New Policy Will Help BC Liquor Manufacturers Enhance Visitor Experiences

Government
Written By TOTA Communications
 

In response to industry feedback, the province has implemented a suite of policy changes to enhance visitor experiences at wineries and other liquor-manufacturing sites this summer.

Improvements to the customer experience include:

  • Allowing people to sit and enjoy samples while on a guided tour

  • Allowing packaged liquor sales in more places on site, including tours

  • Allowing more flexibility around sampling so liquor manufacturers can customize sampling experiences for visitors; and

  • Allowing manufacturers to sell and promote their products in picnic areas and host visitors more effectively.

Learn more from the official government announcement

 
 
TOTA Communications
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