2024 Summer Travel Outlook for Canadian Destinations | Deloitte Report
With the arrival of summer, Deloitte has released the Canadian Summer Travel Outlook. The report provides excellent insights for Canadian destinations and tourism businesses.
Highlights include:
Most Canadians (77%) expect to spend the same or more on summer travel this year.
Safety, inclusivity, and accessibility are important to visitors: respectively, 88%, 52%, and 49% think about these concerns when planning a trip.
Canadians find fitness/sports options, all-inclusive packages, nightlife options, beach/pool access, and personalized customer service lacking in travel destinations.
63% of Western Canadians are traveling within their own home region.
80% of Canadians prefer food and drink available from local farmers, chefs, wineries, and breweries
Awareness of Indigenous tourism experiences is rising
Canadians are generally positive about tourism within their own communities. 43% said the benefits of tourism outweighed the costs in their town or city. But another 43% said they were neutral on the issue – which means we all have work to do to educate people about the importance of tourism.
