The Value of Tourism: West Kelowna Spotlight

Tourism Kelowna connected with several West Kelowna businesses to find out more about what tourism means to them and how it positively impacts their business and community.

Prior to the pandemic, tourism in the Central Okanagan was a $2.1 billion dollar industry. As a vital economic driver in the region, there is no doubt of the value that tourism brings, generating close to 13,000 jobs, $443 million in visitor spending, and $204 million in tax revenues for local, provincial, and federal programs and infrastructure.

The value of tourism, however, is not only economic, as the industry contributes positively to the quality of life of our region’s residents, who can enjoy world-class amenities, events, and attractions year-round, alongside visitors.

Read Tourism Kelowna’s Value of Tourism Spotlight on West Kelowna →