Destination Canada Traveller Segmentation Program

Destination Canada has released the Traveller Segmentation Program, which allows stakeholders to discover visitor behaviors and preferences to see what motivates, inspires, and drives travellers. This tool will enable more meaningful, targeted, and impactful marketing and destination management strategies.

Explore all the segmentation tools available in the new program.

DBC Learning Centre

Destination BC has a learning centre with free resources, tools, articles, videos, and guides including:

• Digital Marketing

• Experience Development

• Social Media Marketing

• Travel Trade & Travel Media

• Applying Insights

• Safety & Emergency Preparedness

• Accessible Tourism

• BC’s Destination Brand Resources

Access the resources from the learning centre here.

CRA GST/HST Information Session

The Canada Revenue Agency is holding information sessions on the GST/HST and how they will be applied during the GST/HST break.

English Information Session    
Date: Monday, December 9, 2024    
Time: 2:30 to 3:30 pm EST   
Location: Microsoft Teams Live (English)   
  
French Information Session    
Date: Monday, December 9, 2024   
Time: 1:00 to 2:00 pm EST   
Location: Microsoft Teams Live (French)   
    
You can also submit your questions to the CRA in advance using this link: GST/HST information session - Your questions for the Canada Revenue Agency.

Take the go2HR Employer Survey

Help go2HR shape the future of tourism and hospitality by participating in the Employer Survey. Insights from this survey will be used to better understand the key human resource, health and safety, and training issues and opportunities facing the tourism and hospitality industry in BC.

Respondents will be entered to win one of six $500 regional travel credits, which can be used for a BC world-class experience.

Please complete the survey by November 1, 2024.