DBC Call for Content: BC’s Bounty – A Guide to Winter Flavours and Festivals in 2021

 

From festive menus filled with warm-your-belly delights, to cozy spaces for heartfelt social gatherings (and even some in-person events!), it’s time to celebrate the ways that winter’s food and drink offerings can help brighten our year.

Let’s showcase the ways in which BC residents and travellers alike can usher in the new season—together—over delicious food, drink, and holiday events. Here’s where our partners come in:

1. Let DBC know if your community or region has created or will be creating any web content that promotes winter food and drink experiences and festivities. Please ensure that content features providers and businesses that are currently open and follow current public health orders. As always, DBC will only feature businesses that comply with BC’s latest health and safety orders.

This could be in the form of:

  • a roundup of holiday events at wineries, breweries, etc.

  • info on holiday menus and where to buy local products for gifting

  • a listicle of cozy/winter food & drink experiences (cocktail bars, cafes, bakeries, comfort foods etc.)

2. For members of the BC Story Network, consider repurposing an existing story into an AMP or create new AMPs and tag them with the Theme “Winter,” and the Campaign “Recovery”. 

Example: Did you know folks in Kimberley celebrate flannel in February? 

3. If you use CrowdRiff as part of the UGC Partnership Network, encourage local businesses and partners to upload assets to CrowdRiff Collector, featuring local residents and visitors enjoying BC’s fall harvest season for inclusion in curated UGC galleries that can be embedded on websites, consumer emails, and social channels.

4. Please ensure you continue to tag @helloBC on Instagram and use the hashtags #exploreBC so that we may consider your content for amplification.

Send content to GlobalContent@DestinationBC.ca with “BC’s Bounty – Winter” in the subject line so we can fold it into our content planning and distribution, starting November 22nd. 

 
Thompson OkanaganThompson Okanagan Tourism AssociationDestination BC