News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Thompson Okanagan Tourism Association Receives North America’s Responsible Tourism Award from World Travel Awards for Third Consecutive Year
World Travel Awards (WTA) revealed 2020's leading travel, tourism, and hospitality brands in North America this morning via a virtual event. The World Travel Awards announced that the Thompson Okanagan Tourism Association (TOTA) has been acknowledged with "North America's Responsible Tourism Award" for the third consecutive year.
FOR IMMEDIATE RELEASE
Kelowna, B.C. (November 6, 2020) - World Travel Awards (WTA) revealed 2020's leading travel, tourism, and hospitality brands in North America this morning via a virtual event. The World Travel Awards announced that the Thompson Okanagan Tourism Association (TOTA) has been acknowledged with "North America's Responsible Tourism Award" for the third consecutive year.
The Thompson Okanagan Tourism Association (TOTA) is honoured to receive the World Travel Awards 2020 North America Responsible Tourism Award for the third time.
"On behalf of myself the Board of Directors and our entire team at the Thompson Okanagan Tourism Association we are extremely honoured to once again receive this award for our ongoing commitment to Responsible and Sustainable Tourism," said Glenn Mandziuk, TOTA President and CEO. "Never before in the history of our industry have we faced the challenges brought about by the COVID-19 pandemic, and it has only highlighted the need for all of us to work collaboratively on building back a more sustainable, resilient, and responsible tourism industry. We appreciate and thank the World Travel Awards for recognizing the dedicated work of our association for the third year running and can assure you that this will be a continued focus of our efforts in the months and years to come."
Over the past several years the Thompson Okanagan region has garnered attention for its collective efforts to support the tourism industry in a manner that respects its social, cultural, environmental, and economic foundations. This year the association pivoted their team and resources to support stakeholders through the initial and ensuing days of the pandemic by providing one-on-one support, training, education, and advocacy through the BC Regional Tourism Secretariat (BCRTS) Tourism Resiliency Program designed to guide stakeholders through this unprecedented time.
"As we work to build a new and different future for the tourism industry, success will not be possible without continued strong leadership, support, and innovation by the Provincial Ministry of Tourism, Arts, and Culture, Destination British Columbia, community tourism organizations, and First Nations partners, as well as over 4,500 member industry stakeholders from across the region," said Mandziuk. “We have a great team of professionals at TOTA who are a true reflection of the strong efforts that have been undertaken. To be recognized for these efforts is truly special for us all.”
““The unrivalled dedication to sustainable tourism of Thompson Okanagan Tourism Association was acknowledged with ‘North America’s Responsible Tourism Award’. Nestled in an idyllic corner of British Columbia, the Thompson Okanagan region is blessed with untapped natural beauty, a rich indigenous culture and a thriving culinary scene.””
The World Travel Awards™ acknowledges, rewards, and celebrates excellence across key sectors of the travel, tourism, and hospitality industries. The 2020 World Travel Awards were planned to take place in the Thompson Okanagan this November, however were moved to a virtual stage due to the COVID-19 pandemic. The Thompson Okanagan looks forward to welcoming and hosting the World Travel Awards in the fall of 2021.
The Thompson Okanagan Tourism Association (TOTA) is a nominee for the World's Responsible Tourism Award 2020. TOTA was the recipient of the 2018 and 2019 World’s Responsible Tourism Award for work and commitment to sustainability. Voting has closed and the World Travel Awards will announce the winners in the near future.
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For More Information:
Ellen Walker-Matthews
Vice President, Stewardship
Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433
Background
ABOUT THE WORLD TRAVEL AWARDS
The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit WorldTravelAwards.com.
ABOUT THE THOMPSON OKANAGAN TOURISM ASSOCIATION (TOTA)
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, & Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
TOTA Joins Forces with Planet Happiness and Thompson Rivers University to Measure Happiness and Well-Being of Thompson Okanagan Residents
Strengthening our understanding of the impact of tourism on the well-being of communities, use of the Happiness Index survey aims to demonstrate that measuring destination well-being and happiness is as important as tracking profits and visitor arrivals and supports responsible destination management.
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Kelowna, BC (October 06, 2020) - The Thompson Okanagan Tourism Association (TOTA), Planet Happiness, and Thompson Rivers University (TRU) have formed a long-term partnership to measure the happiness and well-being of residents and communities within the Thompson Okanagan region through the Happiness Index survey. Strengthening our understanding of the impact of tourism on the well-being of communities, use of the Happiness Index survey aims to demonstrate that measuring destination well-being and happiness is as important as tracking profits and visitor arrivals and supports responsible destination management.
"The long-term viability of destinations depends on tourism improving the quality of life of local communities. Over time, the Happiness Index will help measure how well this is being done by engaging with residents directly," said Glenn Mandziuk, President and CEO of TOTA. "These findings will assist TOTA in assessing how the region is meeting the United Nations Sustainable Development Goals, as well as inform our ongoing efforts toward tourism recovery and resiliency."
Planet Happiness works with tourism organizations and universities, such as TOTA and TRU, to deploy the Happiness Index and focus the attention of everyone involved on using tourism to improve the quality of life in tourism destinations.
“We support destinations to move beyond the narrow tourism dollar and GDP agenda. TOTA is promoting sustainable and quality tourism objectives in the region. We are delighted to join with both TRU and TOTA on the journey to happiness and well-being," said Dr. Paul Rogers, co-founder and director of Planet Happiness.
The Happiness Index is well established as part of a global initiative to measure well-being in tourism destinations linked to UNESCO World Heritage Sites, with partners in 14 tourism destinations across ten countries. Indicators include satisfaction with life, access to nature and arts, community engagement, standard of living, life-long learning, and health. The Thompson Okanagan region includes Mount Robson Provincial Park, a UNESCO World Heritage Site featuring the highest mountain in the Canadian Rockies. The Thompson Okanagan region is the first Planet Happiness partnership in Canada.
"Planet Happiness will support TRU and TOTA by deploying what is perhaps the most progressive, adaptable, and easy to use Happiness Index survey on the planet," said Laura Musikanski, author, lawyer, and co-founder of Planet Happiness, a project of the Happiness Alliance.
TRU tourism faculty member Dr. John Hull will assist with the project in the Thompson Okanagan region.
"Sustainability is a core value at TRU, where the university has been recognized as Canada's first platinum-ranked sustainable university and where the new vision for the university places priorities on community partnerships, lifelong learning, and research," said Doug Booth, Dean of the Faculty of Adventure, Culinary Arts, and Tourism at TRU.
Visit TOTABC.org/happiness-index to learn more and stay updated on the launch of the first Thompson Okanagan Happiness Index Survey.
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an Industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About Planet Happiness:
Planet Happiness is a grassroots, big data project to introduce happiness and well-being science, policy and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers, co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local governments and has worked in more than a dozen countries across Asia, Africa, and Australia. For more information, visit OurHeritageOurHappiness.com.
About Happiness Alliance:
Happiness Alliance is a non-profit organization with a mission to contribute to the transformation of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musikanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook. For more information, visit HappyCounts.org.
About Thompson Rivers University (TRU):
Since 1970, TRU has taken pride in providing an excellent education to students from a wide variety of backgrounds and perspectives, serving more than 25,000 students on campuses in Kamloops and Williams Lake, and via distance or online courses and programs through Open Learning. From traditional academics to trades, from certificates to graduate degrees, TRU offers over 140 on-campus programs and 50-plus Open Learning programs. Research, creation and innovation thrive in TRU’s open, flexible learning environment. For more information, visit TRU.ca.
TOTA and SUNx Malta Announce Launch of Global Climate Friendly Travel Registry & Maurice Strong Climate Friendly Travel Youth Summit
During Climate Week NYC 2020, TOTA, SUNx Malta, and the World Travel and Tourism Council announced the launch of the global Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions, as well as the Maurice Strong Climate Friendly Travel Youth Summit.
Kelowna, BC (September 25, 2020) - The Thompson Okanagan Tourism Association (TOTA) has partnered with the Strong Universal Network (SUNx), to develop resilient, Climate Friendly Travel, in alignment with the Paris 1.5 Trajectory and the related Sustainable Development Goals (SDGs). Today, during Climate Week NYC 2020, TOTA, SUNx Malta, and the World Travel and Tourism Council announced the launch of the global Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions, as well as the Maurice Strong Climate Friendly Travel Youth Summit.
"Reducing carbon emissions is not an option, it is a necessity," said Glenn Mandziuk, President and CEO of TOTA. "We are all understanding the tremendous threat that Climate Change is to the world and are honored to partner with SUNx as a charter member of the Climate Friendly Travel Registry for 2050."
The Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions is linked to the UNFCCC Climate Action Portal and is open to all Travel and Tourism companies and communities, anywhere in the world. The idea of a Climate Neutral Ambitions Registry was built into the Paris Agreement as a way for businesses to transparently declare and progressively increase their carbon reduction ambitions through 2050, with the greater mission of stabilizing global temperatures at tolerable levels for human survival.
"We are delighted to have the award winning Thompson Okanagan Tourism Association as a launch partner for our Climate Friendly Travel Registry. Their commitment to sustainability is second to none," said Professor Geoffrey Lipman, President of SUNx Malta. "We are doubly pleased by their agreement to host the Annual Maurice Strong Climate Friendly Travel Youth Summit, not only because it is a lasting legacy to the father of sustainable development, but it will highlight Maurice's intense climate activism nearly half a century before the Paris Agreement."
The SUNx System for Climate Friendly Travel recognizes the importance of placing Climate Resilience at the core of corporate and community planning decisions, with the Travel and Tourism sector as a major contributor and potential leader when it comes to human development and climate action.
To honour Maurice Strong’s legacy as a Sustainable Development pioneer, TOTA and SUNx are also partnering to launch the Maurice Strong Climate Friendly Travel Youth Summit. The inaugural summit will take place on April 29, 2021 as a virtual event, in partnership with the Malta Ministry for Tourism and Consumer Protection, and the Mekong Tourism Coordinating Office.
Show your support for Climate Friendly Travel and join the Registry for 2050 Climate Neutral & Sustainability Ambitions: ClimateFriendly.travel
The announcement was recorded as part of a Climate Week NYC 2020 event. TOTA, SUNx Malta, and the World Travel and Tourism Council made the announcement and followed with a Q&A session.
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About SUNx :
The Strong Universal Network (SUNx) is a global Travel & Tourism Climate Response system, designed to act as a catalyst for the sector to develop Climate Friendly Travel as well as a conduit to the United Nations Framework Convention on Climate Change (UNFCCC) driven New Climate Economy. Operating globally from Malta, with a Registry of Climate Neutral Ambitions; a Climate Friendly Travel Diploma and an SDG17 led Climate Champions outreach program. Established as a legacy to Maurice Strong, Climate Activist and Sustainable Development Pioneer. In 2019, through a partnership with Malta’s Ministry for Tourism and Consumer Protection and Malta Tourism Authority (MTA), SUNx Malta was created to establish Malta as a Global Centre for Climate Friendly Travel. For more information, visit TheSunProgram.com.
TOTA, Canadian Mental Health Association Kelowna, and Thoughtfull Offer Mental Health Support to Businesses Through COVID-19 Pandemic
The Thompson Okanagan Tourism Association (TOTA) signed a formal agreement with the Canadian Mental Health Association, Kelowna & District branch (CMHA Kelowna) and Thoughtfull Workplace Wellness Strategies. As an extension to TOTA's industry resiliency efforts, planned collaborative initiatives aim to mitigate the repercussions of the COVID-19 pandemic on the mental well-being of tourism business operators and workers.
Kelowna, BC (August 20, 2020) - The Thompson Okanagan Tourism Association (TOTA) has signed a formal agreement with the Canadian Mental Health Association, Kelowna & District branch (CMHA Kelowna) and Thoughtfull Workplace Wellness Strategies. As an extension to TOTA's industry resiliency efforts, planned collaborative initiatives aim to mitigate the repercussions of the COVID-19 pandemic on the mental well-being of tourism business operators and workers.
"Mental health is an essential ingredient for resiliency. The COVID-19 Pandemic has been devastating in many ways, greatly affecting the people behind the numbers and figures," said Glenn Mandziuk, President and CEO of TOTA. "This formal agreement with CMHA Kelowna and Thoughtfull will help bridge gaps by supporting not only the tourism industry, but the communities it so greatly depends on."
CMHA Kelowna and Thoughtfull, a workplace consulting and training social enterprise run by CMHA Kelowna, represent a valuable resource for TOTA to relay knowledge and expertise in education, human resources, occupational health and safety, as well as crisis intervention to businesses in the tourism industry. Thoughtfull's workplace advisors will collaborate with TOTA to provide insights for campaigns and resources contributing to physical, mental, and financial resilience.
"Tourism is such an important industry for this region, but we know that many operators and their employees are facing high levels of stress due to significant challenges and a lot of unknowns. Financial resilience is just one piece of the puzzle. We also need to support the mental well-being of everyone in this sector," said Aaryn Secker, Manager of Learning & Development for CMHA Kelowna and Thoughtfull.
As part of this agreement, industry members of the Thompson Okanagan Resiliency Program will be able to access tailored workplace psychological health and safety training and advising through Thoughtfull at an exclusive reduced and subsidized rate by contacting their dedicated TOTA Program Advisor. In addition, CMHA will deliver programming through an ongoing webinar series with "Return to the Workplace: Considerations for Supporting Staff Mental Health" and "De-escalating Conflict".
For more information about the Thompson Okanagan Resiliency Program and to register visit TOTABC.org/Tourism-Resiliency.
Or register by phone: 1-877-431-8489 (ext 8).
If you are already part of the Tourism Resiliency Program, please contact your program advisor directly for more information on this program offering.
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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About Canadian Mental Health Association Kelowna (CMHA Kelowna):
CMHA Kelowna is a registered non-profit charity serving the central Okanagan and part of a network of more than 80 Canadian Mental Health Association branches across the country. Each year they provide services and supports to more than 1.3 million Canadians through the combined efforts of more than 11,000 volunteers and staff in over 330 communities. CMHA Kelowna provides support through programs that promote positive mental health and support recovery, while championing the elimination of barriers that can prevent people from thriving. For more information, visit CMHAKelowna.org.
About Thoughtfull:
Thoughtfull is a workplace training and advising social enterprise of CMHA Kelowna. With the average working individual spending 90,000 hours or more of their life at work, CMHA Kelowna recognizes that they cannot achieve a mentally healthy community without addressing psychological health and safety at work. Thoughtfull is guided by Canada’s National Standard for Psychological Health and Safety in the Workplace. For more information, visit Thoughtfull.CMHAKelowna.com.
For more information, contact:
Ellen-Walker Matthews
Vice President, Stewardship
Thompson Okanagan Tourism Association
TOTA and Okanagan College Support Tourism Industry Through Expert Business Mentorship as Part of Resiliency Program
The Thompson Okanagan Tourism Association has signed a formal agreement with Okanagan College to provide one-on-one business training and mentoring sessions to tourism industry businesses and assist in managing COVID-19 related challenges. This collaboration forms part of the Thompson Okanagan Tourism Resiliency Program, which has been established to provide support to the tourism industry to aid in recovery and regeneration.
Kelowna, BC (August 11th, 2020) - The Thompson Okanagan Tourism Association has signed a formal agreement with Okanagan College to provide one-on-one business training and mentoring sessions to tourism industry businesses and assist in managing COVID-19 related challenges. This collaboration forms part of the Thompson Okanagan Tourism Resiliency Program, which has been established to provide support to the tourism industry to aid in recovery and regeneration.
TOTA's Resiliency Program Advisors are working together with Okanagan College staff and expert instructors to deliver virtual, one-hour individually tailored business counseling sessions based on expressed areas of need. Subject experts drawn from Okanagan College instructors have been assembled to provide support and mentorship in a wide variety of relevant subject areas including Leadership Soft Skills, Business Administration, and Hospitality topics.
“Okanagan College students, alumni, and employees lend their expertise to the tourism industry in so many ways and have for many years; this is yet another way we can continue to do that. We are very proud to be a part of the fabric of this industry that is so vital to our region, and to be able to contribute to its resiliency by providing innovative mentoring, education, and training to TOTA members,” said Bill Gillett, Dean of Okanagan College’s School of Business.
Where TOTA Program Advisors identify similar needs among multiple businesses, they will work with Okanagan College to create and deliver topic-specific webinars designed to address those needs. This expansion reflects an ongoing recognition that while every business is unique, often the challenges tourism businesses face are shared. Together, TOTA and Okanagan College are looking to support the tourism industry in the most targeted and efficient way possible.
"Industry resiliency is our key priority and the cornerstone of our efforts. This program is part of meeting immediate needs following the COVID-19 Pandemic," said Glenn Mandziuk, President and CEO of TOTA. "We are proud to be partnering with Okanagan College and know their expertise will serve as a tremendous resource for tourism businesses as we navigate the way forward."
To participate, register for the Thompson Okanagan Resiliency Program:
Register by phone: 1-877-431-8489 (ext 8)
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About Okanagan College:
Okanagan College is a dedicated learner-centred institution, serving the largest number of post-secondary school students in the B.C. Interior. Okanagan College instructors bring out the best from the more than 20,000 people who take courses or programs through four regional campuses. Over the years, the College has done much to respond to the growing and shifting needs of the communities it serves. For more information, visit Okanagan.BC.ca
For more information, contact:
Ellen-Walker Matthews
Vice President, Stewardship
Thompson Okanagan Tourism Association
Community Futures and TOTA Offering Financial Support for Tourism Businesses through Micro Loans as Part of Tourism Resiliency Program
Kelowna, BC (August 5, 2020) - The Thompson Okanagan Tourism Association (TOTA) is collaborating with Community Futures organizations across the region to assist in providing financial support to the tourism sector as part of the Thompson Okanagan Tourism Resiliency Program. The Community Futures and TOTA taskforce is announcing the “Thompson Okanagan Tourism Micro Loan Program,” an initiative spearheaded by all nine Community Futures organizations located in TOTA’s region, which will offer micro loans to tourism businesses starting at $200 and up to $25,000.
"This new initiative represents a pivotal moment for the regional tourism sector as well as another important evolution of our work in helping the industry recover and become more resilient for the long term," said Glenn Mandziuk, President and CEO of TOTA. "The program will address the immediate need to mitigate financial impacts associated with additional costs and losses tourism businesses have been facing as a result of the COVID-19 Pandemic."
In July 2020, the Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices in the region signed a formal agreement, committing to the development of an active and meaningful relationship on the path to rebuilding a resilient tourism industry in the wake of the global Pandemic.
“Community Futures is in the business of assisting small business across the region, the province, and Canada. We have been a part of your community for over 35 years and we continue to support you with advice, training, and loans," said Rob Marshall, Executive Director for Community Futures Shuswap and Community Futures Provincial Board Member. The Thompson Okanagan Tourism Micro Loan Program is another example of partners working together to provide help in times of need to our essential tourism industry.”
The Community Futures and TOTA taskforce is working to implement projects, access needed resources, and share best practices to revitalize, support, and grow the tourism sector, during the pandemic and beyond. Efforts and strategies are focused on tourism growth, development, sustainability, and long-term resiliency. The “Thompson Okanagan Tourism Micro Loan Program" is in alignment with the previously announced Regional Relief and Recovery Fund (RRRF) program which has, to date, provided $587,000 to 20 tourism businesses in the region.
Applicants to the program must be referred to Community Futures by a Tourism Resiliency Program Advisor and terms and conditions specific to each location apply.
Or register by phone: 1-877-431-8489 (ext 8).
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About Community Futures :
Community Futures is a non-profit organization supporting small businesses through a range of services and tools. With experts offering local assistance from 34 offices throughout rural BC, they are committed to helping business owners achieve their goals and withstand challenges. TOTA is proud to be forming a joint tourism industry resiliency task force with this outstanding organization and collaborating towards positive advancements for the tourism industry, local businesses, and communities.
Community Futures Partners
Boundary - BoundaryCF.com
Central Interior First Nations - CFDCofCIFN.com
Central Okanagan - CFDCCO.bc.ca
Nicola Valley - CFDCNV.com
North Okanagan - FuturesBC.com
Okanagan / Similkameen - CFOkanagan.com
Shuswap - BeYourFuture.ca
Sun Country - CFSun.ca
Thompson Country - CommunityFutures.net
TOTA and go2HR Partner to Support Businesses on Occupational Health & Safety Through COVID-19 Pandemic
The Thompson Okanagan Tourism Association (TOTA) and go2HR are supporting Biosphere Committed Companies in the region with resources for occupational health and safety, including enhancements specifically pertaining to the COVID-19 pandemic.
Kelowna, BC (July 31, 2020) - The Thompson Okanagan Tourism Association (TOTA) and go2HR are supporting Biosphere Committed Companies in the region with resources for occupational health and safety, including enhancements specifically pertaining to the COVID-19 pandemic.
As part of the Biosphere Commitment Program, go2HR provides Biosphere Committed Companies with added value through the go2HR Occupational Health and Safety (OHS) Biosphere Framework. The go2HR OHS Framework offers a roadmap for participating organizations to help them establish and maintain an effective health and safety program. Eligible businesses may choose to progress to the Certificate of Recognition (COR) program, a voluntary audit and incentive program.
"In the midst of a global Pandemic, occupational health and safety are of immeasurable importance for industry and community resiliency. Our partnership with go2HR has been of great value to businesses aligned with the Biosphere Adhesion Initiative," said Glenn Mandziuk, TOTA President and CEO. "go2HR provides best practice training and resources for tourism businesses looking to enhance their workplace health and safety operations, which is now more important than ever. This partnership also helps our region align with several key Sustainable Development Goals as we continue to align with global sustainability objectives."
The go2HR OHS program includes one-on-one consultations, training sessions, online webinars, access to resources, and opportunities to complete certification programs.
“The importance of health & safety cannot be overstated, in the interest of workers, communities, and guests. go2HR is very pleased to partner with TOTA to support tourism employers in the region create and maintain safe workplaces, especially during these challenging times,” said Krista Bax, CEO, go2HR.
TOTA and go2HR have been in partnership for several years to enhance regional efforts and align tourism businesses with the Biosphere Destination Certification and the United Nations 17 Sustainable Development Goals.
To learn more about this program, please contact:
Mike Overend
industrysupport@totabc.com
(778) 721-5462
Ginger Brunner
gbrunner@go2hr.ca
(250) 469-1032
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About go2HR:
goHR is BC's tourism human resource and health and safety association and Certificate of Recognition (COR) certifying partner with WorkSafeBC. A non-profit, industry-led organization, go2HR provides health and safety and HR support and resources for industry employers as well as training and certification programs for prospective and current tourism and hospitality employees. For more information, visit go2.hr.ca.
Thompson Okanagan Tourism Association Founding Signatory Future of Tourism Coalition
Kelowna, BC (July 23, 2020) - The Thompson Okanagan Tourism Association (TOTA) has become a founding signatory with the Future of Tourism Coalition. As world tourism begins recovering from the impacts of the COVID-19 pandemic, the coalition shares a global mission: to place destination needs at the center of tourism’s new future.
"TOTA is committed to transforming recent challenges into positive change as we navigate the way toward long-term recovery and resilience," said Glenn Mandziuk, TOTA President and CEO. "We are truly honoured to be part of this international coalition. Healthy, inclusive communities and environmental stewardship are the keys to realizing our collective success."
Comprised of six non-governmental organizations, the Future of Tourism Coalition has collaboratively developed and launched a set of Guiding Principles. These outline a clear moral and business direction intended to help create a healthier tourism industry while protecting the places and people on which it depends.
“We consider Thompson Okanagan a global frontrunner in sustainable tourism with an exceptional record in creating synergies between local and Indigenous communities and businesses that work in a sustainable way,” said Albert Salman, President of Green Destinations and one of the Coalition’s founders. “We are proud to have Thompson Okanagan on board and look forward to working together with all the great people in the region.”
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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
About the Future of Tourism Coalition
The Future of Tourism Coalition is comprised of six non-governmental organizations that have come together for the first time and stand united in their appeal for change. These organizations are: the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC). For more information, visit futureoftourism.org.
For more information, contact:
Ellen-Walker Matthews
Vice President, Market Stewardship
Thompson Okanagan Tourism Association
Eco Efficiency Program: TOTA Partners with FortisBC, GreenStep Solutions, and BC Hotel Association to Help Tourism Businesses Cut Costs
For Immediate Release
The Eco Efficiency Program will Provide One-On-One Support to Aid Economic Recovery Through Resource Conservation
Kelowna, BC (July 9, 2020) - The Thompson Okanagan Tourism Association (TOTA) is working in partnership with FortisBC, GreenStep Solutions, and the BC Hotel Association to reduce costs for tourism businesses and aid economic recovery within the Thompson Okanagan region. The overarching goal of our partnership is to support regional tourism businesses by identifying operational inefficiencies, providing tools to address them, and ultimately reducing utility bills. As our industry continues to show incredible resiliency, this program is providing timely support to reduce costs and build a foundation for future utility savings and resource conservation.
A dedicated Energy Analyst, employed by TOTA and funded through FortisBC, will act as a technical resource and energy advocate for tourism stakeholders. The Energy Analyst will work closely with TOTA’s Destination Stewardship Team and GreenStep’s Business Advisors to implement the Eco Efficiency Program, which will include an onsite assessment and analysis of utility bill data. The Eco Efficiency Program will provide businesses with a detailed understanding of utility usage patterns and equipment performance and includes:
Energy consumption analysis, reporting and rebate opportunities;
Water consumption analysis and reporting;
Waste analysis and reporting, and;
Carbon software training and access to a carbon measurement platform to effectively measure your organization's carbon footprint.
"The business case for sustainability has never been more important. The tourism industry has been one of the hardest hit as a result of COVID-19, and experts agree that a green economic recovery will help businesses to save money while also meeting important environmental goals," said Angela Nagy, CEO of GreenStep Solutions. "We are thrilled to be partnering on this exciting initiative to help businesses identify opportunities to reduce both their costs and their eco footprint."
“We are proud to help Okanagan tourism businesses reach their energy efficiency goals affordably by lower operating costs,” commented Colin Norman, Manager, Conservation and Energy Management Portfolio and Marketing Strategies at FortisBC. “This is one of the ways we're demonstrating that, by working together, we can find ways to meet the province’s climate action goals.”
As a Regional Destination Management Organization, TOTA has committed to long term responsible tourism management as a Biosphere Certified Gold Destination and also the measurement of sustainable practices through the International Network of Sustainable Tourism Observatories (INSTO).
Biosphere Committed companies who are interested in the full Eco Efficiency assessment will receive priority in the first phase of the program. Businesses that are not interested to join the Biosphere Commitment Program at this time and are only seeking an energy assessment can express their interest for a virtual energy-only assessment delivered by TOTA’s Energy Analyst. They will receive a detailed analysis of energy utility data benchmarking against similar properties in Canada, a report summarizing cost saving opportunities, and energy efficiency measures with a list of rebates and incentives available.
The BC Hotel Association is also offering the services of their dedicated Energy Analyst to conduct energy-only assessments for their members.
Through this partnership, regional tourism utility consumption data will also be collected and aggregated to share with the expanded monitoring programs TOTA has committed to, including the Biosphere Destination Gold Certification, the Biosphere Commitment Program, and our newly formed partnership with the United Nations World Tourism Organization as a Sustainable Tourism Observatory. This data will assist in achieving TOTA's goal of developing financial and environmental sustainability for the regional tourism industry.
To get started with the Eco Efficiency Assessment:
TOTA Biosphere Committed Companies are eligible for a full assessment (energy, water, waste and carbon footprint) at no cost through the Eco Efficiency Program and can register their interest at totabc.org/eco-assessment.
Tourism businesses in the Thompson Okanagan region can sign up for a complimentary energy assessment at totabc.org/eco-assessment.
BCHA members can apply through the BC Hotel Association GoGreen Analysis program at bcha.com/gogreen-analysis.html.
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.
About FortisBC:
More than 2,400 employees work hard to provide natural gas and electricity to just over 1.2 million British Columbians, every day. As one of the largest energy providers in BC, FortisBC is putting more than 100 years of knowledge into creating a cleaner, healthier tomorrow. FortisBC understands the importance of a lower-carbon future and is committed to leading the way. For more information, visit FortisBC.com.
About GreenStep:
GreenStep was founded in 2008 to help small to medium sized enterprises reduce their environmental impacts and create a sustainability strategy for the future. To date, the organization has worked with over 2000 organizations of all sizes in a variety of industries such as tourism and hospitality, retail, professional services and manufacturing. Ultimately their goal is to help businesses improve their sustainability performance while also increasing their profits. For more information, visit GreenStepGlobal.com.
About BC Hotel Association:
With over 800 member hotels and associate members representing over 60,000 employees and 80,000 rooms contributing in excess of $3.2 Billion in revenue, the hotel industry’s value to the hospitality sector, the tourism industry, and the BC economy is significant. The BCHA works with the government and regulatory authorities to ensure a positive operating environment for the hotel industry to thrive in, particularly during economically challenging times. As the voice of the hotel industry at the Federal, Provincial and Community level, the BCHA is acknowledged as the champion of hotel related issues, including matters of taxation, tourism, marketing, corporate relations, labour, and consumer services, visit BCHA.com.
For more information, contact:
Ellen-Walker Matthews
Vice President, Market Stewardship
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433
TOTA and Community Futures Partner Together to Support Local Business
FOR IMMEDIATE RELEASE
Kelowna, BC (July 7, 2020) - The Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices across the Region have, for the first time, signed a formal agreement to strike a task force committing to develop an active and meaningful relationship on the path to rebuilding a resilient tourism industry in the wake of the COVID-19 pandemic.
"The negative impact of the pandemic on the Tourism Industry has been unprecedented, “ said Glenn Mandziuk, President and CEO of TOTA. “Building the industry back requires strong and collaborative partnerships that can provide foundational support and out of the box thinking."
TOTA and Community Futures’ efforts and strategies will be focused on tourism growth, development, sustainability, and long-term resiliency. Ongoing exchange and discussion will facilitate further advancement of best practices relating to the development of sustainable communities and destinations. Specific joint strategies will target identification and support of business funding opportunities as well as advancing knowledge on the visitor experience, training, employment, and innovation.
"We are pleased to be working in collaboration with other regional Community Future's offices and the Thompson Okanagan Tourism Association, to help move the Tourism Resiliency Program forward and assist our tourism industry in overcoming the challenges presented by the current COVID-19 crisis," commented George Caismar, Executive Director for the Central Interior First Nations Community Futures office.
“The partnership between TOTA and Community Futures is very timely. The COVID-19 pandemic has had a dramatic and devastating effect on tourism businesses in the Thompson Okanagan. Helping industry recover and become more resilient for the long term is imperative," noted Rob Marshall, Executive Director for Community Futures Shuswap and Community Futures Provincial Board Member. "Our two organizations have come together to implement projects, access needed resources, and share best practices to revitalize, support, and grow our tourism sector, during the pandemic and beyond. In short order, valuable synergies have been developed and will certainly result in successful outcomes.”
“This new agreement is a positive sign for people working in the tourism sector who have been adversely affected by the pandemic,” said Lisa Beare, Minister of Tourism, Arts and Culture. “It will take everyone continuing to work together to build our economy back up and this partnership is an excellent example of the teamwork needed to help tourism rebound in BC."
About the Thompson Okanagan Tourism Association (TOTA)
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
About Community Futures
Community Futures is a non-profit organization supporting small businesses through a range of services and tools. With experts offering local assistance from 34 offices throughout rural BC, Community Futures is committed to helping business owners achieve their goals and withstand challenges. TOTA is proud to form a joint tourism industry resiliency task force with this outstanding organization and collaborate on positive advancements for the tourism industry, local businesses, and communities.
Community Futures Partners
Boundary - BoundaryCF.com
Central Interior First Nations - CFDCofCIFN.com
Central Okanagan - CFDCCO.bc.ca
Nicola Valley - CFDCNV.com
North Okanagan - FuturesBC.com
Okanagan Similkameen - CFOkanagan.com
Shuswap - BeYourFuture.ca
Sun Country - CFSun.ca
Thompson Country - CommunityFutures.net
For more information, contact:
Ellen-Walker Matthews
Vice President, Market Stewardship
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433
TOTA Joins Global Initiative on Safe Travels
KELOWNA, BC (June 25, 2020) - The Thompson Okanagan Tourism Association is proud to announce that it has been recognized by the World Travel & Tourism Council (WTTC) as a Safe Travel Destination.
In response to the COVID-19 crisis, the WTTC, the global body representing the travel and tourism sector, produced safety and hygiene protocols and guidelines for re-opening tourism that have been embraced by over 1,200 major tourism companies, in over 80 destinations around the world.
As part of the initiative, the WTTC also introduced a Safe Travels Stamp which enables travellers to recognize destination authorities and companies that have implemented and aligned with the WTTC’s Safe Travels Protocols.
"The guidelines established in British Columbia through tourism sector partners and endorsed by WorkSafe BC not only meet but exceed those of the WTTC," noted Glenn Mandziuk, President and CEO of Thompson Okanagan Tourism Association. "We believed it was important to secure this designation as we begin to build back tourism and eventually welcome guests from around the world."
“British Columbians have worked hard to flatten the curve and help make it as safe as possible to travel in our province,” said Lisa Beare, Minister of Tourism, Arts, and Culture. “Congratulations to Thompson Okanagan Tourism Association for this recognition and their work in helping keep visitors, workers, and communities safe during COVID-19.”
Communities, CDMO's, and Tourism Management Organizations in the Thompson Okanagan are able to utilize the Safe Travels Stamp under this agreement. Please contact us at recovery@totabc.com.
Individual Tourism Stakeholder Businesses can also request the use of the Safe Travels Stamp by completing the Safe Travels - Business Request Form.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
Thompson Okanagan to Host 2020 Global Sustainable Tourism Conference
Thompson Okanagan Tourism Association
For the first time, the 2020 Global Sustainable Tourism Council (GSTC) Global Conference will be hosted in Canada.
The conference will be hosted at the Delta Hotels by Marriott Grand Okanagan Resort in Kelowna, British Columbia, from November 19 – 22, 2020. The announcement was made in Terceira Island, Azores, on December 6th, 2019 by GSTC CEO Randy Durband and Thompson Okanagan Tourism Association (TOTA) CEO Glenn Mandziuk.
Randy Durband, CEO, GSTC; Glenn Mandziuk, CEO, TOTA; and Luigi Cabrini, Chairman, GSTC
“GSTC is proud to be hosted for our 2020 Global Sustainable Tourism Conference by TOTA and their family of supporters,” says Randy Durband, CEO of the GSTC. “They have been winning many awards for good reason, having put in place and sustainable very sound tourism management practices. They are a model for destination management on many counts, especially in our view for meaningful stakeholder engagement and long-term planning.”
TOTA CEO, and new GSTC Board Director, Glenn Mandziuk recognizes the impact the conference will have on the region as a whole. “We could not be more excited to welcome the GSTC Global Conference to the Thompson Okanagan and look forward to hosting sustainable tourism leaders in Kelowna from around the world. It is truly a privilege to share our destination with the world as we work toward a more sustainable future for us all. It is an opportunity to showcase the region and our sustainable commitment on a global stage to professionals actively involved in the development and promotion of sustainable tourism.”
The annual event will see Kelowna and the Thompson Okanagan welcome over 300 international leaders together with up to 200 local and national delegates specializing in sustainable tourism including destination management and marketing professionals, airlines, travel agents, tour operators, the hospitality sector, and international media.
The conference brings together industry professionals to discuss key challenges and opportunities surrounding smart destination management and sustainable tourism development by featuring a series of panels and presentations from an array of speakers from around the world.
“Kelowna is proudly located in a Biosphere accredited region and hosting the GSTC annual conference will showcase our commitment to local responsible tourism as well as the 17 global Sustainable Development Goals,” says Lisanne Ballantyne, President and CEO of Tourism Kelowna. “Industry reports tell us that more travelers than ever are seeking sustainable destinations, with 87% wanting to travel sustainably and 67% of travelers willing to pay more for travel that impacts the environment less.”
“Every Thompson Okanagan resident should be proud. This event won’t just benefit your region, with its amazing climate, golf courses, wineries, and scenery. It will also remind world travellers that Canada offers an exciting and diverse range of sustainable tourism experiences. Bravo!” said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages.
“I’m thrilled that Kelowna was selected to host the Global Sustainable Tourism Conference for the first time in Canada in 2020,” said Lisa Beare, Minister of Tourism, Arts and Culture. “British Columbia looks forward to hosting the world next year to continue the important dialogue on responsible tourism. This will be an incredible opportunity to showcase how we are prioritizing sustainability, environmental protection, and making sure the benefits of tourism are shared with everyone in our province.”
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About the Global Sustainable Tourism Council
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. The GSTC is an independent and neutral organization that represents a diverse and global membership, including UN agencies, NGO’s, national and provincial governments, leading travel companies, hotels, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
Thompson Okanagan Repeats as World’s Responsible Tourism Winner at the World Travel Awards
Thompson Okanagan Tourism Association
For the second year in a row, the Thompson Okanagan Tourism Association (TOTA) has been named the 2019 World’s Responsible Tourism Award Winner at the 26th Annual World Travel Awards.
The announcement was made at the Grand Final Gala Ceremony held in Muscat, Oman, on November 28th, 2019.
President and CEO, Glenn Mandziuk, stated: “We are so honoured to be recognized for a second time with this prestigious global award for our commitment to sustainable growth and responsible tourism practices. This reinforces our collective focus on this critical component of destination development and marketing and would not be possible without the dedication and support of our board, staff, partners, and stakeholders.”
The World Travel Awards has become the international benchmark for recognizing excellence in the travel industry. Voting is conducted by industry professionals around the world. This announcement follows TOTA’s win of North America’s Responsible Tourism Award in January 2019.
“Sustainable tourism plays a vital part in Canada’s economy, creates good jobs for the middle class and builds a fairer and greener society. For the second time, TOTA’s initiatives bring honour not just to the organization and region but also to our entire country. Congratulations!” stated the Honourable Mélanie Joly, Minister of Economic Development and Official Languages
“British Columbia is a sought-after destination for visitors from around the globe, in large part because of its stunning scenery and breathtaking wilderness,” said Lisa Beare, Minister of Tourism, Arts and Culture. “Our strategic framework for tourism seeks to responsibly grow the visitor economy by respecting nature and the environment, and making sure that everyone sees the benefits of this important industry. The Thompson Okanagan Tourism Association is a leader in putting these principles into action. I would like to congratulate them for winning this award and I applaud their continued leadership in responsible tourism.”
TOTA has been actively committed to being a sustainable destination, as a result of an ambitious strategic program launched in 2012, titled “Embracing Our Potential.” The 10-year strategy laid out the foundation for maximizing the economic benefits of tourism in the region, while simultaneously protecting its natural, social, and cultural resources. To date, it has seen the installation of more than 1,000 electric car charging stations; the establishment of regional Human Resources, Indigenous Tourism, and Accessibility strategies and specialists; hosted the largest Indigenous Tourism Conference in the world; organized specialized stakeholder workshops and tools for operating more sustainably; advanced regional rail trail initiatives; utilized leading research and data analysis techniques to manage and market the destination; launched an Indigenous Artisan Mobile Gallery; and prepared and unveiled a Regional Visitor Pledge.
Further, the Thompson Okanagan Region was the first destination in the Americas to become a Biosphere Certified Destination; recognized in the Top 100 Sustainable Tourism Destinations on the planet for three years and second in all of the Americas by Green Destinations; received the Tourism for Tomorrow Award for destination management from the World Travel and Tourism Council; received first runner up recognition in the United Nations Award for best non-profit organizations on the globe; and most recently, became the first Canadian destination invited to join the United Nations World Tourism Organization as an International Sustainable Tourism Observatory.
About the World Travel Awards
The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit worldtravelawards.com.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
Thompson Okanagan Tourism Asks Public To Take Pledge
Thompson Okanagan Tourism Association
For Immediate Release
November 20, 2019
Kelowna — The Thompson Okanagan Tourism Association (TOTA) is excited to announce the launch of its Regional Pledge, which provides the framework for sustainable tourism in the region for all visitors. The pledge was announced at the International Indigenous Tourism Conference on November 14, 2019.
Signatories of the Pledge included representatives from the Indigenous Tourism Association of Canada; Ministry of Tourism, Arts, and Culture; Destination British Columbia; Indigenous Tourism British Columbia; Tourism Industry Association of British Columbia; Thompson Okanagan Tourism Association; Shackan Indian Band; Xeni Gwet’in First Nation; Tourism Kamloops; Tourism Kelowna; Cariboo Chilcotin Coast Tourism Association; Tourism Vancouver Island; Northern BC Tourism Association; Kootenay Rockies Tourism; Big White Ski Resort; as well as a youth representative from Kelowna.
“The signing of the Regional Pledge is more than an announcement of intent; it is a commitment to the Seven Affirmations for Seven Generations,” says Mandziuk. Those affirmations are a part of the Seventh Generation Principle, which reminds us that the decisions we make today should result in a sustainable world, generations in the future. “The steps we take today will have an impact now, and long term, for generations to come.”
“I am honoured to witness the adoption of the Seven Affirmations for Seven Generations pledge, and I applaud Thompson Okanagan Tourism Association for their continued leadership in sustainable tourism management,” said Minister of Tourism, Arts & Culture Lisa Beare. “As part of our provincial tourism framework, we are committed to working with the tourism sector to develop and adopt common sustainability policies and practices. This pledge is a great example of alignment between regional and provincial objectives to foster responsible visitor travel.”
“As we enjoy the unprecedented growth of Indigenous tourism, sustainability guidelines are essential to preserve authentic cultural experiences for future generations,” said Brenda Baptise, chair of Indigenous Tourism BC. “The Thompson Okanagan Regional Pledge benefits First Nations land and culture, while ensuring the actions taken today help to protect the development of the Indigenous communities of tomorrow.”
The Regional Pledge was conceived as part of the larger sustainable tourism mandate the Thompson Okanagan Tourism Association has prioritized over the last several years. Through a lengthy consultative process that involved international tourism, academic and indigenous stakeholders, the philosophies of respectful, authentic travel in the region, visitors, tour operators and residents alike were integrated into a comprehensive pledge document.
To learn more about the Seven Affirmations for Seven Generations, please go to thompsonokanagan.com/pledge
To support the pledge, TOTA has created a video to inspire both visitors and residents to make a commitment to the Thompson Okanagan. With a strong, emotional storyline set against the scenic backdrop of the region, the video aims to connect with viewers by encouraging them to ensure our destination can be enjoyed for generations to come.
Thompson Okanagan Tourism Launches Mobile Indigenous Artist Studio
Thompson Okanagan Tourism Association
November 13, 2019
FOR IMMEDIATE RELEASE
Kelowna—The Thompson Okanagan Tourism Association (TOTA) has partnered with First Nations communities in the Interior to create a mobile space where artists’ works can be displayed and sold.
“We are honoured to be a part of an initiative that showcases to the world the designs and culture of the Indigenous people of the Thompson Okanagan region,” says TOTA President and CEO Glenn Mandziuk. “The goal of IArT is to promote awareness to cultural appropriation, encouraging guests and consumers to purchase only authentic art, through the recruitment of artisans whose work reflects the history and culture of the Thompson Okanagan Three Nations, and we are proud to provide a venue for these art pieces.”
The trailer is sponsored by TOTA and Indigenous Tourism British Columbia (ITBC) and was funded in part by the Western Economic Development Fund, the Southern Interior Development Initiative Trust and the Rural Dividend Fund, will travel to areas within the Thompson Okanagan starting in March 2020. Currently, there are almost a dozen artists involved in the project, with many more slated to come on line.
“The IArT trailer is a great opportunity for many artists, to express themselves, assist in the preservation of our beautiful art and tools, and share our stories and culture,” says trailer manager Amanda Adams. “This opportunity brings together three Nations—Secwepemc, Nlaka’pamux and Syilx/Okanagan—and shows their support, dedication and commitment to keeping their history, culture and ways of life alive and prosperous.
“Possibilities are endless when you learn, work, and grow together.”
“Our government values the significant contributions of Indigenous artists to B.C.’s identity and creative economy, and I am so excited that through the IArT Trailer’s unique vision, people all across the Thompson Okanagan will be able to experience the power of Indigenous art,” said Minister of Tourism, Arts & Culture Lisa Beare.
“The trailer is contributing to an authentic cultural experience that can only be found in this part of the province and ensuring more Indigenous cultures are represented in B.C.’s art
community.”
“The trailer is meant to grow the number of cultural and experiential travellers contributing to the year-round economic growth of First Nation communities throughout the Thompson Okanagan,” said Mandziuk.
“It is time to tell their authentic story of resilience and renewal through their art.”
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Media Contacts:
Glenn Mandziuk
President and CEO
Thompson Okanagan Tourism Association
ceo@totabc.com
Ellen-Walker Matthews
Vice-President Destination Development
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433
Backgrounder
About the IArT Trailer:
The Indigenous Artisans Trail (IArT) trailer has been developed with the support of the Thompson Okanagan Tourism Association (TOTA), the Indigenous Tourism of British Columbia (ITBC) and funding provided by the Western Economic Development Fund, the Southern Interior Development Initiative Trust and the Rural Dividend Fund.
The trailer is meant to grow the number of cultural and experiential travellers contributing to the year-round economic growth of First Nation communities throughout the Thompson Okanagan. It is time to tell their authentic story of resilience and renewal through their art.
IArT is the combination of a cooperative and sustainable retail approach that enhances the visitor experience while telling the unique story of the Interior-Salish indigenous people. A coordinated and interactive retail network, connecting artists to the public, has not yet been established in the Thompson Okanagan region of British Columbia.
Until now.
The goal of IArT is to promote awareness to cultural appropriation, encouraging guests and consumers to purchase only authentic art, through the recruitment of artisans whose work reflects the history and culture of the Thompson Okanagan Three Nations: Nlaka’pamux, Syilx, and Secwépemc.
Why mobile?
Mobile models allow merchants the opportunity to bring product to market in a responsive and contemporary format. The model mitigates the burden of seasonal shopping trends (fluctuations) through the flexibility of its structure. The mobile shopping experience accommodates unique inventory that is not easily replicated, is authentic, and/or one-of-a-kind.
The IArT trailer will travel to festivals and events throughout the region starting in March 2020. To book the trailer, please go to www.iart-gallery.com. For more information on the trailer or to apply to participate, please contact Amanda Adams at iart@totabc.com.
Thompson Okanagan Invited to Join the UNWTO as International Observatory
Thompson Okanagan Tourism Association
MEDIA RELEASE
October 30, 2019
For Immediate Release
The Thompson Okanagan Region is the first Canadian destination to join the World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO), joining 27 committed partners across 5 continents.
TOTA President & CEO, Glenn Mandziuk, with UNWTO Director - Sustainable Development of Tourism, Dirk Glaesser, and UNWTO Coordinator - Member Relations, Beka Jakeli
The network was established 15 years ago to “support destination stakeholders to take focused and coherent action to accelerate the shift towards sustainable consumption patterns, thus turning the goals proposed by the international community into reality.”
Through a lengthy application process, destinations are required to meet the criteria outlined in the INSTO framework and commit to the ongoing monitoring and reporting of 9 core issue areas including Tourism Seasonality, Employment, Local Satisfaction, and Energy Management.
The Thompson Okanagan Tourism Observatory was recognized last week at the UNWTO Global INSTO Meeting in Madrid, Spain, and is the first Canadian destination to join the network.
“We warmly welcome the new sustainable tourism observatory of Thomson Okanagan, which has demonstrated already at this early stage its strong commitment to advance sustainability based on evidence and participatory processes, key elements of successful sustainability strategies,” said Dirk Glaesser, the UNWTO’s Director, Sustainable Development of Tourism.
Glenn Mandziuk, President & CEO of the Thompson Okanagan Tourism Association spoke to the recognition: “We are honoured to be selected as Canada’s first destination to join a network of leading organizations from around the world as part of the UNWTO‘s INSTO program that will help us share, measure, and understand the economic, social and cultural implications of tourism. We believe this important announcement continues to showcase our Region’s strong commitment to developing tourism in a responsible and sustainable manner.”
Lisa Beare, British Columbia Minister of Tourism, Arts and Culture, added: “This international recognition of the Thompson Okanagan Tourism Association showcases years of innovative work towards sustainable tourism management. Our vision for tourism in British Columbia is one of responsible growth, where the benefits of tourism are shared with everyone. Successful tourism practices have evolved beyond focusing solely on economic returns, and today also consider the social, cultural and environmental impacts as well. Congratulations to everyone involved in achieving this designation in the Thompson Okanagan and thank you for your leadership.”
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
About the UNWTO International Network of Sustainable Tourism Observatories
The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was created in 2004 with the main objective to support the continuous improvement of sustainability and resilience in the tourism sector through systematic, timely and regular monitoring of tourism performance and impact and to connect dedicated destinations in order to better understand destination-wide resource use and foster the responsible management of tourism.
Through the systematic application of monitoring, evaluation and information management techniques, the initiative provides policy makers, planners, tourism managers and other relevant stakeholders with key tools to strengthen institutional capacities to support the formulation and implementation of sustainable tourism policies, strategies, plans and management processes. Visit insto.unwto.org for more information.
Media Contacts:
Glenn Mandziuk
President and CEO
Thompson Okanagan Tourism Association
ceo@totabc.com
Ellen-Walker Matthews
Vice-President Destination Development
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433
TOTA Nominated for World’s Responsible Tourism Award at the 2019 World Travel Awards
Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) has been nominated for the World's Responsible Tourism Award 2019 in the 26th Annual World Travel Awards.
TOTA was the recipient of the 2018 award and was named the 2019 Winner for North America earlier this year for our work and commitment to sustainability.
The World Travel Awards is a renowned global initiative that celebrates distinction and recognizes collective success in the travel and tourism industry. Throughout the past 26 years, the coveted Awards have grown to set the benchmark for excellence across the globe.
Verified travel professionals can complete the Travel Industry Voters section upon registration and have each vote they cast count as two votes, so long as a minimum of ten votes are submitted. As a member of the tourism industry, you are eligible for verification and thus, your vote for TOTA will be worth double.
We would greatly appreciate it if you could take a few moments to register and vote. Voting closes October 20th, 2019 with the Grand Finals Ceremony and Winners Announcement taking place in Muscat, Oman on November 28th, 2019.
Thank you for your participation and support. Happy Voting!
ABOUT THE WORLD TRAVEL AWARDS
The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit worldtravelawards.com.
ABOUT THE THOMPSON OKANAGAN TOURISM ASSOCIATION
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
TOTA Enters Into New Technology Partnership with Bell Media
Thompson Okanagan Tourism Association
MEDIA RELEASE
For Immediate Release
September 17, 2019
The Thompson Okanagan Tourism Association (TOTA) has entered into a unique digital technology partnership with ‘Canada’s leading content creation company,’ Bell Media.
Bell Media Mobile launched a Route 97 Digital Mobile Campaign on September 15, utilizing proprietary mobile technology in layered targeting strategies.
This competitive advantage allows Bell Media to employ historical geo-targeting to remarket in conjunction with device origin and live location data for effective and relevant results. Additionally, detailed insights provided by advanced reporting will measure offline attribution, tracking conversions and allowing TOTA to measure campaign effectiveness.
Glenn Mandziuk, President and CEO of TOTA, speaks to the power of technology in tourism. “I am thrilled to be partnering with Bell Media on this initiative. I’m looking forward to utilizing new technology and hyper-focused targeting to determine ROI on destination marketing.”
Brock Raddatz, Account Manager, shares the sentiment. “Bell Media is excited to provide our mobile advertising services to the Thompson Okanagan Tourism Association. Our advanced mobile marketing technology will allow TOTA to target key geographic locations and consumers who fit their specific target profiles. We look forward to helping promote all of the incredible tourism experiences our region has to offer.”
For more information, please contact Ingrid Dilschneider, Director of Marketing.
About Route 97
Route 97 is a partnership between the North Central Washington Economic Development District (NCWEDD) and the Thompson Okanagan Tourism Association (TOTA) and endeavours to advance tourism in both regions by inspiring travel along this paramount Canada-United States corridor. The cross-border tourism partnership pivots around road trips that can be taken throughout the area, with suggested loops and corridors that connect communities on and off the highway.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
TOTA Signs 3-Year Partnership Deal with National Geographic Traveller for Route 97 Publication
The Thompson Okanagan Tourism Association
MEDIA RELEASE
For Immediate Release
September 4, 2019
The Thompson Okanagan Tourism Association (TOTA) has secured a three-year agreement with National Geographic Traveller Magazine (UK) to produce and publish its Route 97 guide.
The partnership is the first of its kind in North America and will see TOTA’s Route 97 Road Trip and Map Guide Initiative evolve into National Geographic Traveller Discover Route 97. The magazine will be written and photographed entirely by National Geographic Traveller’s editorial team with the first edition set to hit stands in May 2020.
TOTA President and CEO, Glenn Mandziuk, couldn’t be more thrilled with the opportunity. “It is such a privilege to work with such a well-regarded, leading global brand on this initiative and I’m excited to put both Route 97 and the Thompson Okanagan on the map for international audiences.”
National Geographic Traveller Magazine will produce 100,000 copies of the Discover Route 97 publication with 50,000 to be distributed throughout the United Kingdom, and 50,000 to be distributed through British Columbia and Washington. In addition to the physical edition, a hub will be created on www.nationalgeographic.co.uk to host articles and the Route 97 website will host a digital copy of the magazine as well.
“National Geographic Traveller UK is thrilled to be partnering with Route 97 for the next three years creating a destination guide for the region. As one of the most beautiful and iconic driving routes in the world our team are excited to work together with the Route 97 team to develop content that will inspire visitors to explore the opportunities on offer throughout the region,” commented Matthew Jackson, Publisher of National Geographic Traveller (UK).
A digital campaign will announce the launch of the magazine in the United Kingdom and National Geographic Magazine is set to feature a two-page spread on Route 97 in their February 2020 publication.
Advertorial participation is available to relevant businesses, communities, and organizations and any interested stakeholders should direct any interest or queries directly to Director of Marketing, Ingrid Dilschneider.
About Route 97
Route 97 is a partnership between the North Central Washington Economic Development District (NCWEDD) and the Thompson Okanagan Tourism Association (TOTA) and endeavours to advance tourism in both regions by inspiring travel along this paramount Canada-United States corridor. The cross-border tourism partnership pivots around road trips that can be taken throughout the area, with suggested loops and corridors that connect communities on and off the highway.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
About National Geographic
National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com.
TOTA President & CEO Elected to Global Sustainable Tourism Council Board of Directors
Thompson Okanagan Tourism Association
MEDIA RELEASE
For Immediate Release
August 30, 2019
Glenn Mandziuk, President and CEO of the Thompson Okanagan Tourism Association has been elected to the Global Sustainable Tourism Council (GSTC) Board of Directors. Mandziuk was voted in during the annual election, the results of which have now been validated by the GSTC Election Committee.
He joins Dr. Kelly S. Bricker (University of Utah, USA), Dr. Ioannis Pappas (Green Evolution, Greece), CB Ramkumar (Green Dreams for the Planet & Our Native Village, India), Koko Tang (Vinetree Tourism, China), and Patricio Diaz (Responsible Tourism Institute, Spain) in what will be a 3-year term of leadership for the organization.
Returning Board members include Chairman Luigi Cabrini, Dr. Jane Ashton (TUI Group), Chi Lo (Pacific Asia Travel Association), Randy Durband (GSTC), Dr. Anna Spenceley, Beatriz Barreal Danel (Sustainable Riviera Maya), Cathy Parsons (GSTC), Clark Stevens (Airbnb), Dr. Dave Randle (USF College of Global Sustainability), Heidi van der Watt (Better Tourism Africa), Ingunn Sornes (Innovation Norway), Jorge Moller (Darwin’s Trails Chile), Paul Snyder (InterContinental Hotels Group), Dr. Rosemary Black (Charles Sturt University, Australia), and Wu Wnda (Mt. Huangshan Scenic Area Administrative Committee).
“Welcome to the newly elected Directors and to those who will continue for a new term. The composition of the Board reflects the sectoral and geographical variety that makes the GSTC a really global organization” said GSTC Board Chair Luigi Cabrini with regard to the election results.
Mandziuk shares his excitement about the opportunity to contribute to the global organization: “I am extremely honoured to have been elected to the Board and to work closely with the GSTC, their members, and fellow Directors in leading the future of sustainable tourism development.”
The new terms commence September 1st, 2019.
About the Global Sustainable Tourism Council
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. The GSTC is an independent and neutral organization that represents a diverse and global membership, including UN agencies, NGO’s, national and provincial governments, leading travel companies, hotels, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
Media Contacts:
Glenn Mandziuk, President & CEO
Thompson Okanagan Tourism Association
250-860-5999 ext 216
ceo@totabc.com
Ellen Walker-Matthews, VP Destination Development
Thompson Okanagan Tourism Association
250-809-9290
industry@totabc.com