News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Sustainable Hospitality Alliance Announces Glenn Mandziuk as new CEO – Sustainable Hospitality Alliance
Last week, Glenn Mandziuk, former President and CEO of the Thompson Okanagan Tourism Association (TOTA), was announced as the new CEO of the Sustainable Hospitality Alliance based in London, England.
Glenn Mandziuk, former President and CEO of the Thompson Okanagan Tourism Association (TOTA), has been announced as the new CEO of the Sustainable Hospitality Alliance based in London, England.
“Building a sustainable and responsible tourism destination was foundational to the work undertaken by Glenn during his tenure at TOTA and this new role is in perfect alignment for his vision and passion in this area,” said Michael J. Ballingall, TOTA Board Chair. "On behalf of the board and our team at TOTA, we extend our congratulations to Glenn on this new role and wish him every success going forward."
About Sustainable Hospitality Alliance
The organization was originally founded in 1992 as the International Hotels Environment Initiative and part of the Prince of Wales Charities group with His Royal Highness as President.
Following a rapid period of growth, the organization became an independent charity and united under the name Sustainable Hospitality Alliance in 2020.
Members are made up of representatives from the global hotel industry, including 35,000 properties and 14 leading hotel companies, representing 30% of the world's hotel rooms or approximately 5.5 million rooms.
Addressing issues related to human rights, youth employment, climate action, and water stewardship, the Sustainable Hospitality Alliance is taking collective action and responsibility on behalf of the tourism industry to ensure destinations and communities are supported now and into the future.
BC Hospitality & Tourism Industry Update & 2021 Outlook
The BC Hotel Association, Tourism Industry Association of BC, and the BC Regional Tourism Secretariat outlined the state of the Tourism & Hospitality industry and mapped the outlook for 2021.
The BC Hotel Association, Tourism Industry Association of BC, and the BC Regional Tourism Secretariat outlined the state of the Tourism & Hospitality industry and mapped the outlook for 2021.
Social Enterprise Now Offering Adaptive Cycling Equipment Rentals
Independence Only One Call Away
FOR IMMEDIATE RELEASE
KELOWNA, BC (July 3, 2020) - Community Recreational Initiatives Society (CRIS) Adaptive Adventures social enterprise business, Adaptive Rentals, will provide everyone the opportunity to cycle trails and paths independently and experience the benefits of outdoor recreation this summer.
"We are celebrating this program as so much more than rentals, so much more than a social enterprise; It creates a louder voice for accessibility and inclusion in our communities,” said Shelley Buchanan Gilmore, CEO of CRIS Adaptive Adventures. "Adaptive Rentals is the first venture for CRIS into the world of social enterprise and along with the increased voice, we are looking forward to its success to assist with the sustainability of CRIS as a charity.”
The Thompson Okanagan Tourism Association (TOTA) has been actively working with CRIS since 2019 to promote and encourage accessible travel activities and opportunities in the region.
"Accessible travel and travel for all is a critical part of the ongoing development of our tourism products and services," said Glenn Mandziuk, President and CEO of TOTA. "This initiative along with many others that are being planned bring us one step closer to the level of inclusivity we desire for our region."
The new Adaptive Rentals trailer for rentals and use is located at Mission Park Greenway in Kelowna, operating much like a traditional bicycle rental shop but focused on adaptive equipment such as recumbent cycles, tandems, E-Assist versions, trikes, and trail riders. Every client that rents will have a discussion with the CRIS team ahead of time to determine any further adaptations needed to ensure their safety and enjoyment.
“There are many people out there with impairments that may not be labelled a disability, perhaps an injury that they are recovering from such as a shoulder, knee, hip, or back problem. If riding a traditional bicycle isn’t possible, our recumbents might be the answer. Adaptive cycles are quite cost prohibitive for a lot of people and we want to make our fleet available to get people outside and overcome that barrier,” said Gilmore.
Learn more about Adaptive Rentals at AdaptiveAdventures.ca
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
About CRIS Adaptive:
The Community Recreational Initiatives Society (CRIS) was founded in 2001 and offers adaptive outdoor recreation in the Okanagan Valley under CRIS Adaptive Adventures for urban opportunities; CRIS Adaptive Travel for wilderness adventures; and the new CRIS Adaptive Rentals, launched July 1. For more information, visit AdaptiveAdventures.ca.
Thompson Okanagan to Host 2020 Global Sustainable Tourism Conference
Thompson Okanagan Tourism Association
For the first time, the 2020 Global Sustainable Tourism Council (GSTC) Global Conference will be hosted in Canada.
The conference will be hosted at the Delta Hotels by Marriott Grand Okanagan Resort in Kelowna, British Columbia, from November 19 – 22, 2020. The announcement was made in Terceira Island, Azores, on December 6th, 2019 by GSTC CEO Randy Durband and Thompson Okanagan Tourism Association (TOTA) CEO Glenn Mandziuk.
Randy Durband, CEO, GSTC; Glenn Mandziuk, CEO, TOTA; and Luigi Cabrini, Chairman, GSTC
“GSTC is proud to be hosted for our 2020 Global Sustainable Tourism Conference by TOTA and their family of supporters,” says Randy Durband, CEO of the GSTC. “They have been winning many awards for good reason, having put in place and sustainable very sound tourism management practices. They are a model for destination management on many counts, especially in our view for meaningful stakeholder engagement and long-term planning.”
TOTA CEO, and new GSTC Board Director, Glenn Mandziuk recognizes the impact the conference will have on the region as a whole. “We could not be more excited to welcome the GSTC Global Conference to the Thompson Okanagan and look forward to hosting sustainable tourism leaders in Kelowna from around the world. It is truly a privilege to share our destination with the world as we work toward a more sustainable future for us all. It is an opportunity to showcase the region and our sustainable commitment on a global stage to professionals actively involved in the development and promotion of sustainable tourism.”
The annual event will see Kelowna and the Thompson Okanagan welcome over 300 international leaders together with up to 200 local and national delegates specializing in sustainable tourism including destination management and marketing professionals, airlines, travel agents, tour operators, the hospitality sector, and international media.
The conference brings together industry professionals to discuss key challenges and opportunities surrounding smart destination management and sustainable tourism development by featuring a series of panels and presentations from an array of speakers from around the world.
“Kelowna is proudly located in a Biosphere accredited region and hosting the GSTC annual conference will showcase our commitment to local responsible tourism as well as the 17 global Sustainable Development Goals,” says Lisanne Ballantyne, President and CEO of Tourism Kelowna. “Industry reports tell us that more travelers than ever are seeking sustainable destinations, with 87% wanting to travel sustainably and 67% of travelers willing to pay more for travel that impacts the environment less.”
“Every Thompson Okanagan resident should be proud. This event won’t just benefit your region, with its amazing climate, golf courses, wineries, and scenery. It will also remind world travellers that Canada offers an exciting and diverse range of sustainable tourism experiences. Bravo!” said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages.
“I’m thrilled that Kelowna was selected to host the Global Sustainable Tourism Conference for the first time in Canada in 2020,” said Lisa Beare, Minister of Tourism, Arts and Culture. “British Columbia looks forward to hosting the world next year to continue the important dialogue on responsible tourism. This will be an incredible opportunity to showcase how we are prioritizing sustainability, environmental protection, and making sure the benefits of tourism are shared with everyone in our province.”
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About the Global Sustainable Tourism Council
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. The GSTC is an independent and neutral organization that represents a diverse and global membership, including UN agencies, NGO’s, national and provincial governments, leading travel companies, hotels, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
Thompson Okanagan Tourism Launches Mobile Indigenous Artist Studio
Thompson Okanagan Tourism Association
November 13, 2019
FOR IMMEDIATE RELEASE
Kelowna—The Thompson Okanagan Tourism Association (TOTA) has partnered with First Nations communities in the Interior to create a mobile space where artists’ works can be displayed and sold.
“We are honoured to be a part of an initiative that showcases to the world the designs and culture of the Indigenous people of the Thompson Okanagan region,” says TOTA President and CEO Glenn Mandziuk. “The goal of IArT is to promote awareness to cultural appropriation, encouraging guests and consumers to purchase only authentic art, through the recruitment of artisans whose work reflects the history and culture of the Thompson Okanagan Three Nations, and we are proud to provide a venue for these art pieces.”
The trailer is sponsored by TOTA and Indigenous Tourism British Columbia (ITBC) and was funded in part by the Western Economic Development Fund, the Southern Interior Development Initiative Trust and the Rural Dividend Fund, will travel to areas within the Thompson Okanagan starting in March 2020. Currently, there are almost a dozen artists involved in the project, with many more slated to come on line.
“The IArT trailer is a great opportunity for many artists, to express themselves, assist in the preservation of our beautiful art and tools, and share our stories and culture,” says trailer manager Amanda Adams. “This opportunity brings together three Nations—Secwepemc, Nlaka’pamux and Syilx/Okanagan—and shows their support, dedication and commitment to keeping their history, culture and ways of life alive and prosperous.
“Possibilities are endless when you learn, work, and grow together.”
“Our government values the significant contributions of Indigenous artists to B.C.’s identity and creative economy, and I am so excited that through the IArT Trailer’s unique vision, people all across the Thompson Okanagan will be able to experience the power of Indigenous art,” said Minister of Tourism, Arts & Culture Lisa Beare.
“The trailer is contributing to an authentic cultural experience that can only be found in this part of the province and ensuring more Indigenous cultures are represented in B.C.’s art
community.”
“The trailer is meant to grow the number of cultural and experiential travellers contributing to the year-round economic growth of First Nation communities throughout the Thompson Okanagan,” said Mandziuk.
“It is time to tell their authentic story of resilience and renewal through their art.”
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Media Contacts:
Glenn Mandziuk
President and CEO
Thompson Okanagan Tourism Association
ceo@totabc.com
Ellen-Walker Matthews
Vice-President Destination Development
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433
Backgrounder
About the IArT Trailer:
The Indigenous Artisans Trail (IArT) trailer has been developed with the support of the Thompson Okanagan Tourism Association (TOTA), the Indigenous Tourism of British Columbia (ITBC) and funding provided by the Western Economic Development Fund, the Southern Interior Development Initiative Trust and the Rural Dividend Fund.
The trailer is meant to grow the number of cultural and experiential travellers contributing to the year-round economic growth of First Nation communities throughout the Thompson Okanagan. It is time to tell their authentic story of resilience and renewal through their art.
IArT is the combination of a cooperative and sustainable retail approach that enhances the visitor experience while telling the unique story of the Interior-Salish indigenous people. A coordinated and interactive retail network, connecting artists to the public, has not yet been established in the Thompson Okanagan region of British Columbia.
Until now.
The goal of IArT is to promote awareness to cultural appropriation, encouraging guests and consumers to purchase only authentic art, through the recruitment of artisans whose work reflects the history and culture of the Thompson Okanagan Three Nations: Nlaka’pamux, Syilx, and Secwépemc.
Why mobile?
Mobile models allow merchants the opportunity to bring product to market in a responsive and contemporary format. The model mitigates the burden of seasonal shopping trends (fluctuations) through the flexibility of its structure. The mobile shopping experience accommodates unique inventory that is not easily replicated, is authentic, and/or one-of-a-kind.
The IArT trailer will travel to festivals and events throughout the region starting in March 2020. To book the trailer, please go to www.iart-gallery.com. For more information on the trailer or to apply to participate, please contact Amanda Adams at iart@totabc.com.
TOTA President & CEO Elected to Global Sustainable Tourism Council Board of Directors
Thompson Okanagan Tourism Association
MEDIA RELEASE
For Immediate Release
August 30, 2019
Glenn Mandziuk, President and CEO of the Thompson Okanagan Tourism Association has been elected to the Global Sustainable Tourism Council (GSTC) Board of Directors. Mandziuk was voted in during the annual election, the results of which have now been validated by the GSTC Election Committee.
He joins Dr. Kelly S. Bricker (University of Utah, USA), Dr. Ioannis Pappas (Green Evolution, Greece), CB Ramkumar (Green Dreams for the Planet & Our Native Village, India), Koko Tang (Vinetree Tourism, China), and Patricio Diaz (Responsible Tourism Institute, Spain) in what will be a 3-year term of leadership for the organization.
Returning Board members include Chairman Luigi Cabrini, Dr. Jane Ashton (TUI Group), Chi Lo (Pacific Asia Travel Association), Randy Durband (GSTC), Dr. Anna Spenceley, Beatriz Barreal Danel (Sustainable Riviera Maya), Cathy Parsons (GSTC), Clark Stevens (Airbnb), Dr. Dave Randle (USF College of Global Sustainability), Heidi van der Watt (Better Tourism Africa), Ingunn Sornes (Innovation Norway), Jorge Moller (Darwin’s Trails Chile), Paul Snyder (InterContinental Hotels Group), Dr. Rosemary Black (Charles Sturt University, Australia), and Wu Wnda (Mt. Huangshan Scenic Area Administrative Committee).
“Welcome to the newly elected Directors and to those who will continue for a new term. The composition of the Board reflects the sectoral and geographical variety that makes the GSTC a really global organization” said GSTC Board Chair Luigi Cabrini with regard to the election results.
Mandziuk shares his excitement about the opportunity to contribute to the global organization: “I am extremely honoured to have been elected to the Board and to work closely with the GSTC, their members, and fellow Directors in leading the future of sustainable tourism development.”
The new terms commence September 1st, 2019.
About the Global Sustainable Tourism Council
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. The GSTC is an independent and neutral organization that represents a diverse and global membership, including UN agencies, NGO’s, national and provincial governments, leading travel companies, hotels, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
Media Contacts:
Glenn Mandziuk, President & CEO
Thompson Okanagan Tourism Association
250-860-5999 ext 216
ceo@totabc.com
Ellen Walker-Matthews, VP Destination Development
Thompson Okanagan Tourism Association
250-809-9290
industry@totabc.com
The World Travel Awards to be Hosted in the Thompson Okanagan, BC
Thompson Okanagan Tourism Association
MEDIA RELEASE
For Immediate Release
July 31, 2019
For the first time in its 27-year history, the World Travel Awards will be hosted Canada.
The Thompson Okanagan has won a 3-year bid to host the World Travel Awards in the region. Predator Ridge Resort in Vernon, British Columbia will host the first year, welcoming over 300 international delegates at the North American Gala Ceremony in October 2020, as part of the World Travel Awards Grand Tour.
Photo from the World Travel Awards European Gala Ceremony in Madeira, Portugal.
The host city for the second and third years will be announced in Spring 2020 and Spring of 2021, respectively. The event will place the Thompson Okanagan Region and its communities firmly on the World Stage as delegates from global airlines, tour operators, travel agents, international media, and hospitality professionals join us in the region for the award ceremony.
After a joint application was put forward by the Thompson Okanagan Tourism Association (TOTA), Predator Ridge Resort, and the City of Vernon earlier this year, the World Travel Awards announced the successful 3-year bid at the European Gala Ceremony in Madeira, Portugal. Previous host cities include New York, Montego Bay, Orlando, as well as Turks & Caicos, the Bahamas, and Antigua.
TOTA is a two-time recipient of North America’s Responsible Tourism Award (2018, 2019), and was named the winner of the esteemed World’s Responsible Tourism Award at the 25th Annual World Travel Awards last year in Lisbon, Portugal. President & CEO, Glenn Mandziuk, recognizes the impact an opportunity like this affords the region as a whole. “We are so honoured to welcome such a prestigious event to the Thompson Okanagan and look forward to hosting international tourism industry leaders in Vernon. This would not have been possible without the support of our stakeholder and community partners and it is a privilege to share our region with the world.”
Graham Cooke, Founder, World Travel Awards, said: “We are deeply honoured to host our North America Gala Ceremony 2020 in Thompson Okanagan. This fascinating region of British Columbia, Canada is leading the way in sustainable tourism practice and serving as a benchmark of how to preserve Mother Nature for the benefit of future generations.”
He added: “Thompson Okanagan is blessed with overwhelming beauty that ranges from towering waterfalls and soaring mountains to verdant valleys and glacial lakes. I look forward to welcoming the most senior decision-makers of North America’s travel industry for what promises to be a most memorable ceremony in this phenomenal region.”
Claus Larsen, Chair of the Tourism Vernon Commission, shared a similar sentiment. “As an emerging four-season tourism destination, being selected to host the World Travel Awards is an amazing opportunity for Vernon to be recognized as an attractive destination for international conferences and events.”
Predator Ridge, home to a thriving year-round community and two award-winning golf courses, is proud to have attracted such a high-profile event. “We are thrilled to be host to this international gala and very pleased to be once again partnering with TOTA and the City of Vernon. All of us who live here realize how special this region is and know that we have iconic tourism assets and it will be great to host the WTA awards that recognize leadership in the category,” said Brad Pelletier, Senior Vice-President of Wesbild Okanagan, owners of Predator Ridge Resort.
About the World Travel Awards
The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit worldtravelawards.com.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
MEDIA CONTACTS:
Ingrid Dilschneider, Thompson Okanagan Tourism Association
trade@totabc.com
Ange Chew, Tourism Vernon
achew@vernon.ca
Keeping Visitors to the Thompson Okanagan Safe During Emergencies
Government of British Columbia
From the Ministry of Tourism, Arts, and Culture
For Immediate Release
2019TAC0067-001125
“The last two summers of unprecedented wildfires were hard on tourism-dependent communities,” said Lisa Beare, Minister of Tourism, Arts and Culture. “We know that one of the biggest challenges the industry faced was getting accurate, up-to-date information to visitors. This year, we’re helping the tourism sector prepare to keep visitors safe during emergencies and making sure tourism in affected areas can rebound quickly.”
The B.C. government is providing a total of $200,000 in one-time grants to support regional destination marketing organizations’ emergency preparedness, including $25,000 to the Thompson Okanagan Tourism Association.
“Timely, accurate information is essential in emergencies,” said Jennifer Rice, Parliamentary Secretary for Emergency Preparedness. “The tourism sector can play a critical role in keeping people safe, especially in rural and remote areas. This investment is helping the industry plan ahead so people can get the information they need, when they need it, keeping visitors safe and local economies strong.”
The regional destination marketing organizations will use this funding to create a common set of communications tools, emergency management training for regional teams and co- ordinators, and expand their tourism database to enable real-time information sharing in the event of an emergency. Together, these activities will help mitigate the effects of natural disasters on B.C.’s tourism reputation through better preparedness, co-ordination and communication.
“On behalf of the Thompson Okanagan Region, we applaud the Province in recognizing the importance of improving our crisis management and in providing emergency management funds in order to make this a reality,” said Glenn Mandziuk, president and CEO, Thompson Okanagan Tourism Association. “In a short time, we will announce the addition of a crisis management co-ordinator in the Thompson Okanagan to work closely with our other regional partners. Through this process, we envision accurate, timely and concise information will be more readily available to residents and tourists alike during emergency situations.”
The government announced the grants as part of B.C. Tourism Week, May 26-June 2, 2019, which highlights the industry’s vital importance to B.C.’s economy by creating jobs, strengthening communities and promoting year-round tourism in all four corners of the province.
LEARN MORE:
Learn how tourism operators can prepare for emergencies: https://www2.gov.bc.ca/gov/content/safety/emergency-preparedness-response- recovery/preparedbc
Learn more about how to personally prepare for an emergency: http://www.emergencyinfobc.gov.bc.ca/
Read the minister’s statement on B.C. Tourism Week: https://news.gov.bc.ca/releases/2019TAC0039-001066
A backgrounder follows.
CONTACT:
Ministry of Tourism, Arts and Culture
Government Communications and Public Engagement
BACkgrounder
Facts about tourism and emergency preparedness:
The B.C. government supports municipalities by investing more than $145 million annually in the tourism sector.
B.C. is a top destination for visitors from around the globe:
In 2018, more than six million visitors came to B.C.
In 2018, the tourism sector generated approximately $18.4 billion in revenue and employed more than 137,000 people.
Over the most recent two years, the Province has invested $2.7 million to help attract tourists back to areas affected by wildfires.
To support community resiliency in the face of wildfires, floods and other emergencies, the B.C. government gave a $31-million boost to the Community Emergency Preparedness Fund (CEPF) for local governments and First Nations, bringing the total to $69.5 million.
The Province is also supporting volunteer and composite fire departments throughout B.C. with a $5-million boost for equipment and training through the Province’s CEPF.
In addition, the B.C. government provided $10 million in provincial funding to support communities in their recovery from the 2018 wildfire season.
Connect with the Province of B.C. at: news.gov.bc.ca/connect
Memorandum of Understanding Signed Between Thompson Okanagan Tourism & Cariboo Chilcotin Coast Tourism
Thompson Okanagan Tourism Association
Organizations pledge a collaborative approach to promoting growth of tourism on the Gold Rush Trail
For Immediate Release
May 31, 2019
Syilx/Okanagan Territory (Kelowna, BC)
Thompson Okanagan Tourism Association (TOTA) and the Cariboo Chilcotin Coast Tourism Association (CCCTA) signed a Memorandum of Understanding (MOU) during Tourism Week in British Columbia. The MOU recommits a coordinated and collaborative approach in promoting growth and development of tourism on the Gold Rush Trail.
“The Gold Rush Trail is a tourism must-see that ties together such a large part of the stunning and diverse landscape of the interior to the nationally-recognized historic site of Barkerville,” says Lisa Beare, Minister of Tourism, Arts and Culture. “The development and promotion of the Gold Rush Trail will highlight a historically-rich piece of British Columbia’s past, support new business growth in the area, while enriching the experience for visitors today.”
The parties agree there is an opportunity to promote awareness and connectivity to tourism stakeholders, policy makers, leaders and organizations to understand the value of the Gold Rush Trail corridor. This relationship will allow the organizations to leverage each other’s programs, expertise and resources to support this key economic corridor and help to cultivate a sustainable visitor economy in all parts of the province.
“There are exceptional experiences and untapped potential along the Gold Rush Trail,” shares Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism Association. “I am thrilled with the memorandum of understanding signing as we recommit to this vital corridor and celebrate a living ‘History Shaped by Nature’ for future generations.”
TOTA and CCCTA developed the MOU to more clearly define their partnership in enhancing and expanding the Gold Rush Trail corridor, supporting communities and individual entrepreneurs as they develop new product and programming, respond to emergencies, grow marketing assets and support Indigenous tourism growth.
“This important commitment between our two organizations will ensure there are the resources made available to grow the tourism industry in the Gold Rush Trail corridor including increasing engagement programs with Indigenous communities, providing the latest research, advancing responsible sustainable tourism practises, and ensuring coordinated Emergency Management leadership and communications,” says Glenn Mandziuk, President & CEO of Thompson Okanagan Region.
The Gold Rush Trail Management Committee, made up of stakeholders from New Westminster to Barkerville, will continue to provide advice and guidance to the teams supporting tourism in the corridor.
About Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society governed by an elected Board of Directors who represent business and community tourism interests throughout the region and is supported by and representative of Destination British Columbia (DBC). It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. www.totabc.org
About Cariboo Chilcotin Coast Tourism Association
CCCTA is a non-profit, stakeholder-based Regional Destination Management Organizations that leads tourism in development and marketing in conjunction with the Ministry of Tourism, Arts & Culture, Destination British Columbia, Destination Canada and industry partners to help foster the growth of the tourism and the visitor economy. www.landwithoutlimits.com.
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TOTA Wins Prestigious International Marketing Award
Thompson Okanagan Tourism Association
NEWS RELEASE
For Immediate Release
April 4, 2019
The Thompson Okanagan Tourism Association (TOTA) has been named the Tourism Laureate and winner of the International Place Marketing Award at the Place Marketing Forum in Lille, France for its leadership work in Sustainable Responsible Tourism.
The awards “recognize the most emblematic achievements of place marketing worldwide” and projects are selected based on the following criteria:
Innovation or idea bringing a major improvement in one or more areas
Remarkable Results with unquestionable qualitative and quantitative results
Emblematic Projects practice or realization that is emblematic of current trends and new practices in place marketing
The Forum is an annual 2-day event organized by the New Place Marketing and Attractiveness Chair (A&NMT) of the Public Management Institute (Aix-Marseille University) that brings together international leaders, elected officials, and decision-makers to exchange best practices in destination marketing around the globe.
As part of winning this award, TOTA CEO and President, Glenn Mandziuk, was recognized as a Laureate by the University and presented on the collective efforts of the Thompson Okanagan region to the over 500 in attendance. “Our team is so honoured to be recognized for our collective work in sustainable destination marketing and to have this opportunity to share the exciting initiatives underway in our region with the world”, says Mandziuk. “This would not be possible without the strong collaboration of our industry stakeholders, community Destination Marketing Organizations, corporate partners, Destination BC and the Ministry of Tourism, Arts, and Culture, whom we are so grateful for their support and innovative activities.”
TOTA is committed to creating a strong and healthy tourism economy while minimizing the impact on our natural and cultural resources by promoting sustainable business practices and responsible travel. The Association is guided by “Embracing Our Potential,” a 10-year Regional Tourism Strategy, working to strengthen seasonality, territorial cohesion, preservation of the environment, and enhancing local culture.
In the tourism category, TOTA was able to receive the award over some incredible international organizations and projects including:
Amsterdam Marketing, City of Amsterdam – Netherlands
America’s Musical Journey, Brand USA – United States
Comptoir des Loisirs d’Evreux – France
Culture Captcha – Kenya Tourism Board – Kenya
Made in Pic Saint Loup Association – France
Bisca Grands Iacs Tourist Office – France
Route of Industrial Culture, Ruhr Region – Germany
Biot Glass Factory – France
Visit Victoria – Australia
Wonderful Copenhagen – Denmark
British Columbia’s Regional Tourism Secretariat Supports Minister’s Strategic Framework
Thompson Okanagan Tourism Association
NEWS RELEASE
For Immediate Release
March 1, 2019
Tsleil-Waututh, Musqueum and Squamish Territory (Vancouver, BC)
Members of the BC Regional Tourism Secretariat were present as the Minister of Tourism, Arts & Culture, Lisa Beare unveiled the new strategic framework for tourism in BC at the annual tourism industry conference in Vancouver.
“On behalf of the BC Regional Tourism Secretariat, representing each of the Provinces’ Tourism Regions, we could not be more proud with the bold leadership and direction outlined in this strategic framework for tourism by Minister Beare today,” shared Secretariat Chair, Glenn Mandziuk, CEO of the Thompson Okanagan Tourism Association. “This bold new strategy presents a blueprint for the Province’s future, clearly articulating a responsible and sustainable approach to the advancement of tourism which respects and recognizes people, culture and our environment as the critical path to success.”
Putting people, culture and environment at the heart of tourism are principals strongly supported by our members. The Secretariat looks forward to supporting implementation of this transformative strategy with industry and staff across government ministries.
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About British Columbia’s Regional Tourism Secretariat
British Columbia’s Regional Tourism Secretariat is a coalition of industry-led, not-for-profit organizations that provide a trusted voice for businesses, communities and residents. Consisting of the five regional tourism organizations, the goal of Secretariat is to put people and communities at the heart of BC’s tourism industry.
Thompson Okanagan Tourism Association:
Glenn Mandziuk, CEO E: ceo@totabc.com
Northern BC Tourism Association:
Clint Fraser, CEO E: clint@nbctourism.com
Kootenay Rockies Tourism Association:
Kathy Cooper, CEO E: kathy@kootenayrockies.com
Tourism Association of Vancouver Island:
Anthony Everett, CEO E: anthony@tourismvi.ca
Cariboo Chilcotin Coast Tourism Association:
Amy Thacker, CEO E: amy@landwithoutlimits.com
TOTA Celebrates Potential with Industry
Thompson Okanagan Tourism Association
NEWS RELEASE
For Immediate Release
February 22, 2019
The Thompson Okanagan Tourism Association (TOTA) — a not-for-profit society which represents business and community tourism interests throughout the region — congratulated their stakeholders by hosting a “Celebrating Our Potential” event at the Kelowna Yacht Club on Wednesday, February 20.
The evening was all about thanking and congratulating industry for their role in the success of the regions and their ongoing initiatives and marketing in responsible tourism.
Over the last three months, TOTA has won several prestigious responsible tourism awards. Namely, the World Travel Award for World’s Responsible Tourism, and for the second time, North America’s Responsible Tourism Leader at the World Travel Awards. In addition, TOTA winning the WTA North America's Responsible Tourism Award in September and the World Travel and Tourism Council's Tourism for Tomorrow Award in April, in addition to numerous other commendations this year.
"We, as a tourism industry, need to take a strong leadership role to ensure our destination — which we all call home — is not negatively impacted by its developments and activities," said Glenn Mandziuk, President & CEO of TOTA. "The honour of our Association and our region receiving this important international recognition shows we are on the right track with our collective focus on responsible and sustainable tourism."
"Such positive outcomes do not happen without a great deal of help and leadership," said Mandziuk. "Without the support of Destination Canada; BC Ministry of Tourism, Arts and Culture; Destination BC; the community; non-governmental organizations; corporate partners; and our 4,500 industry tourism stakeholders, this recognition would not be possible."
The Region's many accolades are, to a significant degree, the result of a hugely ambitious strategic program which launched in 2012, titled "Embracing Our Potential." This 10-year regional tourism strategy has an aim to maximize the benefits of the region's popularity, while simultaneously protecting its natural, cultural, social, and economic heritage. To date, individual actions under the strategy have included the installation of more than 1,000 electric-car charging stations at key tourism locations; the establishment of Human Resources, Indigenous Tourism, and Accessibility Tourism strategies and Specialists; a series of free online webinars to help local tourism stakeholders operate more sustainably; regional rail trail initiatives; and usage of "Big Data" to market and attract visitors at the right time, to the right locations, with the right commitment to the future protection and understanding of the region, and much more.
In late 2017, the Thompson Okanagan Region was officially certified as the first destination in the Americas to have successfully achieved the Sustainable Tourism Destination accreditation from Biosphere International and the Responsible Tourism Institute. The designation showcases that the Region is both undertaking and committed to the 17 sustainability development goals (SDGs) set out by the United Nations and the World Tourism Organization.
The Thompson Okanagan attracts more than four million visitors annually generating over $2.2 billion in direct revenue, making tourism the region's top economic driver. It is TOTA's aim, through the focus on Responsible Tourism, to ensure that for decades to come, the region will have a healthy and sustainable economic, social, environmental, and cultural future.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
For further information:
Media Contact:
Ellen Walker-Matthews
Vice President, Destination & Industry Development
Thompson Okanagan Tourism Association