News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
New Report Tracks Americans’ Perception and Demand for Travel to Canada
As international travel resumes, American travellers will be key to driving revenue recovery for Canadian tourism businesses. Destination Canada is tracking Americans’ travel demand for Canada and sentiment towards travel to Canada to provide our industry with a better understanding of the trends and behaviours we are seeing in this key market. Destination Canada's first edition of the new report, US Sentiment for Travel to Canada, was published recently and the included metrics will continue to be tracked on a monthly basis moving forward.
As international travel resumes, American travellers will be key to driving revenue recovery for Canadian tourism businesses. Destination Canada is tracking Americans’ travel demand for Canada and sentiment towards travel to Canada to provide our industry with a better understanding of the trends and behaviours we are seeing in this key market. Destination Canada's first edition of the new report, US Sentiment for Travel to Canada, was published recently and the included metrics will continue to be tracked on a monthly basis moving forward.
Grow Your Business Online with Canada Digital Adoption Program & Grants
The Canada Digital Adoption Program (CDAP) provides support to help get your business online, give your e-commerce presence a boost, or help digitalize your business's operations. CDAP provides funding and support to businesses, as well as training and work opportunities for young Canadians.
There are two streams:
Grow Your Business Online: Micro-grant and access to e-commerce advisors to help you go digital and take advantage of e-commerce opportunities.
Boost Your Business Technology: Grant to help you develop a digital plan and funded work placements to help with your digital transformation.
Which grant is your business eligible for?
The Canada Digital Adoption Program (CDAP) provides support to help get your business online, give your e-commerce presence a boost, or help digitalize your business's operations. CDAP provides funding and support to businesses, as well as training and work opportunities for young Canadians.
There are two streams:
Grow Your Business Online: Micro-grant and access to e-commerce advisors to help you go digital and take advantage of e-commerce opportunities.
Boost Your Business Technology: Grant to help you develop a digital plan and funded work placements to help with your digital transformation.
Which grant is your business eligible for?
Canadian Tourism Labour Market Snapshot - March 2022
The latest report on the Canadian Tourism Labour Market has been released and reflects the status of employment in the sector for the month of March 2022. Overall, tourism employment experienced an uptick as the sector builds momentum toward recovery in the coming months; however, growth is hindered by employment losses in the accommodations industry and a higher than anticipated unemployment rate in transportation. When considering the robust tourism labour force pre-pandemic (2,117,700 workers in March 2019), it is clear that labour shortages remain across the country and throughout the tourism industries. Through other indicators such as the tourism unemployment rate which held strong in March, there is hope that momentum is building toward sector recovery.
The latest report on the Canadian Tourism Labour Market has been released and reflects the status of employment in the sector for the month of March 2022.
Overall, tourism employment experienced an uptick as the sector builds momentum toward recovery in the coming months; however, growth is hindered by employment losses in the accommodations industry and a higher than anticipated unemployment rate in transportation.
When considering the robust tourism labour force pre-pandemic (2,117,700 workers in March 2019), it is clear that labour shortages remain across the country and throughout the tourism industries. Through other indicators such as the tourism unemployment rate which held strong in March, there is hope that momentum is building toward sector recovery.
Reminder: Canada Recovery Hiring Program (CRHP) - Apply by May 7
While the Canada Recovery Hiring Program (CRHP) expires on May 7, 2022, the government will accept retroactive applications.
Intended to support recovery for businesses to hire employees or increase work hours of existing employees, the CRHP is a separate wage subsidy that runs parallel to the Tourism and Hospitality Recovery Program (THRP) wage and rent subsidies, which also expire on May 7.
Programs Eligibility Requirements:
The CRHP provides up to 50% wage subsidies for new employees or for existing employees who are working increased hours or earn a higher wage. Eligible employers must have a revenue loss of more than 10% to qualify.
The CRHP is a separate wage subsidy that runs parallel to the Tourism and Hospitality Recovery Program (THRP) wage and rent subsidies, which also expire on May 7.
Eligible employers can access either the CRHP or the THRP, but not both during the same period.
Eligible employers, who had an active payroll account as of March 2020 can access the CRHP.
The THRP subsidies require a minimum period-over-period revenue loss of at least 40% and some employers no longer meet the 40% revenue loss requirement to qualify for the THRP.
Unlike the THRP, applications to the CRHP can be made retroactively up to 180 days after the end of a period.
Applications to the CRHP are made through the same system as the THRP.
While the Canada Recovery Hiring Program (CRHP) expires on May 7, 2022, the government will accept retroactive applications.
Intended to support recovery for businesses to hire employees or increase work hours of existing employees, the CRHP is a separate wage subsidy that runs parallel to the Tourism and Hospitality Recovery Program (THRP) wage and rent subsidies, which also expire on May 7.
A Reminder of the Programs Eligibility Requirements:
The CRHP provides up to 50% wage subsidies for new employees or for existing employees who are working increased hours or earn a higher wage. Eligible employers must have a revenue loss of more than 10% to qualify.
The CRHP is a separate wage subsidy that runs parallel to the Tourism and Hospitality Recovery Program (THRP) wage and rent subsidies, which also expire on May 7.
Eligible employers can access either the CRHP or the THRP, but not both during the same period.
Eligible employers, who had an active payroll account as of March 2020 can access the CRHP.
The THRP subsidies require a minimum period-over-period revenue loss of at least 40% and some employers no longer meet the 40% revenue loss requirement to qualify for the THRP.
Unlike the THRP, applications to the CRHP can be made retroactively up to 180 days after the end of a period.
Applications to the CRHP are made through the same system as the THRP.
Human Resources Industry Toolkit - go2HR
The go2HR team developed an industry toolkit with employer HR resources for the coming season. The toolkit has downloadable and customizable resources that can help in the following areas of HR:
Recruitment
Onboarding
On the Job
Departure
From recruitment best practices to sample interview questions, including templates to manage employee performance, this HR Toolkit is a great resource whether you are hiring your first employee and not sure where to start, or you are an experienced manager looking to update current HR practices, policies, or procedures.
The go2HR team developed an industry toolkit with employer HR resources for the coming season. The toolkit has downloadable and customizable resources that can help in the following areas of HR:
Recruitment
Onboarding
On the Job
Departure
From recruitment best practices to sample interview questions, including templates to manage employee performance, this HR Toolkit is a great resource whether you are hiring your first employee and not sure where to start, or you are an experienced manager looking to update current HR practices, policies, or procedures.
go2HR Guide to Employment Help for Ukrainians
go2HR has prepared a guide to help BC tourism and hospitality employers who are keen to assist Ukrainian newcomers through employment, for those who are interested, but not sure if they can or how to start.
go2HR has prepared a guide to help BC tourism and hospitality employers who are keen to assist Ukrainian newcomers through employment, for those who are interested, but not sure if they can or how to start.
Hire Global Tourism Diploma Graduates
Immigration Services Society of BC (ISSofBC) provides support services for immigrants and refugees to help them get settled, find careers, and learn all they need to know about living in Canada. ISSofBC provides settlement, education, and employment services to over 20,000 clients every year. Approximately 20 students who recently completed the Global Tourism Diploma Program are looking for full and/or part-time employment in the industry, and many are available to start working immediately. For more information, contact Shelina Spilchen, Case Manager – Skills Training for Tourism at shelina.spilchen@issbc.org.
Immigration Services Society of BC (ISSofBC) provides support services for immigrants and refugees to help them get settled, find careers, and learn all they need to know about living in Canada. ISSofBC provides settlement, education, and employment services to over 20,000 clients every year.
Approximately 20 students who recently completed the Global Tourism Diploma Program are looking for full and/or part-time employment in the industry, and many are available to start working immediately.
For more information, contact Shelina Spilchen, Case Manager – Skills Training for Tourism at shelina.spilchen@issbc.org.
Tourism Events Program Applications Open Until May 31
The Province of BC has restarted the Tourism Events Program accepting applications until May 31, 2022. While historically an annual program, it was paused in spring 2020 due to pandemic restrictions and guidelines limiting gatherings. The Tourism Events Program (the program) provides funding for up to 10% of the total event budget up to a maximum of $250,000 per event (minimum of $10,000). Funds can also cover a range of marketing expenses. Eligible events are those that are in B.C. between October 1, 2022, and September 30, 2023, accessible to the public, and are generally sporting, arts, or cultural events.
The Province of BC has restarted the Tourism Events Program accepting applications until May 31, 2022. While historically an annual program, it was paused in spring 2020 due to pandemic restrictions and guidelines limiting gatherings.
The Tourism Events Program (the program) provides funding for up to 10% of the total event budget up to a maximum of $250,000 per event (minimum of $10,000). Funds can also cover a range of marketing expenses.
Eligible events are those that are in B.C. between October 1, 2022, and September 30, 2023, accessible to the public, and are generally sporting, arts, or cultural events.
Canadian Tourism Labour Market Snapshot - March 2022
The latest report on the Canadian Tourism Labour Market has been released and reflects the status of employment in the sector for the month of March 2022.
Overall, tourism employment experienced an uptick as the sector builds momentum toward recovery in the coming months; however, growth is hindered by employment losses in the accommodations industry and a higher than anticipated unemployment rate in transportation.
When considering the robust tourism labour force pre-pandemic (2,117,700 workers in March 2019), it is clear that labour shortages remain across the country and throughout the tourism industries. Through other indicators such as the tourism unemployment rate which held strong in March, there is hope that momentum is building toward sector recovery.
The latest report on the Canadian Tourism Labour Market has been released and reflects the status of employment in the sector for the month of March 2022.
Overall, tourism employment experienced an uptick as the sector builds momentum toward recovery in the coming months; however, growth is hindered by employment losses in the accommodations industry and a higher than anticipated unemployment rate in transportation.
When considering the robust tourism labour force pre-pandemic (2,117,700 workers in March 2019), it is clear that labour shortages remain across the country and throughout the tourism industries. Through other indicators such as the tourism unemployment rate which held strong in March, there is hope that momentum is building toward sector recovery.
go2HR Employee Training Programs
go2HR offers several online and free/affordable training opportunities to support training and development of the BC tourism industry and to create safe and successful workplaces.
The following courses may be helpful for you and your team members:
FOODSAFE Level 1 by Distance Education: Self-paced BC food safety course and certification.
BSAFE™ - BC Safety Assured For Everyone: Free front line worker foundational health and safety course
Safer Spaces - Course for Employers and Supervisors: Free online course about preventing sexual harassment in tourism and hospitality workplaces.
Foundations of Workplace Safety Course (includes WHMIS): Free workplace safety training for young or new workers in tourism, including rights and responsibilities, and common hazards.
SuperHost Customer Service Training: Affordable, relevant and quality customer service training for front-line employees, available online.
Workplace Wellness CARE Certificate: Free online training to learn to maintain mental health and care for another person experiencing a mental or emotional crisis.
go2HR offers several online and free/affordable training opportunities to support training and development of the BC tourism industry and to create safe and successful workplaces.
The following courses may be helpful for you and your team members:
FOODSAFE Level 1 by Distance Education: Self-paced BC food safety course and certification.
BSAFE™ - BC Safety Assured For Everyone: Free front line worker foundational health and safety course
Safer Spaces - Course for Employers and Supervisors: Free online course about preventing sexual harassment in tourism and hospitality workplaces.
Foundations of Workplace Safety Course (includes WHMIS): Free workplace safety training for young or new workers in tourism, including rights and responsibilities, and common hazards.
SuperHost Customer Service Training: Affordable, relevant and quality customer service training for front-line employees, available online.
Workplace Wellness CARE Certificate: Free online training to learn to maintain mental health and care for another person experiencing a mental or emotional crisis.
Apply for BC Trails Day Community Grant by May 9
The Outdoor Recreation Council of BC (ORCBC) has announced that the BC Trails Day Community Small Grants are back. With support from RC Strategies, ORCBC offers a limited number of small grants of up to $500 each to help outdoor organizations organize community-based BC Trails Day events. The funds can help pay for various expenses, including tools and gear library products, stewardship supplies, event promotion, equipment rental, and other materials needed to create a fantastic BC Trails Day event experience. The application deadline is Monday, May 9, 2022.
The Outdoor Recreation Council of BC (ORCBC) has announced that the BC Trails Day Community Small Grants are back. With support from RC Strategies, ORCBC offers a limited number of small grants of up to $500 each to help outdoor organizations organize community-based BC Trails Day events on Saturday, June 4, 2022.
The funds can help pay for various expenses, including tools and gear library products, stewardship supplies, event promotion, equipment rental, and other materials needed to create a fantastic BC Trails Day event experience.
Partnerships and collaborations between different groups is encouraged.
The application deadline is Monday, May 9, 2022.
Post a Job on the go2HR Job Board
The go2HR job board is free for tourism and hospitality employers operating in British Columbia. Post jobs and hiring events to find quality employees in Accommodation, Food and Beverage Services, Recreation and Entertainment, Transportation, and Travel Services. The go2HR Job Board receives 20,000 monthly visits from qualified candidates looking for front-line, supervisory, management or executive positions.
The go2HR job board is free for tourism and hospitality employers operating in British Columbia. Post jobs and hiring events to find quality employees in Accommodation, Food and Beverage Services, Recreation and Entertainment, Transportation, and Travel Services.
The go2HR Job Board receives 20,000 monthly visits from qualified candidates looking for front-line, supervisory, management or executive positions.
go2HR Support for Communicable Disease Prevention Plans
Recently approved WorkSafeBC legislation requires employers to implement communicable disease prevention measures in the workplace. go2HR’s health and safety professionals are available to support tourism and hospitality businesses do just that.
To make the transition to Communicable Disease Prevention Plans as easy as possible, go2HR has developed detailed resources (including a downloadable checklist) for businesses to use to help ensure you have factored in all of the key prevention measures.
Use the checklist to assess the risks in your workplace and record the steps that you are taking to protect workers.
Request a free consultation with a member of go2HR's health and safety team to discuss appropriate measures for your business and answer your questions.
Upload your completed checklist or prevention plan and go2HR will review it for you and provide tailored feedback.
Recently approved WorkSafeBC legislation requires employers to implement communicable disease prevention measures in the workplace. go2HR’s health and safety professionals are available to support tourism and hospitality businesses do just that.
To make the transition to Communicable Disease Prevention Plans as easy as possible, go2HR has developed detailed resources (including a downloadable checklist) for businesses to use to help ensure you have factored in all of the key prevention measures.
Use the checklist to assess the risks in your workplace and record the steps that you are taking to protect workers.
Request a free consultation with a member of go2HR's health and safety team to discuss appropriate measures for your business and answer your questions.
Upload your completed checklist or prevention plan and go2HR will review it for you and provide tailored feedback.
Modernized BC Bid Site Open for Registration & Onboarding
The Province is inviting businesses and public-sector organizations to register on the new, modernized BC Bid site. BC Bid is an online marketplace where public-sector organizations such as municipalities, school districts, health authorities, Crown corporations and the B.C. government can advertise contract opportunities for work in a wide range of sectors and services.
The Province is inviting businesses and public-sector organizations to register on the new, modernized BC Bid site.
BC Bid is an online marketplace where public-sector organizations such as municipalities, school districts, health authorities, Crown corporations and the B.C. government can advertise contract opportunities for work in a wide range of sectors and services.
Businesses and suppliers can begin registering on the new BC Bid site effective today. Broader public-sector buyers can begin onboarding and creating their accounts on April 28, 2022.
The new BC Bid is a web-based tool that streamlines the way users view and bid on opportunities. The new system is also more transparent, and makes it easier for users to post opportunities and for suppliers to respond quickly.
BC Bid anticipates contract opportunities will be posted on the new site as early as June 2022. Users are invited to register earlier, so they are ready to bid when opportunities are posted.
How to Make Easter More Sustainable
As a Gold Certified Biosphere Destination, we encourage and challenge tourism professionals to hop on the sustainability path this Easter for a more eco-friendly holiday weekend.
Traditions such as Easter Egg Hunts produce unnecessary waste and there are sustainable alternatives.
TOTA has compiled the following tips to make Easter celebrations more eco-friendly
As a Gold Certified Biosphere Destination, we encourage and challenge tourism professionals to hop on the sustainability path this Easter for a more eco-friendly holiday weekend.
Traditions such as Easter Egg Hunts produce unnecessary waste and there are sustainable alternatives.
TOTA has compiled the following tips to make Easter celebrations more eco-friendly:
Buy local products or experiences for Easter baskets
Recycle - where ever possible, egg foil from your Easter egg chocolates is recyclable
Buy organic or fair trade chocolate and look for local chocolatiers
Buy local, free range, organic eggs and decorate with natural dyes
Try eco-friendly alternatives to Easter basket grass and plastic eggs
Compost egg shells
Avoid food waste - be aware of gathering numbers and share leftovers
Reduce Single Use Plastics
Choose reusable decorations, baskets, and outfits
Buy local produces and vegetables to balance out sweets
Destination BC Tourism Industry Dashboard: Year in Review
Full 2021 data is now available on the Destination BC Tourism Industry Dashboard, which includes key tourism statistics such as international visitor arrivals data, provincial room revenue, commercial restaurant receipts, provincial and regional occupancy rates and average daily room rates, and more.
Full 2021 data is now available on the Destination BC Tourism Industry Dashboard, which includes key tourism statistics such as international visitor arrivals data, provincial room revenue, commercial restaurant receipts, provincial and regional occupancy rates and average daily room rates, and more.
What Makes a Website Effective? | Destination BC Learning Centre
The #1 most important digital asset your organization needs in today’s world is a website. So, what makes a great website and how can you set yours apart from the rest? Destination BC has put together some key items to focus on to help you make sure your website stands out.
The #1 most important digital asset your organization needs in today’s world is a website. So, what makes a great website and how can you set yours apart from the rest? Destination BC has put together some key items to focus on to help you make sure your website stands out.
B.C. Support for Ukrainian Refugees
With thousands of displaced Ukrainians expected to relocate to British Columbia over the coming months, the Province of BC is expanding services and supports to connect individuals and families to the help they need.
A new, dedicated Welcoming Ukraine portal has launched to provide information to Ukrainians moving to the province. including information about services such as health-care coverage, employment, and community services.
The portal also has information for British Columbians who want to offer support to Ukrainians fleeing violence, including offering housing, employment opportunities, or donations.
The Government of Canada has created a dedicated job bank to help connect Ukrainian refugees with employment opportunities.
With thousands of displaced Ukrainians expected to relocate to British Columbia over the coming months, the Province of BC is expanding services and supports to connect individuals and families to the help they need.
A new, dedicated Welcoming Ukraine portal has launched to provide information to Ukrainians moving to the province. including information about services such as health-care coverage, employment, and community services.
The portal also has information for British Columbians who want to offer support to Ukrainians fleeing violence, including offering housing, employment opportunities, or donations.
The Government of Canada has created a dedicated job bank to help connect Ukrainian refugees with employment opportunities.
CanExport SME Program is Now Accepting New Applications
To help tourism businesses prepare for international markets, the CanExport SME program is now accepting new applications for programs starting after April 1, 2022.
The program focuses on export marketing activities of existing products and services in foreign markets. The funding program is now available to tourism businesses who cater to international visitors, and may partially cover a variety of marketing, advertising and other related expenses. Small and medium sized companies may access up to $50,000 in funding to assist with international market development activities (up to 50% of costs for export marketing of products and services in international markets with little or no current sales).
To help tourism businesses prepare for international markets, the CanExport SME program is now accepting new applications for programs starting after April 1, 2022. The program focuses on export marketing activities of existing products and services in foreign markets.
The funding program is now available to tourism businesses who cater to international visitors, and may partially cover a variety of marketing, advertising and other related expenses. Small and medium sized companies may access up to $50,000 in funding to assist with international market development activities (up to 50% of costs for export marketing of products and services in international markets with little or no current sales).
Activities funded by the program include:
Visits to foreign markets
In-person participation at trade shows, networking functions, meetings or conferences
Attending virtual trade shows, networking functions, meetings or conferences
Translating, adapting or creating marketing materials
Search Engine Optimization
Gathering market intelligence (custom research, reports and studies)
The program now supports costs tied to online advertising on social media platforms, online marketplaces and search engines.
Expert advice for digital and e-commerce marketing is now eligible.
Get Listed on the Meaningful Map of North America by Tourism Cares
As travel continues to evolve, the demand for more authentic sustainable travel experiences continue to grow. As a direct call to action, Tourism Cares has created a tool for travel professionals that satisfies that demand and actualizes the power of travel. The Meaningful Travel Map of North America connects travel professionals to social and environmental impact experiences and opportunities throughout the United States, Mexico, and Canada that are bookable now and ready to explore.
As travel continues to evolve, the demand for more authentic sustainable travel experiences continue to grow. As a direct call to action, Tourism Cares has created a tool for travel professionals that satisfies that demand and actualizes the power of travel.
The Meaningful Travel Map of North America connects travel professionals to social and environmental impact experiences and opportunities throughout the United States, Mexico, and Canada that are bookable now and ready to explore.