Taste of Place Leadership Program

The Culinary Tourism Alliance has launched the “Taste of Place Leadership Program” that will run from February 9 - April 24, 2026. This program will teach DMO professionals how to support the growth of culinary and agritourism in their communities through a blend of online group discussions, workbook activities, and self-paced online learning modules.

After completing this program, you will be able to:

• Define your destination's taste of place and identify storytelling opportunities

• Learn how to identify and evaluate your destination’s culinary and agritourism assets

• Provide targeted support to businesses in the Culinary Tourism Value Chain

• Leverage best practices in culinary and agritourism to help coach businesses to develop multisensory taste of place experiences

• Use strategic initiatives, culinary and agritourism trails, ambassador programs, and events to attract food tourists to your destination

After completing the program, you'll receive a Taste of Place Leadership certificate and your achievement will be celebrated online by the Culinary Tourism Alliance.