News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Introducing the BC Tourism Sustainability Network (BCTSN), a Support Program to Incorporate Sustainability Practices into Business Operations and Marketing
The BC Tourism Sustainability Network (BCTSN), a new program launching in March 2023, provides one-on-one support and resources to tourism businesses wishing to incorporate sustainability into their operations.
TOTA invites tourism organizations to take advantage of this valuable opportunity to learn and plan with education, resources, customized action plans, and tools around the environmental, social, and economic dimensions of sustainability.
The first intake of the BC Tourism Sustainability Network is now open. Registration is free, quick, and easy. Space is limited.
For Immediate Release: Monday, March 6, 2023
Kelowna, B.C. - The BC Regional Tourism Secretariat (BCRTS) regions, including the Thompson Okanagan Tourism Association (TOTA), are pleased to announce a new sustainability initiative called the BC Tourism Sustainability Network (BCTSN), launching in March 2023 with support from Pacific Economic Development Canada.
The BC Tourism Sustainability Network provides one-on-one support and resources to tourism businesses wishing to incorporate sustainability into their operations. This streamlined, supportive program will help tourism operators, regardless of prior experience, define a clear roadmap to integrate sustainability in their operations, strategy, and storytelling.
TOTA invites tourism organizations to take advantage of this valuable opportunity to learn and plan with education, resources, customized action plans, and tools around the environmental, social, and economic dimensions of sustainability.
The first intake of the BC Tourism Sustainability Network is now open. Registration is free, quick, and easy. Space is limited.
To get started, complete the form at https://TourismSustainability.ca and a Program Advisor will be in touch.
Program Overview
The BC Tourism Sustainability Network has been designed to support tourism businesses on their sustainability journey, providing foundational knowledge, capacity, best practices, and action across the environmental, social, and economic dimensions of sustainability.
Participating businesses are paired with a Program Advisor who completes a needs assessment and creates a customized roadmap to sustainability. This plan includes high-value resource guides and videos to support businesses in their chosen focus areas - such as energy, waste, water, and carbon footprint.
Further resources cover topics like responsible travel, regenerative tourism, and sustainability planning.
Sustainability subject matter experts from Synergy Enterprises will host a series of three virtual workshops. These engaging sessions will be open to all businesses participating in the program and dive deeper into one of the three core pillars of sustainability - People, Planet, and Prosperity.
Program Details
One-on-one Guidance
Participating businesses will start the program by meeting with a BCTSN Program Advisor for a sustainability consultation. Program Advisors develop a customized sustainability roadmap for participating businesses that include next steps, recommended educational resources and partner program referrals to support ongoing sustainability goals.
Educational Resources
In collaboration with Synergy Enterprises, the BCTSN will develop a series of educational guides, videos, and resources on a wide range of sustainability topics. These user-friendly resources will be hosted on the TourismResiliency.ca website and help guide businesses through the planning and implementation phases of incorporating sustainable practices into everyday operations.
Workshop Series
In addition to the sustainability guides, videos and resources, three live workshops will be hosted by the Synergy Enterprises team. These engaging workshops are open to all participating businesses, and will dive deeper into one of the three core pillars of sustainability - People, Planet, and Prosperity
Learn More & Get Started
To learn more about the BC Tourism Sustainability Network and how it can benefit your business, please fill out this Request for Information Form and a Program Advisor will contact you with the next steps.
About
BC Regional Tourism Secretariat (BCRTS)
The British Columbia Regional Tourism Secretariat (BCRTS) is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO):
Previously, the BCRTS partners collaborated on the BC Tourism Resiliency Network, a long-term resiliency program that provided B.C. tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.
Learn more at TourismResiliency.ca.
Thompson Okanagan Tourism Association (TOTA)
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
Learn more at TOTABC.org.
For more information, contact:
Ellen Walker-Matthews
Chief Executive Officer (CEO)
Thompson Okanagan Tourism Association (TOTA)
BCRTS COVID-19 Tourism Impact Survey Final Report
The following report is a summary of the impact of the COVID-19 pandemic on the visitor economy in British Columbia from April 2020 to December 2021. This report is intended to share the experiences of the visitor economy as BCRTS stakeholders persevered through one of the most challenging periods in the province’s history. The experience of the visitor economy during this challenging time contains many lessons for partners and stakeholders on navigating future events, impacts, and crises.
The BC Regional Tourism Secretariat (BCRTS) released the final B.C. COVID-19 Tourism Impact Survey 2020-2021 Report, which summarizes the impact of the COVID-19 pandemic on British Columbia’s visitor economy from April 2020 to December 2021. The report outlines survey responses from B.C. tourism companies in order to share the experiences through one of the most challenging periods in recent history and lessons to navigate future events, impacts, and crises.
Survey questions were developed through a collaborative process, with a mix of core questions that repeated across surveys, as well as one-off or temporary questions designed to inform context-specific events or policies.
Over the course of the 21-month period, BCRTS collected 7,952 responses from 3,849 different visitor economy stakeholders.1,023 participants (13%) operated in the Thompson Okanagan region. The survey heard from many different types of tourism operators across the province, including: accommodation, food and beverage, activities, retail, transportation, visitor centres, Indigenous and non indigenous owned businesses, as well as several others.
Reports were published regularly to share data visualizations and analysis of responses on a provincial and regional level and informed BCRTS in its advocacy and support of the visitor economy over the course of the pandemic.
Recommendations
The BCRTS developed a unique perspective on the impact of the COVID-19 pandemic on the visitor economy through its survey program and other advocacy. This perspective has equipped BCRTS with the knowledge and expertise necessary to make recommendations on how to best navigate future crises.
Recommendations for industry include:
Digitalization and fully developed outreach programs are essential to relief program success.
Insurance solutions specifically tailored by industry would provide greater protection for industry members during times of crisis.
Recommendations for government and other policymakers include:
There exists a need to develop scenario analysis and crisis management plans for future crises.
Access to government-backed credit would increase the coping abilities of the most affected firms in times of crisis.
Programs that are designed to support individuals create distortions for industry when they penalize workers that choose to continue working in the service sector.
View Full Report →
About the British Columbia Regional Tourism Secretariat:
The British Columbia Regional Tourism Secretariat (BCRTS) is an active collaboration between the five tourism regions of Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association, and 4VI (formerly Tourism Vancouver Island). In March 2020, BCRTS members collaborated to better understand the impact of the COVID-19 pandemic on B.C. tourism businesses and developed the BC Tourism Resiliency Network to support the tourism industry.
For more information, contact:
Chelsea Travere
Communications Specialist
Thompson Okanagan Tourism Association (TOTA)
E: Chelsea@TOTABC.com
Ellen Walker-Matthews
Chief Executive Officer (CEO)
Thompson Okanagan Tourism Association (TOTA)
E: CEO@TOTABC.com
New Tourism Emergency Management Framework to Guide Industry During Crises
In conjunction with Emergency Preparedness Week, the industry-led Tourism Emergency Management Committee (TEMC) has released a new BC Tourism Emergency Management Framework to help reduce the industry’s vulnerabilities and risks and lessen the potentially adverse impacts to visitor experiences during emergencies.
The framework provides a unified structure to support tourism partners and visitors on matters related to the four pillars of emergency management:
Mitigation
Preparedness
Response
Recovery
The framework also supports the Province of British Columbia’s comprehensive emergency management plans by strengthening integration of visitors and the visitor economy before, during, and after an emergency event. This includes addressing visitors’ unique needs during emergencies, improving tourism industry preparedness, managing long term destination reputation, and reducing economic impact to tourism businesses.
As B.C.’s visitor economy continues to recover from the devastating impacts of the COVID-19 pandemic, there is a strong need for a coordinated approach to emergency management for the tourism sector, particularly given anticipated future crises such as wildfires, flooding, heat domes, and another pandemic.
In conjunction with Emergency Preparedness Week, the industry-led Tourism Emergency Management Committee (TEMC) has released a new BC Tourism Emergency Management Framework to help reduce the industry’s vulnerabilities and risks and lessen the potentially adverse impacts to visitor experiences during emergencies.
The framework provides a unified structure to support tourism partners and visitors on matters related to the four pillars of emergency management:
Mitigation
Preparedness
Response
Recovery
The framework also supports the Province of British Columbia’s comprehensive emergency management plans by strengthening integration of visitors and the visitor economy before, during, and after an emergency event. This includes addressing visitors’ unique needs during emergencies, improving tourism industry preparedness, managing long term destination reputation, and reducing economic impact to tourism businesses.
As B.C.’s visitor economy continues to recover from the devastating impacts of the COVID-19 pandemic, there is a strong need for a coordinated approach to emergency management for the tourism sector, particularly given anticipated future crises such as wildfires, flooding, heat domes, and another pandemic.
Regional Tourism Associations Mark Earth Day by Taking First Steps Toward Biosphere Certification
To commemorate World Earth Day, The Thompson Okanagan Tourism Association (TOTA) came together with four other regional destination management organization counterparts under the B.C. Regional Tourism Secretariat (BCRTS), including the Cariboo Chilcotin Coast, Kootenay Rockies, Northern B.C. and Tourism Vancouver Island, to support their signing of a letter of commitment to pursue the Responsible Tourism Institute’s Biosphere certification. TOTA successfully received this designation in 2017, and is proud to work with regional partners to help further collective initiatives and make a far-reaching positive impact.
(Kelowna, BC) - To commemorate Earth Day, The Thompson Okanagan Tourism Association (TOTA) came together with four other regional destination management organization counterparts under the B.C. Regional Tourism Secretariat (BCRTS), including the Cariboo Chilcotin Coast, Kootenay Rockies, Northern B.C. and Tourism Vancouver Island, to support their signing of a letter of commitment to pursue the Responsible Tourism Institute’s Biosphere certification. TOTA successfully received this designation in 2017, and is proud to work with regional partners to help further collective initiatives and make a far-reaching positive impact.
“The Thompson Okanagan Tourism Association is in very select company and has distinguished itself as a leader among destination management organizations across the globe,” says Anthony Everett, Chair of the BC Regional Tourism Secretariat. “The ultimate certification of five regional associations is one that will resonate with visitors around the world, when it is safe for them to travel and once again visit our province which is home to many of the most beautiful destinations found anywhere.”
Since achieving the status in November 2017, the team at TOTA has been working with regional communities and tourism stakeholders to broaden the reach of this initiative. Through the certification, the Biosphere Commitment Program was created to assist regional businesses in their efforts to become responsible, sustainable tourism operators. One example of this is the Eco-Efficiency program, whereby TOTA works one-on-one with stakeholders to provide guidance for reducing energy, water, and waste outputs through an onsite assessment program as well as carbon software training.
“Now more than ever, destination management organizations must address challenges such as social license, safety and responsibility in a way they never have before,” said TOTA Senior Vice President and Acting CEO Ellen Walker-Mathews. “These efforts will also communicate to travellers that we adhere and are committed to ideals that parallel their own.”
Guided by the certification and by working in collaboration with industry, TOTA is able to collect data pertaining to key tourism issue areas. This baseline data assists us in better understanding the positive and negative impacts tourism has on our community systems and social well being, and to work to make adjustments accordingly. Sustainable and regenerative tourism are critical long term goals. Our ongoing efforts will help direct us towards making lasting improvements that will benefit generations to come.
About the Biosphere Certification:
The Biosphere certification is based on established standards in areas that include climate change, environment, social, economy and culture – and guarantees compliance and continuous improvement through a private, voluntary and independent certification system – which is evaluated on an annual basis. The certification allows a region to showcase how they take sustainability seriously, but also ensures they are accountable to make necessary and ongoing improvements, in alignment with the 17 Sustainable Development Goals of the United Nations.
About the Responsible Tourism Institute:
The Responsible Tourism Institute (RTI) has been leading the contribution of tourism to Sustainable Development for more than 20 years. The mission of the RTI is the promotion of the principles of the World Charter for Sustainable Tourism and all the guidelines and precepts on Sustainable Development promoted by United Nations.
About the BC Regional Tourism Secretariat:
The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island representing more than 8,000 tourism businesses and organizations. The BCRTS is leading a ground-up approach so local voices and knowledge shape programs and compliment local and regional tourism strategies. This focus is also reflected in destination development to help tourism operators offer the most desirable and sustainable tourism experience for visitors
British Columbia’s Regional Tourism Secretariat Supports Minister’s Strategic Framework
Thompson Okanagan Tourism Association
NEWS RELEASE
For Immediate Release
March 1, 2019
Tsleil-Waututh, Musqueum and Squamish Territory (Vancouver, BC)
Members of the BC Regional Tourism Secretariat were present as the Minister of Tourism, Arts & Culture, Lisa Beare unveiled the new strategic framework for tourism in BC at the annual tourism industry conference in Vancouver.
“On behalf of the BC Regional Tourism Secretariat, representing each of the Provinces’ Tourism Regions, we could not be more proud with the bold leadership and direction outlined in this strategic framework for tourism by Minister Beare today,” shared Secretariat Chair, Glenn Mandziuk, CEO of the Thompson Okanagan Tourism Association. “This bold new strategy presents a blueprint for the Province’s future, clearly articulating a responsible and sustainable approach to the advancement of tourism which respects and recognizes people, culture and our environment as the critical path to success.”
Putting people, culture and environment at the heart of tourism are principals strongly supported by our members. The Secretariat looks forward to supporting implementation of this transformative strategy with industry and staff across government ministries.
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About British Columbia’s Regional Tourism Secretariat
British Columbia’s Regional Tourism Secretariat is a coalition of industry-led, not-for-profit organizations that provide a trusted voice for businesses, communities and residents. Consisting of the five regional tourism organizations, the goal of Secretariat is to put people and communities at the heart of BC’s tourism industry.
Thompson Okanagan Tourism Association:
Glenn Mandziuk, CEO E: ceo@totabc.com
Northern BC Tourism Association:
Clint Fraser, CEO E: clint@nbctourism.com
Kootenay Rockies Tourism Association:
Kathy Cooper, CEO E: kathy@kootenayrockies.com
Tourism Association of Vancouver Island:
Anthony Everett, CEO E: anthony@tourismvi.ca
Cariboo Chilcotin Coast Tourism Association:
Amy Thacker, CEO E: amy@landwithoutlimits.com
