News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Last chance: Register for TOTA Golf Tournament and enter win great prizes
This year, the 30th on the 30th TOTA Annual Golf Tournament, will the biggest and best golf tournament yet - and there's still time to register and be entered to win 2 Air Canada Round-Trip economy tickets to anywhere Air Canada flies within North America including Hawaii.
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Country Music Awards Week to be Hosted in Kelowna September 2025
Canada’s biggest night in country music is coming to Kelowna in September 2025 for the first time ever during the Canadian Country Music Award Week.
Core to the efforts of the CCMA organization is Country Music Week. It is the focal point for the organization and its members, providing professional development opportunities, showcasing slots, and an opportunity to heighten awareness and increase exposure for Canada’s country music artists.
Hosting this event offers an exciting economic opportunity for the local community during less traveled months. According to Tourism Kelowna, ”Country Music Week 2025 is forecast to generate over 2,000 room nights (not counting fans or families), resulting in an estimated economic impact of over $11 million in Kelowna and BC.“
2025 is going to be an exciting year. If you are interested in attending events during the Country Music Award Week, sign up at the CCMA website to be the first to receive presale access.
Free Sustainable Tourism Training Program by the Tourism Industry Association of Canada
The Tourism Industry Association of Canada (TIAC) is launching a sustainable tourism training program to build awareness and capacity for tourism to develop more sustainably. The program is complementary and is available to all Canadian tourism businesses, not only TIAC members.
The program includes specialized workshops, one-on-one coaching, and certification support around several topics, provided by industry experts.
The Tourism Industry Association of Canada (TIAC) is launching a ground-breaking sustainable tourism program to support communities across all 13 Canadian Provinces and Territories. The program will assist small and medium enterprises, Destination Marketing Organizations (DMOs), and other tourism stakeholders and organizations across all sectors of the industry in building awareness and capacity to develop more sustainably; that is, in a manner that maximizes positive environmental, social, and economic impact while reducing negative externalities.
Participation in this program is complementary and is available to all Canadian tourism businesses, not only TIAC members.
The program includes specialized workshops, one-on-one coaching, and certification support around the following topics:
SDG Decade of Action Planning
Fast Track to Sustainable Tourism & Pathway to Net Zero Carbon
Flourishing Business Strategy for Tourism
Regenerative Event Management
The Pathway to Regenerative Trails Tourism
Strong Farm & Rural Shores - Rural Community Strategy
These topics will be reviewed in the virtual Sustainable Tourism Symposiums. The Western symposium is on January 10, 7:45 AM - 2:30 PM PST.
Further resources, tools, and materials will be available to participants to continue support once the program is complete.
If you have any questions about the program or how to register, contact TIAC at contact@tiac-aitc.ca or (613) 238-7887.
TOTA to Host "7 Celebrations" Series of Themed Local Festivals to Reconnect in the Thompson Okanagan
The Thompson Okanagan Tourism Association (TOTA) announced a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place now through March 2023. The festivals are set in various areas of the Thompson Okanagan, in the Shuswap, the North and South Okanagan, Boundary Country, North Thompson, and Gold Country.
The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations
Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) announced a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place now through March 2023. The festivals are set in various areas of the Thompson Okanagan, in the Shuswap, the North and South Okanagan, Boundary Country, North Thompson, and Gold Country.
The Thompson Okanagan is renowned for its breathtaking landscapes: from tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. The region is also home to diverse communities - each with unique people, cultures, stories, and traditions.
TOTA invites locals and visitors alike to join in celebration and reconnection, and to discover a taste of what each host community has to offer. Highlights include live performances; a welcome home to the sockeye salmon; a winter season kick off with the Fire & Ice Light Up; the legend and lore of the lake; a Winter Carnival; a celebration of women in sport and mountain culture; a visit to Gold Country’s roots; and a celebration of local products and businesses.
The series 7 Celebrations was named to pay tribute to one of TOTA’s core mandates - the 7 Affirmations for 7 Generations Thompson Okanagan Pledge. This pledge was inspired by the Indigenous philosophy that recognizes the “actions made today have a lasting impact for the seven generations that follow.” In the spirit of invested and purposeful travel, the series focuses on the traditions, stories, and cultures of a selection of the region’s communities in an effort to give them life for years to come. Read more about the pledge below.
The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations
This series of events was made possible with support from the Ministry of Canadian Heritage and the support of the hosting City Destination Management Organizations (CDMO).
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About 7 Generation Pledge:
The 7 Affirmations for 7 Generations Pledge was created by TOTA out of a need to develop guidelines for sustainable tourism and conscious travel. Based on the Seven Generations Principle, rooted in Indigenous philosophy: The decisions we make today will have an impact for as many as seven generations to come.
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com.
Media Contact:
Krista Lochhead
krista@hatchhos.com
778.227.2396
Join TOTA at the CRIS Adaptive Amazing Race August 23-24 to Raise Funds for Improving Accessible Outdoor Recreation in the Okanagan
Community Recreational Initiatives Society is hosting the 3rd annual Adaptive Amazing Race in August. The Adaptive Amazing Race is based on the Amazing Race on Television but CRIS’S version utilizes a piece of adaptive equipment. CRIS is looking for teams of 4-6 members to compete in this year's race. If you are unable to participate as a team, you can participate as a prize sponsor or as a general fundraiser.
TOTA is raising funds and team members are participating in the race in Kelowna on August 24. Want to get support access to the outdoors for all? Make a donation to support CRIS Adaptive towards their goal of enabling outdoor recreation for all.
Community Recreational Initiatives Society is hosting the 3rd annual Adaptive Amazing Race in August.
The Adaptive Amazing Race is based on the Amazing Race TV series, and involves a piece of adaptive equipment. It is an excellent opportunity if you and your team are looking for a fun team-bonding event. Additionally, it is a great way to contribute to the local community's well-being.
CRIS is looking for teams of 4-6 members to compete in this year's race. If you are unable to participate as a team, you can participate as a prize sponsor or as a general fundraiser.
Dates and Locations:
August 23, 2022: 12 pm-3 pm, Polson Park, Vernon
August 24, 2022: 11 am-2 pm, Mission Creek Park, Kelowna
Funds raised allow CRIS Adaptive to
Maintain and purchase new adaptive equipment
Run programs
Cover membership and trip fees for individuals who need financial support
TOTA Participating in CRIS Adaptive Amazing Race
The Thompson Okanagan Tourism Association (TOTA) is committed to supporting accessible and inclusive tourism in the region. As a partner and supporter of CRIS Adaptive, TOTA is raising funds and team members are participating in the race in Kelowna on August 24.
Want to get involved? Make a donation to support CRIS Adaptive towards their goal of enabling outdoor recreation for all.
Reminder: Green Wine Future Virtual Conference, May 23-26
The Thompson Okanagan Tourism Association (TOTA) is taking part in the upcoming virtual Green Wine Future Conference from May 23 to May 26.
Registration for one day of the conference is $47 USD. Through TOTA’s partnership, Thompson Okanagan stakeholders get a 55% discount by using the code TOTA55.
Green Wine Future Virtual Conference
May 23 - 26
North America Segment: Monday, May 23 | 2:00 - 6:30pm PT
Register with TOTA Discount Code
Registration for one day of the conference is $47 USD. Through TOTA’s partnership, Thompson Okanagan stakeholders get a 55% discount by using the code TOTA55.
About Green Wine Future
The Thompson Okanagan Tourism Association (TOTA) is taking part in the upcoming virtual Green Wine Future Conference from May 23 to May 26. The event is the most ambitious environmental conference ever organized for the global wine community and will launch as a fully online gathering.
The Green Wine Future Conference will address critical topics of sustainability, climate crisis, biodiversity, wine tourism, regenerative agriculture, carbon amelioration, hydric resources, energy efficiency and create truly green business opportunities to respond to current world conditions. Speakers will present information through video footage, documentaries, and live broadcasts from vineyards and wineries.
TOTA is supported by several provincial and regional funding partners, including Destination British Columbia and Wine Growers British Columbia; and host wineries who will showcase the Thompson Okanagan wine region: Mission Hill Family Estate Winery, CedarCreek Estate Winery, and Monte Creek Winery. Other Thompson Okanagan wineries are invited to participate and represent the Thompson Okanagan wine region by hosting a Green Wine Future Virtual Trade Booth.
Thompson Okanagan Wine for the Planet Documentary
The conference includes the premiere of the Wine for the Planet docuseries, including a short documentary about the Thompson Okanagan wine region unveiled on May 23. The docuseries shows the support of the wine industry towards the most sensitive parts of the planet such as ice caps and glaciers, rainforest, marine environments, and areas sensitive to flooding and water scarcity.
Watch Thompson Okanagan Press Conference Recording from April 20
TOTA and Wine for the Planet hosted a Special Press Event at the BC Wine Information Centre in Penticton on April 20.
Green Wine Future founder, Pancho Campo, shared his work around the world and offered insights of what to expect at this year's Green Wine Future Conference. Several industry leaders and enjoy a small sampling of some of the area's various wine varietals.
North America Meaningful Travel Summit in Victoria on September 28-30, 2022 | Tourism Cares
The North America Meaningful Travel Summit is an event connecting industry professionals with local changemakers in places around North America. The goal is to learn from one another, infuse more sustainability into the businesses with the knowledge gained, and to volunteer in and with the local community.
The Summit will take place in Victoria, BC September 28 - 30, 2022 and is open to all travel + tourism industry professionals.
The North America Meaningful Travel Summit is an event connecting industry professionals with local changemakers in places around North America. The goal is to learn from one another, infuse more sustainability into the businesses with the knowledge gained, and to volunteer in and with the local community.
The Summit will take place in Victoria, BC September 28 - 30, 2022 and is open to all travel + tourism industry professionals.
The North America Meaningful Travel Summit provides:
Connections to and volunteering with vetted non-profits and social enterprises
Education sessions around universal topics in sustainability and meaningful travel
Networking opportunities with other travel and tourism professionals
Actionable best practices in destination stewardship
Themes addressed throughout education/volunteering:
Travel and tourism’s role in the conservation of natural resources and preservation of biodiversity (exploring land and water use, animal welfare practices)
Exploring the intersection of Indigenous practices + destination stewardship
BCRTS Tourism Summit Brings Industry Together to Create a Stronger, More Resilient, and Inclusive Future
The BCRTS Tourism Summit 2021 will provide an opportunity for the sector to come together as a tourism community, learn from the challenges of the past two years, and think differently about how to co-create a more vibrant and resilient tourism industry in BC.
Reimagining the Future of Tourism: Rebuild, Reframe and Rethink is the theme of the joint virtual Summit, taking place November 3rd and 4th. The no-cost event for tourism businesses is a collaboration between the five regional destination management organizations of the British Columbia Regional Tourism Secretariat (BCRTS) and the Global Sustainable Tourism Council (GSTC). The event will feature more than 40 tourism experts who will share their global, regional, and local expertise.
The BCRTS Tourism Summit 2021 will provide an opportunity for the sector to come together as a tourism community, learn from the challenges of the past two years, and think differently about how to co-create a more vibrant and resilient tourism industry in BC.
Reimagining the Future of Tourism: Rebuild, Reframe and Rethink is the theme of the joint virtual Summit, taking place November 3rd and 4th, 2021. The no-cost event for tourism businesses is a collaboration between the five regional destination management organizations of the British Columbia Regional Tourism Secretariat (BCRTS) and the Global Sustainable Tourism Council (GSTC). The event will feature more than 40 tourism experts who will share their global, regional, and local expertise.
The BCRTS and its five regional associations have a decades-long relationships with tourism operators who are represented in Northern BC, the Cariboo Chilcotin Coast, the Thompson Okanagan, the Kootenay Rockies, and Vancouver Island. For much of the past two years, a large part of their focus has been on supporting businesses manage their way through the pandemic – while also collaborating to stage events such as this that are aimed at creating an even stronger tourism industry in this province.
“As we create a path forward, we have both an opportunity and a duty to address issues of climate change and the environmental impacts of our industry - as individual businesses, communities and regions,” said BCRTS Chair Anthony Everett. “We have an opportunity to support and celebrate Indigenous cultures through tourism and take steps to demonstrate our commitment to equity, diversity, and inclusion. And, as we chart a future course, we must remain cognizant of how tourism impacts residents in our communities.”
Marsha Walden (President and CEO of Destination Canada), Walt Judas (CEO of Tourism Industry Association of BC), and Richard Porges (CEO of Destination BC) will speak to Shaping the Future of Tourism and how their organizations are charting a path forward.
Other panel discussions will include: Diversity, Equity and Inclusion in Tourism which emphasizes how to foster a visitor economy that represents a wide variety of individuals at all levels; Tourism Operators Creating a Positive Net Impact which will focus on innovative programs and approaches that BC operators have adopted to create a better tomorrow; Truth, then Reconciliation, exploring how storytelling and truth telling in tourism can support Canadians and visitors alike to gain a better understanding of Indigenous history and move towards authentic reconciliation; and, Access for All, will emphasize the need to create opportunities for people of all abilities, both within the sector and as guests.
The Global Sustainable Tourism Council will also facilitate a series of workshops where participants will learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities; how destination management organizations can better engage the private sector and drive sustainability certification; and learn about strategies for visitor management in natural areas.
About the BC Regional Tourism Secretariat: The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island) representing more than 8,000 tourism businesses and organizations.
About the Global Sustainable Tourism Council: The Global Sustainable Tourism Council (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.
World Tourism Day | September 27-28, 2021
World Tourism Organization (UNWTO) has designated World Tourism Day 2021 as a day to focus on “Tourism for Inclusive Growth.” This is an opportunity to look beyond tourism statistics and acknowledge that, behind every number, there is a person.
CREST is partnering with Tourism Declares a Climate Emergency to host the fifth annual World Tourism Day Forum. This pay-what-you-can virtual event focused on helping key sectors bridge the disconnect between the goals they are warned must be met when it comes to mitigating the climate crisis and the action steps they need to take.
World Tourism Day, celebrated each year on 27 September, is the global observance day fostering awareness of tourism’s social, cultural, political, and economic value and the contribution that the sector can make towards reaching the Sustainable Development Goals.
World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.
World Tourism Day | United Nations World Tourism Organization
World Tourism Organization (UNWTO) has designated World Tourism Day 2021 as a day to focus on “Tourism for Inclusive Growth.” This is an opportunity to look beyond tourism statistics and acknowledge that, behind every number, there is a person.
UNWTO invites its Member States, as well as non-members, sister UN agencies, businesses and individuals to celebrate tourism’s unique ability to ensure that nobody is left behind as the world begins to open up again and look to the future.
The restart of tourism will help kickstart recovery and growth. It is essential that the benefits this will bring are enjoyed widely and fairly.
The human desire to travel and explore is universal, which is why tourism must be open for everyone to enjoy.
CREST is partnering with Tourism Declares a Climate Emergency to host the fifth annual World Tourism Day Forum. This pay-what-you-can virtual event will focus on helping key sectors bridge the disconnect between the goals they are warned must be met when it comes to mitigating the climate crisis and the action steps they need to take.
This event aims to help you take positive directional action, no matter where you are in your climate journey. Hear from Tourism Declares a Climate Emergency, which is pioneering climate action plans for accommodations, tour operators, and destinations, and from industry leaders who are taking inspiring climate action in the tourism sector.
Did you know?
Tourism employs one in every ten people on Earth. Because of the pandemic, 100-120 million direct tourism jobs are at risk.
The asymmetric roll-out of vaccines magnifies the economic blow tourism has suffered in developing countries, as they could account for up to 60% of the global GDP losses.
The World Travel Awards to be Hosted in the Thompson Okanagan, BC
Thompson Okanagan Tourism Association
MEDIA RELEASE
For Immediate Release
July 31, 2019
For the first time in its 27-year history, the World Travel Awards will be hosted Canada.
The Thompson Okanagan has won a 3-year bid to host the World Travel Awards in the region. Predator Ridge Resort in Vernon, British Columbia will host the first year, welcoming over 300 international delegates at the North American Gala Ceremony in October 2020, as part of the World Travel Awards Grand Tour.
Photo from the World Travel Awards European Gala Ceremony in Madeira, Portugal.
The host city for the second and third years will be announced in Spring 2020 and Spring of 2021, respectively. The event will place the Thompson Okanagan Region and its communities firmly on the World Stage as delegates from global airlines, tour operators, travel agents, international media, and hospitality professionals join us in the region for the award ceremony.
After a joint application was put forward by the Thompson Okanagan Tourism Association (TOTA), Predator Ridge Resort, and the City of Vernon earlier this year, the World Travel Awards announced the successful 3-year bid at the European Gala Ceremony in Madeira, Portugal. Previous host cities include New York, Montego Bay, Orlando, as well as Turks & Caicos, the Bahamas, and Antigua.
TOTA is a two-time recipient of North America’s Responsible Tourism Award (2018, 2019), and was named the winner of the esteemed World’s Responsible Tourism Award at the 25th Annual World Travel Awards last year in Lisbon, Portugal. President & CEO, Glenn Mandziuk, recognizes the impact an opportunity like this affords the region as a whole. “We are so honoured to welcome such a prestigious event to the Thompson Okanagan and look forward to hosting international tourism industry leaders in Vernon. This would not have been possible without the support of our stakeholder and community partners and it is a privilege to share our region with the world.”
Graham Cooke, Founder, World Travel Awards, said: “We are deeply honoured to host our North America Gala Ceremony 2020 in Thompson Okanagan. This fascinating region of British Columbia, Canada is leading the way in sustainable tourism practice and serving as a benchmark of how to preserve Mother Nature for the benefit of future generations.”
He added: “Thompson Okanagan is blessed with overwhelming beauty that ranges from towering waterfalls and soaring mountains to verdant valleys and glacial lakes. I look forward to welcoming the most senior decision-makers of North America’s travel industry for what promises to be a most memorable ceremony in this phenomenal region.”
Claus Larsen, Chair of the Tourism Vernon Commission, shared a similar sentiment. “As an emerging four-season tourism destination, being selected to host the World Travel Awards is an amazing opportunity for Vernon to be recognized as an attractive destination for international conferences and events.”
Predator Ridge, home to a thriving year-round community and two award-winning golf courses, is proud to have attracted such a high-profile event. “We are thrilled to be host to this international gala and very pleased to be once again partnering with TOTA and the City of Vernon. All of us who live here realize how special this region is and know that we have iconic tourism assets and it will be great to host the WTA awards that recognize leadership in the category,” said Brad Pelletier, Senior Vice-President of Wesbild Okanagan, owners of Predator Ridge Resort.
About the World Travel Awards
The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit worldtravelawards.com.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.
MEDIA CONTACTS:
Ingrid Dilschneider, Thompson Okanagan Tourism Association
trade@totabc.com
Ange Chew, Tourism Vernon
achew@vernon.ca
TOTA Celebrates Potential with Industry
Thompson Okanagan Tourism Association
NEWS RELEASE
For Immediate Release
February 22, 2019
The Thompson Okanagan Tourism Association (TOTA) — a not-for-profit society which represents business and community tourism interests throughout the region — congratulated their stakeholders by hosting a “Celebrating Our Potential” event at the Kelowna Yacht Club on Wednesday, February 20.
The evening was all about thanking and congratulating industry for their role in the success of the regions and their ongoing initiatives and marketing in responsible tourism.
Over the last three months, TOTA has won several prestigious responsible tourism awards. Namely, the World Travel Award for World’s Responsible Tourism, and for the second time, North America’s Responsible Tourism Leader at the World Travel Awards. In addition, TOTA winning the WTA North America's Responsible Tourism Award in September and the World Travel and Tourism Council's Tourism for Tomorrow Award in April, in addition to numerous other commendations this year.
"We, as a tourism industry, need to take a strong leadership role to ensure our destination — which we all call home — is not negatively impacted by its developments and activities," said Glenn Mandziuk, President & CEO of TOTA. "The honour of our Association and our region receiving this important international recognition shows we are on the right track with our collective focus on responsible and sustainable tourism."
"Such positive outcomes do not happen without a great deal of help and leadership," said Mandziuk. "Without the support of Destination Canada; BC Ministry of Tourism, Arts and Culture; Destination BC; the community; non-governmental organizations; corporate partners; and our 4,500 industry tourism stakeholders, this recognition would not be possible."
The Region's many accolades are, to a significant degree, the result of a hugely ambitious strategic program which launched in 2012, titled "Embracing Our Potential." This 10-year regional tourism strategy has an aim to maximize the benefits of the region's popularity, while simultaneously protecting its natural, cultural, social, and economic heritage. To date, individual actions under the strategy have included the installation of more than 1,000 electric-car charging stations at key tourism locations; the establishment of Human Resources, Indigenous Tourism, and Accessibility Tourism strategies and Specialists; a series of free online webinars to help local tourism stakeholders operate more sustainably; regional rail trail initiatives; and usage of "Big Data" to market and attract visitors at the right time, to the right locations, with the right commitment to the future protection and understanding of the region, and much more.
In late 2017, the Thompson Okanagan Region was officially certified as the first destination in the Americas to have successfully achieved the Sustainable Tourism Destination accreditation from Biosphere International and the Responsible Tourism Institute. The designation showcases that the Region is both undertaking and committed to the 17 sustainability development goals (SDGs) set out by the United Nations and the World Tourism Organization.
The Thompson Okanagan attracts more than four million visitors annually generating over $2.2 billion in direct revenue, making tourism the region's top economic driver. It is TOTA's aim, through the focus on Responsible Tourism, to ensure that for decades to come, the region will have a healthy and sustainable economic, social, environmental, and cultural future.
About the Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.
For further information:
Media Contact:
Ellen Walker-Matthews
Vice President, Destination & Industry Development
Thompson Okanagan Tourism Association