Make the Trip Home: a new domestic marketing campaign - DBC

Destination BC has launched Make the Trip Home: a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities.

Starting April 24, this campaign encourages multi-day summer vacations within BC . The campaign will leverage mixed channels to help reach BC audiences.

So where do you come in? To help BC tourism partners get involved in the campaign DBC has created a Campaign Partner Toolkit that includes, social media templates that can be localized/customized, allowing partners to promote their offerings while aligning with the larger campaign, as well as messaging guidelines to help increase the message reach.

Navigating Vintage 2024 – Winery, Restaurant, Retail Guides

Wines Growers British Columbia (WGBC) has developed strategic plans to support the wine industry through the use of out-of-province grapes for the 2024 vintage.

The plan involves the “Crafted in BC” messaging - a temporary positioning created to support BC wineries during the challenges of the 2024 vintage, a year marked by severe crop losses due to extreme weather. This allows wineries to transparently communicate the inclusion of out-of-province grapes in some wines, while still maintaining their commitment to quality, craftsmanship, and the long-term sustainability of the BC wine industry.

How Do You Measure Up? Tourism Sustainability Guide

The new How Do You Measure Up? Guide summarizes efforts across the tourism industry in BC on key environmental sustainability and climate resiliency indicators — including emissions, waste, and climate adaptation — and provides practical actions that businesses can take to measure and track their sustainability performance.

This guide provides helpful resources to businesses at any stage of their sustainability journey. This guide and additional resource are available through the BCTCRI Sustainability & Climate Adaptation Data Framework webpage.

Short-term Accommodation Registration Guidelines Webinar

May 1, 2025, is the provincial deadline to register short-term rental properties. Ahead of this, the Ministry of Housing and Municipal Affairs has delivered a webinar to provide an overview of the registration guidelines, key dates, and what accommodations need to know to stay compliant.

Emergency Preparedness Week - British Columbia

Emergency Preparedness Week, May 4th to 10th, is a great time to encourage preparedness in your communities! This year’s theme is “In it together.”

Emergencies can happen anywhere, at any time. Now, more than ever, it’s important to:

• Work together on a shared goal of being prepared

• Get to know your neighbours and community

• Identify people around you who may need extra support

• Be personally prepared so you can support others and your community

During the week, the PreparedBC team will host free webinars. Find out more and register today via Zoom. All attendees will be entered to win a four-person home emergency kit.

2SLGBTQI+ Newcomer Entrepreneur Initiative

​The Canadian Gay & Lesbian Chamber of Commerce (CGLCC) offers the Advisor Access Program, a specialized initiative designed to support 2SLGBTQI+ newcomer entrepreneurs in Canada. This program provides structured sessions and personalized networking opportunities with expert advisors, focusing on common business challenges and tailored to the unique needs of 2SLGBTQI+

Applications are open now.

BC Tourism Week 2025 - April 7 - 11

BC Tourism Week is an annual celebration of the tourism industry in BC and across Canada. This week celebrates and showcases the destinations, businesses, and employees that make up this industry.

This year, BC Tourism Week takes place from April 7 to 11, 2025. The Tourism Industry Association of BC and Destination BC have created resources for businesses to celebrate and showcase the value of tourism.

Tourism Kamloops is seeking a candidate for the Director of Brand & Marketing

Tourism Kamloops is seeking an enthusiastic leader for the Director position of their brand & marketing department.

Applications are open until April 20, 2025, and interested candidates can send their resumes and cover letters to careers@tourismkamloops.com.

Destination Canada Traveller Segmentation Program

Destination Canada has released the Traveller Segmentation Program, which allows stakeholders to discover visitor behaviors and preferences to see what motivates, inspires, and drives travellers. This tool will enable more meaningful, targeted, and impactful marketing and destination management strategies.

Explore all the segmentation tools available in the new program.

Vernon Youth Job Opportunity with Youth Climate Corps BC (YCCBC) - Applications Closing Soon

There are some exciting youth climate action job opportunities coming to Vernon this summer! Youth Climate Corps BC (YCCBC) is hiring 5 youth (aged 17-30) to mobilize community climate action in the Vernon area. One Program Lead, one Program Coordinator, and three Community Climate Action Mobilizer positions are available.
 
The following positions are now open for application. Click the links below to access the job postings:

• Program Lead, Vernon (deadline to apply: March 6)

• Program Coordinator, Vernon (deadline to apply: March 6)

• Community Climate Action Mobilizer, Vernon (deadline to apply: April 6)

Tariff Resources from the Central Okanagan Economic Development Commission

The Central Okanagan Economic Development Commission has released tariff resources, including a direct communication line for businesses with tariff questions.

This webpage will help businesses stay informed and connect with Business Development Officers.

The Tourism Data Collective Releases the Traveller Segmentation Program

The Canadian Tourism Data Collective (CTDC) has released the Traveller Segmentation Program, which will provide Canada’s tourism industry with visitor insights, behaviours, and preferences.

This program will offer:

• In-depth visitor profiles

• Segement identification tools

• Training resources

Destination British Columbia’s Tourism Industry Dashboard

The 2024 data is now available on the Destination BC Tourism Industry Dashboard, which includes key tourism statistics such as international visitor arrivals data, provincial room revenue, regional occupancy rates, and more.

View Dashboard →

Tourism Industry Association of BC One-Minute Monitor: Impact of Cross-border Tariffs on Your Business

The Tourism Industry Association of BC (TIABC) is running a one-minute monitor regarding the impact of impending cross-border tariffs on businesses. This short survey will help them better understand businesses’ views on pressing issues and help inform policy development and prioritize advocacy activities.

Learn More About Community Futures BC with CF Boundary!

Community Futures British Columbia (CFBC) is celebrating 40 years in British Columbia. Check out the latest feature of Community Futures Boundary with General Manager, Jennifer Wetmore.

Small Business and Tourism Operator Preparedness Social Media Package

The Government of British Columbia has created a toolkit for organizations and associations that support small businesses and tourism operators, including Indigenous and local governments, that can be used to encourage followers to prepare for emergencies.

Destination Canada Traveller Segmentation Program

Destination Canada has released the Traveller Segmentation Program, which allows stakeholders to discover visitor behaviors and preferences to see what motivates, inspires, and drives travellers. This tool will enable more meaningful, targeted, and impactful marketing and destination management strategies.

Explore all the segmentation tools available in the new program.

DBC Learning Centre

Destination BC has a learning centre with free resources, tools, articles, videos, and guides including:

• Digital Marketing

• Experience Development

• Social Media Marketing

• Travel Trade & Travel Media

• Applying Insights

• Safety & Emergency Preparedness

• Accessible Tourism

• BC’s Destination Brand Resources

Access the resources from the learning centre here.

CRA GST/HST Information Session

The Canada Revenue Agency is holding information sessions on the GST/HST and how they will be applied during the GST/HST break.

English Information Session    
Date: Monday, December 9, 2024    
Time: 2:30 to 3:30 pm EST   
Location: Microsoft Teams Live (English)   
  
French Information Session    
Date: Monday, December 9, 2024   
Time: 1:00 to 2:00 pm EST   
Location: Microsoft Teams Live (French)   
    
You can also submit your questions to the CRA in advance using this link: GST/HST information session - Your questions for the Canada Revenue Agency.

Take the go2HR Employer Survey

Help go2HR shape the future of tourism and hospitality by participating in the Employer Survey. Insights from this survey will be used to better understand the key human resource, health and safety, and training issues and opportunities facing the tourism and hospitality industry in BC.

Respondents will be entered to win one of six $500 regional travel credits, which can be used for a BC world-class experience.

Please complete the survey by November 1, 2024.