Destination BC - Tourism Digital Academy, Registration Now Open

Registration is now open for the next two intakes of the Tourism Digital Academy, which will run on January 10 and 17. It is a free, eight-week digital marketing program for BC tourism businesses interested in building their knowledge and skills in digital marketing to an intermediate level.

Designed for business owners or marketing team members, this comprehensive program provides actionable guidance that includes building a better understanding of SEO, website usability, content, email marketing and analytics.

This Online Program Includes:

• 8 weeks of interactive sessions led by digital marketing experts and ongoing access to the video recordings (Tuesdays & Thursdays each week for a total of four hours per week)

• Technical tutorials to dig deeper into specific areas and share experiences with other participants (Wednesdays each week for one hour)

• One-to-one coaching available, on demand, to answer your sticky questions

• Audits of your business website, SEO and social media channels, to assess your current situation

• A marketing plan template to guide development of your own plan

• Opportunities for peer support and networking

Eligibility and Application:

The application-based program is free for all participants. To be eligible for the program you must:

• Be a BC-based tourism business, whose product or service is regularly available for purchase within BC (community tourism and sector organizations are also eligible);

• Have an active business website;

• Demonstrate, through the application form, a minimum level of digital marketing experience; and

• Be able to dedicate up to 10 hours per week to the program: five hours to attend classes and tutorial sessions during business hours, and up to five hours to apply the learning to your marketing plan as you go.

If you have any questions, please email: IndustryDevelopment@DestinationBC.ca