The Right Amount Campaign
The Right Amount is an initiative for Canadian wineries to promote responsible consumption of alcohol, providing Canadians with tools and information to make informed and responsible decisions about alcohol, and promote drinking wine in moderation.
The campaign navigates the audience to The Right Amount website which contains public low risk drinking guidelines and resources, the definition of a standard drink, and a drink calculator that will determine the number of standard drinks in a glass or bottle based on volume and alcohol percentage.
The Right Amount Campaign launched November 2021, with an online advertising campaign and media promotion to well position the industry in the lead up to the holiday season. The campaign is designed to grow organically over time, strengthened by participation of all wineries across Canada to become an industry standard practice.
Industry-wide participation is required for campaign to be truly effective in engaging Canadian consumers and promoting the responsible consumption of Canadian wines. Wine Growers Canada encourages all wineries to participate.