2019 Thompson Okanagan Year in Review
Read the Summary Report Here: 2018-2019 Thompson Okanagan Visitation Summary
Read the full report here: Thompson Okanagan - 2019 Year in Review
Spring Visitor Highlights
Throughout Spring 2018 the Thompson Okanagan saw an average of 424,600 Domestic Unique Visitation per month. During the same time period in 2019 the Region saw an average of 349,700 Domestic Unique Visitation per month, a decrease of 18% season over season, year over year.
The decrease is consistent across all Provinces, with the exception of the Northwest Territories, up 22% and Prince Edward Island, up 3% when comparing average monthly visitation in Spring 2018 and 2019.
Note: there was no ranking average seasonal visitation from Nunavut in Spring 2018 or Spring 2019.
Throughout Spring 2018 the Thompson Okanagan saw an average of 61,400 International Unique Visitation per month. During the same time period in 2019 the Region saw an average of 80,600 International Unique Visitation per month, an increase of 31% season over season, year over year.
The increase is consistent across the top countries, with the exception of Australia, down 3% when comparing average monthly visitation in Spring 2018 and 2019.
Summer Visitor Highlights
Throughout Summer 2018 the Thompson Okanagan saw an average of 543,700 Domestic Unique Visitation per month. During the same time period in 2019 the Region saw an average of 730,300 Domestic Unique Visitation per month, an increase of 34% season over season, year over year.
The increase is consistent across all Provinces when comparing average monthly visitation in Summer 2018 and 2019.
Note: there was no ranking average seasonal visitation from Nunavut in Summer 2018 or Summer 2019.
Throughout Summer 2018 the Thompson Okanagan saw an average of 162,300 International Unique Visitation per month. During the same time period in 2019 the Region saw an average of 174,500 International Unique Visitation per month, an increase of 8% season over season, year over year.
The increase is consistent in the United States and the United Kingdom. Australia and Mexico both decreased by 18% and China decreased by 10% comparing average monthly visitation in Summer 2018 and 2019.
Fall Visitor Highlights
Throughout Fall 2018 the Thompson Okanagan saw an average of 272,600 Domestic Unique Visitation per month. During the same time period in 2019 the Region saw an average of 418,500 Domestic Unique Visitation per month, an increase of 54% season over season, year over year.
The increase is consistent across all Provinces, with the exception of Manitoba, down 35% and Prince Edward Island, down 6% when comparing average monthly visitation in Fall 2018 and 2019.
Note: there was no ranking average seasonal visitation from Nunavut in Fall 2018, resulting in a total increase for Fall 2019.
Throughout Fall 2018 the Thompson Okanagan saw an average of 89,300 International Unique Visitation per month. During the same time period in 2019 the Region saw an average of 97,700 International Unique Visitation per month, an increase of 9% season over season, year over year.
The increase is consistent for the United States and the United Kingdom. Australia and Mexico decreased by 12% and 7% respectively. China decreased by 24% comparing average monthly visitation in Fall 2018 and 2019.
Winter Visitor Highlights
Throughout Winter 2018 the Thompson Okanagan saw an average of 263,300 Domestic Unique Visitation per month. During the same time period in 2019 the Region saw an average of 251,700 Domestic Unique Visitation per month, a decrease of 4% season over season, year over year.
The decrease is consistent for the following provinces: Newfoundland, down 9%, Alberta, down 7%, BC, down 5%, the Yukon, down 4% and Ontario, down 0.2% when comparing average monthly visitation in Winter 2018 and 2019.
Note: there was no ranking average seasonal visitation from Nunavut in Winter 2018 or Winter 2019.
Throughout Winter 2018 the Thompson Okanagan saw an average of 53,500 International Unique Visitation per month. During the same time period in 2019 the Region saw an average of 64,300 International Unique Visitation per month, an increase of 20% season over season, year over year.
The increase is consistent across the top 5 countries when comparing average monthly visitation in Winter 2018 and 2019.
Note: ALL counts exclude residents of the Thompson Okanagan Region.
Learn more about the TOTA Research Program
Sources: TELUS Insights, Environics Analytics
TELUS Insights
Data and Privacy
TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:
De-Identification of data meaning it cannot be traced back to an individual.
Aggregation of data into large data pools ensuring privacy is fully protected at all times.
Data extrapolation to be representative of the total Canadian Population.
By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.
TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.
All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
For further information, please visit:
• telus.com/insights
• Or Email: telusinsights@telus.com
For more Information on Research or Fees for Services Contact:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448
2018 Thompson Okanagan Year in Review
Read the Full Report Here: Thompson Okanagan - 2018 Visitor Highlights Summary
Thompson Okanagan 2018 Seasonal Year in Review – British Columbia
Domestic Average Monthly Visitation
The Peak season for average monthly BC visitation in 2018 is Summer, followed by Spring, Winter and Fall.
Vancouver dominates in visitor origin across all four seasons.
Although Free Spirits are dominant in the Vancouver Market, other Explorer Types (EQ) must be considered by areas in Vancouver.
Personal History Explorers from Surrey represent the second largest market across all seasons, followed by No Hassle Travellers from Prince George (Spring and Winter), Authentic Experiencers from Abbotsford (Summer) and No Hassle Travellers from Abbotsford (Fall).
Thompson Okanagan 2018 Seasonal Year in Review – Alberta
Domestic Average Monthly Visitation
The Peak season for average monthly Alberta visitation in 2018 is Summer, followed by Spring, Fall and Winter.
Calgary dominates in visitor origin across all four seasons.
Free Spirits in Calgary are the top EQ Type across all seasons.
Gentle Explorers from Edmonton represent the second largest market across all seasons, followed by No Hassle Travellers from the La Crete Area.
Note: ALL counts exclude residents of the Thompson Okanagan Region.
Learn more about the TOTA Research Program
Sources: TELUS Insights, Environics Analytics
TELUS Insights
Data and Privacy
TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:
De-Identification of data meaning it cannot be traced back to an individual.
Aggregation of data into large data pools ensuring privacy is fully protected at all times.
Data extrapolation to be representative of the total Canadian Population.
By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.
TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.
All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
For further information, please visit:
• telus.com/insights
• Or Email: telusinsights@telus.com
For more Information on Research or Fees for Services Contact:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448
2018-2019 Thompson Okanagan Visitation Summary
Thompson Okanagan Tourism Association
Key Findings Unique Visitation by Month:
Note: The Thompson Okanagan Region experienced localized flooding during the month of June 2018 and forest fires/heavy smoke during August 2018.
Domestic Visitation increased by 14% when comparing July 2018 to July 2019.
July was the peak month for domestic visitation in 2018 and 2019.
Domestic visitation to the Thompson Okanagan Region increased by 76% when comparing August 2018 to August 2019
International Visitation has remained consistent year over year (2018/2019) despite the level of natural disasters that occurred in Summer 2018.
2018 and 2019 International Visitation both peaked in August at 181,870 and 186,230 visitors respectively, an increase of 2% year over year.
BC Seasonal Highlights
The Peak season for average monthly BC visitation in 2019 is Summer, followed by Fall, Spring and Winter.
Vancouver dominates in visitor origin across all four seasons.
Although Free Spirits are dominant in the Vancouver Market, other Explorer Types (EQ) must be considered by areas in Vancouver.
Personal History Explorers from Surrey represent the second largest market across all seasons, followed by No Hassle Travellers in Prince George (for all seasons except Fall where Authentic Experiencers are the Top EQ Type).
Alberta Seasonal Highlights
The Peak season for average monthly Alberta visitation in 2019 is Summer, followed by Fall, Spring and Winter.
Calgary dominates in visitor origin across all four seasons.
Authentic Experiencers are the top EQ Type across all seasons (with the exception of Fall where Free Spirits rank first).
Gentle Explorers from Edmonton represent the second largest market across all seasons (with the exception of Fall where Free Spirits rank First), followed by Personal History Explorers in the La Crete Area.
Note: ALL counts exclude residents of the Thompson Okanagan Region.
Learn more about the TOTA Research Program
Sources: TELUS Insights, Environics Analytics
TELUS Insights
Data and Privacy
TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:
De-Identification of data meaning it cannot be traced back to an individual.
Aggregation of data into large data pools ensuring privacy is fully protected at all times.
Data extrapolation to be representative of the total Canadian Population.
By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.
TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.
All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
For further information, please visit:
For more information on Research or Fees for Services Contact:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association,
Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448