BC Wine Industry Celebrates Direct to Consumer Shipping to Alberta

The BC wine industry welcomes the news that BC wineries can now ship directly to Alberta consumers, thanks to a new agreement between the provinces.

This comes at a perfect time as many Albertans visit BC wineries after the Calgary Stampede, marking an increase in summer travel for the Alberta market. Although the Alberta direct-to-consumer market is a small part of BC's wine sales, it is important for growth, offering high-end products and building customer relationships.

Industry leaders, including Wine Growers BC and Hester Creek Estate Winery, are pleased with the renewed connection, which supports BC wine tourism and the local economy. Wine Growers BC thanks both provincial premiers and local MLAs for their support in making this agreement possible.

B.C. Wine Industry Welcomes Six New Sub-Geographical Indicators

The Ministry of Agriculture and Food announced the approval of six new sub-Geographical Indications (sub-GIs) located in the Okanagan Valley, British Columbia. The sub-GIs, recognized as Summerland Valleys, Summerland Lakefront, Summerland Bench, East Kelowna Slopes, South Kelowna Slopes, and Lake Country, are now protected terms under BC law representing a geographical area of origin for 100% BC VQA wine.

The Okanagan Valley is B.C.’s largest winegrowing region (175 km north to south), comprising 86% of B.C.’s vineyards (9,617 planted acres) and offers a range of diverse soil types, climatic conditions, and resulting styles of wine.

The wine regions of B.C. are identified by ‘Geographical Indications’ (GIs), furthermore by ‘sub Geographical Indications’ (sub-GIs). With a focus on terroir-driven wines, the B.C. wine industry is looking towards recognizing unique growing areas within larger regions as ‘sub-GIs’ to further identify and understand B.C.’s diverse terroir, and to help tell the story of B.C. wine. Once approved, these sub-GIs can then be noted on wine labels to indicate a minimum of 95% of the grapes were grown from the specified region.

British Columbia now features 21 Geographical Indications (10 GIs; 12 sub-GIs):

• British Columbia

• Vancouver Island (1 sub-GI)

  • Cowichan Valley

• Gulf Islands

• Fraser Valley

• Lillooet

• Thompson Valley

• Shuswap

• Okanagan Valley (11 sub-GIs)

  • Lake Country

  • East Kelowna Slopes

  • South Kelowna Slopes

  • Summerland Valleys

  • Summerland Lakefront

  • Summerland Bench

  • Naramata Bench

  • Skaha Bench

  • Okanagan Falls

  • Golden Mile Slopes

  • Golden Mile Bench

• Similkameen Valley

• Kootenays

The creation of a sub-GI is determined based on the science of terroir. Soils, climate conditions, landforms, bodies of water, geographical boundaries are all studied, with results comprised and included in a detailed technical report submitted to the BC Wine Authority. This regulatory process involves collaboration among regional producers to source and submit the proposal to prove defined boundaries and distinct terroir.

British Columbia is becoming globally recognized as a quality wine region producing world-class wines renowned for having bright natural acidity and intense ripe fruit flavours.

As growers and winemakers gain more experience with British Columbian terroir, the nuances and qualities of each unique area starts to become apparent, and the wines continue to gain in complexity and excellence. The approval of these new sub-GIs is a win for both winegrowers and consumers alike.

Read the proposals and technical reports behind each new BC sub-GI at BCVQA.com.

Learn more about each of the wine regions of British Columbia at WineBC.com.

Quick facts:

• This year, British Columbia’s Vintners Quality Alliance (BC VQA) designation celebrates 32 years of quality assurance and 100% BC grown and produced grape wine.

• BC’s wine industry has grown from just 19 grape wineries in 1990 to 284 today.

• There are 11,086 acres (4,486 hectares) of wine grapes in British Columbia’s ten Geographical Indications (GIs): British Columbia, Okanagan Valley, Similkameen Valley, Fraser Valley, Vancouver Island, the Gulf Islands, Thompson Valley, Lillooet, Shuswap and Kootenays.

• The Okanagan Valley is the largest wine producing region in B.C., with 11 sub-GIs, 186 licensed grape wineries, and 9,617 acres of wine grapes planted.

• The Golden Mile Bench in the Okanagan Valley was B.C.’s first sub-GI established in 2015.

• The B.C. wine industry contributes $2.8 billion annually to British Columbia’s economy.

• Each year, B.C.’s wineries welcome more than 1,000,000 visitors.

Wines of British Columbia Ambassador Program - Level 1 & 2 Now Available

Registration is now open for the Wines of BC Ambassador Program, a one-of-a-kind, exclusively B.C. focused series of educational courses designed to share what makes B.C. wine so unique, and worth getting in your glass.

Level 1: Introduction is an online certification designed for everyone making, growing, serving, or simply enjoying B.C. wine. Wine professionals can use promo code BCWINETRADE22 for a complimentary course.

Register →

Level 2: Intermediate is a more in-depth course offered in-person by a trained Ambassador Facilitator, and includes an educational tasting of B.C. wines alongside international benchmarks. This course will give you more in-depth knowledge and understanding of the regions, subregions, soils and wine laws that affect the production of BC wine. Highly recommended for wine professionals in the winery, retail, and restaurant setting.

The course will be hosted in Kelowna, Kamloops, and other B.C. and Alberta communities.

Learn More & Register →

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