Alberta Market Summary
Explorer Quotient (EQ) and Top PRIZM Segments 2020
Environics Analytics classifies Canada's neighbourhoods into 67 unique lifestyle segments by integrating geographic, demographic and psychographic data to form the PRIZM database
These segments can be used to understand and communicate with your ideal customer
The PRIZM database also sorts these 67 lifestyle types into the 9 Explorer Quotient segments
Target your audience by either segmentation type
Alberta Market Composition
The Canadian market is made up of 9 Explorer Quotient (EQ) types or 67 PRIZM segments of which 50 PRIZM segments make up the Alberta market.
While all segments make up the “menu” to choose from, targets can be selected by either EQ type or PRIZM segment
All PRIZM segments are provided with EQ cross-referencing
This combination will be used as the baseline for the creative. Other segments can be targeted for campaigns using the postal codes that relate to all the targets for digital and traditional marketing.
Postal codes are supplied to clients and / or their agencies under NDAs for geo-targeting.
The top PRIZM segment for Alberta is Modern Suburbia which cross-references as a Virtual Traveller EQ type.
NOTE: This segment has the largest household count in Alberta.
FOR MORE INFORMATION ON RESEARCH OR FEES FOR SERVICE CONTACT:
Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448