bcrailtrails.com will provide residents and visitors a hub of information pertaining to local rail trails. We want to thank local businesses and trail enthusiasts for their help refining the site." said Mike Overend, TOTA’s Director of Destination Development.

The Kettle Valley Rail (KVR) Trail and the Columbia & Western Rail Trail is the longest rail trail network in British Columbia extending from Hope to Castlegar. This website was created with the intent to streamline the planning of a bike ride or trip along this trail network. 

“Many of our residents and visitors alike don’t realize how long and accessible the Rail Trails really are. We hope that the new interactive website will help trail users realize the potential of everything from incredible multi day bike trips to the enjoyment of a few hours on the trail.” Said Ellen Walker-Matthews, Vice President and acting President & Chief Executive Officer .

 The B.C. Rail Trail website has come together with the partnership with Kootenay Rockies, and with help from the team at Navigator Multimedia Inc. We will be continuing to add relevant business listings and locations post-launch.

 Explore the new Rail Trail website at bcrailtrails.com.

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About TOTA 

 The Thompson Okanagan Tourism Association (TOTA) provides destination development, marketing, industry and experience development, and research services in an effort to minimize the industry's impact on our natural and cultural resources. Find out more information at TOTABC.org.

About Kootenay Rockies

Promoting responsible travel in the Southeast corner of British Columbia by showcasing the natural, clean, uncrowded activities and experiences that reflect the lifestyle, the culture and the community of Canada’s West. Find out more information at KootenayRockies.com.

The Opening of the IArT Mobile Gallery

TOTA, along with the Rotary Centre for the Arts and the UBCO’s Summer Indigenous Art Intensive program, are pleased to announce the opening of the IArT Mobile Gallery. The digital art exhibit, curated by Tania Willard of UBCO, was created as an authentic art experience to bring Indigenous art from artists across Canada to the forefront of the Thompson Okanagan tourism experience.

This experience will be held safely inside the IArT trailer, where you will find the work of the notable artists, Maureen Gruben, Christine, Howard Sandoval, and Krista Belle Stewart being screened. There is also an outdoor stage attached to the trailer which will be used for small-scale performances.

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The details of the outside of the trailer are based on the Osoyoos Cultural Centre which was created using the technique of rammed earth. This process entails the layering of cement combined with local soils and minerals to create the beautiful colour variation.

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IArT will be opening May 21st and is located in front of the Rotary Centre for the Arts building in Downtown Kelowna. As it is a travelling trailer, it will be moving to Bernard Avenue in July and finally arrive at the Kelowna Visitors Centre in the fall where it will reside permanently for now.

This project would not have been possible without our dedicated partners, the Rotary Centre for the Arts, the City Of Kelowna, Indigenous Tourism British Columbia, and Tania Willard from UBC. For locals, tourists, or art collectors, this is a unique opportunity to admire some beautifully handmade Indigenous artwork in celebration of the traditions and land of the Indigenous people of Canada.

For more information about the iArT trailer please contact TOTA’s Indigenous Tourism Specialist at Indigenous@totabc.com.

Future Locations

Learn more about future locations at ThompsonOkanagan.com/iart

Tourism Development in the Thompson Okanagan grows with StrongerBC investment

Fourteen new destination and tourism infrastructure developments are underway in the Thompson Okanagan tourism region with support from the Province.

The Thompson Okanagan Tourism Association (TOTA) in partnership with community destination management organizations, local and regional governments, First Nations, non-profits and other partners have worked together to identify initiatives that will enhance the region’s tourism amenities and experiences.

“We know recovery from the COVID-19 pandemic for businesses and people in the tourism sector are critically important. This fund creates new tourism infrastructure, which will help the sector recover, create local jobs and spur economic development,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. “Building on the calls to action from the sector, this fund invests in initiatives that link communities together and encourages visitors to spend time at several destinations within a region.”

Initiatives underway in Thompson Okanagan tourism region include installation of iconic public Secwépemc landmarks in the Shuswap Lakes region, enabling accessible adventure experiences, and expanding iconic Nordic skiing destinations with night lighting and enhanced trail networks.

Examples in other parts of the region include improvement of trail systems throughout a region for hiking, Nordic skiing or mountain biking, self-guided tour signage to highlight agri-tourism areas and series of Indigenous landmarks through a region. The Province has provided $2.3 million toward these projects.

“TOTA is pleased to have the opportunity to collaborate with the ministry, regional districts, municipalities and other organizations to allocate the funds to important destination development initiatives across our region,” said Mike Overend, director of destination development, TOTA. “The successful projects highlight a variety of initiatives that will increase visitation over time, build cultural and social awareness and open up new outdoor activities.”

As part of StrongerBC: BC’s Economic Recovery Plan, the province’s six tourism regions have received a total of $13.6 million to create employment opportunities, attract new businesses and increase economic diversification within communities.

The Targeted Regional Tourism Initiative is one of three infrastructure investment programs for tourism as part of StrongerBC, including the Community Economic Recovery Infrastructure program, Destination Development and the Tourism Dependent Communities Initiative. The approved projects must be completed by March 2023.

For more information on StrongerBC, visit: https://strongerbc.gov.bc.ca

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Quotes:

Harwinder Sandhu, MLA for Vernon-Monashee –

“Attracting more visitors to the Thompson-Okanagan is a boost for our local operators, their families and our communities at large. We are already fortunate enough to live in a world-class tourist destination that plays a crucial role in our economy, and I’m happy to see these investments helping make sure our communities recover quickly by creating even more opportunities for people to explore our beautiful part of the world.”

Shelley Buchanan Gilmore, CEO and general manager, CRIS Adaptive Adventures –

“This funding is going to ensure we can continue to make the outdoors accessible, improve overall health and wellness for everyone and increase diversity and inclusion in our region.”

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Regional Tourism Associations Mark Earth Day by Taking First Steps Toward Biosphere Certification

(Kelowna, BC) - To commemorate Earth Day, The Thompson Okanagan Tourism Association (TOTA) came together with four other regional destination management organization counterparts under the B.C. Regional Tourism Secretariat (BCRTS), including the Cariboo Chilcotin Coast, Kootenay Rockies, Northern B.C. and Tourism Vancouver Island, to support their signing of a letter of commitment to pursue the Responsible Tourism Institute’s Biosphere certification. TOTA successfully received this designation in 2017, and is proud to work with regional partners to help further collective initiatives and make a far-reaching positive impact. 

“The Thompson Okanagan Tourism Association is in very select company and has distinguished itself as a leader among destination management organizations across the globe,” says Anthony Everett, Chair of the BC Regional Tourism Secretariat. “The ultimate certification of five regional associations is one that will resonate with visitors around the world, when it is safe for them to travel and once again visit our province which is home to many of the most beautiful destinations found anywhere.”

Since achieving the status in November 2017, the team at TOTA has been working with regional communities and tourism stakeholders to broaden the reach of this initiative. Through the certification, the Biosphere Commitment Program was created to assist regional businesses in their efforts to become responsible, sustainable tourism operators. One example of this is the Eco-Efficiency program, whereby TOTA works one-on-one with stakeholders to provide guidance for reducing energy, water, and waste outputs through an onsite assessment program as well as carbon software training.

“Now more than ever, destination management organizations must address challenges such as social license, safety and responsibility in a way they never have before,” said TOTA Senior Vice President and Acting CEO Ellen Walker-Mathews. “These efforts will also communicate to travellers that we adhere and are committed to ideals that parallel their own.”

Guided by the certification and by working in collaboration with industry, TOTA is able to collect data pertaining to key tourism issue areas. This baseline data assists us in better understanding the positive and negative impacts tourism has on our community systems and social well being, and to work to make adjustments accordingly. Sustainable and regenerative tourism are critical long term goals. Our ongoing efforts will help direct us towards making lasting improvements that will benefit generations to come.

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About the Biosphere Certification:

The Biosphere certification is based on established standards in areas that include climate change, environment, social, economy and culture – and guarantees compliance and continuous improvement through a private, voluntary and independent certification system – which is evaluated on an annual basis. The certification allows a region to showcase how they take sustainability seriously, but also ensures they are accountable to make necessary and ongoing improvements, in alignment with the 17 Sustainable Development Goals of the United Nations.

About the Responsible Tourism Institute:
The Responsible Tourism Institute (RTI) has been leading the contribution of tourism to Sustainable Development for more than 20 years. The mission of the RTI is the promotion of the principles of the World Charter for Sustainable Tourism and all the guidelines and precepts on Sustainable Development promoted by United Nations.

About the BC Regional Tourism Secretariat:

The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island representing more than 8,000 tourism businesses and organizations. The BCRTS is leading a ground-up approach so local voices and knowledge shape programs and compliment local and regional tourism strategies. This focus is also reflected in destination development to help tourism operators offer the most desirable and sustainable tourism experience for visitors

Thompson Okanagan Tourism Association partners with Peter B. Gustavson School of Business to offer new virtual Tourism Skill Training Program

Victoria, British Columbia (Jan 28 , 2021) – The Thompson Okanagan Tourism Association (TOTA) has teamed up with the Peter B. Gustavson School of Business, University of Victoria, BC to provide job readiness training for Thompson Okanagan residents through a new, free certificate program.

In this fully funded, online learning program, participants will receive instruction, mentorship, employment coaching, and job placement support delivered full-time over 13 weeks. The new Thompson Okanagan Tourism Skills Training Program will prepare participants to work within all areas of the tourism and hospitality industry. Blending live virtual learning sessions and self-led online industry certificate programs, the program covers the changing landscape of the tourism industry, with featured guest speakers and virtual tours to connect participants to the typically dynamic and growing Thompson Okanagan tourism industry.

“During this unfortunate tourism slowdown, this is a great opportunity for tourism workers to upskill,” said Saul Klein, Dean of the Gustavson School of Business. “We are proud to be partnering with the Thompson Okanagan Tourism Association to help provide opportunities for those working in industries hard-hit by the pandemic.”

“Once we are finally in the recovery stage of tourism opening up once again across the Thompson Okanagan, we know that labour will be in high demand,” said Ellen Walker-Matthews, TOTA Sr. Vice President and Acting CEO . “We hope people see this as a tremendous opportunity to learn about the many career opportunities in the tourism industry that are available today and for the future.”

Developed in response to the decline of international tourism and the increase in domestic tourism in 2021, this program will support people whose jobs have been impacted by COVID-19, as well as help Thompson Okanagan businesses capitalize on domestic tourism through skills development for the region’s tourism labour force.

The program hopes to attract new Canadians, persons with disabilities and Indigenous people. Workers over 55 years of age are also encouraged to apply. Applicants also must be currently unemployed or precariously employed (casual, seasonal, or part-time). The application deadline is February 3, 2021, with classes held February 8 to May 5, 2021. Up to 60 students will be accommodated, with a second similar program being planned for March. For more information about the Thompson Okanagan Tourism Skills Training Program, please visit TOTABC.org/Training.

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About the Thompson Okanagan Tourism Association (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the Thompson Okanagan region of British Columbia. Supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport, TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the Peter B. Gustavson School of Business

The Peter B. Gustavson School of Business at the University of Victoria is dedicated to providing a non-traditional business education and a dynamic learning environment that develops principled managers and leaders who can drive innovation and social change. Located in Victoria, BC at the University of Victoria, Gustavson is among the fewer than one percent of the world's business schools that hold both AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) accreditation. Gustavson offers BCom, MBA, MGB, MM and PhD programs, and has 104 international exchange partners. For more information, visit: uvic.ca/gustavson.

Media Contact

Kathryn Wu
Account Manager
Beattie Tartan
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E: Kathryn.Wu@beattiegroup.com

The Travel Foundation and TOTA Join Forces to Develop New Approaches for Destination Management and Regenerative Tourism

FOR IMMEDIATE RELEASE

Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) is announcing a formal partnership with the Travel Foundation under the shared vision that, if managed well, tourism is a force for good. With the considerable combined experience and expertise of both parties, the focus of this partnership will be supporting the Thompson Okanagan region and global community through the development of new approaches, destination management strategies, tools, and knowledge products.

"Tourism is undoubtedly facing monumental challenges, calling for innovative approaches, alliances, and continued dedication to best practices," said Glenn Mandziuk, TOTA President and CEO. "We are proud to partner with the Travel Foundation, knowing the strong alignment of visions and values will catalyze change and consequently support the region, its residents, visitors, and natural resources."

Specifically, TOTA and the Travel Foundation plan to develop and trial ground-breaking new methodologies to develop tourism as a regenerative force that adds value to the people and places of the Thompson Okanagan while managing its burden on communities, public services, infrastructure, and the environment.

“This partnership is set to break new ground, and to inspire many other destinations to take a data-driven approach to managing their visitor economy," said Jeremy Sampson, CEO of the Travel Foundation. "Understanding benefits and burdens of different aspects of tourism is the key to optimising its regenerative force, ensuring quality experiences for visitors and quality of life for residents. TOTA is in a great position to demonstrate this through innovative pilot projects we'll explore together.”

Jeremy Sampson recently took part in the TOTA and Cariboo Chilcotin Coast Tourism Association (CCCTA) Virtual Summit on November 25 & 26, 2020 with a keynote presentation "No Tourism is an Island" and panel centered around the Future of Tourism Coalition.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the Travel Foundation:

The Travel Foundation is an international sustainable tourism charity that brings together the private and public sector to create concrete, practical and collaborative solutions to alleviate current and future risks to tourism destinations and their communities. For more information, visit TheTravelFoundation.org.uk.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

Thompson Okanagan Wins World's Responsible Tourism Award for the Third Consecutive Year

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FOR IMMEDIATE RELEASE

Kelowna, B.C. - Among the world's leading travel, tourism, and hospitality brands, the Thompson Okanagan Tourism Association (TOTA) was named the 2020 World’s Responsible Tourism Award Winner for the third consecutive year at the 27th Annual World Travel Awards. This announcement follows TOTA’s win of North America’s Responsible Tourism Award in November, and recognizes many years of continued leadership efforts to exceed global standards of sustainable tourism.

World Travel Awards Announcement Video

The Thompson Okanagan Tourism Association (TOTA) is honoured to receive the World's Responsible Tourism Award from the 2020 World Travel Awards.

"We are honoured and grateful to be recognized for a third time with this prestigious global award for our continued commitment to responsible destination management and stewardship," said Glenn Mandziuk, TOTA President and CEO. "I would like to sincerely thank the World Travel Awards for this recognition, as well as our board, staff, partners, and stakeholders, without whom this would not have been possible.”

The World Travel Awards is the international benchmark for recognizing excellence in the travel industry, with voting conducted by industry professionals from around the globe.

The concept of "responsible tourism" has gained new meaning this year and, alongside continued sustainability efforts, TOTA pivoted resources to support local tourism businesses through the COVID-19 pandemic by providing one-on-one support, training, education, and advocacy through the Tourism Resiliency Program.

"It has been a truly challenging year for the travel and tourism industry. Through new trials and tribulations, the well-being and resiliency of our natural, social, and cultural environment remains at the core of our efforts," said Mandziuk. "The tourism operators of the Thompson Okanagan region have displayed impressive resiliency."

The Thompson Okanagan looks forward to welcoming and hosting the World Travel Awards North America Gala Ceremony at Predator Ridge Resort in Vernon this Autumn 2021, marking the first time that the World Travel Awards will be hosted in Canada. The 2020 World Travel Awards were planned to take place in the Thompson Okanagan in November 2020, however were moved to a virtual stage due to the COVID-19 pandemic.

TOTA has achieved local and international recognition in the form of designations, certifications, affiliations, and awards. For a full list, visit TOTABC.org/Recognition.

For a complete list of 2020 World Travel Award Winners, visit WorldTravelAwards.com.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the World Travel Awards (WTA):

The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit WorldTravelAwards.com.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

TOTA Declares a Climate Emergency With International Initiative "Tourism Declares"

The Thompson Okanagan Tourism Association (TOTA) has declared a climate emergency as a signatory of Tourism Declares, a global tourism-specific initiative bringing together organizations and individuals from across the industry to take purposeful action and reduce Carbon emissions. TOTA has committed to developing and publishing a comprehensive "Climate Emergency Plan" within the next 12 months, including transparent goals, measurable reductions, and yearly progress updates.

"The climate crisis poses an immense threat. Throughout COVID-19 recovery efforts, we must stay one step ahead to not only mitigate environmental impacts, but work toward transforming tourism into a force for good," said Glenn Mandziuk, TOTA President and CEO. "Becoming a signatory of Tourism Declares is reflective of TOTA's Regional Strategy, Embracing Our Potential, which has lead to this commitment to take climate action towards long-term, measurable results."

Like all signatories of Tourism Declares, TOTA has committed to five key actions, which includes accepting current advice of the Intergovernmental Panel on Climate Change (IPCC) stating the need to cut global Carbon emissions to 55% below 2017 levels by 2030, sharing a public commitment, and acting as an advocate for change and urgent action. TOTA intends to support the regional as well as wider travel and tourism sector through continued leadership efforts, accelerating the transition to a low carbon tourism economy.

During the TOTA and Cariboo Chilcotin Coast Tourism Association (CCCTA) joint Virtual Tourism Summit on November 25 & 26, Jeremy Smith, co-founder of Tourism Declares, was welcomed to a panel discussion to share background, insights, and practical tools for climate action. A recording of the panel can be found at News.TOTABC.org/update/Summit-Recap/Climate-Action.

Any company, organization, or individual working in tourism is welcome to join the Tourism Declares initiative, and TOTA encourages you to take action.

Declare and Share at TourismDeclares.com.

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an Industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Tourism Declares:
Tourism Declares supports tourism businesses, organizations, and individuals in declaring a climate emergency and taking action to reduce their carbon emissions. As advocates for the urgent changes needed to accelerate a just transition towards carbon-free tourism, Tourism Declares is building a global community of industry leaders, developing resources to help everyone create their Climate Emergency Plans, and ensuring a fair and sustainable recovery from COVID-19. For more information, visit TourismDeclares.com.

Thompson Okanagan Tourism Association Receives North America’s Responsible Tourism Award from World Travel Awards for Third Consecutive Year

FOR IMMEDIATE RELEASE

Kelowna, B.C. (November 6, 2020) - World Travel Awards (WTA) revealed 2020's leading travel, tourism, and hospitality brands in North America this morning via a virtual event. The World Travel Awards announced that the Thompson Okanagan Tourism Association (TOTA) has been acknowledged with "North America's Responsible Tourism Award" for the third consecutive year.

The Thompson Okanagan Tourism Association (TOTA) is honoured to receive the World Travel Awards 2020 North America Responsible Tourism Award for the third time.

"On behalf of myself the Board of Directors and our entire team at the Thompson Okanagan Tourism Association we are extremely honoured to once again receive this award for our ongoing commitment to Responsible and Sustainable Tourism," said Glenn Mandziuk, TOTA President and CEO. "Never before in the history of our industry have we faced the challenges brought about by the COVID-19 pandemic, and it has only highlighted the need for all of us to work collaboratively on building back a more sustainable, resilient, and responsible tourism industry. We appreciate and thank the World Travel Awards for recognizing the dedicated work of our association for the third year running and can assure you that this will be a continued focus of our efforts in the months and years to come."

Over the past several years the Thompson Okanagan region has garnered attention for its collective efforts to support the tourism industry in a manner that respects its social, cultural, environmental, and economic foundations. This year the association pivoted their team and resources to support stakeholders through the initial and ensuing days of the pandemic by providing one-on-one support, training, education, and advocacy through the BC Regional Tourism Secretariat (BCRTS) Tourism Resiliency Program designed to guide stakeholders through this unprecedented time.

"As we work to build a new and different future for the tourism industry, success will not be possible without continued strong leadership, support, and innovation by the Provincial Ministry of Tourism, Arts, and Culture, Destination British Columbia, community tourism organizations, and First Nations partners, as well as over 4,500 member industry stakeholders from across the region," said Mandziuk. “We have a great team of professionals at TOTA who are a true reflection of the strong efforts that have been undertaken. To be recognized for these efforts is truly special for us all.”

““The unrivalled dedication to sustainable tourism of Thompson Okanagan Tourism Association was acknowledged with ‘North America’s Responsible Tourism Award’. Nestled in an idyllic corner of British Columbia, the Thompson Okanagan region is blessed with untapped natural beauty, a rich indigenous culture and a thriving culinary scene.””

— World Travel Awards North America Winners Day Announcement

The World Travel Awards™ acknowledges, rewards, and celebrates excellence across key sectors of the travel, tourism, and hospitality industries. The 2020 World Travel Awards were planned to take place in the Thompson Okanagan this November, however were moved to a virtual stage due to the COVID-19 pandemic. The Thompson Okanagan looks forward to welcoming and hosting the World Travel Awards in the fall of 2021.

The Thompson Okanagan Tourism Association (TOTA) is a nominee for the World's Responsible Tourism Award 2020. TOTA was the recipient of the 2018 and 2019 World’s Responsible Tourism Award for work and commitment to sustainability. Voting has closed and the World Travel Awards will announce the winners in the near future.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

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Background

ABOUT THE WORLD TRAVEL AWARDS

The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit WorldTravelAwards.com.

ABOUT THE THOMPSON OKANAGAN TOURISM ASSOCIATION (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, & Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

TOTA Joins Forces with Planet Happiness and Thompson Rivers University to Measure Happiness and Well-Being of Thompson Okanagan Residents

Kelowna, BC (October 06, 2020) - The Thompson Okanagan Tourism Association (TOTA), Planet Happiness, and Thompson Rivers University (TRU) have formed a long-term partnership to measure the happiness and well-being of residents and communities within the Thompson Okanagan region through the Happiness Index survey. Strengthening our understanding of the impact of tourism on the well-being of communities, use of the Happiness Index survey aims to demonstrate that measuring destination well-being and happiness is as important as tracking profits and visitor arrivals and supports responsible destination management.

"The long-term viability of destinations depends on tourism improving the quality of life of local communities. Over time, the Happiness Index will help measure how well this is being done by engaging with residents directly," said Glenn Mandziuk, President and CEO of TOTA. "These findings will assist TOTA in assessing how the region is meeting the United Nations Sustainable Development Goals, as well as inform our ongoing efforts toward tourism recovery and resiliency."

Planet Happiness works with tourism organizations and universities, such as TOTA and TRU, to deploy the Happiness Index and focus the attention of everyone involved on using tourism to improve the quality of life in tourism destinations.

“We support destinations to move beyond the narrow tourism dollar and GDP agenda. TOTA is promoting sustainable and quality tourism objectives in the region. We are delighted to join with both TRU and TOTA on the journey to happiness and well-being," said Dr. Paul Rogers, co-founder and director of Planet Happiness.

The Happiness Index is well established as part of a global initiative to measure well-being in tourism destinations linked to UNESCO World Heritage Sites, with partners in 14 tourism destinations across ten countries. Indicators include satisfaction with life, access to nature and arts, community engagement, standard of living, life-long learning, and health. The Thompson Okanagan region includes Mount Robson Provincial Park, a UNESCO World Heritage Site featuring the highest mountain in the Canadian Rockies. The Thompson Okanagan region is the first Planet Happiness partnership in Canada.

"Planet Happiness will support TRU and TOTA by deploying what is perhaps the most progressive, adaptable, and easy to use Happiness Index survey on the planet," said Laura Musikanski, author, lawyer, and co-founder of Planet Happiness, a project of the Happiness Alliance. 

TRU tourism faculty member Dr. John Hull will assist with the project in the Thompson Okanagan region.

"Sustainability is a core value at TRU, where the university has been recognized as Canada's first platinum-ranked sustainable university and where the new vision for the university places priorities on community partnerships, lifelong learning, and research," said Doug Booth, Dean of the Faculty of Adventure, Culinary Arts, and Tourism at TRU. 

Visit TOTABC.org/happiness-index to learn more and stay updated on the launch of the first Thompson Okanagan Happiness Index Survey. 

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an Industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Planet Happiness:
Planet Happiness is a grassroots, big data project to introduce happiness  and well-being science, policy and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers, co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local governments and has worked in more than a dozen countries across Asia, Africa, and Australia. For more information, visit OurHeritageOurHappiness.com.

About Happiness Alliance:
Happiness Alliance is a non-profit organization with a mission to contribute to the transformation of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musikanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook. For more information, visit HappyCounts.org. 

About Thompson Rivers University (TRU): 
Since 1970, TRU has taken pride in providing an excellent education to students from a wide variety of backgrounds and perspectives, serving more than 25,000 students on campuses in Kamloops and Williams Lake, and via distance or online courses and programs through Open Learning. From traditional academics to trades, from certificates to graduate degrees, TRU offers over 140 on-campus programs and 50-plus Open Learning programs. Research, creation and innovation thrive in TRU’s open, flexible learning environment. For more information, visit TRU.ca.

TOTA and SUNx Malta Announce Launch of Global Climate Friendly Travel Registry & Maurice Strong Climate Friendly Travel Youth Summit

Kelowna, BC (September 25, 2020) - The Thompson Okanagan Tourism Association (TOTA) has partnered with the Strong Universal Network (SUNx), to develop resilient, Climate Friendly Travel, in alignment with the Paris 1.5 Trajectory and the related Sustainable Development Goals (SDGs). Today, during Climate Week NYC 2020, TOTA, SUNx Malta, and the World Travel and Tourism Council announced the launch of the global Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions, as well as the Maurice Strong Climate Friendly Travel Youth Summit.

"Reducing carbon emissions is not an option, it is a necessity," said Glenn Mandziuk, President and CEO of TOTA. "We are all understanding the tremendous threat that Climate Change is to the world and are honored to partner with  SUNx as a charter member of the Climate Friendly Travel Registry for 2050."

The Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions is linked to the UNFCCC Climate Action Portal and is open to all Travel and Tourism companies and communities, anywhere in the world. The idea of a Climate Neutral Ambitions Registry was built into the Paris Agreement as a way for businesses to transparently declare and progressively increase their carbon reduction ambitions through 2050, with the greater mission of stabilizing global temperatures at tolerable levels for human survival.

"We are delighted to have the award winning Thompson Okanagan Tourism Association as a launch partner for our Climate Friendly Travel Registry. Their commitment to sustainability is second to none," said Professor Geoffrey Lipman, President of SUNx Malta. "We are doubly pleased by their agreement to host the Annual Maurice Strong Climate Friendly Travel Youth Summit, not only because it is a lasting legacy to the father of sustainable development, but it will highlight Maurice's intense climate activism nearly half a century before the Paris Agreement."

The SUNx System for Climate Friendly Travel recognizes the importance of placing Climate Resilience at the core of corporate and community planning decisions, with the Travel and Tourism sector as a major contributor and potential leader when it comes to human development and climate action.

To honour Maurice Strong’s legacy as a Sustainable Development pioneer, TOTA and SUNx are also partnering to launch the Maurice Strong Climate Friendly Travel Youth Summit. The inaugural summit will take place on April 29, 2021 as a virtual event, in partnership with the Malta Ministry for Tourism and Consumer Protection, and the Mekong Tourism Coordinating Office.

Show your support for Climate Friendly Travel and join the Registry for 2050 Climate Neutral & Sustainability Ambitions: ClimateFriendly.travel

The announcement was recorded as part of a Climate Week NYC 2020 event. TOTA, SUNx Malta, and the World Travel and Tourism Council made the announcement and followed with a Q&A session.

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About SUNx :
The Strong Universal Network (SUNx) is a global Travel & Tourism Climate Response system, designed to act as a catalyst for the sector to develop Climate Friendly Travel as well as a conduit to the United Nations Framework Convention on Climate Change (UNFCCC) driven New Climate Economy. Operating globally from Malta, with a Registry of Climate Neutral Ambitions; a Climate Friendly Travel Diploma and an SDG17 led Climate Champions outreach program. Established as a legacy to Maurice Strong, Climate Activist and Sustainable Development Pioneer. In 2019, through a partnership with Malta’s Ministry for Tourism and Consumer Protection and Malta Tourism Authority (MTA), SUNx Malta was created to establish Malta as a Global Centre for Climate Friendly Travel. For more information, visit TheSunProgram.com.

TOTA, Canadian Mental Health Association Kelowna, and Thoughtfull Offer Mental Health Support to Businesses Through COVID-19 Pandemic

Kelowna, BC (August 20, 2020) -  The Thompson Okanagan Tourism Association (TOTA) has signed a formal agreement with the Canadian Mental Health Association, Kelowna & District branch (CMHA Kelowna) and Thoughtfull Workplace Wellness Strategies. As an extension to TOTA's industry resiliency efforts, planned collaborative initiatives aim to mitigate the repercussions of the COVID-19 pandemic on the mental well-being of tourism business operators and workers.

"Mental health is an essential ingredient for resiliency. The COVID-19 Pandemic has been devastating in many ways, greatly affecting the people behind the numbers and figures," said Glenn Mandziuk, President and CEO of TOTA. "This formal agreement with CMHA Kelowna and Thoughtfull will help bridge gaps by supporting not only the tourism industry, but the communities it so greatly depends on."

CMHA Kelowna and Thoughtfull, a workplace consulting and training social enterprise run by CMHA Kelowna, represent a valuable resource for TOTA to relay knowledge and expertise in education, human resources, occupational health and safety, as well as crisis intervention to businesses in the tourism industry. Thoughtfull's workplace advisors will collaborate with TOTA to provide insights for campaigns and resources contributing to physical, mental, and financial resilience.

"Tourism is such an important industry for this region, but we know that many operators and their employees are facing high levels of stress due to significant challenges and a lot of unknowns. Financial resilience is just one piece of the puzzle. We also need to support the mental well-being of everyone in this sector," said Aaryn Secker, Manager of Learning & Development for CMHA Kelowna and Thoughtfull.

As part of this agreement, industry members of the Thompson Okanagan Resiliency Program will be able to access tailored workplace psychological health and safety training and advising through Thoughtfull at an exclusive reduced and subsidized rate by contacting their dedicated TOTA Program Advisor. In addition, CMHA will deliver programming through an ongoing webinar series with "Return to the Workplace: Considerations for Supporting Staff Mental Health" and "De-escalating Conflict".

For more information about the Thompson Okanagan Resiliency Program and to register visit TOTABC.org/Tourism-Resiliency.
Or register by phone: 1-877-431-8489 (ext 8).

If you are already part of the Tourism Resiliency Program, please contact your program advisor directly for more information on this program offering. 

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Canadian Mental Health Association Kelowna (CMHA Kelowna):
CMHA Kelowna is a registered non-profit charity serving the central Okanagan and part of a network of more than 80 Canadian Mental Health Association branches across the country. Each year they provide services and supports to more than 1.3 million Canadians through the combined efforts of more than 11,000 volunteers and staff in over 330 communities. CMHA Kelowna provides support through programs that promote positive mental health and support recovery, while championing the elimination of barriers that can prevent people from thriving. For more information, visit CMHAKelowna.org.

About Thoughtfull: 
Thoughtfull is a workplace training and advising social enterprise of CMHA Kelowna. With the average working individual spending 90,000 hours or more of their life at work, CMHA Kelowna recognizes that they cannot achieve a mentally healthy community without addressing psychological health and safety at work. Thoughtfull is guided by Canada’s National Standard for Psychological Health and Safety in the Workplace. For more information, visit Thoughtfull.CMHAKelowna.com.

For more information, contact:

Ellen-Walker Matthews

Vice President, Stewardship

Thompson Okanagan Tourism Association

industry@totabc.com

(236) 361-4433

TOTA and Okanagan College Support Tourism Industry Through Expert Business Mentorship as Part of Resiliency Program

Kelowna, BC (August 11th, 2020) - The Thompson Okanagan Tourism Association has signed a formal agreement with Okanagan College to provide one-on-one business training and mentoring sessions to tourism industry businesses and assist in managing COVID-19 related challenges. This collaboration forms part of the Thompson Okanagan Tourism Resiliency Program, which has been established to provide support to the tourism industry to aid in recovery and regeneration.

TOTA's Resiliency Program Advisors are working together with Okanagan College staff and expert instructors to deliver virtual, one-hour individually tailored business counseling sessions based on expressed areas of need. Subject experts drawn from Okanagan College instructors have been assembled to provide support and mentorship in a wide variety of relevant subject areas including Leadership Soft Skills, Business Administration, and Hospitality topics.

“Okanagan College students, alumni, and employees lend their expertise to the tourism industry in so many ways and have for many years; this is yet another way we can continue to do that. We are very proud to be a part of the fabric of this industry that is so vital to our region, and to be able to contribute to its resiliency by providing innovative mentoring, education, and training to TOTA members,” said Bill Gillett, Dean of Okanagan College’s School of Business.

Where TOTA Program Advisors identify similar needs among multiple businesses, they will work with Okanagan College to create and deliver topic-specific webinars designed to address those needs. This expansion reflects an ongoing recognition that while every business is unique, often the challenges tourism businesses face are shared. Together, TOTA and Okanagan College are looking to support the tourism industry in the most targeted and efficient way possible.

"Industry resiliency is our key priority and the cornerstone of our efforts. This program is part of meeting immediate needs following the COVID-19 Pandemic," said Glenn Mandziuk, President and CEO of TOTA. "We are proud to be partnering with Okanagan College and know their expertise will serve as a tremendous resource for tourism businesses as we navigate the way forward."

To participate, register for the Thompson Okanagan Resiliency Program:

• Visit TOTABC.org/Tourism-Resiliency

• Register by phone: 1-877-431-8489 (ext 8)

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Okanagan College:  
Okanagan College is a dedicated learner-centred institution, serving the largest number of post-secondary school students in the B.C. Interior. Okanagan College instructors bring out the best from the more than 20,000 people who take courses or programs through four regional campuses. Over the years, the College has done much to respond to the growing and shifting needs of the communities it serves. For more information, visit Okanagan.BC.ca

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 For more information, contact:

Ellen-Walker Matthews

Vice President, Stewardship

Thompson Okanagan Tourism Association

industry@totabc.com

(236) 361-4433

Community Futures and TOTA Offering Financial Support for Tourism Businesses through Micro Loans as Part of Tourism Resiliency Program

Kelowna, BC (August 5, 2020) -  The Thompson Okanagan Tourism Association (TOTA) is collaborating with Community Futures organizations across the region to assist in providing financial support to the tourism sector as part of the Thompson Okanagan Tourism Resiliency Program. The Community Futures and TOTA taskforce is announcing the “Thompson Okanagan Tourism Micro Loan Program,” an initiative spearheaded by all nine Community Futures organizations located in TOTA’s region, which will offer micro loans to tourism businesses starting at $200 and up to $25,000.

"This new initiative represents a pivotal moment for the regional tourism sector as well as another important evolution of our work in helping the industry recover and become more resilient for the long term," said Glenn Mandziuk, President and CEO of TOTA. "The program will address the immediate need to mitigate financial impacts associated with additional costs and losses tourism businesses have been facing as a result of the COVID-19 Pandemic."

In July 2020, the Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices in the region signed a formal agreement, committing to the development of an active and meaningful relationship on the path to rebuilding a resilient tourism industry in the wake of the global Pandemic.

“Community Futures is in the business of assisting small business across the region, the province, and Canada. We have been a part of your community for over 35 years and we continue to support you with advice, training, and loans," said Rob Marshall, Executive Director for Community Futures Shuswap and Community Futures Provincial Board Member. The Thompson Okanagan Tourism Micro Loan Program is another example of partners working together to provide help in times of need to our essential tourism industry.” 

The Community Futures and TOTA taskforce is working to implement projects, access needed resources, and share best practices to revitalize, support, and grow the tourism sector, during the pandemic and beyond. Efforts and strategies are focused on tourism growth, development, sustainability, and long-term resiliency. The “Thompson Okanagan Tourism Micro Loan Program" is in alignment with the previously announced Regional Relief and Recovery Fund (RRRF) program which has, to date, provided $587,000 to 20 tourism businesses in the region.

Applicants to the program must be referred to Community Futures by a Tourism Resiliency Program Advisor and terms and conditions specific to each location apply.

Learn More & Register

Or register by phone: 1-877-431-8489 (ext 8).

About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Community Futures :
Community Futures is a non-profit organization supporting small businesses through a range of services and tools. With experts offering local assistance from 34 offices throughout rural BC, they are committed to helping business owners achieve their goals and withstand challenges. TOTA is proud to be forming a joint tourism industry resiliency task force with this outstanding organization and collaborating towards positive advancements for the tourism industry, local businesses, and communities.

Community Futures Partners

• Boundary - BoundaryCF.com

• Central Interior First Nations - CFDCofCIFN.com

• Central Okanagan - CFDCCO.bc.ca

• Nicola Valley - CFDCNV.com

• North Okanagan - FuturesBC.com

• Okanagan / Similkameen - CFOkanagan.com

• Shuswap - BeYourFuture.ca

• Sun Country - CFSun.ca

• Thompson Country - CommunityFutures.net