CanExport SME Program is Now Accepting New Applications
To help tourism businesses prepare for international markets, the CanExport SME program is now accepting new applications for programs starting after April 1, 2022. The program focuses on export marketing activities of existing products and services in foreign markets.
The funding program is now available to tourism businesses who cater to international visitors, and may partially cover a variety of marketing, advertising and other related expenses. Small and medium sized companies may access up to $50,000 in funding to assist with international market development activities (up to 50% of costs for export marketing of products and services in international markets with little or no current sales).
Activities funded by the program include:
Visits to foreign markets
In-person participation at trade shows, networking functions, meetings or conferences
Attending virtual trade shows, networking functions, meetings or conferences
Translating, adapting or creating marketing materials
Search Engine Optimization
Gathering market intelligence (custom research, reports and studies)
The program now supports costs tied to online advertising on social media platforms, online marketplaces and search engines.
Expert advice for digital and e-commerce marketing is now eligible.
