Tourism Development in the Thompson Okanagan grows with StrongerBC investment

Fourteen new destination and tourism infrastructure developments are underway in the Thompson Okanagan tourism region with support from the Province.

The Thompson Okanagan Tourism Association (TOTA) in partnership with community destination management organizations, local and regional governments, First Nations, non-profits and other partners have worked together to identify initiatives that will enhance the region’s tourism amenities and experiences.

“We know recovery from the COVID-19 pandemic for businesses and people in the tourism sector are critically important. This fund creates new tourism infrastructure, which will help the sector recover, create local jobs and spur economic development,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. “Building on the calls to action from the sector, this fund invests in initiatives that link communities together and encourages visitors to spend time at several destinations within a region.”

Initiatives underway in Thompson Okanagan tourism region include installation of iconic public Secwépemc landmarks in the Shuswap Lakes region, enabling accessible adventure experiences, and expanding iconic Nordic skiing destinations with night lighting and enhanced trail networks.

Examples in other parts of the region include improvement of trail systems throughout a region for hiking, Nordic skiing or mountain biking, self-guided tour signage to highlight agri-tourism areas and series of Indigenous landmarks through a region. The Province has provided $2.3 million toward these projects.

“TOTA is pleased to have the opportunity to collaborate with the ministry, regional districts, municipalities and other organizations to allocate the funds to important destination development initiatives across our region,” said Mike Overend, director of destination development, TOTA. “The successful projects highlight a variety of initiatives that will increase visitation over time, build cultural and social awareness and open up new outdoor activities.”

As part of StrongerBC: BC’s Economic Recovery Plan, the province’s six tourism regions have received a total of $13.6 million to create employment opportunities, attract new businesses and increase economic diversification within communities.

The Targeted Regional Tourism Initiative is one of three infrastructure investment programs for tourism as part of StrongerBC, including the Community Economic Recovery Infrastructure program, Destination Development and the Tourism Dependent Communities Initiative. The approved projects must be completed by March 2023.

For more information on StrongerBC, visit: https://strongerbc.gov.bc.ca

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Quotes:

Harwinder Sandhu, MLA for Vernon-Monashee –

“Attracting more visitors to the Thompson-Okanagan is a boost for our local operators, their families and our communities at large. We are already fortunate enough to live in a world-class tourist destination that plays a crucial role in our economy, and I’m happy to see these investments helping make sure our communities recover quickly by creating even more opportunities for people to explore our beautiful part of the world.”

Shelley Buchanan Gilmore, CEO and general manager, CRIS Adaptive Adventures –

“This funding is going to ensure we can continue to make the outdoors accessible, improve overall health and wellness for everyone and increase diversity and inclusion in our region.”

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Regional Tourism Associations Mark Earth Day by Taking First Steps Toward Biosphere Certification

(Kelowna, BC) - To commemorate Earth Day, The Thompson Okanagan Tourism Association (TOTA) came together with four other regional destination management organization counterparts under the B.C. Regional Tourism Secretariat (BCRTS), including the Cariboo Chilcotin Coast, Kootenay Rockies, Northern B.C. and Tourism Vancouver Island, to support their signing of a letter of commitment to pursue the Responsible Tourism Institute’s Biosphere certification. TOTA successfully received this designation in 2017, and is proud to work with regional partners to help further collective initiatives and make a far-reaching positive impact. 

“The Thompson Okanagan Tourism Association is in very select company and has distinguished itself as a leader among destination management organizations across the globe,” says Anthony Everett, Chair of the BC Regional Tourism Secretariat. “The ultimate certification of five regional associations is one that will resonate with visitors around the world, when it is safe for them to travel and once again visit our province which is home to many of the most beautiful destinations found anywhere.”

Since achieving the status in November 2017, the team at TOTA has been working with regional communities and tourism stakeholders to broaden the reach of this initiative. Through the certification, the Biosphere Commitment Program was created to assist regional businesses in their efforts to become responsible, sustainable tourism operators. One example of this is the Eco-Efficiency program, whereby TOTA works one-on-one with stakeholders to provide guidance for reducing energy, water, and waste outputs through an onsite assessment program as well as carbon software training.

“Now more than ever, destination management organizations must address challenges such as social license, safety and responsibility in a way they never have before,” said TOTA Senior Vice President and Acting CEO Ellen Walker-Mathews. “These efforts will also communicate to travellers that we adhere and are committed to ideals that parallel their own.”

Guided by the certification and by working in collaboration with industry, TOTA is able to collect data pertaining to key tourism issue areas. This baseline data assists us in better understanding the positive and negative impacts tourism has on our community systems and social well being, and to work to make adjustments accordingly. Sustainable and regenerative tourism are critical long term goals. Our ongoing efforts will help direct us towards making lasting improvements that will benefit generations to come.

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About the Biosphere Certification:

The Biosphere certification is based on established standards in areas that include climate change, environment, social, economy and culture – and guarantees compliance and continuous improvement through a private, voluntary and independent certification system – which is evaluated on an annual basis. The certification allows a region to showcase how they take sustainability seriously, but also ensures they are accountable to make necessary and ongoing improvements, in alignment with the 17 Sustainable Development Goals of the United Nations.

About the Responsible Tourism Institute:
The Responsible Tourism Institute (RTI) has been leading the contribution of tourism to Sustainable Development for more than 20 years. The mission of the RTI is the promotion of the principles of the World Charter for Sustainable Tourism and all the guidelines and precepts on Sustainable Development promoted by United Nations.

About the BC Regional Tourism Secretariat:

The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island representing more than 8,000 tourism businesses and organizations. The BCRTS is leading a ground-up approach so local voices and knowledge shape programs and compliment local and regional tourism strategies. This focus is also reflected in destination development to help tourism operators offer the most desirable and sustainable tourism experience for visitors

Thompson Okanagan Tourism Association partners with Peter B. Gustavson School of Business to offer new virtual Tourism Skill Training Program

Victoria, British Columbia (Jan 28 , 2021) – The Thompson Okanagan Tourism Association (TOTA) has teamed up with the Peter B. Gustavson School of Business, University of Victoria, BC to provide job readiness training for Thompson Okanagan residents through a new, free certificate program.

In this fully funded, online learning program, participants will receive instruction, mentorship, employment coaching, and job placement support delivered full-time over 13 weeks. The new Thompson Okanagan Tourism Skills Training Program will prepare participants to work within all areas of the tourism and hospitality industry. Blending live virtual learning sessions and self-led online industry certificate programs, the program covers the changing landscape of the tourism industry, with featured guest speakers and virtual tours to connect participants to the typically dynamic and growing Thompson Okanagan tourism industry.

“During this unfortunate tourism slowdown, this is a great opportunity for tourism workers to upskill,” said Saul Klein, Dean of the Gustavson School of Business. “We are proud to be partnering with the Thompson Okanagan Tourism Association to help provide opportunities for those working in industries hard-hit by the pandemic.”

“Once we are finally in the recovery stage of tourism opening up once again across the Thompson Okanagan, we know that labour will be in high demand,” said Ellen Walker-Matthews, TOTA Sr. Vice President and Acting CEO . “We hope people see this as a tremendous opportunity to learn about the many career opportunities in the tourism industry that are available today and for the future.”

Developed in response to the decline of international tourism and the increase in domestic tourism in 2021, this program will support people whose jobs have been impacted by COVID-19, as well as help Thompson Okanagan businesses capitalize on domestic tourism through skills development for the region’s tourism labour force.

The program hopes to attract new Canadians, persons with disabilities and Indigenous people. Workers over 55 years of age are also encouraged to apply. Applicants also must be currently unemployed or precariously employed (casual, seasonal, or part-time). The application deadline is February 3, 2021, with classes held February 8 to May 5, 2021. Up to 60 students will be accommodated, with a second similar program being planned for March. For more information about the Thompson Okanagan Tourism Skills Training Program, please visit TOTABC.org/Training.

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About the Thompson Okanagan Tourism Association (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the Thompson Okanagan region of British Columbia. Supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport, TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the Peter B. Gustavson School of Business

The Peter B. Gustavson School of Business at the University of Victoria is dedicated to providing a non-traditional business education and a dynamic learning environment that develops principled managers and leaders who can drive innovation and social change. Located in Victoria, BC at the University of Victoria, Gustavson is among the fewer than one percent of the world's business schools that hold both AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) accreditation. Gustavson offers BCom, MBA, MGB, MM and PhD programs, and has 104 international exchange partners. For more information, visit: uvic.ca/gustavson.

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Kathryn Wu
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The Travel Foundation and TOTA Join Forces to Develop New Approaches for Destination Management and Regenerative Tourism

FOR IMMEDIATE RELEASE

Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) is announcing a formal partnership with the Travel Foundation under the shared vision that, if managed well, tourism is a force for good. With the considerable combined experience and expertise of both parties, the focus of this partnership will be supporting the Thompson Okanagan region and global community through the development of new approaches, destination management strategies, tools, and knowledge products.

"Tourism is undoubtedly facing monumental challenges, calling for innovative approaches, alliances, and continued dedication to best practices," said Glenn Mandziuk, TOTA President and CEO. "We are proud to partner with the Travel Foundation, knowing the strong alignment of visions and values will catalyze change and consequently support the region, its residents, visitors, and natural resources."

Specifically, TOTA and the Travel Foundation plan to develop and trial ground-breaking new methodologies to develop tourism as a regenerative force that adds value to the people and places of the Thompson Okanagan while managing its burden on communities, public services, infrastructure, and the environment.

“This partnership is set to break new ground, and to inspire many other destinations to take a data-driven approach to managing their visitor economy," said Jeremy Sampson, CEO of the Travel Foundation. "Understanding benefits and burdens of different aspects of tourism is the key to optimising its regenerative force, ensuring quality experiences for visitors and quality of life for residents. TOTA is in a great position to demonstrate this through innovative pilot projects we'll explore together.”

Jeremy Sampson recently took part in the TOTA and Cariboo Chilcotin Coast Tourism Association (CCCTA) Virtual Summit on November 25 & 26, 2020 with a keynote presentation "No Tourism is an Island" and panel centered around the Future of Tourism Coalition.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the Travel Foundation:

The Travel Foundation is an international sustainable tourism charity that brings together the private and public sector to create concrete, practical and collaborative solutions to alleviate current and future risks to tourism destinations and their communities. For more information, visit TheTravelFoundation.org.uk.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

Thompson Okanagan Wins World's Responsible Tourism Award for the Third Consecutive Year

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FOR IMMEDIATE RELEASE

Kelowna, B.C. - Among the world's leading travel, tourism, and hospitality brands, the Thompson Okanagan Tourism Association (TOTA) was named the 2020 World’s Responsible Tourism Award Winner for the third consecutive year at the 27th Annual World Travel Awards. This announcement follows TOTA’s win of North America’s Responsible Tourism Award in November, and recognizes many years of continued leadership efforts to exceed global standards of sustainable tourism.

World Travel Awards Announcement Video

The Thompson Okanagan Tourism Association (TOTA) is honoured to receive the World's Responsible Tourism Award from the 2020 World Travel Awards.

"We are honoured and grateful to be recognized for a third time with this prestigious global award for our continued commitment to responsible destination management and stewardship," said Glenn Mandziuk, TOTA President and CEO. "I would like to sincerely thank the World Travel Awards for this recognition, as well as our board, staff, partners, and stakeholders, without whom this would not have been possible.”

The World Travel Awards is the international benchmark for recognizing excellence in the travel industry, with voting conducted by industry professionals from around the globe.

The concept of "responsible tourism" has gained new meaning this year and, alongside continued sustainability efforts, TOTA pivoted resources to support local tourism businesses through the COVID-19 pandemic by providing one-on-one support, training, education, and advocacy through the Tourism Resiliency Program.

"It has been a truly challenging year for the travel and tourism industry. Through new trials and tribulations, the well-being and resiliency of our natural, social, and cultural environment remains at the core of our efforts," said Mandziuk. "The tourism operators of the Thompson Okanagan region have displayed impressive resiliency."

The Thompson Okanagan looks forward to welcoming and hosting the World Travel Awards North America Gala Ceremony at Predator Ridge Resort in Vernon this Autumn 2021, marking the first time that the World Travel Awards will be hosted in Canada. The 2020 World Travel Awards were planned to take place in the Thompson Okanagan in November 2020, however were moved to a virtual stage due to the COVID-19 pandemic.

TOTA has achieved local and international recognition in the form of designations, certifications, affiliations, and awards. For a full list, visit TOTABC.org/Recognition.

For a complete list of 2020 World Travel Award Winners, visit WorldTravelAwards.com.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the World Travel Awards (WTA):

The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit WorldTravelAwards.com.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

TOTA Declares a Climate Emergency With International Initiative "Tourism Declares"

The Thompson Okanagan Tourism Association (TOTA) has declared a climate emergency as a signatory of Tourism Declares, a global tourism-specific initiative bringing together organizations and individuals from across the industry to take purposeful action and reduce Carbon emissions. TOTA has committed to developing and publishing a comprehensive "Climate Emergency Plan" within the next 12 months, including transparent goals, measurable reductions, and yearly progress updates.

"The climate crisis poses an immense threat. Throughout COVID-19 recovery efforts, we must stay one step ahead to not only mitigate environmental impacts, but work toward transforming tourism into a force for good," said Glenn Mandziuk, TOTA President and CEO. "Becoming a signatory of Tourism Declares is reflective of TOTA's Regional Strategy, Embracing Our Potential, which has lead to this commitment to take climate action towards long-term, measurable results."

Like all signatories of Tourism Declares, TOTA has committed to five key actions, which includes accepting current advice of the Intergovernmental Panel on Climate Change (IPCC) stating the need to cut global Carbon emissions to 55% below 2017 levels by 2030, sharing a public commitment, and acting as an advocate for change and urgent action. TOTA intends to support the regional as well as wider travel and tourism sector through continued leadership efforts, accelerating the transition to a low carbon tourism economy.

During the TOTA and Cariboo Chilcotin Coast Tourism Association (CCCTA) joint Virtual Tourism Summit on November 25 & 26, Jeremy Smith, co-founder of Tourism Declares, was welcomed to a panel discussion to share background, insights, and practical tools for climate action. A recording of the panel can be found at News.TOTABC.org/update/Summit-Recap/Climate-Action.

Any company, organization, or individual working in tourism is welcome to join the Tourism Declares initiative, and TOTA encourages you to take action.

Declare and Share at TourismDeclares.com.

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an Industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Tourism Declares:
Tourism Declares supports tourism businesses, organizations, and individuals in declaring a climate emergency and taking action to reduce their carbon emissions. As advocates for the urgent changes needed to accelerate a just transition towards carbon-free tourism, Tourism Declares is building a global community of industry leaders, developing resources to help everyone create their Climate Emergency Plans, and ensuring a fair and sustainable recovery from COVID-19. For more information, visit TourismDeclares.com.

Thompson Okanagan Tourism Association Receives North America’s Responsible Tourism Award from World Travel Awards for Third Consecutive Year

FOR IMMEDIATE RELEASE

Kelowna, B.C. (November 6, 2020) - World Travel Awards (WTA) revealed 2020's leading travel, tourism, and hospitality brands in North America this morning via a virtual event. The World Travel Awards announced that the Thompson Okanagan Tourism Association (TOTA) has been acknowledged with "North America's Responsible Tourism Award" for the third consecutive year.

The Thompson Okanagan Tourism Association (TOTA) is honoured to receive the World Travel Awards 2020 North America Responsible Tourism Award for the third time.

"On behalf of myself the Board of Directors and our entire team at the Thompson Okanagan Tourism Association we are extremely honoured to once again receive this award for our ongoing commitment to Responsible and Sustainable Tourism," said Glenn Mandziuk, TOTA President and CEO. "Never before in the history of our industry have we faced the challenges brought about by the COVID-19 pandemic, and it has only highlighted the need for all of us to work collaboratively on building back a more sustainable, resilient, and responsible tourism industry. We appreciate and thank the World Travel Awards for recognizing the dedicated work of our association for the third year running and can assure you that this will be a continued focus of our efforts in the months and years to come."

Over the past several years the Thompson Okanagan region has garnered attention for its collective efforts to support the tourism industry in a manner that respects its social, cultural, environmental, and economic foundations. This year the association pivoted their team and resources to support stakeholders through the initial and ensuing days of the pandemic by providing one-on-one support, training, education, and advocacy through the BC Regional Tourism Secretariat (BCRTS) Tourism Resiliency Program designed to guide stakeholders through this unprecedented time.

"As we work to build a new and different future for the tourism industry, success will not be possible without continued strong leadership, support, and innovation by the Provincial Ministry of Tourism, Arts, and Culture, Destination British Columbia, community tourism organizations, and First Nations partners, as well as over 4,500 member industry stakeholders from across the region," said Mandziuk. “We have a great team of professionals at TOTA who are a true reflection of the strong efforts that have been undertaken. To be recognized for these efforts is truly special for us all.”

““The unrivalled dedication to sustainable tourism of Thompson Okanagan Tourism Association was acknowledged with ‘North America’s Responsible Tourism Award’. Nestled in an idyllic corner of British Columbia, the Thompson Okanagan region is blessed with untapped natural beauty, a rich indigenous culture and a thriving culinary scene.””

— World Travel Awards North America Winners Day Announcement

The World Travel Awards™ acknowledges, rewards, and celebrates excellence across key sectors of the travel, tourism, and hospitality industries. The 2020 World Travel Awards were planned to take place in the Thompson Okanagan this November, however were moved to a virtual stage due to the COVID-19 pandemic. The Thompson Okanagan looks forward to welcoming and hosting the World Travel Awards in the fall of 2021.

The Thompson Okanagan Tourism Association (TOTA) is a nominee for the World's Responsible Tourism Award 2020. TOTA was the recipient of the 2018 and 2019 World’s Responsible Tourism Award for work and commitment to sustainability. Voting has closed and the World Travel Awards will announce the winners in the near future.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

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Background

ABOUT THE WORLD TRAVEL AWARDS

The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit WorldTravelAwards.com.

ABOUT THE THOMPSON OKANAGAN TOURISM ASSOCIATION (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, & Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

TOTA Joins Forces with Planet Happiness and Thompson Rivers University to Measure Happiness and Well-Being of Thompson Okanagan Residents

Kelowna, BC (October 06, 2020) - The Thompson Okanagan Tourism Association (TOTA), Planet Happiness, and Thompson Rivers University (TRU) have formed a long-term partnership to measure the happiness and well-being of residents and communities within the Thompson Okanagan region through the Happiness Index survey. Strengthening our understanding of the impact of tourism on the well-being of communities, use of the Happiness Index survey aims to demonstrate that measuring destination well-being and happiness is as important as tracking profits and visitor arrivals and supports responsible destination management.

"The long-term viability of destinations depends on tourism improving the quality of life of local communities. Over time, the Happiness Index will help measure how well this is being done by engaging with residents directly," said Glenn Mandziuk, President and CEO of TOTA. "These findings will assist TOTA in assessing how the region is meeting the United Nations Sustainable Development Goals, as well as inform our ongoing efforts toward tourism recovery and resiliency."

Planet Happiness works with tourism organizations and universities, such as TOTA and TRU, to deploy the Happiness Index and focus the attention of everyone involved on using tourism to improve the quality of life in tourism destinations.

“We support destinations to move beyond the narrow tourism dollar and GDP agenda. TOTA is promoting sustainable and quality tourism objectives in the region. We are delighted to join with both TRU and TOTA on the journey to happiness and well-being," said Dr. Paul Rogers, co-founder and director of Planet Happiness.

The Happiness Index is well established as part of a global initiative to measure well-being in tourism destinations linked to UNESCO World Heritage Sites, with partners in 14 tourism destinations across ten countries. Indicators include satisfaction with life, access to nature and arts, community engagement, standard of living, life-long learning, and health. The Thompson Okanagan region includes Mount Robson Provincial Park, a UNESCO World Heritage Site featuring the highest mountain in the Canadian Rockies. The Thompson Okanagan region is the first Planet Happiness partnership in Canada.

"Planet Happiness will support TRU and TOTA by deploying what is perhaps the most progressive, adaptable, and easy to use Happiness Index survey on the planet," said Laura Musikanski, author, lawyer, and co-founder of Planet Happiness, a project of the Happiness Alliance. 

TRU tourism faculty member Dr. John Hull will assist with the project in the Thompson Okanagan region.

"Sustainability is a core value at TRU, where the university has been recognized as Canada's first platinum-ranked sustainable university and where the new vision for the university places priorities on community partnerships, lifelong learning, and research," said Doug Booth, Dean of the Faculty of Adventure, Culinary Arts, and Tourism at TRU. 

Visit TOTABC.org/happiness-index to learn more and stay updated on the launch of the first Thompson Okanagan Happiness Index Survey. 

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an Industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Planet Happiness:
Planet Happiness is a grassroots, big data project to introduce happiness  and well-being science, policy and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers, co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local governments and has worked in more than a dozen countries across Asia, Africa, and Australia. For more information, visit OurHeritageOurHappiness.com.

About Happiness Alliance:
Happiness Alliance is a non-profit organization with a mission to contribute to the transformation of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musikanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook. For more information, visit HappyCounts.org. 

About Thompson Rivers University (TRU): 
Since 1970, TRU has taken pride in providing an excellent education to students from a wide variety of backgrounds and perspectives, serving more than 25,000 students on campuses in Kamloops and Williams Lake, and via distance or online courses and programs through Open Learning. From traditional academics to trades, from certificates to graduate degrees, TRU offers over 140 on-campus programs and 50-plus Open Learning programs. Research, creation and innovation thrive in TRU’s open, flexible learning environment. For more information, visit TRU.ca.

TOTA and SUNx Malta Announce Launch of Global Climate Friendly Travel Registry & Maurice Strong Climate Friendly Travel Youth Summit

Kelowna, BC (September 25, 2020) - The Thompson Okanagan Tourism Association (TOTA) has partnered with the Strong Universal Network (SUNx), to develop resilient, Climate Friendly Travel, in alignment with the Paris 1.5 Trajectory and the related Sustainable Development Goals (SDGs). Today, during Climate Week NYC 2020, TOTA, SUNx Malta, and the World Travel and Tourism Council announced the launch of the global Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions, as well as the Maurice Strong Climate Friendly Travel Youth Summit.

"Reducing carbon emissions is not an option, it is a necessity," said Glenn Mandziuk, President and CEO of TOTA. "We are all understanding the tremendous threat that Climate Change is to the world and are honored to partner with  SUNx as a charter member of the Climate Friendly Travel Registry for 2050."

The Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions is linked to the UNFCCC Climate Action Portal and is open to all Travel and Tourism companies and communities, anywhere in the world. The idea of a Climate Neutral Ambitions Registry was built into the Paris Agreement as a way for businesses to transparently declare and progressively increase their carbon reduction ambitions through 2050, with the greater mission of stabilizing global temperatures at tolerable levels for human survival.

"We are delighted to have the award winning Thompson Okanagan Tourism Association as a launch partner for our Climate Friendly Travel Registry. Their commitment to sustainability is second to none," said Professor Geoffrey Lipman, President of SUNx Malta. "We are doubly pleased by their agreement to host the Annual Maurice Strong Climate Friendly Travel Youth Summit, not only because it is a lasting legacy to the father of sustainable development, but it will highlight Maurice's intense climate activism nearly half a century before the Paris Agreement."

The SUNx System for Climate Friendly Travel recognizes the importance of placing Climate Resilience at the core of corporate and community planning decisions, with the Travel and Tourism sector as a major contributor and potential leader when it comes to human development and climate action.

To honour Maurice Strong’s legacy as a Sustainable Development pioneer, TOTA and SUNx are also partnering to launch the Maurice Strong Climate Friendly Travel Youth Summit. The inaugural summit will take place on April 29, 2021 as a virtual event, in partnership with the Malta Ministry for Tourism and Consumer Protection, and the Mekong Tourism Coordinating Office.

Show your support for Climate Friendly Travel and join the Registry for 2050 Climate Neutral & Sustainability Ambitions: ClimateFriendly.travel

The announcement was recorded as part of a Climate Week NYC 2020 event. TOTA, SUNx Malta, and the World Travel and Tourism Council made the announcement and followed with a Q&A session.

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About SUNx :
The Strong Universal Network (SUNx) is a global Travel & Tourism Climate Response system, designed to act as a catalyst for the sector to develop Climate Friendly Travel as well as a conduit to the United Nations Framework Convention on Climate Change (UNFCCC) driven New Climate Economy. Operating globally from Malta, with a Registry of Climate Neutral Ambitions; a Climate Friendly Travel Diploma and an SDG17 led Climate Champions outreach program. Established as a legacy to Maurice Strong, Climate Activist and Sustainable Development Pioneer. In 2019, through a partnership with Malta’s Ministry for Tourism and Consumer Protection and Malta Tourism Authority (MTA), SUNx Malta was created to establish Malta as a Global Centre for Climate Friendly Travel. For more information, visit TheSunProgram.com.

TOTA, Canadian Mental Health Association Kelowna, and Thoughtfull Offer Mental Health Support to Businesses Through COVID-19 Pandemic

Kelowna, BC (August 20, 2020) -  The Thompson Okanagan Tourism Association (TOTA) has signed a formal agreement with the Canadian Mental Health Association, Kelowna & District branch (CMHA Kelowna) and Thoughtfull Workplace Wellness Strategies. As an extension to TOTA's industry resiliency efforts, planned collaborative initiatives aim to mitigate the repercussions of the COVID-19 pandemic on the mental well-being of tourism business operators and workers.

"Mental health is an essential ingredient for resiliency. The COVID-19 Pandemic has been devastating in many ways, greatly affecting the people behind the numbers and figures," said Glenn Mandziuk, President and CEO of TOTA. "This formal agreement with CMHA Kelowna and Thoughtfull will help bridge gaps by supporting not only the tourism industry, but the communities it so greatly depends on."

CMHA Kelowna and Thoughtfull, a workplace consulting and training social enterprise run by CMHA Kelowna, represent a valuable resource for TOTA to relay knowledge and expertise in education, human resources, occupational health and safety, as well as crisis intervention to businesses in the tourism industry. Thoughtfull's workplace advisors will collaborate with TOTA to provide insights for campaigns and resources contributing to physical, mental, and financial resilience.

"Tourism is such an important industry for this region, but we know that many operators and their employees are facing high levels of stress due to significant challenges and a lot of unknowns. Financial resilience is just one piece of the puzzle. We also need to support the mental well-being of everyone in this sector," said Aaryn Secker, Manager of Learning & Development for CMHA Kelowna and Thoughtfull.

As part of this agreement, industry members of the Thompson Okanagan Resiliency Program will be able to access tailored workplace psychological health and safety training and advising through Thoughtfull at an exclusive reduced and subsidized rate by contacting their dedicated TOTA Program Advisor. In addition, CMHA will deliver programming through an ongoing webinar series with "Return to the Workplace: Considerations for Supporting Staff Mental Health" and "De-escalating Conflict".

For more information about the Thompson Okanagan Resiliency Program and to register visit TOTABC.org/Tourism-Resiliency.
Or register by phone: 1-877-431-8489 (ext 8).

If you are already part of the Tourism Resiliency Program, please contact your program advisor directly for more information on this program offering. 

- 30 -

About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Canadian Mental Health Association Kelowna (CMHA Kelowna):
CMHA Kelowna is a registered non-profit charity serving the central Okanagan and part of a network of more than 80 Canadian Mental Health Association branches across the country. Each year they provide services and supports to more than 1.3 million Canadians through the combined efforts of more than 11,000 volunteers and staff in over 330 communities. CMHA Kelowna provides support through programs that promote positive mental health and support recovery, while championing the elimination of barriers that can prevent people from thriving. For more information, visit CMHAKelowna.org.

About Thoughtfull: 
Thoughtfull is a workplace training and advising social enterprise of CMHA Kelowna. With the average working individual spending 90,000 hours or more of their life at work, CMHA Kelowna recognizes that they cannot achieve a mentally healthy community without addressing psychological health and safety at work. Thoughtfull is guided by Canada’s National Standard for Psychological Health and Safety in the Workplace. For more information, visit Thoughtfull.CMHAKelowna.com.

For more information, contact:

Ellen-Walker Matthews

Vice President, Stewardship

Thompson Okanagan Tourism Association

industry@totabc.com

(236) 361-4433

TOTA and Okanagan College Support Tourism Industry Through Expert Business Mentorship as Part of Resiliency Program

Kelowna, BC (August 11th, 2020) - The Thompson Okanagan Tourism Association has signed a formal agreement with Okanagan College to provide one-on-one business training and mentoring sessions to tourism industry businesses and assist in managing COVID-19 related challenges. This collaboration forms part of the Thompson Okanagan Tourism Resiliency Program, which has been established to provide support to the tourism industry to aid in recovery and regeneration.

TOTA's Resiliency Program Advisors are working together with Okanagan College staff and expert instructors to deliver virtual, one-hour individually tailored business counseling sessions based on expressed areas of need. Subject experts drawn from Okanagan College instructors have been assembled to provide support and mentorship in a wide variety of relevant subject areas including Leadership Soft Skills, Business Administration, and Hospitality topics.

“Okanagan College students, alumni, and employees lend their expertise to the tourism industry in so many ways and have for many years; this is yet another way we can continue to do that. We are very proud to be a part of the fabric of this industry that is so vital to our region, and to be able to contribute to its resiliency by providing innovative mentoring, education, and training to TOTA members,” said Bill Gillett, Dean of Okanagan College’s School of Business.

Where TOTA Program Advisors identify similar needs among multiple businesses, they will work with Okanagan College to create and deliver topic-specific webinars designed to address those needs. This expansion reflects an ongoing recognition that while every business is unique, often the challenges tourism businesses face are shared. Together, TOTA and Okanagan College are looking to support the tourism industry in the most targeted and efficient way possible.

"Industry resiliency is our key priority and the cornerstone of our efforts. This program is part of meeting immediate needs following the COVID-19 Pandemic," said Glenn Mandziuk, President and CEO of TOTA. "We are proud to be partnering with Okanagan College and know their expertise will serve as a tremendous resource for tourism businesses as we navigate the way forward."

To participate, register for the Thompson Okanagan Resiliency Program:

• Visit TOTABC.org/Tourism-Resiliency

• Register by phone: 1-877-431-8489 (ext 8)

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Okanagan College:  
Okanagan College is a dedicated learner-centred institution, serving the largest number of post-secondary school students in the B.C. Interior. Okanagan College instructors bring out the best from the more than 20,000 people who take courses or programs through four regional campuses. Over the years, the College has done much to respond to the growing and shifting needs of the communities it serves. For more information, visit Okanagan.BC.ca

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 For more information, contact:

Ellen-Walker Matthews

Vice President, Stewardship

Thompson Okanagan Tourism Association

industry@totabc.com

(236) 361-4433

Community Futures and TOTA Offering Financial Support for Tourism Businesses through Micro Loans as Part of Tourism Resiliency Program

Kelowna, BC (August 5, 2020) -  The Thompson Okanagan Tourism Association (TOTA) is collaborating with Community Futures organizations across the region to assist in providing financial support to the tourism sector as part of the Thompson Okanagan Tourism Resiliency Program. The Community Futures and TOTA taskforce is announcing the “Thompson Okanagan Tourism Micro Loan Program,” an initiative spearheaded by all nine Community Futures organizations located in TOTA’s region, which will offer micro loans to tourism businesses starting at $200 and up to $25,000.

"This new initiative represents a pivotal moment for the regional tourism sector as well as another important evolution of our work in helping the industry recover and become more resilient for the long term," said Glenn Mandziuk, President and CEO of TOTA. "The program will address the immediate need to mitigate financial impacts associated with additional costs and losses tourism businesses have been facing as a result of the COVID-19 Pandemic."

In July 2020, the Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices in the region signed a formal agreement, committing to the development of an active and meaningful relationship on the path to rebuilding a resilient tourism industry in the wake of the global Pandemic.

“Community Futures is in the business of assisting small business across the region, the province, and Canada. We have been a part of your community for over 35 years and we continue to support you with advice, training, and loans," said Rob Marshall, Executive Director for Community Futures Shuswap and Community Futures Provincial Board Member. The Thompson Okanagan Tourism Micro Loan Program is another example of partners working together to provide help in times of need to our essential tourism industry.” 

The Community Futures and TOTA taskforce is working to implement projects, access needed resources, and share best practices to revitalize, support, and grow the tourism sector, during the pandemic and beyond. Efforts and strategies are focused on tourism growth, development, sustainability, and long-term resiliency. The “Thompson Okanagan Tourism Micro Loan Program" is in alignment with the previously announced Regional Relief and Recovery Fund (RRRF) program which has, to date, provided $587,000 to 20 tourism businesses in the region.

Applicants to the program must be referred to Community Futures by a Tourism Resiliency Program Advisor and terms and conditions specific to each location apply.

Learn More & Register

Or register by phone: 1-877-431-8489 (ext 8).

About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Community Futures :
Community Futures is a non-profit organization supporting small businesses through a range of services and tools. With experts offering local assistance from 34 offices throughout rural BC, they are committed to helping business owners achieve their goals and withstand challenges. TOTA is proud to be forming a joint tourism industry resiliency task force with this outstanding organization and collaborating towards positive advancements for the tourism industry, local businesses, and communities.

Community Futures Partners

• Boundary - BoundaryCF.com

• Central Interior First Nations - CFDCofCIFN.com

• Central Okanagan - CFDCCO.bc.ca

• Nicola Valley - CFDCNV.com

• North Okanagan - FuturesBC.com

• Okanagan / Similkameen - CFOkanagan.com

• Shuswap - BeYourFuture.ca

• Sun Country - CFSun.ca

• Thompson Country - CommunityFutures.net

TOTA and go2HR Partner to Support Businesses on Occupational Health & Safety Through COVID-19 Pandemic

Kelowna, BC (July 31, 2020) - The Thompson Okanagan Tourism Association (TOTA) and go2HR are supporting Biosphere Committed Companies in the region with resources for occupational health and safety, including enhancements specifically pertaining to the COVID-19 pandemic.

As part of the Biosphere Commitment Program, go2HR provides Biosphere Committed Companies with added value through the go2HR Occupational Health and Safety (OHS) Biosphere Framework. The go2HR OHS Framework offers a roadmap for participating organizations to help them establish and maintain an effective health and safety program. Eligible businesses may choose to progress to the Certificate of Recognition (COR) program, a voluntary audit and incentive program.

"In the midst of a global Pandemic, occupational health and safety are of immeasurable importance for industry and community resiliency. Our partnership with go2HR has been of great value to businesses aligned with the Biosphere Adhesion Initiative," said Glenn Mandziuk, TOTA President and CEO. "go2HR provides best practice training and resources for tourism businesses looking to enhance their workplace health and safety operations, which is now more important than ever. This partnership also helps our region align with several key Sustainable Development Goals as we continue to align with global sustainability objectives."

The go2HR OHS program includes one-on-one consultations, training sessions, online webinars, access to resources, and opportunities to complete certification programs.

“The importance of health & safety cannot be overstated, in the interest of workers, communities, and guests. go2HR is very pleased to partner with TOTA to support tourism employers in the region create and maintain safe workplaces, especially during these challenging times,” said Krista Bax, CEO, go2HR.

TOTA and go2HR have been in partnership for several years to enhance regional efforts and align tourism businesses with the Biosphere Destination Certification and the United Nations 17 Sustainable Development Goals.

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To learn more about this program, please contact:

Mike Overend
industrysupport@totabc.com
(778) 721-5462

Ginger Brunner
gbrunner@go2hr.ca
(250) 469-1032

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About go2HR:
goHR is BC's tourism human resource and health and safety association and Certificate of Recognition (COR) certifying partner with WorkSafeBC. A non-profit, industry-led organization, go2HR provides health and safety and HR support and resources for industry employers as well as training and certification programs for prospective and current tourism and hospitality employees. For more information, visit go2.hr.ca.

Thompson Okanagan Tourism Association Founding Signatory Future of Tourism Coalition

Kelowna, BC (July 23, 2020) - The Thompson Okanagan Tourism Association (TOTA) has become a founding signatory with the Future of Tourism Coalition. As world tourism begins recovering from the impacts of the COVID-19 pandemic, the coalition shares a global mission: to place destination needs at the center of tourism’s new future.

"TOTA is committed to transforming recent challenges into positive change as we navigate the way toward long-term recovery and resilience," said Glenn Mandziuk, TOTA President and CEO. "We are truly honoured to be part of this international coalition. Healthy, inclusive communities and environmental stewardship are the keys to realizing our collective success."

Comprised of six non-governmental organizations, the Future of Tourism Coalition has collaboratively developed and launched a set of Guiding Principles. These outline a clear moral and business direction intended to help create a healthier tourism industry while protecting the places and people on which it depends.

“We consider Thompson Okanagan a global frontrunner in sustainable tourism with an exceptional record in creating synergies between local and Indigenous communities and businesses that work in a sustainable way,” said Albert Salman, President of Green Destinations and one of the Coalition’s founders. “We are proud to have Thompson Okanagan on board and look forward to working together with all the great people in the region.”

– 30 –

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.

About the Future of Tourism Coalition
The Future of Tourism Coalition is comprised of six non-governmental organizations that have come together for the first time and stand united in their appeal for change. These organizations are: the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC). For more information, visit futureoftourism.org.

For more information, contact:

Ellen-Walker Matthews

Vice President, Market Stewardship

Thompson Okanagan Tourism Association

industry@totabc.com

(236) 361-4433

Eco Efficiency Program: TOTA Partners with FortisBC, GreenStep Solutions, and BC Hotel Association to Help Tourism Businesses Cut Costs

For Immediate Release

The Eco Efficiency Program will Provide One-On-One Support to Aid Economic Recovery Through Resource Conservation

Kelowna, BC (July 9, 2020) - The Thompson Okanagan Tourism Association (TOTA) is working in partnership with FortisBC, GreenStep Solutions, and the BC Hotel Association to reduce costs for tourism businesses and aid economic recovery within the Thompson Okanagan region. The overarching goal of our partnership is to support regional tourism businesses by identifying operational inefficiencies, providing tools to address them, and ultimately reducing utility bills. As our industry continues to show incredible resiliency, this program is providing timely support to reduce costs and build a foundation for future utility savings and resource conservation.

A dedicated Energy Analyst, employed by TOTA and funded through FortisBC, will act as a technical resource and energy advocate for tourism stakeholders. The Energy Analyst will work closely with TOTA’s Destination Stewardship Team and GreenStep’s Business Advisors to implement the Eco Efficiency Program, which will include an onsite assessment and analysis of utility bill data. The Eco Efficiency Program will provide businesses with a detailed understanding of utility usage patterns and equipment performance and includes:

• Energy consumption analysis, reporting and rebate opportunities;

• Water consumption analysis and reporting;

• Waste analysis and reporting, and;

• Carbon software training and access to a carbon measurement platform to effectively measure your organization's carbon footprint.

"The business case for sustainability has never been more important. The tourism industry has been one of the hardest hit as a result of COVID-19, and experts agree that a green economic recovery will help businesses to save money while also meeting important environmental goals," said Angela Nagy, CEO of GreenStep Solutions. "We are thrilled to be partnering on this exciting initiative to help businesses identify opportunities to reduce both their costs and their eco footprint."

“We are proud to help Okanagan tourism businesses reach their energy efficiency goals affordably by lower operating costs,” commented Colin Norman, Manager, Conservation and Energy Management Portfolio and Marketing Strategies at FortisBC. “This is one of the ways we're demonstrating that, by working together, we can find ways to meet the province’s climate action goals.”

As a Regional Destination Management Organization, TOTA has committed to long term responsible tourism management as a Biosphere Certified Gold Destination and also the measurement of sustainable practices through the International Network of Sustainable Tourism Observatories (INSTO).

Biosphere Committed companies who are interested in the full Eco Efficiency assessment will receive priority in the first phase of the program. Businesses that are not interested to join the Biosphere Commitment Program at this time and are only seeking an energy assessment can express their interest for a virtual energy-only assessment delivered by TOTA’s Energy Analyst. They will receive a detailed analysis of energy utility data benchmarking against similar properties in Canada, a report summarizing cost saving opportunities, and energy efficiency measures with a list of rebates and incentives available.

The BC Hotel Association is also offering the services of their dedicated Energy Analyst to conduct energy-only assessments for their members.

Through this partnership, regional tourism utility consumption data will also be collected and aggregated to share with the expanded monitoring programs TOTA has committed to, including the Biosphere Destination Gold Certification, the Biosphere Commitment Program, and our newly formed partnership with the United Nations World Tourism Organization as a Sustainable Tourism Observatory. This data will assist in achieving TOTA's goal of developing financial and environmental sustainability for the regional tourism industry.

To get started with the Eco Efficiency Assessment:

• TOTA Biosphere Committed Companies are eligible for a full assessment (energy, water, waste and carbon footprint) at no cost through the Eco Efficiency Program and can register their interest at totabc.org/eco-assessment.

• Tourism businesses in the Thompson Okanagan region can sign up for a complimentary energy assessment at totabc.org/eco-assessment.

• BCHA members can apply through the BC Hotel Association GoGreen Analysis program at bcha.com/gogreen-analysis.html.

About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About FortisBC:
More than 2,400 employees work hard to provide natural gas and electricity to just over 1.2 million British Columbians, every day. As one of the largest energy providers in BC, FortisBC is putting more than 100 years of knowledge into creating a cleaner, healthier tomorrow. FortisBC understands the importance of a lower-carbon future and is committed to leading the way. For more information, visit FortisBC.com.

About GreenStep:
GreenStep was founded in 2008 to help small to medium sized enterprises reduce their environmental impacts and create a sustainability strategy for the future. To date, the organization has worked with over 2000 organizations of all sizes in a variety of industries such as tourism and hospitality, retail, professional services and manufacturing. Ultimately their goal is to help businesses improve their sustainability performance while also increasing their profits. For more information, visit GreenStepGlobal.com.

About BC Hotel Association:
With over 800 member hotels and associate members representing over 60,000 employees and 80,000 rooms contributing in excess of $3.2 Billion in revenue, the hotel industry’s value to the hospitality sector, the tourism industry, and the BC economy is significant. The BCHA works with the government and regulatory authorities to ensure a positive operating environment for the hotel industry to thrive in, particularly during economically challenging times. As the voice of the hotel industry at the Federal, Provincial and Community level, the BCHA is acknowledged as the champion of hotel related issues, including matters of taxation, tourism, marketing, corporate relations, labour, and consumer services, visit BCHA.com.

For more information, contact:

Ellen-Walker Matthews
Vice President, Market Stewardship
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433

TOTA and Community Futures Partner Together to Support Local Business

FOR IMMEDIATE RELEASE

Kelowna, BC (July 7, 2020) - The Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices across the Region have, for the first time, signed a formal agreement to strike a task force committing to develop an active and meaningful relationship on the path to rebuilding a resilient tourism industry in the wake of the COVID-19 pandemic.

"The negative impact of the pandemic on the Tourism Industry has been unprecedented, “ said Glenn Mandziuk, President and CEO of TOTA. “Building the industry back requires strong and collaborative partnerships that can provide foundational support and out of the box thinking."

TOTA and Community Futures’ efforts and strategies will be focused on tourism growth, development, sustainability, and long-term resiliency. Ongoing exchange and discussion will facilitate further advancement of best practices relating to the development of sustainable communities and destinations. Specific joint strategies will target identification and support of business funding opportunities as well as advancing knowledge on the visitor experience, training, employment, and innovation.

"We are pleased to be working in collaboration with other regional Community Future's offices and the Thompson Okanagan Tourism Association, to help move the Tourism Resiliency Program forward and assist our tourism industry in overcoming the challenges presented by the current COVID-19 crisis," commented George Caismar, Executive Director for the Central Interior First Nations Community Futures office.

“The partnership between TOTA and Community Futures is very timely. The COVID-19 pandemic has had a dramatic and devastating effect on tourism businesses in the Thompson Okanagan. Helping industry recover and become more resilient for the long term is imperative," noted Rob Marshall, Executive Director for Community Futures Shuswap and Community Futures Provincial Board Member. "Our two organizations have come together to implement projects, access needed resources, and share best practices to revitalize, support, and grow our tourism sector, during the pandemic and beyond. In short order, valuable synergies have been developed and will certainly result in successful outcomes.”

“This new agreement is a positive sign for people working in the tourism sector who have been adversely affected by the pandemic,” said Lisa Beare, Minister of Tourism, Arts and Culture. “It will take everyone continuing to work together to build our economy back up and this partnership is an excellent example of the teamwork needed to help tourism rebound in BC."

About the Thompson Okanagan Tourism Association (TOTA)
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.

About Community Futures
Community Futures is a non-profit organization supporting small businesses through a range of services and tools. With experts offering local assistance from 34 offices throughout rural BC, Community Futures is committed to helping business owners achieve their goals and withstand challenges. TOTA is proud to form a joint tourism industry resiliency task force with this outstanding organization and collaborate on positive advancements for the tourism industry, local businesses, and communities.

Community Futures Partners

• Boundary - BoundaryCF.com

• Central Interior First Nations - CFDCofCIFN.com

• Central Okanagan - CFDCCO.bc.ca

• Nicola Valley - CFDCNV.com

• North Okanagan - FuturesBC.com

• Okanagan Similkameen - CFOkanagan.com

• Shuswap - BeYourFuture.ca

• Sun Country - CFSun.ca

• Thompson Country - CommunityFutures.net

For more information, contact:

Ellen-Walker Matthews
Vice President, Market Stewardship
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433

TOTA Joins Global Initiative on Safe Travels

KELOWNA, BC (June 25, 2020) - The Thompson Okanagan Tourism Association is proud to announce that it has been recognized by the World Travel & Tourism Council (WTTC) as a Safe Travel Destination.

In response to the COVID-19 crisis, the WTTC, the global body representing the travel and tourism sector, produced safety and hygiene protocols and guidelines for re-opening tourism that have been embraced by over 1,200 major tourism companies, in over 80 destinations around the world.

As part of the initiative, the WTTC also introduced a Safe Travels Stamp which enables travellers to recognize destination authorities and companies that have implemented and aligned with the WTTC’s Safe Travels Protocols.

"The guidelines established in British Columbia through tourism sector partners and endorsed by WorkSafe BC not only meet but exceed those of the WTTC," noted Glenn Mandziuk, President and CEO of Thompson Okanagan Tourism Association. "We believed it was important to secure this designation as we begin to build back tourism and eventually welcome guests from around the world."

“British Columbians have worked hard to flatten the curve and help make it as safe as possible to travel in our province,” said Lisa Beare, Minister of Tourism, Arts, and Culture. “Congratulations to Thompson Okanagan Tourism Association for this recognition and their work in helping keep visitors, workers, and communities safe during COVID-19.”

Communities, CDMO's, and Tourism Management Organizations in the Thompson Okanagan are able to utilize the Safe Travels Stamp under this agreement. Please contact us at recovery@totabc.com.

Individual Tourism Stakeholder Businesses can also request the use of the Safe Travels Stamp by completing the Safe Travels - Business Request Form.

About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.

Thompson Okanagan to Host 2020 Global Sustainable Tourism Conference

For the first time, the 2020 Global Sustainable Tourism Council (GSTC) Global Conference will be hosted in Canada.

The conference will be hosted at the Delta Hotels by Marriott Grand Okanagan Resort in Kelowna, British Columbia, from November 19 – 22, 2020. The announcement was made in Terceira Island, Azores, on December 6th, 2019 by GSTC CEO Randy Durband and Thompson Okanagan Tourism Association (TOTA) CEO Glenn Mandziuk.

Randy Durband, CEO, GSTC; Glenn Mandziuk, CEO, TOTA; and Luigi Cabrini, Chairman, GSTC

“GSTC is proud to be hosted for our 2020 Global Sustainable Tourism Conference by TOTA and their family of supporters,” says Randy Durband, CEO of the GSTC. “They have been winning many awards for good reason, having put in place and sustainable very sound tourism management practices. They are a model for destination management on many counts, especially in our view for meaningful stakeholder engagement and long-term planning.”

TOTA CEO, and new GSTC Board Director, Glenn Mandziuk recognizes the impact the conference will have on the region as a whole. “We could not be more excited to welcome the GSTC Global Conference to the Thompson Okanagan and look forward to hosting sustainable tourism leaders in Kelowna from around the world. It is truly a privilege to share our destination with the world as we work toward a more sustainable future for us all. It is an opportunity to showcase the region and our sustainable commitment on a global stage to professionals actively involved in the development and promotion of sustainable tourism.”

The annual event will see Kelowna and the Thompson Okanagan welcome over 300 international leaders together with up to 200 local and national delegates specializing in sustainable tourism including destination management and marketing professionals, airlines, travel agents, tour operators, the hospitality sector, and international media.

The conference brings together industry professionals to discuss key challenges and opportunities surrounding smart destination management and sustainable tourism development by featuring a series of panels and presentations from an array of speakers from around the world.

“Kelowna is proudly located in a Biosphere accredited region and hosting the GSTC annual conference will showcase our commitment to local responsible tourism as well as the 17 global Sustainable Development Goals,” says Lisanne Ballantyne, President and CEO of Tourism Kelowna. “Industry reports tell us that more travelers than ever are seeking sustainable destinations, with 87% wanting to travel sustainably and 67% of travelers willing to pay more for travel that impacts the environment less.”

“Every Thompson Okanagan resident should be proud. This event won’t just benefit your region, with its amazing climate, golf courses, wineries, and scenery. It will also remind world travellers that Canada offers an exciting and diverse range of sustainable tourism experiences. Bravo!” said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages.

“I’m thrilled that Kelowna was selected to host the Global Sustainable Tourism Conference for the first time in Canada in 2020,” said Lisa Beare, Minister of Tourism, Arts and Culture. “British Columbia looks forward to hosting the world next year to continue the important dialogue on responsible tourism. This will be an incredible opportunity to showcase how we are prioritizing sustainability, environmental protection, and making sure the benefits of tourism are shared with everyone in our province.”

– 30 –

About the Global Sustainable Tourism Council

The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. The GSTC is an independent and neutral organization that represents a diverse and global membership, including UN agencies, NGO’s, national and provincial governments, leading travel companies, hotels, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.

About the Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.

Thompson Okanagan Repeats as World’s Responsible Tourism Winner at the World Travel Awards

For the second year in a row, the Thompson Okanagan Tourism Association (TOTA) has been named the 2019 World’s Responsible Tourism Award Winner at the 26th Annual World Travel Awards.

The announcement was made at the Grand Final Gala Ceremony held in Muscat, Oman, on November 28th, 2019.

President and CEO, Glenn Mandziuk, stated: “We are so honoured to be recognized for a second time with this prestigious global award for our commitment to sustainable growth and responsible tourism practices. This reinforces our collective focus on this critical component of destination development and marketing and would not be possible without the dedication and support of our board, staff, partners, and stakeholders.”

The World Travel Awards has become the international benchmark for recognizing excellence in the travel industry. Voting is conducted by industry professionals around the world. This announcement follows TOTA’s win of North America’s Responsible Tourism Award in January 2019.

“Sustainable tourism plays a vital part in Canada’s economy, creates good jobs for the middle class and builds a fairer and greener society. For the second time, TOTA’s initiatives bring honour not just to the organization and region but also to our entire country. Congratulations!” stated the Honourable Mélanie Joly, Minister of Economic Development and Official Languages

“British Columbia is a sought-after destination for visitors from around the globe, in large part because of its stunning scenery and breathtaking wilderness,” said Lisa Beare, Minister of Tourism, Arts and Culture. “Our strategic framework for tourism seeks to responsibly grow the visitor economy by respecting nature and the environment, and making sure that everyone sees the benefits of this important industry. The Thompson Okanagan Tourism Association is a leader in putting these principles into action. I would like to congratulate them for winning this award and I applaud their continued leadership in responsible tourism.”

TOTA has been actively committed to being a sustainable destination, as a result of an ambitious strategic program launched in 2012, titled “Embracing Our Potential.” The 10-year strategy laid out the foundation for maximizing the economic benefits of tourism in the region, while simultaneously protecting its natural, social, and cultural resources. To date, it has seen the installation of more than 1,000 electric car charging stations; the establishment of regional Human Resources, Indigenous Tourism, and Accessibility strategies and specialists; hosted the largest Indigenous Tourism Conference in the world; organized specialized stakeholder workshops and tools for operating more sustainably; advanced regional rail trail initiatives; utilized leading research and data analysis techniques to manage and market the destination; launched an Indigenous Artisan Mobile Gallery; and prepared and unveiled a Regional Visitor Pledge.

Further, the Thompson Okanagan Region was the first destination in the Americas to become a Biosphere Certified Destination; recognized in the Top 100 Sustainable Tourism Destinations on the planet for three years and second in all of the Americas by Green Destinations; received the Tourism for Tomorrow Award for destination management from the World Travel and Tourism Council; received first runner up recognition in the United Nations Award for best non-profit organizations on the globe; and most recently, became the first Canadian destination invited to join the United Nations World Tourism Organization as an International Sustainable Tourism Observatory.

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About the World Travel Awards

The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit worldtravelawards.com.

About the Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.

Thompson Okanagan Tourism Asks Public To Take Pledge

For Immediate Release
November 20, 2019

Kelowna — The Thompson Okanagan Tourism Association (TOTA) is excited to announce the launch of its Regional Pledge, which provides the framework for sustainable tourism in the region for all visitors. The pledge was announced at the International Indigenous Tourism Conference on November 14, 2019.

Signatories of the Pledge included representatives from the Indigenous Tourism Association of Canada; Ministry of Tourism, Arts, and Culture; Destination British Columbia; Indigenous Tourism British Columbia; Tourism Industry Association of British Columbia; Thompson Okanagan Tourism Association; Shackan Indian Band; Xeni Gwet’in First Nation; Tourism Kamloops; Tourism Kelowna; Cariboo Chilcotin Coast Tourism Association; Tourism Vancouver Island; Northern BC Tourism Association; Kootenay Rockies Tourism; Big White Ski Resort; as well as a youth representative from Kelowna.

“The signing of the Regional Pledge is more than an announcement of intent; it is a commitment to the Seven Affirmations for Seven Generations,” says Mandziuk. Those affirmations are a part of the Seventh Generation Principle, which reminds us that the decisions we make today should result in a sustainable world, generations in the future. “The steps we take today will have an impact now, and long term, for generations to come.”

“I am honoured to witness the adoption of the Seven Affirmations for Seven Generations pledge, and I applaud Thompson Okanagan Tourism Association for their continued leadership in sustainable tourism management,” said Minister of Tourism, Arts & Culture Lisa Beare. “As part of our provincial tourism framework, we are committed to working with the tourism sector to develop and adopt common sustainability policies and practices. This pledge is a great example of alignment between regional and provincial objectives to foster responsible visitor travel.”

“As we enjoy the unprecedented growth of Indigenous tourism, sustainability guidelines are essential to preserve authentic cultural experiences for future generations,” said Brenda Baptise, chair of Indigenous Tourism BC. “The Thompson Okanagan Regional Pledge benefits First Nations land and culture, while ensuring the actions taken today help to protect the development of the Indigenous communities of tomorrow.”

The Regional Pledge was conceived as part of the larger sustainable tourism mandate the Thompson Okanagan Tourism Association has prioritized over the last several years. Through a lengthy consultative process that involved international tourism, academic and indigenous stakeholders, the philosophies of respectful, authentic travel in the region, visitors, tour operators and residents alike were integrated into a comprehensive pledge document.

To learn more about the Seven Affirmations for Seven Generations, please go to thompsonokanagan.com/pledge

To support the pledge, TOTA has created a video to inspire both visitors and residents to make a commitment to the Thompson Okanagan. With a strong, emotional storyline set against the scenic backdrop of the region, the video aims to connect with viewers by encouraging them to ensure our destination can be enjoyed for generations to come.