Destination Canada Traveller Segmentation Program

Resource
Written By TOTA Communications
 

Destination Canada has released the Traveller Segmentation Program, which allows stakeholders to discover visitor behaviors and preferences to see what motivates, inspires, and drives travellers. This tool will enable more meaningful, targeted, and impactful marketing and destination management strategies.

Explore all the segmentation tools available in the new program.

 
 
TOTA Communications
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