Cariboo Chilcotin Coast and Kootenay Rockies Tourism Regions earn Biosphere Certified Destination Designation

Congratulations to the Cariboo Chilcotin Coast and Kootenay Rockies tourism regions on earning the internationally recognized Biosphere Certified Destination Designation from the Responsible Tourism Institute.

Biosphere Destinations are committed to continuous improvement guided by the 17 Sustainable Development Goals of the United Nations, which include combating climate change, protecting the environment, supporting decent work and economic growth, and respecting cultural and social values.

View CCCTA Announcement →

View KRT Announcement →

BCRTS Tourism Summit Brings Industry Together to Create a Stronger, More Resilient, and Inclusive Future

The BCRTS Tourism Summit 2021 will provide an opportunity for the sector to come together as a tourism community, learn from the challenges of the past two years, and think differently about how to co-create a more vibrant and resilient tourism industry in BC.

Reimagining the Future of Tourism: Rebuild, Reframe and Rethink is the theme of the joint virtual Summit, taking place November 3rd and 4th, 2021. The no-cost event for tourism businesses is a collaboration between the five regional destination management organizations of the British Columbia Regional Tourism Secretariat (BCRTS) and the Global Sustainable Tourism Council (GSTC). The event will feature more than 40 tourism experts who will share their global, regional, and local expertise. 

The BCRTS and its five regional associations have a decades-long relationships with tourism operators who are represented in Northern BC, the Cariboo Chilcotin Coast, the Thompson Okanagan, the Kootenay Rockies, and Vancouver Island. For much of the past two years, a large part of their focus has been on supporting businesses manage their way through the pandemic – while also collaborating to stage events such as this that are aimed at creating an even stronger tourism industry in this province.

“As we create a path forward, we have both an opportunity and a duty to address issues of climate change and the environmental impacts of our industry - as individual businesses, communities and regions,” said BCRTS Chair Anthony Everett. “We have an opportunity to support and celebrate Indigenous cultures through tourism and take steps to demonstrate our commitment to equity, diversity, and inclusion. And, as we chart a future course, we must remain cognizant of how tourism impacts residents in our communities.”

Marsha Walden (President and CEO of Destination Canada), Walt Judas (CEO of Tourism Industry Association of BC), and Richard Porges (CEO of Destination BC) will speak to Shaping the Future of Tourism and how their organizations are charting a path forward.

Other panel discussions will include: Diversity, Equity and Inclusion in Tourism which emphasizes how to foster a visitor economy that represents a wide variety of individuals at all levels; Tourism Operators Creating a Positive Net Impact which will focus on innovative programs and approaches that BC operators have adopted to create a better tomorrow; Truth, then Reconciliation, exploring how storytelling and truth telling in tourism can support Canadians and visitors alike to gain a better understanding of Indigenous history and move towards authentic reconciliation; and, Access for All, will emphasize the need to create opportunities for people of all abilities, both within the sector and as guests.

The Global Sustainable Tourism Council will also facilitate a series of workshops where participants will learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities; how destination management organizations can better engage the private sector and drive sustainability certification; and learn about strategies for visitor management in natural areas.

About the BC Regional Tourism Secretariat: The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island) representing more than 8,000 tourism businesses and organizations.

About the Global Sustainable Tourism Council: The Global Sustainable Tourism Council (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.

Regional Tourism Associations Mark Earth Day by Taking First Steps Toward Biosphere Certification

(Kelowna, BC) - To commemorate Earth Day, The Thompson Okanagan Tourism Association (TOTA) came together with four other regional destination management organization counterparts under the B.C. Regional Tourism Secretariat (BCRTS), including the Cariboo Chilcotin Coast, Kootenay Rockies, Northern B.C. and Tourism Vancouver Island, to support their signing of a letter of commitment to pursue the Responsible Tourism Institute’s Biosphere certification. TOTA successfully received this designation in 2017, and is proud to work with regional partners to help further collective initiatives and make a far-reaching positive impact. 

“The Thompson Okanagan Tourism Association is in very select company and has distinguished itself as a leader among destination management organizations across the globe,” says Anthony Everett, Chair of the BC Regional Tourism Secretariat. “The ultimate certification of five regional associations is one that will resonate with visitors around the world, when it is safe for them to travel and once again visit our province which is home to many of the most beautiful destinations found anywhere.”

Since achieving the status in November 2017, the team at TOTA has been working with regional communities and tourism stakeholders to broaden the reach of this initiative. Through the certification, the Biosphere Commitment Program was created to assist regional businesses in their efforts to become responsible, sustainable tourism operators. One example of this is the Eco-Efficiency program, whereby TOTA works one-on-one with stakeholders to provide guidance for reducing energy, water, and waste outputs through an onsite assessment program as well as carbon software training.

“Now more than ever, destination management organizations must address challenges such as social license, safety and responsibility in a way they never have before,” said TOTA Senior Vice President and Acting CEO Ellen Walker-Mathews. “These efforts will also communicate to travellers that we adhere and are committed to ideals that parallel their own.”

Guided by the certification and by working in collaboration with industry, TOTA is able to collect data pertaining to key tourism issue areas. This baseline data assists us in better understanding the positive and negative impacts tourism has on our community systems and social well being, and to work to make adjustments accordingly. Sustainable and regenerative tourism are critical long term goals. Our ongoing efforts will help direct us towards making lasting improvements that will benefit generations to come.

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About the Biosphere Certification:

The Biosphere certification is based on established standards in areas that include climate change, environment, social, economy and culture – and guarantees compliance and continuous improvement through a private, voluntary and independent certification system – which is evaluated on an annual basis. The certification allows a region to showcase how they take sustainability seriously, but also ensures they are accountable to make necessary and ongoing improvements, in alignment with the 17 Sustainable Development Goals of the United Nations.

About the Responsible Tourism Institute:
The Responsible Tourism Institute (RTI) has been leading the contribution of tourism to Sustainable Development for more than 20 years. The mission of the RTI is the promotion of the principles of the World Charter for Sustainable Tourism and all the guidelines and precepts on Sustainable Development promoted by United Nations.

About the BC Regional Tourism Secretariat:

The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island representing more than 8,000 tourism businesses and organizations. The BCRTS is leading a ground-up approach so local voices and knowledge shape programs and compliment local and regional tourism strategies. This focus is also reflected in destination development to help tourism operators offer the most desirable and sustainable tourism experience for visitors

Memorandum of Understanding Signed Between Thompson Okanagan Tourism & Cariboo Chilcotin Coast Tourism

Organizations pledge a collaborative approach to promoting growth of tourism on the Gold Rush Trail

For Immediate Release
May 31, 2019
Syilx/Okanagan Territory (Kelowna, BC)

Thompson Okanagan Tourism Association (TOTA) and the Cariboo Chilcotin Coast Tourism Association (CCCTA) signed a Memorandum of Understanding (MOU) during Tourism Week in British Columbia. The MOU recommits a coordinated and collaborative approach in promoting growth and development of tourism on the Gold Rush Trail.

“The Gold Rush Trail is a tourism must-see that ties together such a large part of the stunning and diverse landscape of the interior to the nationally-recognized historic site of Barkerville,” says Lisa Beare, Minister of Tourism, Arts and Culture. “The development and promotion of the Gold Rush Trail will highlight a historically-rich piece of British Columbia’s past, support new business growth in the area, while enriching the experience for visitors today.”

The parties agree there is an opportunity to promote awareness and connectivity to tourism stakeholders, policy makers, leaders and organizations to understand the value of the Gold Rush Trail corridor. This relationship will allow the organizations to leverage each other’s programs, expertise and resources to support this key economic corridor and help to cultivate a sustainable visitor economy in all parts of the province.

“There are exceptional experiences and untapped potential along the Gold Rush Trail,” shares Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism Association. “I am thrilled with the memorandum of understanding signing as we recommit to this vital corridor and celebrate a living ‘History Shaped by Nature’ for future generations.”

TOTA and CCCTA developed the MOU to more clearly define their partnership in enhancing and expanding the Gold Rush Trail corridor, supporting communities and individual entrepreneurs as they develop new product and programming, respond to emergencies, grow marketing assets and support Indigenous tourism growth.

“This important commitment between our two organizations will ensure there are the resources made available to grow the tourism industry in the Gold Rush Trail corridor including increasing engagement programs with Indigenous communities, providing the latest research, advancing responsible sustainable tourism practises, and ensuring coordinated Emergency Management leadership and communications,” says Glenn Mandziuk, President & CEO of Thompson Okanagan Region.

The Gold Rush Trail Management Committee, made up of stakeholders from New Westminster to Barkerville, will continue to provide advice and guidance to the teams supporting tourism in the corridor.

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About Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society governed by an elected Board of Directors who represent business and community tourism interests throughout the region and is supported by and representative of Destination British Columbia (DBC). It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. www.totabc.org

About Cariboo Chilcotin Coast Tourism Association

CCCTA is a non-profit, stakeholder-based Regional Destination Management Organizations that leads tourism in development and marketing in conjunction with the Ministry of Tourism, Arts & Culture, Destination British Columbia, Destination Canada and industry partners to help foster the growth of the tourism and the visitor economy. www.landwithoutlimits.com.

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