News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Gender Equity Tourism Business Audit from WORTH Association
The Women of Recreation, Tourism & Hospitality (WORTH) Association has released a Gender Equity Audit for the workplace.
The audit was developed by WORTH, based on a workshop in November 2021 with 50 industry professionals, where CapU students, The Sociable Scientist, and WORTH Board of Directors led participants through a series of discussions on inclusion, rewards, advancement, retention, flexibility and fair treatment.
In the first study of its kind in BC, the organizations determined recommendations and best practices on how to collectively support the empowerment of women in the tourism industry.
WORTH Association and TOTA strongly encourage organizations to perform this self-audit to understand how to retain and develop women of recreation, tourism, and hospitality.
The Women of Recreation, Tourism & Hospitality (WORTH) Association has released a Gender Equity Audit for the workplace.
The audit was developed by WORTH, based on a workshop in November 2021 with 50 industry professionals, where CapU students, The Sociable Scientist, and WORTH Board of Directors led participants through a series of discussions on inclusion, rewards, advancement, retention, flexibility and fair treatment.
In the first study of its kind in BC, the organizations determined recommendations and best practices on how to collectively support the empowerment of women in the tourism industry.
WORTH Association and TOTA strongly encourage organizations to perform this self-audit to understand how to retain and develop women of recreation, tourism, and hospitality.
Career Fair Season: Tips for Employers from go2HR
Career Fairs are an excellent way to source talent for your open positions. But did you know that there are things that an employer can do to help make the most of the event? Take a moment to read through these excellent tips to make your organization shine at the next Career Fair you attend.
Career Fairs are an excellent way to source talent for your open positions. But did you know that there are things that an employer can do to help make the most of the event?
Take a moment to read through these excellent tips to make your organization shine at the next Career Fair you attend:
Diversity and Inclusion Toolkit for International Student Hires
ACE-WIL has put together a fantastic toolkit for employers and hiring managers looking to incorporate diversity and inclusion into their workplace. The Six Tools for Diversity in Work Integrated Learning (WIL) supports employers in attracting, hiring, and onboarding Students from International Pathways (SFIP).
The online toolkit brings together resources about current practices, the value that diversity brings to the workplace supports for onboarding and hiring, and techniques on coaching students on Canadian workplace norms.
ACE-WIL has put together a fantastic toolkit for employers and hiring managers looking to incorporate diversity and inclusion into their workplace. The Six Tools for Diversity in Work Integrated Learning (WIL) supports employers in attracting, hiring, and onboarding Students from International Pathways (SFIP).
The online toolkit brings together resources about current practices, the value that diversity brings to the workplace supports for onboarding and hiring, and techniques on coaching students on Canadian workplace norms.
Recovery and Resiliency Fund: New Support for B.C.’s Non-Profit Sector in June
A new $34-million fund for non-profit groups in British Columbia will provide much-needed support for organizations that were affected by the COVID-19 pandemic and continue to struggle during recovery.
The focus of the new fund is to support organizations whose staff, volunteers, programs, and operations have been disproportionately affected by COVID-19. Funding will fill crucial gaps not covered by other funding sources, such as gaming grants, with a focus on building organizational resilience.
The fund is anticipated to launch in June 2022. To stay up to date on the fund, interested organizations can subscribe to Vancouver Foundation.
A new $34-million fund for non-profit groups in British Columbia will provide much-needed support for organizations that were affected by the COVID-19 pandemic and continue to struggle during recovery.
The focus of the new fund is to support organizations whose staff, volunteers, programs, and operations have been disproportionately affected by COVID-19. Funding will fill crucial gaps not covered by other funding sources, such as gaming grants, with a focus on building organizational resilience.
The historic investment of $30 million from Budget 2022 includes an additional $4 million from Vancouver Foundation. Vancouver Foundation and United Way British Columbia will administer the funds.
The New Relationship Trust, an Indigenous-led funding body, will administer at least $5 million to support the recovery and resilience of Indigenous communities.
The fund is anticipated to launch in June 2022.
To stay up to date on the fund, interested organizations can subscribe to Vancouver Foundation.
Take the Digital Maturity Assessment
Companies with a higher level of digital maturity enjoy higher sales and profit growth than their peers. How does your company’s digital maturity compare?
Use BDC’s free Digital maturity assessment to find out standings and compare with industry peers, as well as to identify areas for improvement.
With the results, a detailed, printable report containing recommended readings and information on best practices is available for download.
Want to improve your digital maturity? Learn about the free Canada Digital Adoption Program.
Companies with a higher level of digital maturity enjoy higher sales and profit growth than their peers. How does your company’s digital maturity compare?
Use BDC’s free Digital maturity assessment to find out standings and compare with industry peers, as well as to identify areas for improvement.
With the results, a detailed, printable report containing recommended readings and information on best practices is available for download.
Want to improve your digital maturity? Learn about the free Canada Digital Adoption Program.
New UNWTO Guidelines Put Women's Empowerment at Heart of Tourism's Restart
A new set of guidelines from the UNWTO will help both governments and businesses better address the needs of women in the tourism sector.
The guidelines aim to ensure an inclusive and resilient recovery from the impacts of the pandemic. The guidelines recognize that, given the disproportionate loss of employment suffered by women, as well as the high proportion of women workers within tourism and their concentration in lower-skilled and lower-paid jobs, plans for the sector’s restart and recovery must address their specific needs.
A new set of guidelines will help both governments and businesses better address the needs of women in the tourism sector.
The guidelines published by the World Tourism Organization (UNWTO) were developed with the support of the German Federal Ministry for Economic Development (BMZ), the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, and UN Women.
The guidelines aim to ensure an inclusive and resilient recovery from the impacts of the pandemic. The guidelines recognize that, given the disproportionate loss of employment suffered by women, as well as the high proportion of women workers within tourism and their concentration in lower-skilled and lower-paid jobs, plans for the sector’s restart and recovery must address their specific needs.
Destination BC Launches Spring Marketing Campaign in BC & Alberta | Download Partner Toolkit
Over the past two weeks, Destination BC has completed its launch of Let’s do Something Together in BC: a domestic seasonal marketing campaign urging BC and Alberta residents to plan and book a spring trip in BC, while reconnecting with loved ones and doing something unforgettable, together. Running from now until May 27, the campaign is designed to create a sense of urgency, highlighting the time-sensitive nature of spring experiences in BC, and encouraging travellers to embrace new adventures as they explore the province with fresh eyes, brighter days, and restored connection with the important people in their lives.
As part of the spring campaign, Destination BC has created a partner toolkit to help industry learn more about the campaign, suggested messaging, how to align content and marketing efforts, and opportunities to get involved – including industry media discounts.
Over the past two weeks, Destination BC has completed its launch of Let’s do Something Together in BC: a domestic seasonal marketing campaign urging BC and Alberta residents to plan and book a spring trip in BC, while reconnecting with loved ones and doing something unforgettable, together.
Running from now until May 27, the campaign is designed to create a sense of urgency, highlighting the time-sensitive nature of spring experiences in BC, and encouraging travellers to embrace new adventures as they explore the province with fresh eyes, brighter days, and restored connection with the important people in their lives.
Partner Toolkit
As part of the spring campaign, Destination BC has created a partner toolkit to help industry learn more about the campaign, suggested messaging, how to align content and marketing efforts, and opportunities to get involved – including industry media discounts.
Top Tips for a Successful Photo or Video Shoot | Destination BC Learning Centre
Planning a photography or video shoot can be a time and resource intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
Read up on Destination BC's top tips to help you navigate the shoot planning and production process.
Planning a photography or video shoot can be a time and resource intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
Read up on Destination BC's top tips to help you navigate the shoot planning and production process.
Tourism Digital Academy - Free Destination BC Program | Apply Now for March 28 Start
The Tourism Digital Academy is a free, eight-week digital marketing program for BC tourism businesses seeking to elevate their knowledge and skills in digital marketing to an intermediate level.
Designed for business owners or marketing team members, this comprehensive program provides actionable guidance that helps build a better understanding of SEO, website usability, content, email marketing and analytics.
This intake will offer access to programming during both working and evening hours each week.
Apply now for the 8-week program, which begins March 28, 2022. Availability is limited.
The Tourism Digital Academy is a free, eight-week digital marketing program for BC tourism businesses seeking to elevate their knowledge and skills in digital marketing to an intermediate level.
Designed for business owners or marketing team members, this comprehensive program provides actionable guidance that helps build a better understanding of SEO, website usability, content, email marketing and analytics.
This intake will offer access to programming during both working and evening hours each week.
Apply now for the 8-week program, which begins March 28, 2022. Availability is limited.
Post a Job on the go2HR Job Board
The go2HR job board is free for tourism and hospitality employers operating in British Columbia. Post jobs and hiring events to find quality employees in Accommodation, Food and Beverage Services, Recreation and Entertainment, Transportation, and Travel Services.
The go2HR Job Board receives 20,000 monthly visits from qualified candidates looking for front-line, supervisory, management or executive positions.
The go2HR job board is free for tourism and hospitality employers operating in British Columbia. Post jobs and hiring events to find quality employees in Accommodation, Food and Beverage Services, Recreation and Entertainment, Transportation, and Travel Services.
The go2HR Job Board receives 20,000 monthly visits from qualified candidates looking for front-line, supervisory, management or executive positions.
How to Make St. Patrick's Day Eco-Friendly
St. Patrick’s Day is annual celebration of Irish culture on March 17, featuring green outfits, decorations, beer, and food. Like other holidays, celebrations may result in consumerism and unnecessary waste.
As a Biosphere Destination, we encourage and challenge tourism professionals to make St. Patrick’s Day more eco-friendly and greener this year, and every year.
TOTA has compiled tips to make St. Patrick’s Day even greener with a few eco-friendly activities or actions.
St. Patrick’s Day is annual celebration of Irish culture on March 17, featuring green outfits, decorations, beer, and food. Like other holidays, celebrations may result in consumerism and unnecessary waste.
As a Biosphere Destination, we encourage and challenge tourism professionals to make St. Patrick’s Day more eco-friendly and greener this year, and every year.
TOTA has compiled the following tips to make St. Patrick’s Day even greener with a few eco-friendly activities or actions:
Eat green - make food and beverages with local produce, reduce food waste, and compost what can’t be used.
Drink green local and/or organic beer.
Decorate green - use biodegradable or reusable decor, rather than single-use plastic decorations. If needed, Recycle paper, cardboard, and hard plastic decorations.
Host events outside in the fresh air to improve health and wellness.
Plant something green in the garden.
Encourage guests to use green transportation options, like bikes, buses, shuttles, or carpooling.
Dress green - Sell green clothing made of responsibly sourced and sustainable materials, such as organic cotton and wear reusable outfits.
Wines of British Columbia Ambassador Program - Level 1 & 2 Now Available
Registration is now open for the Wines of BC Ambassador Program, a one-of-a-kind, exclusively B.C. focused series of educational courses designed to share what makes B.C. wine so unique, and worth getting in your glass.
Level 1: Introduction is an online certification designed for everyone making, growing, serving, or simply enjoying B.C. wine. Wine professionals can use promo code BCWINETRADE22 for a complimentary course.
Level 2: Intermediate is a more in-depth course offered in-person by a trained Ambassador Facilitator, and includes an educational tasting of B.C. wines alongside international benchmarks. This course will give you more in-depth knowledge and understanding of the regions, subregions, soils and wine laws that affect the production of BC wine. Highly recommended for wine professionals in the winery, retail, and restaurant setting.
The course will be hosted in Kelowna, Kamloops, and other B.C. and Alberta communities.
Registration is now open for the Wines of BC Ambassador Program, a one-of-a-kind, exclusively B.C. focused series of educational courses designed to share what makes B.C. wine so unique, and worth getting in your glass.
Level 1: Introduction is an online certification designed for everyone making, growing, serving, or simply enjoying B.C. wine. Wine professionals can use promo code BCWINETRADE22 for a complimentary course.
Level 2: Intermediate is a more in-depth course offered in-person by a trained Ambassador Facilitator, and includes an educational tasting of B.C. wines alongside international benchmarks. This course will give you more in-depth knowledge and understanding of the regions, subregions, soils and wine laws that affect the production of BC wine. Highly recommended for wine professionals in the winery, retail, and restaurant setting.
The course will be hosted in Kelowna, Kamloops, and other B.C. and Alberta communities.
Service Provider Feature & Discount: Rezgo Booking Platform
The Rezgo booking platform has flexible tools designed to help manage your business efficiently, market more effectively, process payments faster and more securely, and make smart decisions informed by real-world data—no matter the scale or the volume of your business.
Customers can book on any device through your website or a convenient white-label service, and you can take secure payments online, in person, or over the phone with the payment gateway of choice. The system helps to build better relationships with your customers with in-depth reporting, email automation, comprehensive waivers, and verified reviews.
Rezgo has no monthly subscriptions, booking volume costs, or user account limits. The only cost is the payment fee for bookings, so you only pay when you’re doing business. The fee can be included in the transaction so customers cover the fee.
Rezgo is offering a discounted rate to Thompson Okanagan tourism businesses of 3.4% (-1.5% off listed price) for front-end online bookings. To receive the discount, tell the Rezgo sales/support team that you are a TOTA stakeholder.
The Rezgo booking platform has flexible tools designed to help manage your business efficiently, market more effectively, process payments faster and more securely, and make smart decisions informed by real-world data—no matter the scale or the volume of your business.
Customers can book on any device through your website or a convenient white-label service, and you can take secure payments online, in person, or over the phone with the payment gateway of choice. The system helps to build better relationships with your customers with in-depth reporting, email automation, comprehensive waivers, and verified reviews.
There are no monthly subscriptions, booking volume costs, or user account limits. The only cost is the payment fee for bookings, so you only pay when you’re doing business. The fee can be included in the transaction so customers cover the fee.
Rezgo is Canadian owned and operated, headquartered in Vancouver.
Rezgo is offering a discounted rate to Thompson Okanagan tourism businesses of 3.4% (-1.5% off listed price) for front-end online bookings. To receive the discount, tell the Rezgo sales/support team that you are a TOTA stakeholder.
IMPACT Tourism Sustainability Conference | May 8-11, 2022
On May 8 to 11, 2022, industry leaders will gather in Victoria for IMPACT, work to ensure tourism across Canada comes back far more sustainable and regenerative than it was before COVID.
During this time of disru ption in the world, tourism can support jobs, the economy, conservation, culture, and peace. Sustainable tourism is a collaborative effort that needs many diverse voices to result in positive action.
The founders of IMPACT have worked hard to build out a program that features experts, case studies and real solution around topics including:
The Fundamentals of Diversity and Inclusion
Doughnut Economics and Tourism
Destination Master Planning
Pathways to Decarbonization for Tourism
Ancient Ecosystems and the value of biodiversity
Decolonization of Tourism
Clean Tech solutions for Tourism
A vision for regenerative tourism
Join these sessions to see exceptional speakers like Wade Davis, Keith Henry, Marion Joppe, and Robert Sandford among many others to work towards a more sustainable future.
On May 8 to 11, 2022, industry leaders will gather in Victoria for IMPACT, work to ensure tourism across Canada comes back far more sustainable and regenerative than it was before COVID.
During this time of disru ption in the world, tourism can support jobs, the economy, conservation, culture, and peace. Sustainable tourism is a collaborative effort that needs many diverse voices to result in positive action.
The founders of IMPACT have worked hard to build out a program that features experts, case studies and real solution around topics including:
The Fundamentals of Diversity and Inclusion
Doughnut Economics and Tourism
Destination Master Planning
Pathways to Decarbonization for Tourism
Ancient Ecosystems and the value of biodiversity
Decolonization of Tourism
Clean Tech solutions for Tourism
A vision for regenerative tourism
Join these sessions to see exceptional speakers like Wade Davis, Keith Henry, Marion Joppe, and Robert Sandford among many others to work towards a more sustainable future.
Measuring Sustainability: The State of the Canadian Tourism Industry | GreenStep Sustainable Tourism
GreenStep shared a report on how the Canadian tourism industry is performing in regards to sustainability based on data from hundreds of tourism businesses across Canada who completed the Sustainability Score assessment.
In 2021, GreenStep launched the Sustainable Tourism 2030 Pledge in partnership with the Tourism Industry Association of Canada, encouraging tourism businesses and destinations across the country to measure their sustainability performance using the free online Sustainability Score assessment based upon the Global Sustainable Tourism Council (GSTC) criteria, and to make a commitment to improving this performance each year until 2030.
The Sustainable Tourism Dashboard enables anonymous aggregation of the results to help tourism destinations, policy makers, and other industry stakeholders understand how the tourism industry is performing at a local, provincial, national, and eventually international level.
GreenStep shared a report on how the Canadian tourism industry is performing in regards to sustainability based on data from hundreds of tourism businesses across Canada who completed the Sustainability Score assessment.
In 2021, GreenStep launched the Sustainable Tourism 2030 Pledge in partnership with the Tourism Industry Association of Canada, encouraging tourism businesses and destinations across the country to measure their sustainability performance using the free online Sustainability Score assessment based upon the Global Sustainable Tourism Council (GSTC) criteria, and to make a commitment to improving this performance each year until 2030.
The Sustainable Tourism Dashboard enables anonymous aggregation of the results to help tourism destinations, policy makers, and other industry stakeholders understand how the tourism industry is performing at a local, provincial, national, and eventually international level.
Accessible Employers Guide to Measure Disability Inclusion in Your Workplace
Organizations measure what they want to improve, so if hiring people with disabilities is a priority for you as an employer, measuring disability is a key place to start.
The Make it Count: Measuring for Disability Inclusion in Your Workplace is a practical guide for employers looking to measure the rate of disability in their workplaces.
Download a free copy of the Make it Count Guide to create a disability measurement initiative that fits the unique context of your organization!
Organizations measure what they want to improve, so if hiring people with disabilities is a priority for you as an employer, measuring disability is a key place to start.
The Make it Count: Measuring for Disability Inclusion in Your Workplace is a practical guide for employers looking to measure the rate of disability in their workplaces.
Download a free copy of the Make it Count Guide to create a disability measurement initiative that fits the unique context of your organization!
BC Hotel Association InnFocus Magazine Spring 2022 Edition
The BC Hotel Association released the first issue of Innfocus Magazine of 2022. Among the wealth of information and content featured in the Spring issue, are articles that include:
Attracting US Visitors
The Pandemic's Legacy
New Practices in Food & Beverage
Recruiting Programs
Region Feature: Kootenay Cool
Leader of the Future: Cat Mackintosh
Hotelier Feature: Debie Hemich
GoGreen: GreenStep EcoFund
Wellbeing and Travel
Grappling with Ghost Hotels
How do we Get BC on Bucket Lists of World Travellers?
What's New?
... and much, MUCH more!
The BC Hotel Association released the first issue of Innfocus Magazine of 2022. Among the wealth of information and content featured in the Spring issue, are articles that include:
Attracting US Visitors
The Pandemic's Legacy
New Practices in Food & Beverage
Recruiting Programs
Region Feature: Kootenay Cool
Leader of the Future: Cat Mackintosh
Hotelier Feature: Debie Hemich
GoGreen: GreenStep EcoFund
Wellbeing and Travel
Grappling with Ghost Hotels
How do we Get BC on Bucket Lists of World Travellers?
What's New?
... and much, MUCH more!
Tourism and Hospitality Focused Summer Courses | Okanagan College
Okanagan College is currently offering low-cost programming to support the Tourism and Hospitality sector throughout the summer months. They are pleased to offer short courses delivered online that will fit both your schedule and provide additional support.
Employers may be reimbursed for 60% of training costs through the BC Employer Training Grant (ETG), a reimbursement program from WorkBC for employers to support workforce training. The Okanagan College training programs falls into the Workforce Training Stream.
Okanagan College is currently offering low-cost programming to support the Tourism and Hospitality sector throughout the summer months. They are pleased to offer short courses delivered online that will fit both your schedule and provide additional support.
Employers may be reimbursed for 60% of training costs through the BC Employer Training Grant (ETG), a reimbursement program from WorkBC for employers to support workforce training. The Okanagan College training programs falls into the Workforce Training Stream.
Funding for Intern Programs | Mitacs
Mitacs designs and delivers research and training programs in Canada, including the Business Strategy Internship and Accelerate Program, which match an organization’s funding towards the project, up to $7,500, which covers a student’s stipend. BSIs are focused on designing and implementing an innovation strategy to tackle a business problem. Accelerate supports research projects that are eligible for peer-review.
Mitacs designs and delivers research and training programs in Canada, including the Business Strategy Internship and Accelerate Program, which match an organization’s funding towards the project, up to $7,500, which covers a student’s stipend. BSIs are focused on designing and implementing an innovation strategy to tackle a business problem. Accelerate supports research projects that are eligible for peer-review.
Business Strategy Internship
Mitacs is bringing their Business Strategy Internship (BSI) program back for a second year. The BSI connects students from academic institutions with businesses and nonprofits to support innovation. With the guidance of an academic supervisor, these interns provide technical expertise on everything from operations to finance, to marketing, to intellectual property, and beyond to help businesses develop and implement their innovation roadmap—and Mitacs funding will support you to bring these students onboard!
Accelerate Program
The Accelerate Program supports organizations to enlist students to work on research projects. Solve your research challenges with academic expertise, leveraged funding, and one-to-one support from Mitacs. Internships start at four months and can scale up as much as you need — your financial contribution starts at $7,500.
CleanBC Communities Fund Intake 3 Now Open | Apply by May 25, 2022
The CleanBC Communities Fund (CCF) intake 3 is now accepting applications to fund projects that support the management of renewable energy, access to clean energy transportation, improved energy efficiency of buildings, and generation of clean energy. The fund invests in public infrastructure owned by local governments, Indigenous communities, not-for-profits and projects in partnership with for-profit entities.
The CleanBC Communities Fund (CCF) intake 3 is now accepting applications to fund projects that support the management of renewable energy, access to clean energy transportation, improved energy efficiency of buildings, and generation of clean energy. The fund invests in public infrastructure owned by local governments, Indigenous communities, not-for-profits and projects in partnership with for-profit entities.