British Columbia Visitor Highlights – January – September 2020
As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting BC and our regions so they can plan strategically to attract visitors that will support their recovery.
Visitor View Canada provides insights the tourism industry needs to understand, market to and grow their business with Canadian travellers. Data is supplied by Environics Analytics – A Canadian based research firm providing information solutions for a variety of industries in both the Canadian and USA Markets. Data is processed by Symphony Tourism Services.
British Columbia Highlights – January – September 2020
To date (January - September 2020) 2,483,900 BC residents have travelled within BC and stayed 20,063,700 nights.
The average number of night stays per trip is 8.1 nights, down from 10.6 in 2018 and 2019.
To date, August has been the most popular month of 2020, with BC Travel down over 425,000 or 30% compared to August 2019. August was the peak month of travel for BC Travellers in 2018 and 2019.
Vancouver, Coast & Mountains (the largest area by population) was the most visited BC Region frequented by BC Travellers in 2018, 2019 and 2020 year to date, followed by the Thompson Okanagan.
Vancouver, Surrey and Kamloops were the top visitor origin locations of BC travellers in Q1 2018, 2019 and 2020. Vancouver, Surrey, Kelowna and Abbotsford were the top visitor origin locations of BC travellers in Q2 2018, 2019 and 2020. Vancouver, Surrey and Burnaby were the top visitor origin locations of BC travellers in Q3 2018, 2019 and 2020, although volume has dropped dramatically due to the COVID-19 Pandemic.
The top PRIZM Segments of BC Households travelling within BC are Suburban Sports, Country and Western and Scenic Retirement. The Top 10 PRIZM Segments represent 43.1% of the households in BC who have travelled within BC year to date (January-September).
FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448
