Online Learning Day | BC Tourism Resiliency Network
The British Columbia Tourism Resiliency Network (BCTRN) is hosting an Online Learning Day to deliver high-profile, high-value thought leadership that will inspire and guide tourism operators to improve product and business acumen, while addressing key challenges and solving real problems.
Session #1: Employee Recruitment & Retention During a Pandemic – Practical Tips for Tourism & Hospitality Employers
Speaker: Ginger Bruner, go2HR
Time: 8:45-9:30 am PST
The COVID-19 pandemic is not only impacting how businesses operate, it is also influencing the expectations and needs of job seekers and employees. Understanding these changes is important for tourism employers to be able to adjust their recruitment and retention practices to attract and retain top talent.
Session #2: Reputation Management
Speaker: Deirdre Campbell, Beattie Tartan
Time: 10:00-10:45 am PST
Understand the steps tourism and hospitality businesses should take to build and maintain a trusted brand image during a global crisis. While an initial instinct will be to remain quiet until things blow over or a better understanding of what the future looks like becomes clear – the opposite is true. Now is the time to communicate more than ever, keep your brand top of mind and deal with the tough issues head on. Authenticity and transparency are key factors to retain guests and visitors and attract new ones.
Session #3: Creating a Path Forward
Speaker: Theresa Ito, Blue Mountain Solutions
Time: 11:00 am-1:00 pm PST
Using the experience and lessons learned over the last year and a half, this enlightening workshop will help you rethink the opportunities within your business. With a group of like-minded professionals, we will look at strategies for taking you and your businesses successfully through this difficult time
Special Presentation: Return to Travel
Speaker: Heather Greenwood Davis, Storyteller
Time: 1:00-1:20 pm PST
Join storyteller and award-winning writer, Heather Greenwood Davis, for this informative and inspiring talk about the return to travel. Heather will share what she’s seen as both a domestic and international traveller and what it – along with the time spent in the pandemic – has taught her to expect from the future of travel.
These offerings are free to BC tourism businesses registered in a tourism resiliency program. Any tourism business can still register in the BC Tourism Resiliency Network in order to participate in this online learning.