News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
TIABC’s Voice of Tourism Episode 31 - Ellen Walker-Matthews
Listen as TOTA CEO Ellen Walker-Matthews chats with TIABC’s Voice of Tourism host Walt Judas about her career path, her work in sustainable tourism, and what challenges tourism business owners & operators are facing in the Thompson Okanagan.
Listen as TOTA CEO Ellen Walker-Matthews chats with TIABC’s Voice of Tourism host Walt Judas about her career path, her work in sustainable tourism, and what challenges tourism business owners & operators are facing in the Thompson Okanagan.
TOTA Awarded North America's Responsible Tourism Award 2024
The Thompson Okanagan Tourism Association (TOTA) has been awarded the 2024 North America’s Responsible Tourism Award in the annual World Travel Awards.
The Thompson Okanagan Tourism Association (TOTA) has been awarded the 2024 North America’s Responsible Tourism Award in the annual World Travel Awards.
The World Travel Awards acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
TOTA has received the North America’s Award for Responsible Tourism for six consecutive years, in 2018, 2019, 2020, 2022, 2023, and 2024 (there was no NA competition in 2021) and is honoured to win once again in this category.
As well, TOTA received the World Travel Award for Responsible Tourism in 2018, 2019, and 2020.
Achieving this recognition helps TOTA spread the word on how the Thompson Okanagan tourism industry and our organization are working to offer tourism services in a responsible and sustainable manner.
As the winner of the North America award, TOTA is nominated for the World Travel Award for Responsible Tourism contest in autumn 2024. Voting information will be shared then.
Background
About the World Travel Awards™
World Travel Awards™ was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards™ brand is recognised globally as the ultimate hallmark of industry excellence.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
BetterTable Shortcast with Ellen Walker-Matthews
BetterTable created a shortcast series for hospitality leaders to learn about food, sustainability and diversity from some of the brightest minds in the tourism and hotel industry.
In the latest episode, Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews shared insights about the Thompson Okanagan region and dives into how TOTA is leading the way in sustainability by supporting local food, farm to table experiences, and food waste training and audits for tourism stakeholders.
BetterTable created a shortcast series for hospitality leaders to learn about food, sustainability and diversity from some of the brightest minds in the tourism and hotel industry.
In the latest episode, Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews shared insights about the Thompson Okanagan region and dives into how TOTA is leading the way in sustainability by supporting local food, farm to table experiences, and food waste training and audits for tourism stakeholders.
Listen to BetterTable shortcast episode
TOTA is now Rainbow Registered
The Thompson Okanagan Tourism Association is a Rainbow Registered business. This accreditation, administered by Canada’s 2SLGBTQI+ Chamber of Commerce(CGLCC), is a testament to our commitment to creating a safer, more welcoming, and inclusive space for the 2SLGBTQI+ community.
We are excited to announce that The Thompson Okanagan Tourism Association is a Rainbow Registered business. This accreditation, administered by Canada’s 2SLGBTQI+ Chamber of Commerce(CGLCC), is a testament to our commitment to creating a safer, more welcoming, and inclusive space for the 2SLGBTQI+ community.
By achieving the Rainbow Registered accreditation, we are recognized for ensuring that our 2SLGBTQI+ visitors and staff feel valued and respected. This aligns with our core values of diversity and inclusion, and we are proud to be a part of this important national initiative.
Tourism businesses in the Thompson Okanagan region can join over 300 other businesses in Canada that are committed to creating a diverse and inclusive community by becoming Rainbow Registered.
We encourage you to visit RainbowRegistered.ca to learn more about the program.
BC Fairs Learning Exchange
The BC Fairs Learning Exchange took place in Penticton on April 14-16, bringing together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. TOTA CEO Ellen Walker-Matthews delivered the opening presentation and took part in a panel on crisis communications for BC fairs.
The BC Fairs Learning Exchange took place in Penticton on April 14-16, bringing together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. This BC Fairs event serves as a dynamic platform for fostering collaborative dialogue, sharing groundbreaking ideas, and cultivating lasting connections.
Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews delivered opening remarks, including an overview of the Thompson Okanagan tourism industry, the value of agri-tourism, and resources for agri-tourism operators.
Ellen also took part in a panel on Communicating in a Crisis with Leeann Froese and Travel Penticton executive director Thom Tischik, moderated by Allison Markin of All She Wrote Consulting. The panelists discussed how fairs/large events can communicate in a meaningful way when a sudden disaster (fires, floods, road closures, pandemics etc) happens, plus prepare ahead of time by developing reputation management strategies.
Meet the Team: Harshit Srivastava, Thompson Okanagan Tourism Energy Analyst
Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. Learn more about Harshit’s professional background and his work delivering opportunities that lead to cost savings and a reduction in carbon footprints.
Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. In alignment with TOTA's commitment to reducing the environmental impact of the Thompson Okanagan tourism sector, the Energy Analyst role complements the Biosphere Commitment Program initiative. Harshit's specialization in energy allows him to support local tourism businesses by delivering opportunities that lead to cost savings and a reduction in carbon footprints.
Since joining TOTA two years ago, Harshit’s work has earned him the recognition of the FortisBC Energy Specialist Program Award - Achievement in Energy Efficiency Goals 2022.
Q&A with Harshit
Could you share a bit about your background and what motivates you to work with TOTA and FortisBC in the role of Energy Analyst?
“I'm a mechanical engineer specializing in renewables, particularly waste-to-energy and biofuels. With hands-on experience in various waste-to-fuel and energy technologies, as well as carbon cleaning and capturing, I pursued my Masters in Clean Energy Engineering at the University of British Columbia (UBC). For the past two years, I've been contributing my expertise at FortisBC, a forward-thinking company actively transitioning to low-carbon fuels like RNG. Working here enables me to apply my knowledge, aligning with my passion for renewables and commitment to combating climate change.”
What aspect of tourism are you passionate about?
“Tourism creates numerous jobs worldwide, especially evident post-pandemic with a surge in visitors to the Thompson Okanagan region. This allows me to collaborate with diverse businesses—wineries, hotels, restaurants, cafes, golf courses, museums, airports, and more. As sustainability becomes a priority for visitors, businesses are motivated to reduce their carbon footprint for sustainable tourism. My role involves aiding these businesses by offering sustainable solutions through energy-efficient measures, equipment upgrades, and transitioning to renewable options like Renewable Natural Gas (RNG).”
How do you leverage your expertise to support tourism businesses?
“Businesses use energy for various purposes like heating, cooling, lighting, and cooking. To minimize their carbon footprint, they should focus on two key actions:
First, they need to cut down on energy usage, achieved through energy-efficient measures and equipment. Second, they should switch from fossil fuels to renewable alternatives.
I support businesses by conducting energy audits to identify areas for improvement, reducing their greenhouse gas emissions. Additionally, I assist them in accessing rebates available for energy-efficient equipment.”
What inspired your career in sustainable energy and lead you to work in Renewable Natural Gas?
“Waste is a growing concern, and if not managed properly, it can harm the environment. During my studies, I read about a landfill explosion caused by methane buildup, resulting in fatalities and injuries. This incident inspired me to focus on sustainable energy, particularly converting organic waste into RNG. This process addresses both waste management issues and provides a renewable alternative to Fossil Natural Gas.”
How easy is it to make the switch to RNG, and how does it help tourism businesses?
“Switching to RNG is straightforward, requiring no changes to appliances or equipment. FortisBC customers can easily make the switch by calling FortisBC or logging into their account. Customers have the flexibility to choose full or partial RNG adoption, ranging from 5% to 100%. For tourism businesses, transitioning to RNG can nearly eliminate their carbon footprint, as RNG's emission factor is 99.4% less than that of Natural Gas.”
Learn More about RNG
Learn more about the benefits of making this simple switch by scheduling an Energy Audit with Harshit at https://TOTABC.org/energy-assessment.