2018-2019 Thompson Okanagan Visitation Summary
Key Findings Unique Visitation by Month:
Note: The Thompson Okanagan Region experienced localized flooding during the month of June 2018 and forest fires/heavy smoke during August 2018.
Domestic Visitation increased by 14% when comparing July 2018 to July 2019.
July was the peak month for domestic visitation in 2018 and 2019.
Domestic visitation to the Thompson Okanagan Region increased by 76% when comparing August 2018 to August 2019
International Visitation has remained consistent year over year (2018/2019) despite the level of natural disasters that occurred in Summer 2018.
2018 and 2019 International Visitation both peaked in August at 181,870 and 186,230 visitors respectively, an increase of 2% year over year.
BC Seasonal Highlights
The Peak season for average monthly BC visitation in 2019 is Summer, followed by Fall, Spring and Winter.
Vancouver dominates in visitor origin across all four seasons.
Although Free Spirits are dominant in the Vancouver Market, other Explorer Types (EQ) must be considered by areas in Vancouver.
Personal History Explorers from Surrey represent the second largest market across all seasons, followed by No Hassle Travellers in Prince George (for all seasons except Fall where Authentic Experiencers are the Top EQ Type).
Alberta Seasonal Highlights
The Peak season for average monthly Alberta visitation in 2019 is Summer, followed by Fall, Spring and Winter.
Calgary dominates in visitor origin across all four seasons.
Authentic Experiencers are the top EQ Type across all seasons (with the exception of Fall where Free Spirits rank first).
Gentle Explorers from Edmonton represent the second largest market across all seasons (with the exception of Fall where Free Spirits rank First), followed by Personal History Explorers in the La Crete Area.
Note: ALL counts exclude residents of the Thompson Okanagan Region.
Learn more about the TOTA Research Program
Sources: TELUS Insights, Environics Analytics
TELUS Insights
Data and Privacy
TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:
De-Identification of data meaning it cannot be traced back to an individual.
Aggregation of data into large data pools ensuring privacy is fully protected at all times.
Data extrapolation to be representative of the total Canadian Population.
By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.
TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.
All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
For further information, please visit:
For more information on Research or Fees for Services Contact:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association,
Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448
