Destination BC Launches Spring Marketing Campaign in BC & Alberta | Download Partner Toolkit
Over the past two weeks, Destination BC has completed its launch of Let’s do Something Together in BC: a domestic seasonal marketing campaign urging BC and Alberta residents to plan and book a spring trip in BC, while reconnecting with loved ones and doing something unforgettable, together.
Running from now until May 27, the campaign is designed to create a sense of urgency, highlighting the time-sensitive nature of spring experiences in BC, and encouraging travellers to embrace new adventures as they explore the province with fresh eyes, brighter days, and restored connection with the important people in their lives.
Partner Toolkit
As part of the spring campaign, Destination BC has created a partner toolkit to help industry learn more about the campaign, suggested messaging, how to align content and marketing efforts, and opportunities to get involved – including industry media discounts.