BC Wine Industry Celebrates Direct to Consumer Shipping to Alberta

The BC wine industry welcomes the news that BC wineries can now ship directly to Alberta consumers, thanks to a new agreement between the provinces.

This comes at a perfect time as many Albertans visit BC wineries after the Calgary Stampede, marking an increase in summer travel for the Alberta market. Although the Alberta direct-to-consumer market is a small part of BC's wine sales, it is important for growth, offering high-end products and building customer relationships.

Industry leaders, including Wine Growers BC and Hester Creek Estate Winery, are pleased with the renewed connection, which supports BC wine tourism and the local economy. Wine Growers BC thanks both provincial premiers and local MLAs for their support in making this agreement possible.