TOTA Enters Into New Technology Partnership with Bell Media

MEDIA RELEASE
For Immediate Release
September 17, 2019

The Thompson Okanagan Tourism Association (TOTA) has entered into a unique digital technology partnership with ‘Canada’s leading content creation company,’ Bell Media.

Bell Media Mobile launched a Route 97 Digital Mobile Campaign on September 15, utilizing proprietary mobile technology in layered targeting strategies.

This competitive advantage allows Bell Media to employ historical geo-targeting to remarket in conjunction with device origin and live location data for effective and relevant results. Additionally, detailed insights provided by advanced reporting will measure offline attribution, tracking conversions and allowing TOTA to measure campaign effectiveness.

Glenn Mandziuk, President and CEO of TOTA, speaks to the power of technology in tourism. “I am thrilled to be partnering with Bell Media on this initiative. I’m looking forward to utilizing new technology and hyper-focused targeting to determine ROI on destination marketing.”

Brock Raddatz, Account Manager, shares the sentiment. “Bell Media is excited to provide our mobile advertising services to the Thompson Okanagan Tourism Association. Our advanced mobile marketing technology will allow TOTA to target key geographic locations and consumers who fit their specific target profiles. We look forward to helping promote all of the incredible tourism experiences our region has to offer.”

For more information, please contact Ingrid Dilschneider, Director of Marketing.

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About Route 97

Route 97 is a partnership between the North Central Washington Economic Development District (NCWEDD) and the Thompson Okanagan Tourism Association (TOTA) and endeavours to advance tourism in both regions by inspiring travel along this paramount Canada-United States corridor. The cross-border tourism partnership pivots around road trips that can be taken throughout the area, with suggested loops and corridors that connect communities on and off the highway.

About the Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. Find TOTA on Twitter and Facebook. For more information, visit totabc.org.