Destination BC and Indigenous Tourism BC Present: Illahee
In April, Destination BC with ITBC launched Illahee: a video series featuring Indigenous story tellers, to help audiences deepen their connection with BC’s nature by listening to three Indigenous leaders describe their unique relationships to the land and sea.
One of the videos features Chief Frank Antoine of the Bonaparte First Nation, sharing what he’s learned by listening to the wind in the mountains of the Thompson Okanagan.
The videos will be shared with consumers through paid and owned channels as part of the extensive global BC Effect marketing campaign.
Illahee means “our lands and our place within them.” Choosing this name honours the intent of the Chinook Jargon Language to serve as a means of connecting people from diverse backgrounds to each other and to these lands.