In response to industry feedback, the province has implemented a suite of policy changes to enhance visitor experiences at wineries and other liquor-manufacturing sites this summer.
Improvements to the customer experience include:
Allowing people to sit and enjoy samples while on a guided tour
Allowing packaged liquor sales in more places on site, including tours
Allowing more flexibility around sampling so liquor manufacturers can customize sampling experiences for visitors; and
Allowing manufacturers to sell and promote their products in picnic areas and host visitors more effectively.
Learn more from the official government announcement