News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
AGM & Board Director Call for Nominations
The Thompson Okanagan Tourism Association (TOTA) will hold the 2024 Annual General Meeting (AGM) on October 29, 2024, at 3:30-4:30 pm, in the Prestige Vernon Lodge & Conference Centre.
We invite Thompson Okanagan Tourism Association voting stakeholders to put their name forward or to nominate a qualified candidate to serve as a member of the TOTA Board of Directors for a two-year term, effective October 29, 2024, to the 2026 AGM.
The Thompson Okanagan Tourism Association (TOTA) will hold the 2024 Annual General Meeting (AGM) on October 29, 2024, at 3:30-4:30 pm, in the Prestige Vernon Lodge & Conference Centre in Vernon, home of the Okanagan Indian Band and the unceded, traditional territory of the Syilx People.
On behalf of TOTA Vice-Chair and Governance Committee Chair, Sandra Oldfield, we invite Thompson Okanagan Tourism Association voting stakeholders to put their name forward or to nominate a qualified candidate to serve as a member of the TOTA Board of Directors for a two-year term, effective October 29, 2024, to the 2026 AGM.
Leading up to the AGM, the Board Election will take place as follows:
Deadline to become a Voting Member: August 29
Call for Nominations: August 30 - September 20 (3 weeks)
Electronic Voting: October 1 - 15 (2 weeks)
Election results announced at TOTA AGM and first board meeting: October 29
TOTA is committed to assisting and supporting tourism stakeholders and working closely with Destination BC to put the Thompson Okanagan region and the Province of BC at the forefront of innovation as we maneuver through the tourism industry’s changing landscape.
This year, there are 10 openings. 7 directors are letting their names stand for re-election. 4 directors moving into the second year of their 2-year term.
Directors continuing their term:
Owner & Manager
Blind Bay | Shuswap
Executive Director, Travel Penticton Society
Penticton | South Okanagan
Sandra Oldfield, Vice-Chair
Founder
Elysian Projects & Fortify Conference & Tradeshow
South Okanagan
General Manager, Coast Capri Hotel
Kelowna | Central Okanagan
Current directors standing for re-election:
Economic Development & Communications
Westbank | Central Okanagan
Co-Founder / Director, Business Development
Penticton | South Okanagan
Managing Director
Kamloops | Thompson Valleay
General Manager, Best Western Plus Gateway to the Falls
Clearwater | North Thompson
Executive Director
Osoyoos | South Okanagan
Team Leader, Tourism and Film
Tourism Shuswap / Columbia Shuswap Regional District
Salmon Arm | Shuswap
Executive Director
Destination Silver Star / Silver Star Resort Association
Vernon | North Okanagan
Thank you to the exiting directors:
Michael J. Ballingall, Chair (moving into position of Past Chair)
Senior Vice President
Boundary Country
Business Development Officer
Kamloops | South Thompson
Patricia Leslie, Secretary-Treasurer
National People & Culture Business Partner, for the Estate Wine Group of Andrew Peller properties
Okanagan Valley
Submit a Nomination
We look forward to having candidates representing various communities and sectors, with a wide variety of backgrounds and experiences.
Voting members are eligible to put a name forward as a candidate in the election. Candidates must complete the nomination form which includes signatures from 4 voting stakeholders - see details below.
If you or someone you know is interested to run in the TOTA board election and is on the current Voting Stakeholder List, please:
Collect signatures for the nomination form
Submit the nomination form to TOTABC.org/AGM/election by 11:59 pm, September 20, 2024
For questions, please email BoardLiaison@TOTABC.com.
Register for the TOTA AGM & Summit
October 29 - 30, 2024
Hosted with Tourism Vernon & Destination Silver Star
Recap of the Thompson Okanagan Tourism AGM & Summit 2023
A recap of the Thompson Okanagan Tourism Association AGM & Summit in Penticton on October 23 and 24, 2023, with photos, inspiration, and learnings.
On October 23 and 24, TOTA hosted the 2023 Thompson Okanagan Tourism Association AGM & Summit in Penticton, with 14 speakers, sharing inspiration and key learnings with over 140 attendees.
The theme, “Now is the Time,” reflected the focus on continuous preparation to ensure readiness of tourism professionals and businesses, which will ultimately elevate visitor experiences, strengthen businesses, and regenerate communities.
Attendees finished the event with many insights and connections to take back to their companies and communities.
The Summit raised over $6,000 to donate to regional wildfire relief efforts.
In case you missed it (or want to relive it), here are some of the highlights:
Welcome Reception
The Welcome Reception was an evening of networking, learning, and reconnecting with industry members at the Okanagan College Jim Pattison Centre of Excellence (JPCE), hosted by Travel Penticton.
TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik shared a warm welcome.
The event included tours of this LEED Platinum Certified building, which aligns with TOTA’s current sustainability initiatives and the Summit theme, Now is the Time.
Okanagan College chef, Israel Alvarez, prepared locally crafted Mexican cuisine, while Naramata Bench Wineries Association and Penticton Beer Blocks poured tastings of local beverages.
Several businesses showcased their services, including:
As well, Ebus provided a shuttle to and from the event venue and Nespresso showcased their recyclable single use coffee products.
The TOTA Destination Stewardship team shared information about the Thompson Okanagan Biosphere Destination Certification and how tourism businesses can get involved.
AGM
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
Summit
Opening
The day began with a welcome by Penticton Indian Band members, who sang the Okanagan Song and debuted a youth pow wow dancer.
TOTA CEO Ellen Walker-Matthews shared opening remarks, about the theme “Now is the Time” and including words of appreciation for the community host, Travel Penticton, the event sponsors, and the TOTA board directors and staff.
“We are faced with unbelievable changes and challenges in our world today and there is no question they are daunting. I know many ask the question: what possible difference can I make? But if each of us works at making an adjustment, little by little, progress and change can and will come.
Now is the Time for Collaborative Change.”
go2HR Zen Room
go2HR offers many mental health and other resources to the Thompson Okanagan tourism industry. To highlight this focus on mental health, go2HR hosted a Zen Room to create space for calm and prioritizing wellness.
The calming space provided a place for participants to take a break from the bustle and energy of the Summit sessions.
While there, participants could learn and practice quick, accessible techniques that they and their employees can use to help ease stress and anxiety as well as encourage a positive mindset.
Opening Keynote by Destination BC
Destination BC Maya Lange, Vice President, Global Marketing and Ali McKay, Vice President, Destination Stewardship shared Destination BC’s new corporate strategy, the upcoming Iconics rollout, and insights from the past year on crisis communications and recovery.
Destination BC works closely with the regions and impacted communities to provide timely, accurate information and develop campaigns and strategies that encourage travel when it is safe to do so.
FortisBC & Renewable Natural Gas (RNG)
As a strong TOTA partner and supporter of Thompson Okanagan tourism businesses, FortisBC’s Vlad Kostka was invited to say a few words about their current partnership to reduce the carbon footprint in the Thompson Okanagan region.
The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.
Emergency Management, Planning, and Preparedness Panel
Prompted by this year’s environmental challenges we’ve faced as a region, this panel addressed BC’s current emergency management framework and explored ways to improve the system.
Walt Judas, Tourism Industry Association of British Columbia (TIABC) CEO and BC Tourism Emergency Management Committee member shared information about BC's emergency management system and how we can collaborate to become stronger when facing challenges.
As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of BC’s visitor economy to various constituents.
Ingrid Jarrett, President & CEO of the BC Hotel Association (BCHA) discussed the role of accommodation in moments of crisis, including the efforts to implement a modern solution to an evolving issue.
Ingrid channels her extensive knowledge and acute insights into supporting, and advocating for, members of the hotel industry province-wide. She has been instrumental in leading the hospitality sector out of crisis caused by COVID-19, delivering hundreds of millions in financial relief, while also rebuilding the sector’s workforce and providing solutions for long-term tourism growth.
Wendy Magnes, Director, Economics and Corporate Initiatives, Province of BC, Ministry of Tourism, Arts, Culture, and Sport - Tourism Sector Strategy shared an overview on tourism in BC:
BC’s Competitive Advantages
Hazards
2023 Overview
Power of Partnerships and Emergency
Management
Progress
Resources
Wendy joined the Ministry of Tourism, Arts, Culture and Sport in May 2022, and currently has oversight for Crown corporate reporting for Destination BC and the BC Pavilion Corporation (BC Place and the Vancouver Convention Centre), industry economic data and research, Federal Provincial and Territorial tables for Tourism as well as several key industry initiatives including emergency management.
Garnet Mierau, Director of Forest Professionals of BC, shared insights on the the Forest Professional’s Role and FireSmart Efficacy.
As a registered professional forester, Garnet has over 30 years of experience in forest management in British Columbia, much of this within the wildfire niche.
He led a team of professionals working for the District of Logan Lake to prepare for and respond to the Tremont Wildfire in 2021, including years of wildfire risk reduction and FireSmart program management as well as community forest tenure management.
Recently, Garnet became the Director of Practice with the provincial regulator Forest Professionals BC (FPBC). FPBC works in the public interest by ensuring only those with the requisite education, experience, knowledge, and competence practise professional forestry.
Mathieu Bourbonnais, lead of the Earth Observation & Spatial Ecology Lab and an Assistant Professor in the Department of Earth, Environmental and Geographic Sciences at the University of British Columbia Okanagan, shared his work developing new sensor networks for monitoring and predicting fire risk and fire behaviour, understanding ecological responses to changing fire regimes, and developing tools and training for proactive mitigation.
Regional Transportation Opportunities Panel
The beautiful landscape of the Thompson Okanagan presents transportation challenges, as well as opportunities. This panel of transportation experts addressed transportation challenges and alternative ways to connect the region.
Steve Sirett, Executive Director, Province of BC, Ministry of Transportation and Infrastructure (MOTI), has over 15 years’ experience with MOTI, including 4 years in the Construction branch building roads across the province and 7 years leading the Okanagan-Shuswap District.
Steve shared MOTI’s guiding principles, themes, and priorities.
Johnathan Richardson, Vice President, Customer & Commercial of Pacific Coastal Airlines, oversees the teams that are accountable for all planning and service delivery aspects for Pacific Coastal Airlines serving 18 destinations across British Columbia with scheduled flight service, charter, and cargo solutions. Collectively these teams work together to provide safe and reliable air service to many communities throughout British Columbia supporting leisure, medical, and business travellers.
Dr. Gord Lovegrove, Associate Professor, UBCO School of Engineering, University of British Columbia Okanagan teaches and researches sustainable community development, including land use and transportation systems that promote a more sustainable quality of life for all.
Dr. Gord shared a transportation opportunity that could transform the Thompson Okanagan: the Okanagan Valley Electric Regional Passenger Rail (OVER PR).
Laurel Douglas, CEO of Economic Trust of the Southern Interior (ETSI-BC), shared:
The Regional Transportation Study, a comprehensive study of the region’s ground passenger transportation gaps and opportunities.
RTE Funding Program to help strengthen the economy of the Southern Interior through enhanced connections
ETSI-BC is an important organisation for development of the region. Their role includes:
Helping to strengthen and diversify the economy of the BC Southern Interior.
Assisting communities to realize their economic development aspirations by providing funding, resources and knowledge.
Working with local governments, First Nations, business support organizations, industry groups.
Peter Truch, Professional Transportation Engineer, Independent Consultant, is a senior transportation planning, mobility, and operations engineer with more than two decades of experience. His practice focuses on master planning, universal design, and active transportation in the built environment and advises on the entire lifecycle of active transportation related projects, from planning and design to operational issues, financial implications, and the numerous links and associations to other fields.
Peter shared a presentation on Why In-Town Mobility Needs to Evolve.
Sustainability Keynote - Kelly Galaski, The Travel Foundation
The increasing impacts of climate change have greatly impacted the future of tourism in our region and far beyond.
Kelly Galaski, Sustainable Tourism Specialist from The Travel Foundation, shared how global destinations are working towards climate-positive and equitable tourism goals and TOTA stakeholders can follow suit via destination stewardship strategies and capacity building programs.
Now is the Time to listen, learn, and act to ensure prosperity for generations to come.
AGM & Summit 24 Location Announcement
Near the end of the event, the destination for the next TOTA AGM & Summit was announced. We are pleased to announce that the 2024 TOTA AGM & Summit will be held in the North Okanagan, in partnership with Tourism Vernon and Destination Silver Star on the unceded and traditional territory of the Okanagan Indian Band, home of the Syilx Okanagan People.
Be sure to subscribe to the TOTA Newsletter to get the registration details when they are announced.
Wildfire Relief Efforts
The event and silent auction raised over $6,000 to donate to regional wildfire relief efforts. The funds will be donated equally to the following charities:
Central Okanagan Fire Relief Fund, a group of professional firefighters from Kelowna, West Kelowna and Lake Country distributing funds to those impacted by wildfires in the area.
Shuswap Community Foundation Emergency Response Fund, to support the communities affected by the Bush Creek East wildfire in North Shuswap by assisting community-based organizations to recover and rebuild.
Thank you to those that donated silent auction items:
Thank you to the event sponsors
TOTA 2023 AGM & Board Directors
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
Please join us in congratulating the new and returning board of directors.
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
We would like to thank all of those in attendance as well as the candidates that let their names stand in this year's election.
Please join us in congratulating the new and returning board of directors:
Executive Directors
Chair: Michael J. Ballingall (Continuing Term)
Senior Vice President | Big White Ski Resort / Boundary CountryVice-Chair: Sandra Oldfield (Elected for Additional Term)
Elysian Projects & Fortify | Oliver / South OkanaganSecretary-Treasurer: Patricia Leslie (Continuing Term)
National People & Culture Business Partner, for the Estate Wine Group of Andrew Peller properties, including Tinhorn Creek Vineyards | South Okanagan
Directors
Mandi Carroll (Continuing Term)
Economic Development & Communications, Westbank First Nation | Westbank / Central OkanaganMonica Dickinson (Continuing Term)
CEO, Tourism Kamloops | Kamloops / South ThompsonMichael Eibl (Continuing Term)
Business Development Officer, Tk̓emlúps te Secwépemc | Kamloops / South ThompsonKelley Glazer (Continuing Term)
Executive Director, Destination Osoyoos | Osoyoos / South OkanaganKimo Linders (Continuing Term)
Co-Founder / Director, Business Development, ERTCU Travel Group (En Route Travel Canada) | Penticton / South OkanaganMorgen Matheson (Continuing Term)
Team Leader, Tourism and Film, Tourism Shuswap / Columbia Shuswap Regional District | Salmon Arm / ShuswapEd Ratuski (Continuing Term)
Managing Director, YKA Kamloops Airport Ltd. | Kamloops / South ThompsonMonica Seys (Elected for Additional Term)
Shuswap Marina | Blind Bay / ShuswapDale Sivucha (Elected for Additional Term)
Coast Capri Hotel | Kelowna / Central OkanaganThom Tischik (Newly Elected)
Executive Director, Travel Penticton Society | Penticton / South Okanagan
Cassandra Zerebeski (Continuing Term)
Executive Director, Destination Silver Star/Silver Star Resort Association | Vernon / North Okanagan
Welcome to all of the new and continuing board members. We thank you for your dedication and commitment to the Thompson Okanagan tourism industry and the region.
Learn more about the directors at TOTABC.org/Board.