New Policy Will Help BC Liquor Manufacturers Enhance Visitor Experiences

In response to industry feedback, the province has implemented a suite of policy changes to enhance visitor experiences at wineries and other liquor-manufacturing sites this summer.

Improvements to the customer experience include:

• Allowing people to sit and enjoy samples while on a guided tour

• Allowing packaged liquor sales in more places on site, including tours

• Allowing more flexibility around sampling so liquor manufacturers can customize sampling experiences for visitors; and

• Allowing manufacturers to sell and promote their products in picnic areas and host visitors more effectively.

Learn more from the official government announcement