Partnership Helping to Fill Staffing Gaps in Hospitality and Tourism Industry

KELOWNA – Like many industries, the hospitality and tourism sector has been hard hit by staff shortages over the past few years with a declining youth population and an aging workforce combining to create significant challenges.

But a new program designed in partnership by Okanagan College (OC) and the Thompson Okanagan Tourism Association (TOTA) will help to reduce those shortages.

The first of four new cohorts of students enrolled in the Hospitality Professional Program in autumn 2022. This flexible program is open to students anywhere in the Thompson Okanagan region (including the Shuswap, Similkameen Valley, Boundary Country, and Nicola Valley). The 17-week online course is followed by nine weeks of work experience in the students’ local community.

“Okanagan College is leading the way by collaborating with industry partners to respond in areas where we have real needs in the workforce,” said Anne Kang, Minister of Advanced Education and Skills Training. “This new program at Okanagan College supports our Future Ready Plan and shows how working together with the local industry can both support people who are looking for training to advance in their careers, and help businesses find much needed skilled workers.”

Students in Kelowna, Penticton, and Salmon Arm began their courses in the Hospitality Professional Program in October 2022. The online offering is accessible to students throughout the region while industry partnerships will take the training to a hands-on model for the work experience portion. The program will be offered three more times over the next two years.

“Since the classroom work can be done online and the work experience is completed in the students’ home community, this program is accessible to many people throughout our region. You don’t have to live in Kelowna to participate,” said Okanagan College President Neil Fassina. “Flexible learning options like the Hospitality Professional Program are critical as we respond to local and regional workforce needs.”

The Hospitality Professional Program bundles several existing Okanagan College courses together. Areas of study include computer skills, management and leadership training, and human resources, as well as industry certificates such as Serving It Right or FoodSafe, and two Okanagan College Certificates – Hospitality Service Training (HOST) and the Basic Accounting Certificate (BAC).

“We are very excited to be working closely with Okanagan College to help design this program and provide training opportunities to current and future tourism industry employees,” said Ellen Walker-Matthews, TOTA CEO. “This important partnership is an invaluable collaboration as the hospitality industry works to rebuild in a post-COVID world; attracting, retaining and retraining staff and building a robust workforce.”

According to a 2019 B.C. Tourism Human Resources Strategy document, the hospitality industry is facing unprecedented challenges in finding and keeping skilled workers. The report identified challenges within the industry including the reliance on workers between the ages of 15 and 24, the numbers of which are declining at a significant rate, combined with record numbers of people retiring.

“This program is designed to start people on a journey of a career, not just a job. When most people think about hospitality, we think front desk and housekeeping. But the need is and will continue to be much broader over the next few years,” said Danelle Greebe, OC’s Director of Continuing Studies. “The Hospitality Professional Program aims to meet the needs of the industry right now. We’re very excited to be able to partner with the Thompson Okanagan Tourism Association to provide these courses.”

Learn more and register for the Hospitality Professional Program at TOTABC.org/Training.

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Students from the 2022 cohort of the Hospitality Professional Program in their initial orientation in Salmon Arm.

This story was originally shared by Okanagan College: https://www.okanagan.bc.ca/news/partnership-helping-to-fill-staffing-gaps-in-hospitality-and-tourism-industry

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For more information, contact:

• Barbara Bonnough, TOTA Training Centre Manager: Training@TOTABC.com | (778) 752-5877

• Kevin Parnell, Okanagan College Relations:

  KParnell@Okanagan.BC.ca | Cell: 250-317-5200

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Recap of IMPACT Sustainable Tourism Conference 2022

Last week, several TOTA team members attended the annual IMPACT Sustainable Tourism Conference in Victoria. The spirit of this internationally informed, Canadian-focused event is to educate, unite, commit, and take action towards the development of tourism as a financial and social force for good. Monitoring and measuring success through the lens of environment, community, culture, and economy (also known as planet, people and prosperity by the BC Ministry of Tourism, Art, Culture, and Sport).

Over the course of 2.5 days and more than 20 sessions, the conference presented the sustainability challenges faced by the tourism industry worldwide. Inspiring examples were shared of companies working towards regenerative tourism, and they called on tourism professionals to commit to meaningful action.

Key highlights from IMPACT:

Regenerative Tourism

The COVID-19 pandemic and climate change have converged to cause great disruption, however we are now in the midst of what is being referred to as the  Great Restart, an opportunity to reassess the ways in which we do business and refocus efforts to prepare for the future.

This requires significant intentional change and an urgency to incorporate sustainable and regenerative practices into the core of business planning and operations.

Tourism can strive to regenerate - meaning to protect and strengthen - land and communities, creating net positives for both. Working collectively, we can minimize the negative impacts and amplify the many benefits, to be equitably enjoyed by residents and guests.

What does regenerative tourism look like in action?

• Work to attract “High Values Guests,” meaning visitors that generally stay longer, support local businesses, and strive to minimize their individual impact on the destination and community.

• Incorporate sustainable technology and practices into your business that improve the guest experience and reduce costs.

• Make it easy to choose and provide education for guests to reduce carbon emissions, such as lower emission transportation methods, foods, and energy sources.

• Employ creative thinking around partnerships and collaboration, job sharing, and cross training to attract tourism professionals seeking full time, long-term employment.

• Industry certifications and frameworks which help destinations and companies build a foundation of practices that meet (or exceed) industry sustainability standards and communicate commitments to partners and customers.

• Collaborate with the scientific community to better understand tourism’s positive and negative impact. For example, researchers could study aspects of the tourism business to make improvements and help develop educational tourism experiences that share their knowledge and appreciation with guests.

• Develop infrastructure and experiences that help to lengthen the tourism season and encourage dispersion.

Indigenous Reconciliation

Indigenous reconciliation was woven throughout the entire conference, and underscored the importance of DMOs and businesses developing an Indigenous strategy and creating relationships with local nations working in collaboration to share stories and promote Indigenous services and experiences.

How can tourism be a powerful cultural and economic tool to take action towards reconciliation? Some examples for non-Indigenous entities include:

• Work to learn from Indigenous people and the sustainable practices at the core of their way of life

• Acknowledge the local nation and their history in tourism experiences and content.

• Become a Friend of Indigenous Tourism BC to begin collaboration towards mutual success and that contribute to reconciliation through the support of Indigenous tourism.

• Create an Indigenous Ally Program and share a portion of profits with local Indigenous bands, which can provide reliable income to employ Indigenous forest guardians.
  

Thompson Okanagan Commitment to Regenerative Tourism

While sustainability has been a key aspect of TOTA’s destination management strategy since 2012, it’s inspiring to see sustainability develop as the foundation of tourism in British Columbia, Canada, and other destinations around the world.

The TOTA team is eager to further incorporate regenerative tourism best practices into the Thompson Okanagan region, in order to continue as a competitive tourism destination and inspire others to plan the future of their destination through a sustainability lens.

If you want to discuss sustainable tourism and how your business can get started or build on an existing foundation, contact the TOTA Destination Stewardship team at Biosphere@TOTABC.com.