Thompson Okanagan Tourism Newsletter | January 25, 2024

 

Highlights of this newsletter include: Tourism climate-readiness planning Grants and scholarships Nominations for industry awards Training and advisory services And more...

Featured News

Register for New Tourism Climate-Readiness Program: BC Tourism Climate Resiliency Initiative (BCTCRI) Through the BC Tourism Climate Resiliency Initiative (BCTCRI), BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC. Applications for planning support are open until February 23. Applications for micro-grants up to $15,000 are open January 29 to March 8.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1 A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners. The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.

Share Your Insights to Enhance Regional Emergency Preparedness and Resilience Planning Thompson Okanagan tourism business owners and operators are invited to share their perspectives on how the region can advance tourism resilience through big data and smart destination practices. Insights will be collected through an in-person or video interview. To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557

Industry Resources

Free Webinar on February 1: Navigating 2SLGBTQI+ Diversity & Inclusion in the Tourism Industry This free 3-hour CGLCC training session helps tourism-based businesses learn about: 2SLGBTQI+ inclusion How to effectively understand, value, and serve 2SLGBTQI+ customers and employees How to develop market-ready products for the global 2SLGBTQI+ travel market, valued at more than US$200B annually.

Workplace Accessibility Grant accepting applications until March 31 The Workplace Accessibility Grant provides direct financial assistance to small business employers in BC looking to create accessible work environments for persons with disabilities. Reimbursement grants are available up to $5,000 for eligible businesses that demonstrate how their project improves accessibility.

Register for Okanagan College Careers Expo & Employment Fair on February 7 at the Kelowna Campus Around 1,000 students are expected to attend the event, and job seekers from the public are also welcome.

Les Dames d'Escoffier Scholarship Program applications open until February 12 Les Dames d'Escoffier is now accepting scholarship programs from women and or non-binary persons in any stage of their culinary, beverage, or hospitality careers who are looking to either refine or expand their expertise at an educational institution of their choice anywhere in the world.

Apply for BC Employer Training Grant program BC Employer Training Grant program, which helps small, medium and large enterprises secure skills training for their workforces, including new hires.  Employers can apply as often as needed and receive 80 percent of the cost of training, up to $10,000 per employee, with a maximum annual amount per employer of $300,000.

Apply for Climate Disaster Response Fund The Climate Disaster Response Fund is a one-time grant opportunity up to $8,000 to support heritage-focused organizations with heritage resources damaged by recent climate and natural disasters in BC.

New Health & Safety Advisory services for tourism businesses | Book a free consultation This new go2HR service helps employers create, maintain, and develop safe workplaces, with guidance on a range of topics including:

• NEW First Aid program requirements
• NEW duty to maintain employment & cooperate requirements following workplace injuries
• Workplace mental health and wellness strategies
• Joint health & safety committee requirements
• Bullying and harassment
• Working alone
• And more...

2024 Marketing Trends & Predictions for DMOs by Crowdriff Crowdriff surveyed destination marketers all over North America to find out how their 2024 strategies are shaping up; then scrubbed through hundreds of reports, articles, podcasts, and posts to see what the experts are saying. From platform shuffles to a creator economy in flux to the accelerating influence of AI, it’s clear that 2024 will demand not just tactical adjustments, but total evolution.

Labour Market Information Report by go2HR Average hourly earnings in the Thompson Okanagan tourism sector have been steady with fluctuation between $21 to $28 over the past two years. In 2022 and 2023, the average hourly earnings in the Thompson Okanagan tourism sector was $24, which was similar to Vancouver Island and the Kootenays. For details about BC and Thompson Okanagan hourly earnings, employment rates, hours worked, and more, visit the BC Tourism and Hospitality Employment Tracker.

Get Involved

Take Part in the Great Okanagan Waste Reduction Challenge from January 29 to March 15 GreenStep Solutions is once again hosting the Great Okanagan Waste Reduction Challenge, a valley-wide challenge to significantly and measurably reduce waste generation. Businesses and residents can participate to get resources, understand their waste, and find new ways to reduce it. And, participants are entered to win prizes!

Submit Nominations for Industry Excellence Awards: ITAC Indigenous Tourism Awards until January 31 BC Hotel Association open until February 2 Heritage BC Awards open until February 9 Restaurants Canada open until February 23

Help celebrate National Tourism Week on April 15-19 National Tourism Week (NTW) is a weeklong, national, social media campaign orchestrated by the Tourism Industry Association of Canada (TIAC) in partnership with provincial/territorial industry associations such as TIABC. This annual event is a crucial platform for highlighting the pivotal role of tourism in Canada. There are four easy ways to get involved:  Go Green, Get Social, Share a Video Message, and Spread the Word.

Sharing the Destination

Have you seen the @Thompson_Okanagan Instagram account lately? Follow along to see posts like this and more:

Have a great photo for a TOTA newsletter or social post?  Submit images and get featured →

Spread the Word ⭐ Four Points by Sheraton Penticton Now Open ⭐ Dine Around menus are happening January 17 - February 11 at restaurants in the Okanagan, Kamloops, and Salmon Arm ⭐ Sipping Around the Shuswap and 5 Unique Winter Dining Experiences around Vernon story features by Great Taste of Canada ⭐ Pacific Coastal Airlines additional routes between Kamloops-Victoria and Penticton-Vancouver

Strengthening the Destination

International Symposium on Destination Stewardship Event Recap Destination Canada held the International Symposium on Destination Stewardship event in November 2023 to explore a regenerative approach to tourism and talk about how tourism can positively impact residents, the economy, culture, and the environment. This remarkable event lives on in the recap, which distills the essence of the event and shares key ideas to implement in organizations and communities.

Navigating the Green Horizon: Unraveling the Nuances of Sustainable Tourism, Regenerative Tourism, and ESG GreenStep Solutions CEO Angela Nagy wrote an article exploring the differences between the terms sustainable tourism, regenerative tourism, and ESG.

Destination BC is now Rainbow Registered, an accreditation given to 2SLGBTQI+ friendly spaces 👏🏳️‍🌈 It's fantastic to see Destination BC's ongoing commitment and efforts to provide a warm and accepting experience for 2SLGBTQI+ employees and consumers through progressive policies and practices, with a program that promotes 2SLGBTQI+ inclusivity in Canada’s tourism industry. Want to welcome 2SLGBTQI+ employees and consumers? Businesses and communities can get registered at RainbowRegistered.ca.

Crisis Communication Training for Tourism Organizations Designed for Destination Management or Marketing Organizations, Visitor Centres, and Provincial Experience Sector Associations, this free, two-day Crisis Communication Planning Training Series will coach participants with a step-by-step approach to developing a crisis communication plan.  Upcoming workshops will take place February 6 and 8, and April 16 and 18.

Zero-Emission Fleets Event | March 6 in Vancouver A single day forum to experience the newest electric fleet vehicles: boats, buses, trucks, tractors, cars, carts, bikes and more. Hear about the benefits and opportunities of fleet electrification, and learn about Go Electric rebates. Early-bird pricing ends January 31.

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Thompson Okanagan Tourism Newsletter | January 11, 2024

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Message from the CEO Greetings Chelsea, And so we begin a new year… 2024… and as always it promises both opportunities and challenges for the tourism and hospitality industry. While the prospect of recovery and growth is enticing, it is imperative that we confront the pressing issue of climate change and its undeniable impact on our sector. The need for adaptation, resiliency, and sustainability has never been more urgent. Tourism and hospitality have always been catalysts for economic growth, cultural exchange, and community development. As we venture into this new year, it is crucial that we recognize the responsibility we bear in shaping a future that is not only prosperous but also sustainable for generations to come. The challenges posed by climate change demand we rethink our business models and tourism experiences. To navigate the new normal, we must embrace innovative thinking, foster strong partnerships, and engage in collaborative efforts that transcend industry boundaries. Only through collective action can we hope to create resilient and sustainable tourism practices. As stakeholders in the Thompson Okanagan tourism region, you are the pioneers and visionaries of our industry. It is your commitment and foresight that will determine who thrives in the face of change. By adopting eco-friendly practices, incorporating sustainable technologies, and promoting responsible tourism, we can collectively reduce our environmental footprint. TOTA is here to support you in this journey towards a sustainable future. We are committed to providing resources, facilitating knowledge-sharing platforms, and fostering collaborations that empower our stakeholders and partners to adapt and innovate. In the coming months, we will launch initiatives aimed at equipping our members with the tools and knowledge needed to implement sustainable practices. Workshops, webinars, and collaborative projects will be organized to facilitate the exchange of ideas and best practices. Additionally, we will actively seek partnerships with organizations that share our commitment to environmental stewardship. Let us not only embrace the challenges that 2024 brings but also transform them into opportunities for positive change. Together, we can build a tourism and hospitality sector that not only survives but thrives in the face of adversity. Thank you for your dedication to our industry and the collective pursuit of a sustainable and resilient future. - Ellen Walker-Matthews CEO, Thompson Okanagan Tourism Association Highlights of this newsletter include: New TOTA campaign: Stay A While Meet Harshit, TOTA's Energy Analyst Industry resources Opportunities to get involved DBC launches first Iconic brand And more Quick Links: Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media About TOTA Featured News New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences The TOTA Marketing team has launched a new campaign, Stay a While, inviting visitors to go deeper and explore the Thompson Okanagan's most enriching experiences. The campaign is focused on extending visitor stays - whether that be an extra hour or additional days  - to discover the many experiences unique to the Thompson Okanagan. Read More → Meet Harshit, TOTA's Energy Analyst Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. Learn more about Harshit’s professional background and his work delivering opportunities that lead to cost savings and a reduction in carbon footprints. Read more → Industry Resources Free Food Waste Prevention Online Training Certificate by BetterTable.ca TOTA is offering free food waste prevention training by BetterTable.ca for Thompson Okanagan food preparation professionals to reduce costs. This online certificate program is a cost-saving opportunity, with actionable tips and industry best practices for managers and kitchen staff to reduce food waste. The online program is available on demand for a limited time. Apply by January 31 New Equity, Diversity, and Inclusion (EDI) Course for BC Tourism and Hospitality Employers go2HR has released a new course to help employers and individuals get started and thoughtfully move forward on the journey in the world of EDI. This course provides foundational knowledge and explores concepts such as positionality, intersectionality, types of bias, microaggressions, microinsults, microassaults, and much more. BC Hospitality Foundation Scholarship Applications Now Open BCHF offers several scholarships to support education of future tourism industry professionals. Some applications close January 31 and March 31. Scholarship themes include: 2SLGBTQ2+ Indigenous Child of hospitality professionals Winery and brewery Culinary Hotel and Tourism Management Leadership Graphic design while working in hospitality BC Hotel Association Advocacy Report & Webinar on January 17 Learn about the BCHA's advocacy work in their recent report and in a virtual session on January 17 at 1 PM PT. Advocacy topics include workforce initiatives, short-term rentals, employee housing, immigration adjustments, and the MRDT Tri-Party Agreement. ⭐ TIABC Voice of Tourism Podcast Recordings - hear from provincial industry leaders, such as: Brad Harrison, Executive Director of the Backcountry Lodges of BC Association Joanna Jagger, Founder and President of the WORTH (Women of Recreation, Tourism, and Hospitality) Association Lisanne Ballantyne, President and CEO of Tourism Kelowna Christopher Nicholson, CEO of Canada West Ski Areas Association Angela Nagy, President and CEO of Kelowna-based GreenStep Solutions And more... Apply for the CleanBC Plastics Action Fund The CleanBC Plastics Action Fund is accepting applications to support innovative plastic waste reduction projects across the province promoting the development of a circular economy in BC. Applications will be accepted until December 2024, or until all funds are subscribed. Get Involved Share Your Insights to Re-imagine BC Disaster Financial Assistance A new regulation is being developed to revamp the BC Disaster Financial Assistance program through extended public engagement. People, communities and small businesses are asked to share their experiences and provide feedback to help inform new policies by January 31. Share Feedback on BC Support for Evacuees The Province is revamping its approach to emergencies to ensure people and communities are receiving the supports they need. A part of this work involves updating the Emergency Support Services (ESS) program to better meet the needs of people requiring support when they are evacuated from their home due to an emergency. The Province is seeking feedback from evacuees, front-line workers, volunteers, families, and businesses about how ESS could be improved. The public survey will be open until February 9. Join the Call to Extend CEBA Repayment to December 2024 With the CEBA repayment deadline due this month, Restaurants Canada is seeking support on behalf of its members and sector. According to the organization, 1 in 5 hardworking restaurant operations say they will need to close some, if not all, of their locations. Share Your Thoughts on Artificial Intelligence (AI) in BC Tourism The Tourism AI Network (TAIN) is collecting BC tourism industry perspectives, to share at TIABC's Industry Conference in March. Share your thoughts to support their work to support the tourism industry. In Memoriam Tribute Did you experience the pain of losing a cherished colleague and industry friend? The Tourism Industry Association of BC is creating an In Memoriam Tribute to share at the BC Tourism Industry Conference on March 6-7 for those who have passed in 2023, as a way to collectively honour their memory. If you wish to pay tribute to someone, please share the information with info@bctourismconference.ca. Marketing Destination BC Launches First Iconic Place Brand: Rainforest to Rockies Destination BC has launched the first in a series of new place brands, called Iconics. These compelling routes and places that span British Columbia will inspire more travellers to visit more places in the province, throughout the year. The first of the Iconics is Rainforest to Rockies, a journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes, to various communities, including destinations in the Thompson Okanagan.  In the News ⭐ The Eco Top 12: Thompson Okanagan featured as sustainable travel destination - see October ⭐ How to Sip and Dine Your Way Through Canada's Okanagan Valley ⭐ Environmentally friendly road trips through the Thompson Okanagan ⭐ Big White Wine Tour to Mission Hill and CedarCreek, in Partnership with Iconic Wineries of BC ⭐ North Okanagan Regional District acquired land for future trail, contributing to Greater Vernon's Status as Trails Capital of BC ⭐ Milestone for Shuswap North Okanagan Rail Trail: Pilot section completed ⭐ Okanagan Spirits Craft Distillery Hot Meals, BC Wine of the Week, and Okanagan Crush Pad  Strengthening the Destination Economic Development Projects Receive Support from ETSI-BC The Economic Trust of the Southern Interior (ETSI-BC) has awarded funding to support projects that will help build and diversify the economy. Congratulations to the recipients - we look forward to seeing these projects come to life. Thompson Okanagan projects include: Trails to The Boundary Society - Social Enterprise Opportunities for Rural Economic Development Merritt & District Chamber of Commerce - 3-year Strategic & Tactical Plan Big White Mountain Chamber of Commerce - Business Walk and Shop Local Program Boundary Country Regional Chamber of Commerce - Grand Forks Ambassador Program Kelowna Chamber of Commerce - Southern Interior Regional Economic Summit II Okanagan Circular Society - Community Solar Initiative Regional District Okanagan Similkameen - Naramata Community Revitalization Plan Westbank First Nation and Okanagan Indian Band - Connected Communities Campaign Salmon Arm Folk Music Society - Strategic Planning Roots and Blues Salmon Arm & District Chamber of Commerce - Strategic Vision Shuswap Economic Development Society - Shuswap Economic Development Office & Workhub Skwlāx te Secwepemcúl̓ecw – Little Shuswap Lake Band - Business Park Recovery & Expansion Kamloops Food Policy Council - Strengthening the Kamloops Regional Food Supply Chain Tourism Kelowna Destination Development Plan & 2023 Recap Tourism Kelowna’s destination development journey started in 2019, culminating with the release of the Tourism Destination Development Plan (TDDP) at the end of 2022. Tourism Kelowna was recognized with a Meaningful Tourism Award for the plan. Learn how Kelowna's Tourism Destination Development Plan came together, and what was accomplished in 2023. Single-use Plastics Regulations Now In Effect Effective December 20, businesses cannot give out, manufacture, or import for sale plastic-based checkout bags, cutlery and straws under federal laws across the country. Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates

Thompson Okanagan Tourism Newsletter | December 15, 2023

Greetings, As we near the end of 2023, on behalf of everyone at the Thompson Okanagan Tourism Association, I want to extend our heartfelt gratitude to all our industry stakeholders and partners. Your ongoing support of our association and your steadfast commitment in continuing to nurture and grow the tourism sector in the Thompson Okanagan region and beyond is instrumental and deeply appreciated. This past year presented us with more than its fair share of challenges, and the much-anticipated smooth rebound from COVID has been elusive. However, it is your continued perseverance and dedication that moves us forward and helps in shaping and reimagining a resilient, sustainable, inclusive, and thoughtful tourism landscape. Recognizing that this time of year can evoke a spectrum of emotions—wonder, joy, sadness, and pain—be sure to prioritize self-care, embrace gratitude, and weave precious memories that will accompany you into the year ahead and beyond. However and with whomever you celebrate the holidays, amid diverse traditions and beliefs, may the enchantment of this season touch your life, fostering peace, happiness, and immense joy. Wishing you safety, good health, and boundless kindness. Treasure laughter, share it generously, and pay it forward as you are able. Warm wishes for the holidays and a fulfilling 2024. - Ellen Walker-Matthews

TOTA Office Closed for the Holidays  The TOTA office will be closed for the holidays as of December 18, returning January 3. We look forward to seeing you in 2024!

Highlights of this newsletter include: Free Food Waste Prevention Training Destination Canada Tourism Outlook 2023 Grants and learning resources New YLW connection to Seattle And more...

Quick Links: Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA

Featured News

Free Food Waste Prevention Online Training Certificate by BetterTable.ca TOTA is offering free food waste prevention training by BetterTable.ca for Thompson Okanagan food preparation professionals to reduce costs. This online certificate program is a cost-saving opportunity, with actionable tips and industry best practices for managers and kitchen staff to reduce food waste. The online program is available on demand for a limited time. Apply by January 31

Industry Resources

Tourism Outlook 2023: Rebounding Stronger than Expected, Yet Challenges Persist Destination Canada released its latest Tourism Outlook: Unlocking Opportunities for the Sector, showing total tourism revenue is set to exceed 2019 levels, generating $109.5 billion in 2023. This represents the recovery of the tourism sector from the pandemic, one year earlier than projected. However, recovery across regions and sectors has been uneven. The challenge ahead is creating profitable growth for tourism businesses given current debt loads and inflationary pressures.

Destination BC Learning Centre Resource: Sustainable Tourism Case Study / Video What does sustainable tourism look like in practice? The Destination BC Learning Centre has a case study on Eagle Wing Tours, a local whale watching company based in Victoria, that has made sustainable tourism an integral and meaningful component to their business.

go2HR Resources Mental Health Support for Employees The winter holidays can be a mentally challenging time for workers and seasonal staff. Employers can speak to go2HR's Workplace Psychological Health & Safety coaches to get advice and support for the mental health needs. Safer Spaces Holiday Toolkit Workers should feel safe and respected year round, including over the holidays. The Safer Spaces holiday toolkit includes downloadable resources to help employers train staff on how to recognize and respond to inappropriate behaviour at parties and during shifts as they work with guests. Labour Market Information: Employment Trends for November In November 2023, BC's Tourism and Hospitality sector confronted persistent challenges in employment and recovery, showing a 3.9% decrease in employment from October 2023, dropping from 343,250 to 330,000. The Thompson Okanagan region experienced increased employment.

Restaurant Culture Shift for Successful Teams & Sustainable Careers Chefs' Table Society of British Columbia is seeking restaurants (with 1-2 locations) to participate in a 1 month pilot program that will develop pathways to successful teams and sustainable careers. Participants will receive one-on-one support to develop tools that target recruiting, retention, staff development, equity, diversity and inclusion AND systems changes.

Digital Adoption Grant Program Small and medium businesses can get a grant and access to expert advice to increase online sales, reduce costs, better manage inventory, and more through the Canada Digital Adoption Program.

Outdoor Recreation Roadmap for Community Organizations An online course for community organizations, providing tools and understanding to invest in outdoor recreation that will create healthier communities, economies, and people. Weekly sessions begin January 24. Sign up before December 20 for the early bird rate, plus a 20% discount with the code "ORCBC", thanks to the Outdoor Recreation Council of BC.

BC Hospitality Association Resources Year in Review Advocacy Report The report details key advocacy wins and significant strides, including new regulations on short-term rentals to protect employee housing, major immigration adjustments to support access to talented workers across the globe, protection of the MRDT tri-party agreement to ensure hotels have a voice in destination development priorities, and emergency preparedness response. Webinar Recording: Implementing Hotel Cybersecurity and Cloud Advancements Learn about protecting guest privacy, the power of cloud-based telephony systems in enhancing guest experiences and optimizing hotel operations, and getting ahead through digital transformation.

“Return of the Market” Series by Canadian Inbound Tourism Association The Canadian Inbound Tourism Association (CITAP+) believes it is critical for all market segments to understand how to work together to support inbound travel. To bridge connections, CITAP+ introduced the Return of the Market Educational Series. This series kicks off with a focus on the China market.

International Experience Canada (IEC) Opens the 2024 Season to Welcome International Youth, Including New Arrangements IEC is a reciprocal program that allows Canadian and international youth aged 18–35 to work and travel in each other’s countries. Canada has established youth mobility partnerships with over 35 countries and territories, and in 2023, signed new arrangements or agreements with Finland, Iceland and Ukraine, and improved existing ones with South Korea and the United Kingdom.

Marketing

Kelowna International Airport (YLW) New Flight to Seattle-Tacoma International Airport Kelowna International Airport (YLW) has welcomed back Alaska Airlines flight to Seattle-Tacoma International Airport (SEA), with non-stop flights 5-7 times per week between Kelowna and Seattle, and connections to destinations such as Hawaii, Chicago, and Los Angeles.

In the News

COP28 Agreement Signals “Beginning of the End” of the Fossil Fuel Era Enderby-Splatsin rail trail construction phase completed 6 things you may not know about Big White on the resort's 60th anniversary Curiocity: 7 spontaneous road trips from Vancouver this winter (including Vernon and Osoyoos) Tourism Kamloops reports strong year for industry, signals uncertainty ahead Wines of BC honours three Kelowna residents who stepped up during the fires - read their stories Kelowna restaurants struggling after a tough summer

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Thompson Okanagan Tourism News | 2023-12 (1/2)

 

Highlights of this newsletter include:

Funding up to $250,000 Tourism Digital Academy January Intake Destination BC Launches Rainforest to Rockies Interview With TOTA CEO And more...

Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media About TOTA

Our Hearts Stand with TRU and Families

Memorial Scholarship & Support for Thompson Rivers University Students Involved in Fatal Crash On November 29, three Thompson Rivers University (TRU) students were involved in a tragic car collision near the school’s campus in Kamloops. Owyn McInnis, died, while Owen Waterhouse and Riley Brinnen were seriously injured. This is a tremendous tragedy in the region and our hearts go out to everyone involved. Those that wish to support can make a donation to Riley’s GoFundMe page, Owen’s GoFundMe page, or the TRU Owyn McInnis Memorial Men's Volleyball Athletic Award.

Industry Resources

Apply for Tourism Growth Program: Funding up to $250,000 | Apply by February 2024 PacifiCan’s Tourism Growth Program (TGP) will provide up to $250,000 in funding to businesses, tourism organizations, and local communities to develop tourism products and experiences that create lasting prosperity in BC communities. Info sessions will be held on December 6 (virtual) and 7 (in Kelowna at 10 AM). Register →

Destination BC Tourism Digital Academy January Intake Register for this free online Digital Marketing Program for tourism businesses. Beginning in January and held over 8 weeks, participants will learn practical, actionable guidance through video recordings, live sessions, one-on-one coaching, and audits. Destination BC also offers a self-guided version of the Tourism Digital Academy to complete at your own pace.

Destination BC Learning Centre We know it's important to consider diversity and inclusion in tourism marketing. But how do we build equity into every aspect of business? How do we uplift underrepresented voices and challenge the dominant culture lens? Learn how in Destination BC's new Learning Centre resource, Best Practices for Inclusive Visuals, which shares the key principles, overarching goals, and tangible steps to help businesses make travel marketing more inclusive.

TOTA Webinar Recap: Introduction & Future of Renewable Natural Gas Here is a quick recap of the “An Introduction and Future of Renewable Natural Gas (RNG) Webinar” run by TOTA’s Energy Analyst, Harshit Srivastava in November: The webinar introduced Renewable Natural Gas (RNG) as an immediate solution for reducing carbon footprints of tourism businesses, residences and the transportation sector. With 22 attendees and plenty of questions, the session was engaging and informative. Participants learned about RNG's environmental benefits and how they could communicate with Harshit if they had further questions.  For more information or to inquire about RNG, please connect with Harshit at Energy@TOTABC.com.

go2HR's Workplace Psychological Health & Safety Coaches Available to Employees for Holiday Support As the holiday season approaches, go2HR emphasizes the importance of connecting with their Workplace Psychological Health & Safety (PH&S) Coaches. Employers are encouraged to seek assistance for all mental health needs, especially during a time when working through the holidays may pose challenges for individuals. Ensuring that workers and seasonal staff receive the necessary psychological support is a key focus, promoting a workplace environment that prioritizes psychological health and safety.

Employer Registration Open for Virtual Tourism Job Fair: February 1, 2024 Tourism HR Canada, Tourism Industry Association of Canada (TIAC) and Baxter Media have partnered to connect tourism operators and job seekers from across the country with a new, virtual event: the National Tourism Job Fair. This free event will offer networking and learning opportunities Led by TIAC, the virtual platform will launch in January 2024, allowing job seekers to explore career options and network with industry leaders. Attendees can look forward to expert-led sessions on industry trends, skill development, and strategies for navigating the evolving landscape of travel and hospitality

Training Programs Employer Webinars by Immigration, Refugees and Citizenship Canada  A free virtual learning series to help employers learn more about Canada’s economic immigration programs. Each week will feature a new topic and provide employers with an opportunity to ask questions. The next session, Addressing Permanent Labour Needs, in on December 6. Fast Track Your Future Education Series by BC Hotel Association Elevate your team's potential by registering for the following training programs: Financial Leadership & Resiliency - January 10-February 14 Property Operations & Maintenance - February 21-March 27 Leadership for Hospitality Professionals - April 3-May 8  New go2HR Joint Health & Safety Committee Training Course This self-paced course shares how joint health and safety committee members can effectively carry out duties. Completion of this course meets the 8-hour training requirement for new committee members and worker health & safety representatives, as per the Occupational Health and Safety Regulation.

Be a Resource Tourism Industry Association of BC (TIABC) Survey TIABC is seeking input from both members and non-members to assess the level of satisfaction with its leadership and to solicit valuable input to help shape the organization's future direction, ensuring effectiveness as advocates for the tourism sector. Please complete this 10 minute survey by December 8. Hotel Workforce Survey The BC Hotel Association is conducting a short four-minute survey to advise on hotel hiring, training, and retention needs for 2024. Please complete by Wednesday, December 20.

Marketing

Destination BC Launches First Iconic Brand, Rainforest to Rockies The first Iconic brand to launch from the Invest in Iconics strategy, Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province. On HelloBC.com/Rainforest-to-Rockies, travellers can choose their own adventure and enjoy the journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes to various communities, including destinations in the Thompson Okanagan, such as Kamloops, Mt Robson, Osoyoos and the Kettle Valley Rail Trail. The TOTA team looks forward to promoting this iconic route through the region.

Shout Outs  Congratulations to the Thompson Okanagan restaurants that made it onto OpenTable’s Top 100 restaurants in Canada for 2023: Home Block at CedarCreek Estate Winery – Kelowna Old Vines Restaurant at Quails’ Gate Winery – Kelowna Terrace Restaurant, Mission Hill Family Estate – West Kelowna The Restaurant at Phantom Creek Estates – Oliver Oliver Osoyoos Wine Country Featured in Travel & Leisure Magazine as: "This Under-the-radar Canadian Wine Region Has North America's First Indigenous-owned Winery, 4,000 Acres of Vineyards, and Great Hiking and Biking"

Strengthening the Destination

Watch Kelowna Now Live Interview With TOTA CEO Ellen Walker-Matthews TOTA CEO Ellen Walker-Matthews was invited to discuss Thompson Okanagan tourism on Kelowna Now Live with Jim Csek and Jason Mann.

Quality Inn and Suites Vernon Becomes First Biosphere Certified Hotel in the Thompson Okanagan Quality Inn and Suites Vernon has achieved Biosphere Certification, becoming the first hotel within the Thompson Okanagan region to demonstrate their commitment to sustainability management. With the Biosphere Sustainable Lifestyle Platform, the certification was completed in six months. TOTA’s Biosphere Commitment Program team is available to help organizations.  Learn more about TOTA’s Biosphere Commitment Program or book a Biosphere Presentation.

Industry Highlights

🏆 Wells Gray Tours Roland Neave receives lifetime achievement award Well done to the winners of the 2023 Kelowna Chamber Business Excellence Awards: Excellence in Tourism Award: Splash BC Water Parks Arts and Entertainment Achievement: Rotary Centre for the Arts Young Entrepreneur of the Year: Ashton Olsen, E-Kruise Excellence in Environmental Impact: FILL - Kelowna's Refill Store Excellence in Agriculture: There and Back Again Farms Indigenous Business: Sncəwips Heritage Museum Business Leader: Sam Samaddar, Kelowna International Airport CEO ⛷️ Big White Ski Resort is celebrating their 60 year anniversary this year 🏨 Comfort Inn and Suites Kelowna completed room renovations

Have news to share? Email News@TOTABC.com

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Thompson Okanagan Tourism News | 2023-11 (2/2)

Highlights of this newsletter include:

Learn about Renewable Natural Gas Google Analytics Learning Resources Industry Employment Report & Projections BC Hospitality Foundation Lottery & Big Prizes BC Recovery Campaign Report New Highway 3 Tourism Campaign Business Feature: Osoyoos Desert Centre Read on for the details...

Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA

Featured News

Okanagan Crush Pad Switches to 100% Renewable Natural Gas In an industry leading shift towards a more sustainable future, Summerland’s Okanagan Crush Pad Winery, parent company to Haywire and Garnet Valley Ranch Winery, has joined forces with TOTA and FortisBC to transition to 100% Renewable Natural Gas (RNG).

Video Tour of Kelowna Biogas Plant & RNG Production Join Mike Overend, TOTA Director of Destination Development and Stewardship, on a tour of the FortisBC Kelowna Biogas Plant. Mike shares how naturally occurring gasses from waste at the Kelowna Glenmore Landfill are captured and transformed into RNG.   Residents and businesses across the Thompson Okanagan have the opportunity to reduce their carbon emissions by making the switch to RNG.   Learn more and take the survey for a chance to win an Okanagan getaway

Industry Resources

Destination BC Learning Centre Want to use research and analytics to gain insights into your visitors and measure your marketing efforts? The Destination BC Learning Centre has the following articles to guide tourism businesses: ⭐ Everything You Need to Know About Google Analytics GA4 ⭐ Using Google Analytics to Understand Your Audience ⭐ Getting Started with Google Analytics and Social Media Metrics

❄️ Winter Communications Planning: Destination BC has updated the Winter Emergency Messaging Guidance document with official emergency information resources, as well as suggested messaging, visuals, and actions for BC’s tourism industry during emergencies. 💲New Rebate: The Securing Small Business Rebate provides BC small businesses with funds to cover the costs of commercial property crime and vandalism repairs, or to implement eligible preventative measures. Applications are open from  November 22, 2023 to January 2025. 🍽️ Promote Culinary Tourism Events Across Canada: The Canadian Culinary Tourism Alliance (CCTA) is launching a new events calendar, "Guide to Canada's Tastiest Events." Submit your event to share the opportunity with audiences across Canada.

Research Reports 👫The 2022 Public Perceptions of BC's Tourism Industry report contains feedback from British Columbians on their openness to tourism, perceived industry importance, importance of tourism to the economy, perceptions on the economic impact of tourism, perceived socio-cultural impacts of tourism, perceived environmental impacts of tourism, and more. 📊 The Projections of Tourism Employment in Canada 2019-2027 has been updated with key findings that indicate a steady recovery. BC is expected to surpass 2019 employment levels in 2024. Complementing the full report, there are concise factsheets for each industry group highlighting crucial projections and regional insights. 📉 The go2HR BC Tourism and Hospitality Employment Tracker - October 2023 data reveals persistent challenges in employment and recovery within the Thompson Okanagan tourism and hospitality sector, including a 15% decrease in employment from September to October, translating to 26% fewer employees compared to October 2019.

Upcoming Webinars go2HR: Unconscious Bias to Conscious Inclusion Workshop | November 29 Destination Canada: Innovations in Rural Destination Development | November 29   Upcoming Events Impact Sustainable Travel & Tourism Summit | January 21-24, Victoria International Indigenous Tourism Conference | February 26-28, Ottawa BC Tourism Industry Conference | March 6-7, Victoria BC Hotel Association Summit | May 1-2, Whistler

Be a Resource ✨Spirit of Hospitality Lottery - The BC Hospitality Foundation provides essential support to BC hospitality employees facing times of medical or financial crisis. To raise funds, they are holding a lottery with over $30,000 in prizes to be won, including getaways to Aspen, Big White, the Pacific Northwest, Okanagan Wine touring, Vancouver Island, Osoyoos, Tofino, and Whistler. Buy tickets

Marketing

Recovery Campaigns to Encourage Travel to Thompson Okanagan & BC TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.

Highway 3 Tourism Campaign The Highway 3 Tourism Alliance—a collaboration led by three regions (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association (TOTA) and Vancouver, Coast & Mountains Tourism Region)—has launched its first campaign. The campaign includes a new website, which showcases communities in BC along Highway 3 (including the Similkameen, South Okanagan, and Boundary Country areas of the Thompson Okanagan), shares recommended itineraries, and encourages travellers to slow down to enjoy a classic road trip. Digital ads will promote fall travel. Check out Hwy3BC.ca for more information. Contact Mike@TOTABC.com with any questions.

Business Feature: Osoyoos Desert Centre The Osoyoos Desert Centre is a nonprofit charitable organization founded in 1991 to conserve the rich, biologically diverse habitats of British Columbia’s southern interior. The South Okanagan is home to one of the highest concentrations of rare and at-risk species in all of Canada. Through its conservation, restoration and education efforts, the Osoyoos Desert Centre strives to generate public knowledge, respect and active concern for these fragile and endangered ecosystems. In a recent email update, Lee McFadyen, President of the Osoyoos Desert Centre, shared her experience of this past summer, which is all too familiar for many in the industry. She begins by reflecting on the past summer, reminiscing about visitors enjoying tours and events on their new boardwalk and under the new pergola over the picnic tables.

"Then whammy; a stray spark ignited vegetation near Oroville. With strong south winds the flames raced northward, people hurriedly evacuating, homes saved by valiant firefighters. As the fire was burning fiercely above us, we were concerned about stray embers igniting the tinder dry vegetation and sweeping through the Centre. Foremost in our minds was the safety of staff and visitors. What to do? The answer was obvious. Close! Until the threat passed. Close, even though this would result in no visitors for two weeks and further affect admissions already impacted by smoke and heat. But safety came first.

The threat passed; the Centre was intact. We reopened, but overall conditions reduced outdoor activity and visitor numbers remained down. So here we are. The challenging summer has reduced our cash flow significantly. Despite this, our commitment to our many programs is not squelched. We have the energy to continue. The site provides the platform, but cash is essential to maintaining the educational and fun programs enjoyed by our diverse visitors. Board and staff are optimistic, but we need your help. Please consider making a donation to us this year." To learn more about Osoyoos Desert Centre, visit Desert.org.

Strengthening the Destination

TOTA at the BC Cabinet & First Nations Leaders’ Gathering The BC Regional Destination Marketing Organization CEOs, including TOTA CEO Ellen Walker-Matthews, were invited to attend the BC Cabinet & First Nations Leaders’ Gathering with Minister Lana Popham, Tourism, Arts, Culture, and Sport. The Gathering included discussion sessions and one-on-one meetings to connect leaders and help move forward on the path to building a fair, just, and equitable future through government-to-government relationships that support reconciliation and self-determination.

TIABC Board of Directors The Tourism Industry Association of BC (TIABC) announced their 2023-24 Board of directors, including the following directors doing business in the Thompson Okanagan: Chris Lewis, Director, Destination Development | Tourism Kelowna Nicole Ford, VP Communications, Sustainability & Stakeholder Relations | Rocky Mountaineer Sandra Oldfield, Partner | Elysian Projects Michael J. Ballingall, Sr. V.P., | Big White Ski Resort Brenda Baptiste, | Project Manager, Osoyoos Indian Band Centre for Aboriginal Community Enterprise and Chair, Indigenous Tourism BC Congratulations and thank you to these industry professionals for serving the tourism industry.

New Provincial Parks in North Thompson and Boundary Country The newly acquired land includes: Wells Gray Park (near Clearwater): 33.25 hectares of an inholding that contains wetlands, advanced second-growth forest and habitat for black bears, moose, deer, birds and small mammals. Gladstone Park (near Grand Forks): 8.28 hectares that contains a popular local swimming area known as the potholes. The addition will help improve the existing trail network and connectivity through the park. The Province is consulting with First Nations’ governments prior to making decisions about legally establishing the lands as parks and protected areas.

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Thompson Okanagan Tourism Newsletter | 2023-11

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Featured Photo: Early morning on Skyline Ridge in Manning Provincial Park Photo by Vern Schram, General Manager of Manning Park Resort Have a great photo for a TOTA newsletter or social post?  Submit images and get featured → Industry Newsletter Greetings ..., Highlights of this Tourism Newsletter include: Recap of the TOTA AGM & Summit Renewable Natural Gas campaign and chance to win a 2-Night Stay at Garnet Valley Ranch Winery Share your input on disaster financial assistance regulations BC Employer Training Grant Vote TOTA for World's Responsible Tourism Award 2023 Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA Recent TOTA Events On October 23 and 24, TOTA hosted the 2023 Thompson Okanagan Tourism Association AGM & Summit in Penticton, with 14 speakers sharing inspiration and key learnings with over 140 attendees. The theme, “Now is the Time,” reflected the focus on continuous preparation to ensure readiness of tourism professionals and businesses, which will ultimately elevate visitor experiences, strengthen businesses, and regenerate communities. Attendees finished the event with many insights and connections to take back to their companies and communities. The event and silent auction raised over $6,000 to donate to regional wildfire relief efforts. The funds will be donated equally to the following charities: Central Okanagan Fire Relief Fund, a group of professional firefighters from Kelowna, West Kelowna and Lake Country distributing funds to those impacted by wildfires in the area. Shuswap Community Foundation Emergency Response Fund, to support the communities affected by the Bush Creek East wildfire in North Shuswap by assisting community-based organizations to recover and rebuild. Check out the recap including, photos, inspiration, and learnings. Summit Recap The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort. The AGM included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results. Please join us in congratulating the new and returning board of directors. AGM Recap Industry Resources Take Climate Action: Switch to RNG TOTA is leading an initiative that takes meaningful and measurable steps to reduce the region’s carbon footprint by switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses. Learn about RNG → Take RNG Survey & Enter to Win a Stay at Garnet Valley Ranch Winery Okanagan Crush Pad and Garnet Valley Ranch Winery added Renewable Natural Gas into their energy portfolio and are encouraging others in the region to take steps to reduce climate-changing emissions by offering a two-night stay at the brand-new Garnet Valley Ranch Winery. Take Survey → Webinar: Introduction and Future of Renewable Natural Gas (RNG) Nov 21, 2023 | 9:00 AM – 10:00 AM A free introductory webinar on Renewable Natural Gas (RNG) to help participants understand how RNG is an adaptable option to lower carbon footprints in businesses, transportation, and residential sectors. Register → Share input on new provincial disaster financial assistance regulations BC introduced new emergency-management regulations that will replace the existing Compensation and Disaster Financial Assistance Regulation. The Emergency and Disaster Management Act, introduced on Oct. 3, 2023, incorporates lessons learned from recent emergencies and reflects modern risks and realities, including climate change. The legislation adheres to the United Nations’ best practices for disaster-risk reduction and incorporates all four phases of emergency management: mitigation, preparedness, response and recovery. Individuals, communities and small businesses are invited to share written feedback or take part in virtual workshops in November. Applications Open for B.C. Employer Training Grant (ETG) The B.C. Employer Training Grant is a cost-sharing grant program that provides employers throughout B.C. with skills training funding for their workforces, including prospective new hires. Employers can receive 80% of the cost of training up to $10,000 per employee, with a maximum annual amount per employer of $300,000. Learn More & Apply → ✨Want to learn to create unforgettable experiences, programs, and services for your visitors? Check out the Experience Development resources on the Destination BC Learning Centre. Marketing Vote TOTA for World's Responsible Tourism Award 2023 by November 17 TOTA is nominated for the World's Responsible Tourism Award in the annual World Travel Awards. The award serves to acknowledge, reward, and celebrate excellence in the global travel and tourism industry. TOTA has received the World Travel Award for Responsible Tourism for four consecutive years and is honoured to be nominated once again in this category. We would greatly appreciate it if you could take a few moments to register with World Travel Awards and vote for TOTA in category 277. Responsible Tourism Award. Cast Your Vote → Thompson Okanagan Showcased to Media by TOTA Marketing Team The Thompson Okanagan Tourism Association Marketing team recently shared the Thompson Okanagan with media at the Travel Classics West Conference in Vancouver on September 14-17 and GoMedia Canada in Saskatoon on September 25-27. Corporate Sponsors:     Subscribe to TOTA News Updates

Thompson Okanagan Tourism News | 2023-06 (2)

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Have a great photo for a TOTA newsletter or social post? Submit images and get featured → Highlights TOTA Golf Tournament Early Bird Indigenous Event Recaps Industry Resources BC Restaurant Hall of Fame Inductees BC Wildlife Park Accessibility and Inclusion Initiatives Industry Shout Out & Enter to Win - Moon Curser Vineyards Read on to learn more Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA Featured News ⛳🏌️‍♀️🌟 Get ready to tee off at the 30th Annual TOTA Golf Tournament, taking place at the Bighorn Golf & Country Club in Kamloops on August 24, 2023. Join in for a full day of golf, food, and drinks, all while supporting the future of Thompson Okanagan's tourism industry. Register to get the early bird discount by this Friday, July 7. Learn More & Register → The event is raising funds for tourism student bursaries. Show your support for the future of tourism by donating a silent auction item or becoming a sponsor. June is National Indigenous History Month and there were several events held by the 33 Indigenous communities in the Thompson Okanagan region Check out these photos and videos from some of the events: Turtle Island Festival in Kelowna Siya Celebration and Siya?ten Festival in West Kelowna Pow Wow Between the Lakes in Sn'pinktn / Penticton Learn more about Indigenous tourism and how to get involved at IndigenousBC.com Industry Resources 👥 The Francophone Mobility Program has been expanded so employers now have the opportunity to hire additional classifications of French speaking  temporary foreign workers. 🍁 Destination Canada’s virtual Annual Public Meeting on July 6 will provide highlights from 2022, progress towards recovery, and efforts to build long-term resiliency for Canada's tourism sector. Elevate your tourism marketing skills with on-demand lessons on topics such as: 🖥️ How to Install & Use Google Analytics 4 🖥️ How to Write Prompts that Get AI Working for You 💌 Create Email Marketing Campaigns that Your Guests Will Love ❇️ And more eLearningU offers great resources at a discounted price for Thompson Okanagan tourism companies. Get Involved - Support the Industry 💡Share Your Vision for the Future of Outdoor Recreation in BC The Ministry of Environment and Climate Change Strategy is holding several input sessions to hear diverse perspectives on the future of outdoor recreation and support the evolving outdoor recreation sector. Virtual Session, July 13 (Register by July 6) Virtual Session, August 2 (Register by July 26) Marketing 🛫 Pacific Coastal Airlines announced a new daily route between Nanaimo and Kelowna starting Tuesday, September 12, 2023. There's a 20% discount with promo code: WELCOMENANAIMO 👏 Learn about Jenna Bower, Manager & Cultural Coordinator of the Nk’Mip Desert Cultural Centre, in an interview by the Women of Recreation, Tourism, and Hospitality (WORTH) Association 🍽️ Congratulations to the BC Restaurant Hall of Fame Inductees. Honourable mentions from the Thompson Okanagan include: Local Champion: Ross Derrick Broken Anchor Hospitality – Kelowna/Big White Active Restaurateur: Audrey Surrao, RauDZ Creative Concepts Ltd. - Kelowna Women in Hospitality: Kelsey Oudendag, Okanagan College / RauDZ Creative Concepts Ltd. 🛣️ Learn about 7 scenic stops on a road trip from Vancouver to Osoyoos, including Hedley, Cawston, Keremeos, and Midway. 🏆 Cast your Vote for TOTA to Win the Responsible Tourism Award by July 9. By supporting TOTA, you're helping us spread the word on how we're working alongside the Thompson Okanagan tourism industry to deliver sustainable and responsible tourism services. We appreciate your support! Strengthening the Destination BC Wildlife Park's Commitment to Accessibility and Inclusion Continues with Fundraising for Playground Upgrades BC Wildlife Park has completed several accessibility upgrades, with plan to revamp the children's playground with inclusive equipment that all children can enjoy when they visit the park. BC Wildlife Park is planning fundraising events and accepting donations. Learn More → TOTA held a productive board director meeting at The Cove Lakeside Resort. Afterwards, several board directors and staff stayed for a tour of this beautiful West Kelowna property. Thank you to The Cove team for the wonderful hospitality! Do you know a young Canadian who cares about accessibility and inclusion? The Enabling Accessibility Fund - Youth Innovation is seeking youth to help organisations apply for funding to make their community more inclusive and accessible to all. Youth can apply by October 10, 2023. Examples of tourism related projects include: ✔️ Installation of Automatic Door Openers ✔️ Purchase of a Tandem Bike for Persons with Visual Disabilities ✔️ Purchase of Para-Hockey Sledges ✔️ Purchase of All-Terrain Beach Wheelchairs and Mobi-Mats ✔️ Modifying a Website to Make It Accessible ✔️ Purchase of a Pool Wheelchair If your business is interested in working with youth to apply for funding, email Accessibility@TOTABC.com. 🛣️ Highway 3 "Sustainable Journey from Prairies to Pacific" was selected by Destination Canada for the Tourism Corridor Strategy Program, which promotes routes that have “clusters of tourism assets,” including historical sites, natural landscapes and cultural events Industry Shout Out & Enter to Win Moon Curser Vineyards Celebrates 20 Years Producing Rare Grape Varietals This boutique, family-owned winery in Osoyoos is focused on making premium wines from old-world grape varieties such as Tannat, Dolcetto, and Touriga Nacional. Want to taste some of these rare Okanagan grape varietals for yourself? Moon Curser has generously donated 3 prizes of a Wine Tasting Experience for up to 4 people. Learn More & Enter to Win → Corporate Sponsors & Official Suppliers:

Thompson Okanagan Tourism News | 2023-06 (1)

Highlights Indigenous History Virtual Workshop Hotel & Airbnb Report for April  TOTA is Hiring TripAdvisor's Travelers' Choice awards Community Spotlight on Valemount Read on to learn more   Featured News Indigenous History Virtual Workshop | Monday, June 19 As part of National Indigenous History Month and National Indigenous Peoples Day, TOTA's Indigenous Tourism Specialist is hosting a 3-hour virtual workshop to share the history of Indigenous Peoples of Canada. Learning to understand Indigenous cultures, histories, and languages can open the door to enriching partnerships, relationships, and respectful engagement. Register → TOTA is Hiring - Help Us Spread the Word Communications Specialist (9 month contract) Research Specialist (through subsidiary Symphony Tourism Services) Tourism Visitor Information Counsellor (part-time, seasonal near Peachland) Get the Fast Facts: Thompson Okanagan Tourism Research Summary  Hotel Occupancy Rate In April 2023, BC had 68% occupancy rate, up by 3% compared to the same month in 2022; and the  Thompson Okanagan had 59% occupancy rate, up by 1% compared to the same month in 2022. View Full Report → Industry Resources Employee Onboarding that Promotes Psychological Health & Safety Ginger Brunner, go2HR’s Manager of Industry Human Resources & Mental Health, shared psychologically safe onboarding practices and practical tips and tools to use when recruiting and onboarding employees. Watch the webinar recording and download the slide deck with resources. Level Up: Technology Grant for Small Okanagan Businesses Grant funding up to $4,000 can be used for Okanagan (Osoyoos to Salmon Arm) business website development, software & hardware, and digital marketing. Funding will be distributed now until October 2023. Apply ASAP. Resources to Prepare for Wildfires & Floods Provided by Destination BC The tourism industry is a conduit to official information sources for visitors. Destination BC has updated their emergency messaging for industry to share with consumers. Marketing TripAdvisor Travelers' Choice Every year, TripAdvisor awards the coveted Travellers’ Choice awards to the TOP 10% of their category around the world, based on real traveler opinions, stories, and ratings of the year. Congratulations to all the Thompson Okanagan businesses that received an accolade, including Sparkling Hill, Spirit Ridge, Summerland Waterfront Resort, Naramata Inn, A View of the Lake B & B, Riverside Rafting on Clearwater River in Wells Gray Park, and the Kettle Valley Steam Railway. TOTA CEO Discussed Upcoming Summer Season on CBC Radio Segment Gregor Craigie held a panel about the coming summer tourism season with TOTA CEO Ellen Walker-Matthews, 4VI CEO Brian Cant, and Indigenous Tourism BC Board Director Sharon Bond. Strengthening the Destination June is Indigenous History Month & June 21 is Indigenous Peoples Day The new Our Story. Your Experience Indigenous Tourism BC Campaign invites travellers to hear Indigenous stories and stand as witnesses to Indigenous realities and perspectives in present-day British Columbia. The ITBC website lists 19 Indigenous-owned businesses in the Thompson Okanagan, each offering a unique experience, all with stories rich in history and culture to share. To learn more about how to work with Thompson Okanagan Indigenous businesses and communities, email Indigenous@TOTABC.com.   New Biosphere Commitment: Song Sparrow Hall in Salmon Arm Welcome, Song Sparrow Hall, to the Thompson Okanagan Biosphere Commitment Program. Song Sparrow Hall is a concert hall and event venue located in the historic Newnes Building in downtown Salmon Arm. Operated as a social venture, the team aims to bring people together and inspire them toward a kinder, more inclusive, and regenerative world. Developing a Net Zero Hotel At COP26 in Glasgow, the global tourism industry committed to halving emissions by 2030 and reaching net zero by 2050. In addition, a recent survey found that over three-quarters of travellers want to travel more sustainably in the coming year. And around the world, the accommodation sector is listening. Take a look at how hotels might evolve to meet the climate challenge.    Celebrate Pride Season and Gender Equality, June-September Check out the tourism resources and accreditation program by the Canada's 2SLGBTQI+ Chamber of Commerce (CGLCC). Community Spotlight     Village of Valemount Get to know the communities of the Thompson Okanagan region, such as the vibrant Village of Valemount, situated along the Yellowhead Highway just twenty minutes from Mount Robson. Valemount is full of outdoor recreation, with diverse trail networks and scenic views, all year round. The Bigfoot Trail loops through the community, providing a great way to explore without a vehicle. Tourism Valemount is a Biosphere Committed Destination and participates in sustainability initiatives such as partnering with Simpcw First Nation to release Chinook salmon fry in waterways to support biodiversity. Learn more → Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | 2023-05 (2)

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Hi there, Have a great photo for a TOTA newsletter or social post? Submit images and get featured → Highlights TOTA Golf Tournament August 24 Top Traveler Motivators Revealed Effective HR Strategies for Staffing Vote for Conde Nast Traveller Awards Industry Spotlight - Enter to Win! Read on to learn more... Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA News & Events Up Fore Some Fun? TOTA Golf Tournament: Aug 24 Have fun, network with peers, and raise funds to support industry at Big Horn Golf & Country Club in Kamloops. Mingle with CEOs, hospitality pros, and a variety of people that form the heartbeat of the Thompson Okanagan tourism industry. This event is sure to sell out. Save the date, early bird registration opens soon; stayed tuned. Top Traveller Motivators Revealed The latest Thompson Okanagan Tourism Sentiment Index revealed what visitors are seeking on their next trip: Restaurants & Dining; Biking & Cycling; and Festival, Events, & Concerts. Are they already important parts of your tourism offering? Are they part of your promotions? Perhaps they should be. View the full report → Industry Resources Webinar Highlights TOTA rounds up the most useful resources to support tourism professionals have a successful season. Human Resource issues? Here’s some help: Onboarding and Offboarding 101 Managing Absences Due to Sickness Dark Side of HR: Employee Theft in the Workplace And more A digital marketing strategy is essential for reaching target customers. eLearningU offers great resources at a discounted price, such as: Tourism & the Creator Economy Creating Events and Experiences that Inspire Travelers Job Posting Alert - Please Share The Thompson Okanagan Tourism Inspiration Centre on Hwy 97C has created a unique new role to better serve visitors: the part-time Indigenous Cultural Ambassador. Be a Resource - Support the Industry You have the unique ability to support the industry, through surveys such as: State of Gender Equity for BC Women Survey Women in recreation, tourism and hospitality are invited to take research survey on gender equity initiatives by WORTH Association.  TOTA Industry Communications Feedback We asked, you answered. Learn what industry had to say and how TOTA is streamlining its communications to better serve industry. As we make changes to the content and format, we appreciate your feedback. Feel free to share feedback by emailing News@TOTABC.com. Marketing Final 7 Celebrations Event in West Kelowna The final event in the 7 Celebrations - Reconnect in the Thompson Okanagan series is happening Saturday, May 20 at Memorial Park in West Kelowna, hosted by TOTA, Canadian Heritage Fund, Visit Westside, and Sncewips Heritage Museum. Highlights include live performances from Indigenous storytellers and drummers; Canadian Jazz singer KINGA; Folk Musician Dan Tait; Kelowna Bhangra Academy; Reggae artist GoldMynd; Indie rock band Gary Saturday; Juno Nominated family act, The Oot n' Oots; Rock Steady Classic Rock Tribute Band; and country group The Prairie States. Vote Now! Thompson Okanagan Businesses Nominated in Renowned Conde Nast Traveller Reader's Choice Awards A handful of exceptional hotels, resorts, and destinations have the chance to earn a world-class honour, and all the business and buzz that follows. Thompson Okanagan Businesses include: Naramata Inn Burrowing Owl Delta Grand Okanagan Resort Lake Okanagan Resort Sparkling Hill Resort Spirit Ridge Resort Watermark Beach Resort Hearthstone Lodge  Penticton Lakeside Resort The Coast Sundance Lodge Big White Ski Resort SilverStar Mountain Resort Sun Peaks Resort Please vote and share. Your support could make all the difference. Cast your Ballot → Get the Word Out Great photo? New product? Exciting announcement? Tag @Thompson_Okanagan on your Instagram posts so we can help spread the word! Strengthening the Destination Provincial Tourism Funds to Boost Thompson Okanagan Infrastructure Communities and tourism operators in the region received nearly 8 million dollars as part of the province-wide program to keep building British Columbia as a world-class tourism destination.  TOTA Tourism Inspiration Centre Funding The Tourism Inspiration Centre received $550k to update exteriors and interiors, creating an inviting visitor experience, as well as a living roof with native flora, natural light, and a rooftop viewpoint with stunning views of Okanagan Lake. The inspiration centre is striving to become a net zero building, utilizing solar power and passive heating and cooling. Proactive Crisis Communications Support to Communities Around the Province CDMOs have been asked to send their crisis communications plans to the TOTA team at CrisisMgmt@TOTABC.com. Hatch Comms can provide templates for a basic plan. Take the 7 Generations Regional Pledge to uphold sustainable tourism The Thompson Okanagan regional pledge was created out of a need to encourage sustainable tourism and conscious travel. It is based on the Seven Generations Principle, rooted in Indigenous philosophy that the decisions we make today will have an impact for as many as seven generations to come. Industry Spotlight + Enter to Win Quaaout Lodge & Spa at Talking Rock Golf Resort: New Things Coming to Enhance Eco-Friendly Commitments Learn more about this Biosphere Commitment Program member's journey towards overcoming a devastating fire and rebuilding with a strong environmental focus. Plus, enter to win a $150 Gift Certificate. Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2023-04-17

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, Happy Earth Week! Leading up to Earth Day on Saturday, April 22, let’s take time to celebrate our planet and reflect on the opportunities we have to create a positive impact, every day of the year. Many Thompson Okanagan communities and companies are hosting events, such as Kelowna, Kamloops, Summerland, Vernon, Salmon Arm, Armstrong, and Nicola Valley. As people gain an understanding of the need to take action to protect our planet, there is a growing preference for supporting responsible tourism. By taking action, destinations and companies can better serve communities and sustainability-conscious travellers. This week, the Thompson Okanagan Tourism Association (TOTA) introduced a new Climate Action Plan to facilitate sustainable industry and community development in the Thompson Okanagan region of British Columbia, Canada. The plan outlines a series of strategies and initiatives to support the regional and global commitment to cut emissions in half by 2030 and reach Net Zero as soon as possible before 2050. TOTA encourages all tourism operators, visitors, and community members to learn more about the plan and take action to reduce their carbon footprint. View Climate Action Plan → If you have any questions, feel free to reach out to the Destination Stewardship team at Stewardship@TOTABC.com. - The TOTA Team   Newsletter Contents TOTA News Resources Get Involved News Highlights Upcoming Dates   TOTA News Thompson Okanagan Tourism Climate Action Plan Provides Guidance for Sustainable Development for Regional Businesses and Communities The Thompson Okanagan Tourism Association (TOTA) has introduced a new climate action plan to facilitate sustainable industry and community development in the Thompson Okanagan region. As part of TOTA’s signing of the Glasglow Declaration on Climate Action In Tourism, the plan outlines a series of strategies and initiatives to support the regional and global commitment to cut emissions in half by 2030 and reach Net Zero as soon as possible before 2050. Read More → Bat Resource for Okanagan Accommodators In honour of International Bat Appreciation Day on April 17, the Thompson Okanagan Tourism Association (TOTA) and the BC Community Bat Program (BCCBP) are pleased to announce a partnership to assist and educate accommodators throughout the region on the importance of protecting the bat populations in the Okanagan. TOTA and the BCCBP have created a resource for accommodators with bats on their property that details the importance of bats, how to protect them, and how best to manage them at your accommodation whether you are looking to incorporate them into your operations or relocate them somewhere else. Read More → Vote TOTA for North America's Responsible Tourism Award 2023 | Voting Closes July 9 The Thompson Okanagan Tourism Association (TOTA) has been nominated for North America's Responsible Tourism Award 2023 in the 30th annual World Travel Awards. We would greatly appreciate it if you could take a few moments to register and vote for TOTA in category 61. North America's Responsible Tourism Award before July 9. Cast Your Vote → Fast Facts Thompson Okanagan Research Summary The Fast Facts Tourism Research Summary is an ongoing snapshot of the state of the tourism industry, particularly as it is reacting to a post-pandemic world. This timely data is an overview of how various factors change over time and will assist Thompson Okanagan tourism operators in making informed decisions by understanding consumer behaviour. BC Hotel Association Summit in Kelowna on May 1 & 2 The British Columbia Hotel Association Summit is happening in Kelowna at the Delta Hotels by Marriott Hotel Grand Okanagan Resort on May 1 and 2, 2023. BC’s accommodation professionals are invited to this excellent opportunity to expand your professional circle and learn from industry leaders and top government officials right here in the Thompson Okanagan. TOTA is an event sponsor and several TOTA team members will be volunteering on the days of. If you attend, we look forward to seeing you there! Learn More & Register → Register for BC Hospitality Foundation Golf Tournament The BC Hospitality Foundation golf tournaments are an important fundraiser to provide scholarships for individuals looking to advance their careers in hospitality and essential funding for individuals facing financial crisis due to a health condition. Okanagan 2nd Annual Tournament | May 18 - Harvest Golf Club, Kelowna: Register Vancouver 13th Annual Tournament | July 17 - Westwood Plateau: Register Victoria 9th Annual Tournament | August 23 - Olympic View: Register TOTA is a sponsor of the Okanagan event and will have team members there on the day of the event, so be sure to say hello if you attend!   If you want to become a sponsor for any (or all) tournaments, view the sponsor opportunities and contact Samantha at samantha@sasparilla.ca. Resources Tourism HR Canada Launches New Campaign to Encourage Growth across Canada’s Tourism Sector To address the workforce shortage, Tourism HR Canada has launched the campaign “Discover Tourism” with the goal of facilitating growth and recovery across the sector in 2024. Discover Tourism will aid employers and employees alike, acting as the go-to online resource for people looking for tourism career information and employers looking to attract, train, and retain top talent. Supported by the tagline, “tourism can take you there,” the focus is on the journey – what can people discover working in tourism – and key sectors: accommodations, recreation and entertainment, food and beverage services, transportation, and travel services. View Website → | View Announcement → Wine Sector Support Program Now Open | Apply by May 26 The Wine Sector Support Program (WSSP) provides short-term financial support to licensed Canadian wineries as they adapt to ongoing and emerging challenges that impact financial resilience and competitiveness of the wine industry.   The program will provide non-repayable grants to wine licensees in Canada based on their production of bulk wine fermented in Canada from domestic and/or imported primary agricultural products.   Applications will be accepted from April 17 to May 26. The program will end on March 31, 2024.   Learn More and Apply → Okanagan College BC Beverage Technology Workshops Customer Service Foundations Instructor: Tania Rutt – April 25, 2023 – 6-9 p.m. Understanding customer behavior is essential when providing experiences. In this interactive workshop, participants will learn how to provide a high-quality customer service that will lead to a financial impact on an organization. Front of House Sales Techniques Instructor: Luke Whittall – May 2, 2023 – 6-9 p.m. This interactive workshop will provide front line with the foundational skills needed to confidently handle tastings for 2 to 50 people that leads to more sales. Using scenarios, participants will learn how to provide customers an experience that will lead to more sales. Daily Social Media Habits Instructor: Meghan Dimma – May 9, 2023 – 6-9 p.m. To stand out from the rest of the crowd, social media activity needs to become a habit. This interactive workshop will have participants understand the current trends in social media, how to create effective posts and incorporate paid advertising to get a return on their efforts. Cost Per Course: $60 plus material fees. Contact Kristine Clarkson for more information: kclarkson@okanagan.bc.ca Learn More → Destination BC Learning Centre Featured Resources How to Conduct Tourism Research With so many tours, attractions, and experiences on offer in Canada and around the world, businesses need to be even more strategic when it comes to understanding the market and their competition, planning operational strategies, and ensuring profitability. The key to unlocking insights: research. Destination BC's Essential Guide on How to Conduct Tourism Research explains what tourism research is, why it’s necessary, and what the process entails. It also shares advice on data compilation and analysis, collaborative research partnerships, and research projects with consultants. Watch eLearningU Webinar Recordings Making Sense of Social What You Need to Know About Google Analytics 4 The Big Tourism Marketing Rundown — Q1, 2023 Where the Smart Money is Headed in Digital Advertising These lessons and more can be accessed through eLearningU, a virtual platform that provides tourism marketing lessons to the Canadian tourism industry.  How to Register for eLearningU - 50% Discount  Thompson Okanagan tourism professionals get 50% off a three month subscription. Sign up with the link below to access weekly Webinar Lessons, the Recording Library, and downloadable presentations, resources, templates, and handouts. Learn More & Register → Get Involved Gender Equity Survey by Women of Recreation, Tourism, and Hospitality (WORTH) Association WORTH Association is researching gender equity initiatives in BC. Women working in recreation, tourism, or hospitality are invited to take 5 minutes to contribute to this survey. This survey is open to residents of BC working in the recreation, tourism, and hospitality industries and who identify as female, trans, cisgender, queer, and non-binary. All answers are kept anonymous. Take Survey → Please share with your colleagues in the workplace and on social media. National Tourism Week: April 24-30, 2023 Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada and BC's destinations, tourism businesses, and employees.   TIAC's theme is: CANADA: Powered by Tourism! The theme was chosen to recognize the fundamental economic and sociocultural importance of the sector in communities from coast to coast to coast.   Download TIAC Tourism Week Tool Kit →   TIABC and Destination BC want to emphasize the opportunities tourism offers to those looking for exciting, purpose-driven careers. Tourism supports well-paying jobs—jobs like international salespeople, highly-trained outdoor guides, helicopter pilots, wellness experts, sommeliers, hotel managers, fishing guides, bus drivers, ski instructors, event organizers, and so many more.   Download BC Tourism Week Tool Kit →   Promote Jobs to International Working Holiday Visa Holders   On Monday, April 17 at 5 pm PST, go2HR participated in a panel discussion to promote hospitality and tourism jobs in BC to post-secondary students and youth (18-35 years old) in Australia, New Zealand, Pacific Islands, and other IEC partner countries. This webinar targeted those who want to work and travel in Canada and may be eligible for an IEC Working Holiday Visa as well as non-IEC partner countries who may want to work in Canada and need an LMIA, such as the Philippines, Fiji, etc.   go2HR promoted their Job Board throughout the session and directed job candidates to submit applications.   go2HR is encouraging tourism businesses to post jobs on the go2HR job board so participants will see these opportunities. This is an exciting opportunity for BC tourism and hospitality to reach this international audience of job seekers for your summer hiring!   If you have any questions or require other HR-related support, resources or guidance, please contact gbrunner@go2HR.com for a FREE consultation. Globox™ Raffle: Enter to Win a Globox™ Prize by May 18 Glohaven Community Hub is supporting the 2023 Hillview Elementary School Grade 7's by raising funds for their end of year celebration expenses. for the 2nd time with this sustainable fundraising method. Enter to win 1 of 5 fabulous Globox™ prizes! Each prize package features a signature experience, as well local products and experiences, including: The SilverStar Mountain Resort Globox™ $1,330 The Spirit Ridge Resort & Nk'Mip Globox™ $1,565 The Summerland Waterfront Resort & Spa Globox™ $940 The Sẁiẁs Spirit Cultural Tours Globox™ $865 Learn More and Purchase Tickets → About A Globox™ is a tourism gift box featuring local products and experiences. Each Globox™ is thoughtfully curated and highlights Indigenous and Biosphere Commitment Program companies, as part of an initiative created with Glohaven Community Hub and the Thompson Okanagan Tourism Association (TOTA), as well as Shop First Nations with the Indigenous Globox™. Since 2021, Glohaven’s Globoxes™ have raised over $40,000 for schools, wildfire relief (Food Banks BC) and a tourism scholarship (TOTA). Glohaven has also supported local businesses by purchasing over $14,000 in products and experiences. April is BC Wine Month Help share the love on social media with shareable content created by Wine Growers British Columbia and hashtag #BCWineMonth. Download Shareable Content → Survey on Canada’s Immigration Future | Share Your Perspective by April 27 Over the next 20 years, immigrants are likely to represent 100% of the growth of Canada's workforce - we must consider what the future holds and how we best respond to emerging needs.   Immigration, Refugees and Citizenship Canada (IRCC) is extending an invitation to a new engagement initiative that was recently launched – An Immigration System for Canada’s Future – aimed at exploring how immigration policies and programs can support a shared vision for Canada’s future.   As part of the efforts by IRCC, this survey has been launched with the goal to provide an opportunity to share your ideas and advice for the future of immigration on behalf of your organization.   Take Survey → Award Submissions for the 2023 Canadian Tourism Awards Now Open Nominate a person, place, or organization that is truly one of Canada’s best, offering travellers superior experiences, authentically showcasing the very best of Canada. These coveted awards are highly competitive and have showcased the best-of-the-best in the Canadian tourism industry.   Any Canadian tourism-related product, business, association, initiative, or service that occurred from January 1 to December 31, 2022 is eligible.   Learn more about the various award categories and submit your nominations News Highlights Federal Government Enhancements to Immigration Programs The federal government made two announcements on enhancements to immigration programs: Canada will launch a new economic pathway under the Economic Mobility Pathways Pilot (EMPP) to help employers hire skilled refugees and other displaced individuals. Tourism and hospitality workers were specifically noted as being in demand.  Temporary measures have been extended under the Temporary Foreign Workers Program (TFWP), including maintaining the maximum duration of employment for low-wage positions at up to two years, and permitting employers in certain sectors – including accommodation and food services – to hire up to 30 percent of their workforce through the TFWP for low-wage positions. Learn More → 2022 National Climate League Standings | Canadian Municipalities The Climate Reality Project has released their annual, volunteer-led data project tracking the performance of municipalities based on 26 climate, sustainability, and social justice indicators. Find out which municipalities are leading on key indicators like public transit ridership, renewable energy, green space, housing affordability, and more. Learn More → | View Report → From the Thompson Okanagan, several municipalities participated and ranked well, notably: Osoyoos ranked highest for the number of EV charging stations by population. In 2021, Osoyoos added 11 new Level 3 chargers in association with Natural Resources Canada and Tesla Motors Canada. There are eight Tesla superchargers and three FLO (a Quebec-based company) direct current fast chargers in the community, with Tesla also supplying funding for the maintenance of its stations. Upcoming Dates Webinar: The Humanitarian Hiring Solution:  Refugee Resettlement in BC's Accommodation Sector Date: Wednesday, April 19, 1 PM Host: BC Hotel Association Want to positively impact the lives of displaced persons while also meeting your recruitment needs? Look no further! The BC Hotel Association (BCHA) is proud to host an upcoming virtual event highlighting two critical and innovative workforce initiatives designed to support refugee resettlement in British Columbia's accommodation sector: The Talent Beyond Boundaries program, which provides permanent residency to skilled refugees through the BC PNP program The HIRES program that places refugees directly into vacant entry-level jobs in Canada. Hear from expert speakers from both HIRES and Talent Beyond Boundaries (TBB) along with BCHA Workforce Strategist, Alison Langford. Register → Webinar: Sustainable Tourism 2030 Pledge | The Importance of Measuring Sustainability Performance Date: May 2, 12 PM   Join TIABC and the GreenStep team to learn more about taking the Sustainable Tourism 2030 Pledge and about the importance of measuring the sustainability performance of your business or destination.   Why attend? Learn why and how to measure your sustainability performance Understand the business case for sustainability  Preview an introduction to the globally-recognized criteria used to assess your business or destination Join the movement, and become a part of the solution by actively engaging in the building of a sustainability action plan for your business or destination This webinar is for a business owner, manager, destination management team member, or any staff who can influence operational improvement within the organization.   Register → The Art of Leadership for Women Conference Date: June 6 | 8:30 am - 4:30 pm Location: Vancouver Convention Centre   The Art of Leadership Women focuses on the topics and trends most critical to leaders. This unique one-day conference features a riveting collection of world leaders, business icons, academics, and bestselling authors who inspire action.   Attendees will have the opportunity to learn improved ways of leveraging their value, elevating their skills, and developing the strategies required to take their leadership and their organizations to the next level. This conference is not just for women, but for anyone who wants to champion change on behalf of women.   NOTE: TIABC members can receive up to $100 off registration by using code TIABC40   Learn more and purchase tickets Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2023-03-27

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, Last week we were honoured to be joined by Minister Popham, Tourism, Arts, Culture, and Sport; together with Minister Robinson, Post-Secondary Education and Future Skills, in Kelowna for the announcement of a new Food, Beverage, and Tourism Centre to open in 2026 at Okanagan College's Kelowna Campus. This nearly $50M project will receive $44M in provincial funding and once complete will see an additional +500 Culinary, Hospitality, and Tourism students graduating annually; something that will benefit the entire tourism industry, throughout the region and beyond. The Ministers were then hosted to high tea at the Hotel Eldorado. meeting with senior team members of Argus properties, as well as TOTA Chair Michael J Ballingall, Tourism Kelowna CEO Lisanne Ballantyne, and TOTA CEO, Ellen Walker-Matthews. Minister Popham continued on with a tour of CedarCreek Estate Winery, heading into the vineyards for an overview of the fulsome regenerative initiatives that have been incorporated at their farm and that they continue to expand upon. On Wednesday, Minister Sandhu hosted Minister Popham at a round table for a number of Vernon and area leaders followed by a meeting with the Canada West Ski Area Association. Finally, Minister Popham opened the BC Winter Games and attended a number of events. We thank both ministers for joining us in the region last week to listen not only to the challenges and issues facing the region but the tremendous opportunities for our regional tourism industry. We look forward to welcoming Minister Popham to join us throughout the region in the weeks and months to come. - The TOTA Team   Newsletter Contents TOTA News Upcoming Dates News Highlights Research Spotlight   TOTA News go2HR Regional Wage Survey Open Until April 7 go2HR is conducting a confidential wage survey for tourism and hospitality employers in the Thompson Okanagan region. The survey aims to compile current, region-specific wage information to help Thompson Okanagan employers make informed decisions about their business planning for the upcoming summer season and beyond. The survey will run from March 9 to April 7, 2023. Results will not be shared publicly. Participants will receive a report in May 2023 with region-specific wage information to assist employers in making informed business decisions. Learn More → | Register to Complete Survey → Industry Communications Survey: Share Your Feedback and Enter to Win a SilverStar Mountain Resort Getaway by Friday, March 31 Hatch has prepared a survey for tourism stakeholders to share their feedback, along with a draw, with a chance to win a SilverStar Summer Getaway (1 night accommodation, 2 bike park / sightseeing tickets, bike rentals). Share Your Feedback → Register for the BC Tourism Sustainability Network (BCTSN) and Learn to Incorporate Sustainability Practices into Your Business The BC Tourism Sustainability Network (BCTSN) provides one-on-one support and resources to tourism businesses wishing to incorporate sustainability into their operations. This free program will help you learn and plan through education, resources, customized action plans, and tools around the environmental, social, and economic dimensions of sustainability. Read More → New 3D Virtual Tours Highlight Accessible Features at Tourism Venues in the Thompson Okanagan TOTA and Spinal Cord Injury BC have partnered to share 22 Virtual Venue Tours of Thompson Okanagan accommodation and attractions. The virtual tours showcase priority accessible features to help people easily plan a visit based on their specific requirements. View Tours → | Read More → Take the B.C. Community Well-Being Survey by April 30 The Thompson Okanagan Tourism Association (TOTA) launched the B.C. Community Well-Being Survey, on the International Day of Happiness, March 20. The survey, in partnership with Planet Happiness (a project of Happiness Alliance happycounts.org), is meant to strengthen the relationship between the tourism industry and residents of British Columbia. B.C. residents, including tourism professionals, are invited to complete the survey by April 30, 2023. Once completed you will receive a personal report highlighting your results compared to the average results of other residents in the region. Take Survey → | Read More → Resources Destination BC Learning Centre: Featured Resource Accessible Tourism: A Growing Market: It's estimated that there are more than 1.3 billion people with disabilities globally, many of whom travel for work, leisure, and to visit friends and family. Learn more about this growing travel market and some top tips on becoming accessibility-friendly. ITBC's Indigenous Tourism Employer Speaker Series DRAW PRIZE of $100 per session - stay to the end for a chance to win APR 12 - More than a Welcome Mat - Kelly Lendsay, Indigenous Works, Cree/Metis MAY 3 - Racism and Discrimination, What's the Difference?? - Joe Gallagher, Tla’amin Nation Register → CanExport SMES and Innovation Programs Application Intake Reopening CanExport SMES and Innovation programs has reopened for new projects that will begin on or after April 1, 2023. CanExport SMEs provides up to $50,000 to small and medium-sized enterprises (SMEs) registered in Canada for international business development activities (i.e. tourism businesses who cater to international visitors). The program helps develop export opportunities for products and services in new international markets. CanExport SMEs is open to all industry sectors. Learn More → BC Hospitality Foundation Assistance for Workers During Challenging Times A reminder the BC Hospitality Foundation (BCHF) provides assistance to hospitality workers who are experiencing imminent financial need due to a health condition experienced by themselves or a member of their family.   In order to be eligible for funding from the charity, an applicant must have explored all other potential avenues of funding. Whenever possible, we hope the BCHF help will enable individuals to recover and to return to work without the added burden of ongoing financial hardship.   Learn more and access application for assistance → Hire a Capilano University Tourism Co-op/Practicum Student  Capilano University is inviting you to post seasonal job opportunities to a select group of 150+ co-op and practicum students seeking paid and unpaid work experience.   Post on the custom job board, accessed only by their 2023 co-op/practicum students. The students are motivated to gain experience and contribute to your company or organization.    Learn more about programs Learn more about the Tourism Co-op Program Wines of British Columbia: Complimentary Access to Certified Wine Ambassador Program The Ambassador Program is a one-of-a-kind, exclusively BC focused series of educational courses designed to share what makes BC wine so unique, and worth getting in your glass. Wine industry and adjacent businesses such as wineries, wine retailers, restaurants, and hotels are eligible for partnership to provide complimentary access to the Ambassador Program Course Level One to their staff. Learn More → Youth Climate Action Program and Innovation Fund for Communities Impacted by Wildfires | Apply by April 20 BC youth aged 14-30 in BC impacted by wildfires can apply for a program to take climate action and support recovering communities: https://www.tamarackcommunity.ca/transforming-climate-grief-into-action Apply by April 21, 2023 to take part in a nine-month learning journey hosted by the Tamarack Institute for Community Engagement, with workshops and coaching with funding of up to $5,000 to run a climate action project. Learn More → Get Involved Complete the BC-Wide Tourism and Hospitality Diversity, Equity, Inclusion, and Accessibility Survey by April 28 Tourism and hospitality partners in British Columbia, including the Tourism Industry Association of BC (TIABC), go2HR, and Destination BC, have partnered to conduct a survey about the status of Diversity, Equity, Inclusion, and Accessibility (DEIA) efforts of tourism and hospitality businesses around the province. Take the anonymous DEIA survey to help inform DEIA needs, areas of focus, and a collective path forward. This survey provides an opportunity for meaningful DEIA engagement and open feedback, to gain a better understanding of DEIA efforts that will help lead us to a better future, together. Please Share this opportunity with your network: BC has a large and diverse tourism ecosystem that offers unique and valuable perspectives. All tourism businesses and industry partners are strongly encouraged to take the survey and be part of the BC tourism and hospitality industry’s important DEIA journey. Take Survey → Applications Open For Destination BC Access & Inclusion Committee Until April 30  This new advisory committee will support the advancement of accessibility and inclusion at Destination BC in the pursuit of a more inclusive and accessible tourism industry. The AIC will consist of 8-11 appointed members, the majority of which will be either persons with disabilities and/or individuals who support, or are from organizations that support persons with disabilities. The appointed roles are for up to a three-year term beginning September 1, 2023. Committee members will receive an honorarium for meetings and reimbursement for related travel expenses. Learn More → Share Your View on the State of Gender Equity for Women of Recreation, Tourism & Hospitality in British Columbia WORTH Association is seeking to understand the status of gender equity initiatives, including beliefs and perceptions about equity efforts in British Columbia recreation, tourism and hospitality businesses. Self-identifying woman working in the recreation, tourism or hospitality industry in British Columbia are invited to share their point of view in this five-minute anonymous survey. Take Survey → TIAC Survey on Debt Relief Does your tourism business currently hold a Canada Emergency Business Account (CEBA), Regional Relief and Recovery Fund (RRRF), or Highly Affected Sectors Credit Availability Program (HASCAP) loan? If so, TIAC wants to hear from you!   Last year, the government extended the repayment deadline for CEBA loan holders to qualify for partial loan forgiveness to December 31, 2023; but in recent months TIAC has heard from some operators that are concerned about their capacity to repay by then. As a result, TIAC is launching a study with Nanos Research to more fully understand the issue across Canada. The information obtained will provide TIAC with the critical information it needs to develop its strategic advocacy proposals to best serve the sector.   Learn More & Take Survey → Upcoming Dates 6th Annual TRUE Penticton Tourism Expo Date: April 2, 11:00 am - 4:00 pm Location: Penticton Trade and Conference Centre Over 50 tourism businesses and events are expected to be exhibiting at TRUE Penticton. It is completely FREE to attend, but donations of food items for the Penticton Community Fridge and Pantry are accepted and greatly appreciated. There will be adventure operators, rentals and tour companies, festivals and events, wine and craft beer tastings, artisan food samples, a kids scavenger hunt as well as the opportunity to win fantastic prizes. Learn More → National Tourism Week: CANADA: Powered by Tourism | | April 24 - 30, 2023 Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast. After more than two devastating years for tourism, border restrictions have finally been removed. The rebuilding of Canada’s visitor economy is now underway, but there’s a long way to go before tourism reclaims being the $105-billion economic powerhouse it was pre-pandemic. That’s why this year’s theme is CANADA: Powered by Tourism.   TIABC will once again be partnering with Destination BC to introduce a number of initiatives or ideas for DMOs and businesses to implement. Preparation is currently underway as we gather and develop resources that will provide you with tools to help us spread the message that #BCTourismCounts. Until then, mark Tourism Week 2023 in your calendar and start preparing.   Download the TIAC Tourism Week Toolkit → Pathway to Net Zero Carbon Masterclass Host: GreenStep and TIAC The Pathway to Net Zero Carbon training MasterClass will provide participants with the key steps to measuring the carbon footprint of their organization based on the internationally accepted Greenhouse Gas (GHG) Protocol, and how to uncover the opportunities to both reduce emissions and save money. It is broken into the following three steps: Step 1: The Carbon Challenge - review GHG accounting and reporting standards, and methods. Step 2: How to Measure Your Carbon Footprint. Step 3: We will help the participants on “How to Set Carbon Reduction Goals & Prioritize Actions based on a Net Zero Goal”. This program includes three workshops: Wed, May 3 - 930am - 1230pm PST Wed, May 17 - 930am - 1230pm PST Wed, May 24 - 930am - 1230pm PST Register → Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2023-03-13

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, The first intake of the BC Tourism Sustainability Network (BCTSN) is now open! This program provides one-on-one support and resources to tourism businesses looking to incorporate sustainability into their operations. This opportunity to learn and plan for a more sustainable future is offered by the five regions of the BC Regional Tourism Secretariat (BCRTS), including the Thompson Okanagan Tourism Association (TOTA). Implementing new sustainability practices can be a challenge for many businesses, but the BCTSN program is here to make it easier by streamlining the process of defining a clear roadmap to integrate sustainability into business strategy, operations, and storytelling, with a focus on the environmental, social, and economic dimensions of sustainability. If you're interested in joining the first intake of the BC Tourism Sustainability Network, registration is free, quick, and easy - but space is limited, so make sure to sign up soon. To get started, complete the registration form at TourismResiliency.ca/Sustainability and a Program Advisor will be in touch to guide you through the process. Feel free to share the BC Tourism Sustainability Network with any tourism businesses you know who might be interested in participating. - The TOTA Team   Newsletter Contents TOTA News Get Involved Industry News Resources Upcoming Dates TOTA News Industry Communications Survey: Share Your Feedback and Enter to Win a SilverStar Mountain Resort Getaway by March 31 The Thompson Okanagan Tourism Association (TOTA) is working with Hatch Hospitality to assess and revamp communications efforts with Thompson Okanagan tourism professionals, companies, and communities. Share your feedback to help TOTA enhance industry communications and enter to win a SilverStar Summer Getaway (1 night accommodation, 2 bike park / sightseeing tickets, bike rentals), kindly donated by Destination Silver Star. Share Your Feedback → Recap of the Thompson Okanagan Tourism Summit: Biospherology Master Class The Thompson Okanagan Tourism Summit: Biospherology Master Class was an immersive experience unlike any other Summit the Thompson Okanagan Tourism Association (TOTA) has hosted. 120 people from across the region and British Columbia attended the Summit at Thompson Rivers University (TRU), February 21 - 22, 2023. Attendees had an action packed day on their feet, moving through the TRU Campus with industry leaders who are experts in their respective fields. Through the Master Class collaborative, “hands on" approach, attendees gained knowledge and inspiration to incorporate responsible, sustainable practices into their communities and workplaces.  Read More → Get Involved go2HR Regional Wage Survey Open Until April 7 go2HR is conducting a confidential wage survey for tourism and hospitality employers in the Thompson Okanagan region. The survey aims to compile current, region-specific wage information to help Thompson Okanagan employers make informed decisions about their business planning for the upcoming summer season and beyond. The survey will run from March 9 to April 7, 2023. Results will not be shared publicly. Participants will receive a report in May 2023 with region-specific wage information to assist employers in making informed business decisions. Learn More → | Complete Survey → Kettle Valley Rail Trail Update The Province of BC issued a Request for Proposal (RFP) to obtain engineering reports on flood damage to the Kettle Valley Rail Trail from Princeton to Brodie. The 2021 flood event resulted in significant damage to a 67 km section of the KVR between the Town of Princeton and a former rail stop near the Coquihalla Highway known as Brodie Siding. The 2021 flood event is eligible for funding under the Disaster Financial Assistance Arrangements program. However, the requirements for the RFP also include “complete a Class D estimate for de-activation of the entire 67 km segment of the KVR, located between Princeton and Brodie Siding.” The government has not yet determined if they are going to commit to funding a deactivation cost summary, which means between now and June 1, 2023 is a pivotal time in their decision making process. Learn more about this and how to support the Kettle Valley Rail Trail in the latest KVR Trail Preservation Alliance newsletter. View Newsletter → Industry News Destination BC Launches New Multi-Year Strategies Destination BC shared strategic direction for the next three years and beyond, outlining intentions to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for all people living in BC through tourism over the long term: • Compelling Reasons to Explore BC • A Globally Competitive Tourism Ecosystem • Respectful Growth of Indigenous Tourism. Learn More → | Watch Webinar → Destination BC Marketing Strategy & Plan The plan and strategy outline the direction for marketing in 2023 and over the coming years. Distribution is limited to BC tourism businesses and BC destination marketing organizations only, as it contains proprietary information. To request a copy, email Marketing.Plan@destinationbc.ca. 2023 BC Tourism & Hospitality Award Winners The British Columbia Hotel Association (BCHA) and the Tourism Industry Association of British Columbia (TIABC) announced the winners of the 2023 BC Tourism and Hospitality Awards during the 2023 BC Tourism and Hospitality Conference Awards Gala, presented by Indigenous Tourism BC, on March 2. Congratulations to the winners, including the following Thompson Okanagan companies: Sun Peaks Resort - Winner of the Employees First Award Vernon Adaptive Program - Finalist for the Access & Inclusion Award Monte Creek Winery - Finalist Sustainability Award View All Winners → Big White Ski Resort Commits To "Protect Our Winters" Big White has partnered with Protect Our Winters (POW) Canada to implement sustainable initiatives in all departments and facets of the resort. POW is a multi-faceted community of athletes, brands and outdoor enthusiasts dedicated to advocating for policy solutions to climate change, and Big White is ecstatic to be one of four Canadian resorts, and the first resort in the Thompson Okanagan to be involved in its Resort Program. By recognizing our power and influence in the outdoor industry we can have a huge effect on the fight against climate change by supporting campaigns and initiatives that will lead to solutions from government and corporations that will help tackle climate change. You can get involved as a partner, resort, athlete, scientist, retailer, creative, and donor. Learn More → Thompson Okanagan Communities Receive Over $2.5 Million to Revitalize Public Spaces and Enhance Tourism Experiences PacifiCan announced over $2.5 million in funding for 16 projects across the Thompson Okanagan. This includes $240,000 for two projects funded through the Canada Community Revitalization Fund and over $2.3 million for 14 projects funded through the Tourism Relief Fund. This funding will help expand local events into multi-day festivals showcasing local Indigenous culture, music and art – attracting thousands of domestic and international tourists. Learn More → | View Full List of Projects → Resources TOTA Corporate Sponsor Sustainable Energy Solutions FortisBC is moving forward and making progress to meet BC’s diverse energy needs, such as increasing investment in energy efficiency and expanding supply of low carbon Renewable Natural Gas. Are you seeking an energy efficient solution and looking to reduce hotel/tourism facility emissions? FortisBC can provide holistic solutions and support through the entire process! To learn more, contact Vlad Kostka at 604-592-7967 or Vladimir.Kostka@FortisBC.com. Energy-Saving Support for Small Businesses Program FortisBC is offering FREE customized energy advice to small and medium-sized businesses through the Energy-Saving Support for Small Businesses program. Connect with a Business Energy Advisor during a 15 to 30 minute consultation via phone call, video call, or an in-person visit. The Business Energy Advisor will share energy advice on: 💡 Low cost/no cost tips to reduce energy use and operating costs 🔌 Information about FortisBC rebates on high efficiency equipment 💸 Support in getting quotes from contractors and applying for rebates 🗓 Applying for retroactive rebates on equipment installed in the last 365 days GreenStep Solutions has been contracted by FortisBC to deliver this program. Please contact EnergyAdvisor@GreenStep.ca with any questions or to request a consultation. Last Chance for go2HR SuperHost® Online Course Reduced Price ($47) | Register by April 1 go2HR is offering a discounted price of $47 for their SuperHost® Online Course until the end of March, after which the regular course price of $59 will resume. The course provides practical knowledge and skills for customer service and is suitable for workers and students. Employers can take advantage of group purchases and apply for the BC Employer Training grant for up to 80% course reimbursement. Register → Webinar Recording: How to Apply the Circular Economy to the Hospitality Industry Host: Better Table Learn how to apply the circular economy to the hospitality industry, including: How food service operators successfully control food costs with Better Table How international organizations are supporting businesses in North America to be more profitable and sustainable with Commission for Environmental Cooperation How Skål International Official, the largest global network in the travel and tourism industry, is promoting sustainability How Xara Collection is leveraging innovation to upcycle food and close the loop to be truly circular in Malta How to access free food waste prevention training tailored to the Canadian hospitality industry Watch Recording → Watch eLearningU Webinar Recordings The 4 Categories of Digital Adoption Creating Instagram Reels that get Reach Why Does Branding Matter in Tourism? Attracting and Retaining the Right Employees With Digital Content What to Do When Your Website Needs an Upgrade Challenging ChatGPT to Build a Better Marketing Plan ChatGPT Part 2: The Tourism Marketer’s Superpower These lessons and more can be accessed through eLearningU, a virtual platform that provides tourism marketing lessons to the Canadian tourism industry.  How to Register for eLearningU - 50% Discount  Thompson Okanagan tourism professionals get 50% off a three month subscription. Sign up with the link below to access weekly Webinar Lessons, the Recording Library, and downloadable presentations, resources, templates, and handouts. Learn More & Register → Think Accessibility: General Tip Sheet | Destination BC Learning Centre Accessibility removes barriers so everyone feels welcome when they visit your business. North Americans with disabilities spend an estimated $19 billion per year on travel and that doesn’t include the friends and family they travel with. Learn how to attract new and returning business from this important sector. Read More → Post a Job on the go2HR Job Board The go2HR job board is free for tourism and hospitality employers operating in British Columbia. Post jobs and hiring events to find quality employees in Accommodation, Food and Beverage Services, Recreation and Entertainment, Transportation, and Travel Services. The go2HR Job Board receives 20,000 monthly visits from qualified candidates looking for front-line, supervisory, management or executive positions. Learn More & Post a Job → Upcoming Dates Register for the Tourism Digital Academy - March 21 Intake The Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level. Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals, to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action. Learn More & Apply → Indigenous Tourism Employer Speaker Series | DRAW PRIZE of $100 per session Join Indigenous Tourism BC (ITBC)'s free Indigenous Tourism Employer Speaker series by registering for one of the following webinars: MAR 15 - Indigenous Culture and Values - Kory Wilson, Kwakwaka'wakw MAR 29 - Working with First Nations and Indigenous Organizations - Chef Andrew George, Gitxsan APR 12 - More than a Welcome Mat - Kelly Lendsay, Indigenous Works, Cree/Metis MAY 3 - Racism and Discrimination, What's the Difference?? - Joe Gallagher, Tla’amin Nation Learn More & Register → Responsible Recreation: Pathways, Practices and Possibilities Conference Dates: May 9 - 10, 2023 Venue: Revelstoke Community Centre & Virtual Host: Mountains Institute of Applied Ecology This two-day conference is an excellent opportunity for scientists, managers, business operators, students, and the interested public to network and learn about current thinking on increasing outdoor recreation activities and the effect on wildlife and ecosystems. The conference will include speakers, posters, and various opportunities for dialogue on aspects of baseline monitoring, measuring disturbance, accessing cumulative impacts, understanding best practices, success stories, and field trip opportunities Register → Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada

Thompson Okanagan Tourism News Summary | Week of 2023-01-09

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, 2023 is upon us, and with it, the opportunity for a fresh start, the chance to write a new story on the blank pages of the year that lies ahead. Increasingly there is momentum, desire and focus on raising tourism and hospitality to new levels, creating an industry and experiences that are sustainable, responsible, and regenerative. But these cannot just be words on a page; 2023 must bring commitments, action, and real change. Many people wonder: "What difference can I make as an individual"? Your actions may seem small; however, all of us changing behaviors collectively will lead to real positive impact. Your 2023 New Year's Resolutions should include some that are focused on being more sustainable in all aspects of your life, at work and at home. There are 17 Sustainable Development Goals (SDGs), and within those goals many areas that can be addressed. Take time to know the SDGs and decide which ones make the most sense for you to prioritize. The Biosphere Sustainable Platform helps companies manage their path towards sustainability, with customizable action plans, descriptions of SDGs, and examples of actions. This is a valuable tool available through the Thompson Okanagan Biosphere Commitment Program. In the coming months there several industry events and programs that will help motivate and inspire change, including Sustainable Tourism Program by Tourism Industry Association Canada - Online, starting today, January 10 IMPACT Sustainability Travel and Tourism Conference - Victoria - January 22-25 Thompson Okanagan Tourism Summit: Biospherology Master Class - Kamloops - February 22 BC Tourism & Hospitality Conference - Prince George, March 1-3  - The TOTA Team   Newsletter Contents TOTA News Resources Upcoming Dates   TOTA News Sponsorship Opportunity: Reconnect in the Boundary As part of the TOTA 7 Celebrations - Reconnect in the Thompson Okanagan, Christina Lake will be hosting the annual Winter Festival January 27-29. Get involved with this free 3-day event as a sponsor to gain exposure while supporting the community, performers, artisans, and the tourism industry. Learn More → | Express Interest by January 20 → Get Involved with the Thompson Okanagan Tourism Summit: Biospherology Master Class | February 21 & 22 The Thompson Okanagan Tourism Association (TOTA) is hosting the 2022 Thompson Okanagan Tourism Summit on February 21 and 22 in Kamloops, BC at the Thompson Rivers University Campus. Proceeds of the event will go towards future industry development events and the Thompson Okanagan Student Bursary Program. Early bird tickets available until January 15 or while availability lasts. Register → You can also get involved by donating a silent auction item or signing on as a sponsor. Hospitality Professional Program: Applications Open until January 20 for February 13 - June 9 Cohort Designed in partnership by Okanagan College (OC) and the Thompson Okanagan Tourism Association (TOTA), this fully funded virtual program is open to students anywhere in the Thompson Okanagan region. This is an excellent opportunity to offer to seasonal employees to gain skills and advanced knowledge in preparation for full-time employment in the summer season. Learn More & Apply → Virtual Info Session There will be a Virtual Information Session on Thursday, January 12 at 12 PM. Register for Info Session →   Spread the Word Feel free to share this opportunity with potential employees of the Thompson Okanagan hospitality industry, particularly professionals looking to expand their career into full-time regular employment, such as a supervisory role. We have provided sample content to easily spread the word through bulletin boards, email newsletters, website listings, and social media. Download Shareable Content → Vote for the Thompson Okanagan in the Green Destinations People's Choice Story Awards by January 23 The Green Destinations Story Awards showcases and celebrates the most inspirational initiatives for sustainable tourism development from stories submitted to the annual Green Destinations Top 100 Stories. The destination that receives most votes will be awarded the People’s Choice Award at the Green Destinations Story Awards ceremony at ITB Berlin. Read Thompson Okanagan Story → | Cast Your Vote → Watch eLearningU Webinar Recordings: The Big Tourism Marketing Rundown Q4 With: Conner Galway, President, Junction Consulting & eLearningU With a year-in-review and predictions for 2023, The Rundown is one of the most popular lessons of the year and an opportunity to come together and reflect on the wild ride that was 2022, celebrate some wins, learn from challenges, and get set up for an even stronger 2023. What is Branded Content and How Does it Work? With: Neil Malik, Director of Client Services, DailyHive In this lesson we learn what goes into high quality content partnerships, what to avoid, and how all of our content can learn from branded content partnerships. We hear about an unusual campaign that convinced west coast travelers to clean up after themselves, and how Travel Yukon is letting people in on some of Canada’s best kept travel secrets. How to Register for eLearningU These lessons and more can be accessed through eLearningU, a virtual platform that provides tourism marketing lessons to the Canadian tourism industry. Thompson Okanagan tourism professionals get 50% off a three month subscription. Sign up with the link below to access weekly Webinar Lessons, the Recording Library, and downloadable presentations, resources, templates, and handouts. Learn More & Register → Resources Free Sustainable Tourism Training Program by the Tourism Industry Association of Canada The Tourism Industry Association of Canada (TIAC) is launching a sustainable tourism training program to build awareness and capacity for tourism to develop more sustainably. The program is complementary and is available to all Canadian tourism businesses, not only TIAC members. The program includes specialized workshops, one-on-one coaching, and certification support around several topics, provided by industry experts. Read More → Canada Digital Adoption Program: Access Grants and Expertise to Transform your Business The Government of Canada is offering two programs for small and medium sized businesses to get access to expert advice on digital adoption, in order to increase online sales, reduce costs, better manage inventory, and more. The programs are: Grow Your Business Online Grant: Up to $2,400 to set up e-commerce and grow online sales Boost Your Business Technology Grant: Up to $15,000 to get advice on technology, to reduce costs, speed up transactions, communicate quicker, and improve efficiency.  Want to learn more? Junction Consulting, an official supplier of the CDAP Boost program that specializes in BC tourism and hospitality, is now providing digital advisor services and available to help grant recipients. Junction Consulting is hosting an virtual info session on Thursday, January 19 at 2 PM about the Canada Digital Adoption Program and how they can help you boost your business technology. Register for Virtual Info Session → For more information, feel free to contact Junction Consulting directly at [email protected] Indigenous Tourism BC “Spark" Program: $5,000 Grant & Mentorship | Apply by January 18 The Indigenous Tourism BC “Spark” Mentorships & Grants Program is now open and accepting applications until January 18, 2023. Presented by Destination BC, sponsored by TD Bank and in collaboration with Indigenous Tourism BC (ITBC), the Lab is inviting any Indigenous entrepreneurs, small businesses, and/or non-profits or community groups to apply with their new tourism idea. Applicants could be selected to receive a $5,000 seed grant and mentorship to help get them started and push their ideas to the next level of development. All program applicants will be invited to join the “Spark" community of tourism innovators, partners, and supporters for special networking events, one-on-one's, and development workshops. Learn More → Upcoming Dates Virtual Workshop: Truth and Reconciliation - Where Are We Now? Tuesday, January 17, 2023 | 9:00 AM  12:00 PM Host: TOTA & Indigenous Tourism BC $30 | Registration is limited. The TOTA Indigenous Tourism Specialist is hosting a 3-hour virtual workshop featuring Westbank First Nation Elders, Pamela and Grouse Barnes, to empower tourism professionals to engage with Indigenous neighbours, businesses, and communities within Canada. The workshop will include: A glimpse into the Syilx Indigenous world view History from the Syilx perspective and the impacts of Truth and Reconciliation Current state of Truth and Reconciliation How we can move forward in all humanity  Register → IMPACT Sustainable Travel & Tourism Conference January 22 - 25, 2023 | Victoria Conference Centre | $1,299 Host: Destination Greater Victoria, Synergy Enterprises, Tartan Bond Integrated Communications and Starrboard Enterprises IMPACT brings together a wide variety of leaders from travel and tourism, government, academia, First Nations, and NGOs to share knowledge and dive deep into the issues of tourism sustainability and innovation. Learn More & Register → Thompson Okanagan Tourism Summit: Master Class in Biospherology Wednesday, February 22, 2023 | Early Bird Rate $79 ends January 15 Location: Kamloops, BC | Venue: Thompson Rivers University Register by January 15 to get the Early Bird rate and join the Thompson Okanagan tourism industry for interactive sessions, insights from global and regional leaders, and networking with industry colleagues. Attendees will gain insights into the latest trends and developments in destination management, climate action, access and inclusion, Indigenous tourism, and more.. Learn More & Register → BC Tourism & Hospitality Conference March 1 - 3, 2022 | Prince George | Early Bird Rate $749 Ends January 19 Host: BC Hotel Association and Tourism Industry Association of BC (TIABC) The 2023 conference theme is All Systems Go! After navigating through many pandemic-related challenges, the BC tourism and hospitality industry is ready to launch into a new season with strategies and tactics to build business, expand into new markets, develop new products and services, nurture relationships, and tackle issues such as sustainability, diversity/equity/inclusion, reconciliation, and other priorities as a strong, resilient and determined sector. Learn More & Register → Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-12-12

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, Premier David Eby announced a new provincial cabinet on December 7, including new Minister of Tourism, Arts, Culture and Sport, Lana Popham. TOTA has had a strong relationship with the Ministry of Tourism, Arts, Culture, and Sport, and extends congratulations to the Honourable Lana Popham on her new role. We look forward to working together to build a strong, sustainable and vibrant tourism industry in the Thompson Okanagan region and throughout British Columbia. Minister Popham has been the MLA for Saanich South since 2009 and served as the Minister of Agriculture from 2017 to 2022. Previously, she has served as the Official Opposition critic for agriculture and food, and small business and as the Official Opposition critic for tourism, arts, and culture. Before her election, Lana co-founded and operated Barking Dog Vineyard, the first certified organic vineyard on Vancouver Island. She also managed a crew of vineyard workers and was a strong advocate for food producers in Saanich for many years, including as president of the Vancouver Island Grape Growers Association, chair of the Certification Committee for the Islands Organic Producers Association, and a member of the Investment Agriculture Board. Please join us in welcoming Minister Popham to her new role as Ministry of Tourism, Arts, Culture, and Sport. If you wish to connect with her directly, her public email address is [email protected]. - The TOTA Team   Newsletter Contents TOTA News News Highlights Upcoming Dates   TOTA News Hospitality Professional Program: Applications Open until January 20, 2022 Like many industries, the hospitality and tourism sector has been hard hit by staff shortages, with a declining youth population and an aging workforce combining to create significant challenges. The new Hospitality Professional Program aims to help reduce those shortages. Designed in partnership by Okanagan College (OC) and the Thompson Okanagan Tourism Association (TOTA), this fully funded virtual program is open to students anywhere in the Thompson Okanagan region. The first of four new cohorts of students enrolled in the Hospitality Professional Program this fall. The next cohort will be from February 13 to June 9, 2023, with the work experience from June 12 to August 11, 2023. This is an excellent opportunity to offer to seasonal employees to gain skills and advanced knowledge in preparation for full-time employment in the summer season. There will be a Virtual Information Session on Thursday, January 12 at 12 PM. Register for Info Session → Learn More & Apply →   Spread the Word Feel free to share this opportunity with potential employees of the Thompson Okanagan hospitality industry, particularly professionals looking to expand their career into full-time regular employment, such as a supervisory role. We have provided sample content to easily spread the word through bulletin boards, email newsletters, website listings, and social media. Download Shareable Content → New Biosphere Committed Company: Travel Penticton Travel Penticton has become a member of the Thompson Okanagan Biosphere Commitment Program, joining over 80 other organizations in working towards sustainable and responsible tourism practices. Read on to learn about Travel Penticton’s role as a destination marketing organization, including their current sustainability initiatives and motivation for joining Biosphere. Read More → Thompson Nicola Entrepreneurs Awarded Grants and Mentorships to Help Spark New Tourism Ideas Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas. The Thompson Nicola “Spark” Program winners are: Maveric Northcott - Wells Gray Outfitters Matt Sych - Dunn Folkin' Around? Music Festival Daphne Spencer - Nicola Valley Rodeo Association Read More → Support Kettle Valley Rail Trail Repair: Send a Letter by December 31, 2022 November 2022 marked the 1 year anniversary of the 2021 BC Flood, an event that caused damage to infrastructure across the province, including the Kettle Valley Rail (KVR) Trail. The trail experienced extreme washouts and damage to historical infrastructure that are not yet repaired. Many residents, visitors, and business professionals are concerned about the Kettle Valley Rail Trail and the uncertainty of the plan to repair the flood-damaged sections of the trail. The KVR Trail Preservation Alliance has sent a letter to request a plan to repair the flood-damaged sections of the trail and created a Letter Writing Tool Kit to make it easy for others to request support for trail repairs.  We encourage you to write a letter to the Province of BC if you would like to express your support for the restoration of the KVR  View Tool Kit → Webinar Recording: FREE Energy Efficiency Upgrades, Support, and Financial Rebates for Hotels and the Tourism Sector TOTA’s Energy Analyst hosted a webinar with Jordan Fisher, Chief Decarbonization Officer of FRESCo, on how hotels and tourism businesses can access Energy Efficiency updates, support, and financial savings. This webinar showcased: How to access FortisBC rebates and government tax credits Two Free FortisBC programs that can help reduce building operation costs Free energy assessment to identify opportunities Free engineering support to implement building upgrades Free water saving devices Watch Recording → Thompson Okanagan Communities Receive Over $5.5 million in Funding from PacifiCan to Revitalize Public Spaces and Enhance Tourism Experiences PacifiCan funding for 17 projects in the Thompson Okanagan through the Canada Community Revitalization Fund and the Tourism Relief Fund. Communities benefiting from funding include Kelowna, Penticton, Peachland, Vernon, Summerland, Keremeos, and Osoyoos. TOTA received funding to conduct sustainability assessments for tourism businesses to help them implement sustainable and environmentally responsible operational practices. More details will be shared shortly.  Read More → News Highlights WORTH Mentorship Program Accepting Applications WORTH Association’s 2023 Mentorship program is now taking applications for mentors and mentees around British Columbia. The Mentorship Program enables a relationship with a professional in the recreation, tourism, and hospitality field. Two mentees will be matched with a leader for a 6-month period beginning in January 2023.   Mentees will have the opportunity to engage with a positive role model, build leadership skills, and develop connections within the community with the goal of accelerating their leadership ambitions.   In addition to regular mentorship conversations, the program includes access to WORTH Association events and workshops.   Learn More and Apply →  Watch eLearningU Webinar Recordings Collaborative Digital Marketing With: Matthew Thomas, CEO, Tourism Technology Co. Learn how businesses and tourism boards can work together to create better digital guest experiences, which lead to more bookings and happier travellers. This session uncovers the four main technology problems that travel businesses are faced with today and how some destinations are working to solve them for an easy, high quality guest experience. Getting the Right Things Done With: Conner Galway, President, Junction Consulting & eLearningU We all have limited resources, so how do some people just seem to always get the right things done when it comes to digital marketing? The answer is that they focus ruthlessly on the things that matter most, and discard the rest. This lesson covers how you can apply a simple system of prioritization to your own work to get dramatically more output from the same inputs. What's New in Web Design? With: Mike Jacobs, CEO, The New BusinessWhat drives traffic, what retains and what converts seems to be constantly changing. Learn from an industry veteran about which trends are for real and which are worth taking a pass on. Mike talked about building and maintaining one of Ontario's most popular travel websites and the advice that he gives to small businesses that are looking to maximize the value that they're getting from their sites. 5 Practical Ways to use Digital Marketing With: Conner Galway, President of Junction Consulting & eLearningU Conner Galway presented practical digital marketing advice at the BC Craft Beer Conference, including key learnings from a major pandemic-recovery project where the team worked directly with 16 local tourism businesses to help them to embrace digital as a key next phase in their businesses. He shared the 5 practical ways that effective digital tourism businesses set themselves up for success, and how you can follow these same practices. Register for eLearningU These lessons and more can be accessed through eLearningU, a virtual platform that provides tourism marketing lessons to the Canadian tourism industry. Thompson Okanagan tourism professionals get 50% off a three month subscription. Sign up with the link below to access weekly Webinar Lessons, the Recording Library, and downloadable presentations, resources, templates, and handouts. Learn More & Register → Upcoming Dates Virtual Presentation: Trans Canada Trail and its Exceptional Trail Experience Program Tuesday, December 13, 2022 | 9 AM Host: Tourism Kelowna, Trans Canada Trail   Trans Canada Trail (TCT) users, those with an interest, and those who use or are stewards of surrounding trail systems, are invited to learn more about the Trans Canada Trail (TCT) in the Kelowna area and the forthcoming Exceptional Trail Experience program and accreditation. Leading the online session will be TCT Director, Policies and Stakeholder Relations, Michael Goodyear. He will discuss TCT's Six Strategies for Success and National Trail Tourism Strategy, as well as its destination development funding stream and the Exceptional Trail Experience program and accreditation. The TCT team is working to build connections with trail groups and local communities to develop the trail as a premier tourism destination in Canada. The session will allow attendees to learn how their work can tie into the program and the six strategies of success for mutual benefit. Register → Virtual Workshop: Truth and Reconciliation - Where Are We Now? Tuesday, January 17, 2023 | 9:00 AM  12:00 PM Host: TOTA & Indigenous Tourism BC $30 | Registration is limited. The TOTA Indigenous Tourism Specialist is hosting a 3-hour virtual workshop featuring Westbank First Nation Elders, Pamela and Grouse Barnes, to empower tourism professionals to engage with Indigenous neighbours, businesses, and communities within Canada. The workshop will include: A glimpse into the Syilx Indigenous world view History from the Syilx perspective and the impacts of Truth and Reconciliation Current state of Truth and Reconciliation How we can move forward in all humanity  Register → IMPACT Sustainable Travel & Tourism Conference January 22 - 25, 2023 | Victoria Conference Centre | $1,299 Host: Destination Greater Victoria, Synergy Enterprises, Tartan Bond Integrated Communications and Starrboard Enterprises IMPACT is the first conference in Canada to bring together a wide variety of leaders from travel and tourism, government, academia, First Nations, and NGOs to share knowledge and dive deep into the issues of tourism sustainability and innovation.  IMPACT is for people who: Care about tourism’s positive or negative impacts on communities Believe the positive, sustainable growth of tourism in Canada is a key economic driver Design policies that affect tourism Teach a tourism and hospitality course Learn More & Register → Thompson Okanagan Tourism Association Summit Wednesday, November 9, 2022 | 7:30 AM - 4:30 PM Location: Kamloops, BC | Venue: Thompson Rivers University Registration will open shortly. BC Tourism & Hospitality Conference March 1 - 3, 2022 | Prince George | Early Bird Rate $749 Ends January 19 Host: BC Hotel Association and Tourism Industry Association of BC (TIABC) The 2023 conference theme is All Systems Go! After navigating through many pandemic-related challenges, the BC tourism and hospitality industry is ready to launch into a new season with strategies and tactics to build business, expand into new markets, develop new products and services, nurture relationships, and tackle issues such as sustainability, diversity/equity/inclusion, reconciliation, and other priorities as a strong, resilient and determined sector. Learn More & Register → Indigenous Resilience Festival Sunday, March 26, 2023 | Rotary Centre of the Arts Host: University Victoria Gustavson School of Business and National Consortium for Indigenous Economic Development The Indigenous Resilience Festival will bring attention to Indigenous experience and knowledge that has not currently been utilized to its capacity and shared multiculturally, to work through the COVID-19 pandemic. The festival has two ways to get involved: 1. Virtual Workshops and coaching (fully funded) to assist Indigenous Elders, youth, leaders, artists, and entrepreneurs in composing a 15 minute presentation expressing their personal perspective on cultural resilience throughout the COVID-19 pandemic. Learn More & Apply → 2. Festival and demonstration of Indigenous culture through presentations, open to the public on March 26 Save the Date → View Event Calendar → Corporate Sponsors & Official Suppliers: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-11-28

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, At the height of the COVID-19 pandemic, the Thompson Okanagan Tourism Association and our other regional partners in the BC Regional Tourism Secretariat (BCRTS), launched the BC Tourism Resiliency Network and regional Thompson Okanagan Tourism Resiliency Program. This initiative enabled our team members to work one-on-one with tourism industry stakeholders to assist in navigating the challenging realities the pandemic caused. The program helped provide a better understanding of the government support available, identifying where additional requirements were needed and ensuring communication between the needs of the industry and the government at every level. Last week in Ottawa, at the Tourism Industry Association of Canada (TIAC)'s annual awards ceremony, one Thompson Okanagan stakeholders, Kimo Linders of ERTCU Travel Group, was recognized with the Small or Medium-Sized Business of the Year Award. Kimo and his wife worked hard through the past two years to reinvent their business model, adapt, adjust, and provide ongoing feedback on areas of need. We appreciate that Kimo recognized TOTA and the Tourism Resiliency Program as important to their recovery and congratulate him on his dedication and commitment to their business and the tourism industry. - The TOTA Team TOTA News Tourism Industry Sustainability Survey | Share Feedback by December 2 for a Chance to Win a $100 Gift Card The Thompson Okanagan Tourism Association (TOTA) is conducting an industry-wide survey to understand the current sustainability practices of tourism companies in the Thompson Okanagan region, and how to best support sustainability efforts in the coming years. Thompson Okanagan tourism company owners and senior managers are invited to submit the survey by December 2. Every survey submission will be entered into a draw for an opportunity to win one of two $100 Amazon Gift Cards as a thank you for your time. The draw is limited to one entry per company. Take Survey → Upcoming Dates Webinar: Introduction to Biosphere Sustainable Lifestyle Platform Thursday, December 8, 2022 | 11:00 AM  12:00 PM Host: Thompson Okanagan Tourism Association (TOTA) The Thompson Okanagan Tourism Association (TOTA) is presenting a virtual walkthrough of the Biosphere Sustainable Lifestyle Platform for B.C. tourism companies and how it can help to track progress towards the United Nations Sustainable Development Goals (SDGs) through the BiosphereSustainable.com platform, a sustainability management system for tourism companies. Learn More & Register → 7 Celebrations - Reconnecting in the Boundary Christina Lake, January 27- 29, 2023 Host: TOTA, Boundary Country, Christina Lake Tourism TOTA is hosting a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place In November 2022 to March 2023. The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations The next event is in Christina Lake on January 27-29, 2023 Event Details Over the last 200 years, many intrepid explorers have visited Christina Lake and the surrounding area. Christina Lake was part of the region inhabited by the Sinixt First Nations, also known as the Arrow Lakes People. Age-old pictographs are at several places along the northeast lakeshore—evidence of these first inhabitants and visiting tribes. They offer a tantalizing glimpse into the region’s past. Revisit the legend and lore of the lake and learn about the Indigenous, and later, Japanese culture that composes this community. Local artists, performers, and storytellers will all be present to celebrate and educate locals and visitors of the history and current happenings of Christina Lake and Boundary Country. Book your stay and plan to join the celebrations today at BoundaryCountry.com. View Event Calendar → Learning Resources Destination BC Tourism Digital Academy - Free Self-Guided 8-Week Digital Marketing Program The Tourism Digital Academy is a free, digital marketing program designed for BC-based tourism businesses to complete at their own pace over 6 months. This program is focused on providing practical, actionable guidance to set you on a path to complete your businesses’ digital marketing plan, from setting goals, to building a better understanding of SEO, website usability, content, email marketing, analytics and more. This self-guided online program includes six (6) months of access to: Eight (8) 1-hour videos, each focusing on a different aspect of digital marketing Resources, tools, and templates to support learning throughout the program A marketing plan template with instructions and activities to guide development of your own plan Learn More → Small Business BC Upcoming Webinars Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders across the province to online education supporting COVID-19 recovery. o access the webinars free of charge, register online using coupon code DBC3034. Upcoming webinars include: Start Smart 1: Basics of Starting a Business - Dec 7 eLearningU Recording: Creating Content that Travelers Love with: Alicia Rae-Light, Content Creator Learn from Alicia Rae-Light, a veteran travel writer, journalist and content creator who has built her career by creating content that gets noticed and gets shared. She’ll share how small brands can get noticed by travel journalists, what goes into creating high quality content, and advice that she’d share with tourism brands that are looking to step up their blogs, itineraries or any other content. This lesson can be accessed through eLearningU, a virtual platform that provides digital marketing lessons to the tourism industry through a collection of online certifications and lessons. Thompson Okanagan tourism professionals get 50% off a three month subscription, which includes Live Lessons, recording and the Tourism Digital Marketing Course. Learn More & Register → Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-11-07

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, We are pleased to announce the BC Destination Development Fund details released by the Ministry of Tourism, Arts, Culture, and Sport. There are two streams under which eligible entities can apply: Activate - Up to $1,000,000 per project for: Tourism Infrastructure  Visitor Amenities Tourism Attractions Elevate - Up to $500,000 per project for: Modernizing tourism experiences Building capacity and skills Adopting and Adapting technology Enhancing Sustainability practices Eligible Organizations include: Local Governments Indigenous government and development organizations Not-for-profit organizations Expressions of Interest must be received by December 7, 2022 Learn More & Share → - The TOTA Team TOTA News Thompson Okanagan Organic Waste Survey The Thompson Okanagan Tourism Association (TOTA) Destination Stewardship team is conducting a survey of Thompson Okanagan tourism companies to understand the potential for Renewable Natural Gas (RNG) produced from organic waste in the region. Thompson Okanagan tourism company owners and senior managers are invited to submit the survey. One survey submission per company will be entered into a draw for an opportunity to win one of two $100 Amazon Gift Cards (see Contest Rules). Take Survey → Virtual Info Session: Tourism Digital Marketing Certification and Online Resources by eLearningU Host: TOTA & eLearningU Want to elevate your team's digital marketing skills? Learn about the Tourism Digital Marketing Course by eLearningU and how to get a discounted price through TOTA. Learn More & Watch Recording → Tourism Sentiment Snapshot - October 2022 Destination Sentiment reports can inform market strategy, gain insight into a destination's current strengths, and identify any gaps that exist. The reports can also compare destination performance with other regions and locations through the TOURISM SENTIMENT SCORE®, a consolidated measure of a destination’s ability to generate positive word of mouth about its tourism offering. It focuses solely on online conversations that reference or affect a potential traveller’s perceptions of a destination’s tourism offering. View Report → News Highlights Former TOTA CEO Meets King Charles Glenn Mandziuk, former TOTA CEO, continues to move the agenda on Tourism Sustainability. In his new role as the CEO of the Sustainable Hospitality Alliance, he had the opportunity to attend a reception with King Charles and British Prime Minister Rishi Sunak late last week. Learn More → Regenerative Tourism Highlight: Revelstoke Thanksgiving Back Tourism Revelstoke held a second annual Thanksgiving Back campaign to encourage visitors to trade a day of volunteering with a local non-profit organization in exchange for up to $500 towards accommodation during their stay. Over the weekends of Sept 24-25 and Oct 1-2, 74 people from across BC, AB, and the US participated in this campaign, volunteering in six different projects. Projects included; A trail maintenance dig day with the Revelstoke Cycling Association Cleaning and winter preparation with the Revelstoke Visual Arts Centre Event setup and management at Luna Arts Festival Event setup and management for the Railway Day at the Revelstoke Railway Museum A community garden maintenance day with the Local Food Initiative Blanket Creek Restoration with the Columbia Shuswap Invasive Species Society Learn More → We feel inspired by this project and look forward to seeing regenerative tourism projects like this in the Thompson Okanagan region.  Upcoming Dates Reshaping the Workplace with an EDI Framework November 24 | 1 - 2:30 PM Host: go2HR Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start. go2HR is committed to building strong and safe workplaces. They have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens understanding of EDI and how to start reshaping the workplace. What participants can expect: learn what is generally meant by the terms equity, diversity, and inclusion (EDI) learn why it is so important from both a people and a business perspective receive an introduction to the EDI Framework learn how the EDI Framework can be used This is the beginning of go2HR's EDI initiative aimed at creating respectful workplaces for all. Please join in this important journey toward a more equitable, inclusive, and diverse BC tourism and hospitality industry. Register → 7 Celebrations - Reconnecting in the South Okanagan November 25 - 26, 2022 Host: TOTA, Tourism Oliver, Destination Osoyoos TOTA is hosting a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place In November 2022 to March 2023. The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations In November, celebrate the changing of the seasons at this year's Fire & Ice light up with live performances from local artists including Wildfire Gypsies, Dirt Road Opera, and Raquel Cole being showcased at both the Oliver Visitor Centre in Oliver and Gyro Osoyoos Park in Osoyoos. An artisan market will be present both days showcasing local and Indigenous art. Book your stay and plan to join the celebrations today at DestinationOsoyoos.com and VisitOliver.com. Learn More → View Event Calendar → Learning Resources Destination BC Learning Centre Articles Capturing Mobile Video Tips and Tricks Capturing video on behalf of your business or destination can be intimidating, especially if it’s new to you. However, most of us already have the equipment available, in the palm of our hands, to create high-quality video content—thanks to our smartphones. What Does it Mean to be Disability Aware? It’s important to see the person, not the disability. Being disability aware means taking a look at your current perceptions about people with disabilities and being more mindful of how you think and act around them. Here are a few things to be mindful of when assisting those with varying abilities. Small Business BC Upcoming Webinars Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders across the province to online education supporting COVID-19 recovery. o access the webinars free of charge, register online using coupon code DBC3034. Upcoming webinars include: Find Your Next Great Hire with SmartMove - Nov 17 Start Smart 1: Basics of Starting a Business - Dec 7 eLearningU Recording: Creating Content that Travelers Love with: Alicia Rae-Light, Content Creator Learn from Alicia Rae-Light, a veteran travel writer, journalist and content creator who has built her career by creating content that gets noticed and gets shared. She’ll share how small brands can get noticed by travel journalists, what goes into creating high quality content, and advice that she’d share with tourism brands that are looking to step up their blogs, itineraries or any other content. This lesson can be accessed through eLearningU, a virtual platform that provides digital marketing lessons to the tourism industry through a collection of online certifications and lessons. Thompson Okanagan tourism professionals get 50% off a three month subscription, which includes Live Lessons, recording and the Tourism Digital Marketing Course. Learn More & Register → Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-10-31

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Hi there, Thank you to the Kelowna Yacht Club for highlighting the Thompson Okanagan Regional Pledge, 7 Affirmations for 7 Generations in a recent Instagram post (pictured). It is our collective role to take care of this beautiful region we call home and the pledge is a reminder and a commitment to all that choose to live, work, or play here that our actions can and will make a difference. Thank you again Kelowna Yacht Club for spreading this message… We look forward to seeing other tourism companies taking the pledge and doing the same! Take the Pledge → TOTA to Host "7 Celebrations" Series of Themed Local Festivals to Reconnect in the Thompson Okanagan The Thompson Okanagan Tourism Association (TOTA) announced a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place now through March 2023. The festivals are set in various areas of the Thompson Okanagan, in the Shuswap, the North and South Okanagan, Boundary Country, North Thompson, and Gold Country. The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations. Read More → Hospitality and Viticulture Employee Training and Seasonal Accommodation Program with Naramata Centre The Naramata Centre is planning to offer a Hospitality & Viticulture Program to local employers for their seasonal employees. The Hospitality & Viticulture Program will provide personal and professional development opportunities to young employees in a community setting and provide much needed staff accommodation to business partners in the community. Naramata Centre is considering to offer 7 to 14 rooms between mid-April through October of 2023 for program participants. Each room has two beds and an ensuite with a shared kitchen and lounge. Naramata Centre is working with TOTA, WorkBC, and the Okanagan Collage to develop a variety of training opportunities in addition to the Centre’s own personal development and community offerings. Read More → Naramata Centre is hosting a virtual info session November 9, 2022, at 10 AM. Register for Info Session → eLearningU Tourism Digital Marketing Course and Online Resources: Virtual Info Session on Tuesday, November 1 at 10 AM The Thompson Okanagan Tourism Association (TOTA) has renewed a partnership with eLearningU, a virtual platform that provides world-class digital marketing to the tourism industry through a collection of online certifications and lessons, available on-demand, any time, anywhere. Through the partnership, Thompson Okanagan tourism professionals can now access eLearningU’s Tourism Digital Marketing Course at exclusive member pricing. Learn More & Get Discount → | Register for Info Session → Webinar: Introduction to Biosphere Sustainable Lifestyle Platform Thursday, November 3, 2022 | 11:00 AM  12:00 PM Host: Thompson Okanagan Tourism Association (TOTA) The Thompson Okanagan Tourism Association (TOTA) is presenting a virtual walkthrough of the Biosphere Sustainable Lifestyle Platform for B.C. tourism companies and how it can help to track progress towards the United Nations Sustainable Development Goals (SDGs) through the BiosphereSustainable.com platform, a sustainability management system for tourism companies. Learn More & Register → Spark Thompson Nicola | Apply by Friday, November 4 The “Spark” Mentorships & Grants Program aims to support innovative tourism ideas in the Thompson Nicola area by matching selected residents, entrepreneurs, small businesses, non-profit organizations, and community groups from the area with a tourism mentor and provide a $3,000 grant to help bring new tourism ideas to the next level of development. Watch Info Session Recording → | Learn More → Empower Her Event Recap Video & Photos TOTA sponsored the Empower Her series of events, organized by the Women of Recreation, Tourism and Hospitality (WORTH) Association. Empower Her is WORTH’s signature networking and panel discussion event for women in hospitality and tourism. On October 18, WORTH hosted the first Empower Her event in the Thompson Okanagan, at the Coast Capri Hotel in Kelowna. The event featured a panel discussion, moderated by TOTA CEO Ellen Walker-Matthews, and the following leaders in the Okanagan: Lisanne Ballantyne, CEO, Tourism Kelowna Siobhan Detkavich, Chef / Television Personality, Top Chef Canada and Dine Your Sign Christina Ferreira, Owner, Impact Events Sandy Leier, Winemaker Laughing Stock Vineyards Shelley Robinson, Chef/Owner, Golden Lucky Peach Enterprises The event was a great success and we look forward to future WORTH Association events in the Thompson Okanagan region. View Recap Videos & Photos → Other Empower Her events are planned for Victoria, Vancouver, and Whistler.  Industry professionals of all genders are invited to become a WORTH member for free (for a limited time) to stay connected through WORTH’s newsletter, events, and resources. Thompson Okanagan Part of International Network of Observatories Guiding Shift Towards More Sustainable and Resilient Tourism Thompson Okanagan Tourism Association (TOTA)'s Destination Development & Stewardship Specialist, Eve Layman, travelled to Madrid this past week to meet with the World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO) and gain insights from more than 150 experts, with a focus on key topics including the shift towards a circular economy and reducing food waste across the sector. Read More → TOTA 2022 AGM & New Board Directors The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Thursday, October 13, 2022. The meeting included the presentation of the 2021/22 Audited Financial Statement, Governance Report, TOTA Activities, overview for the year ending March 31, 2022, and the Board Election Results. Please join us in congratulating the new and returning board of directors. Read More & View Directors → Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-09-26

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Continued training and development is a critical component of building a strong and resilient tourism workforce. What if seasonal tourism employees could build and expand their tourism career over the winter months, building skills and connections that will set them up for success the next summer? People in the Thompson Okanagan now have that opportunity, free of charge, offered by the Thompson Okanagan Tourism Association in partnership with Okanagan College. The Hospitality Professional Program will commence October 24, 2022, and includes a 17 week training program followed by a 9-week Work Experience and Mentorship program, ending May 5, 2023.  This fully funded training program is a tremendous advancement opportunity for aspiring professionals, whether they are a seasonal employee laid off for the winter; entering tourism from another industry, or seeking to expand their role in the hospitality industry. Learn more and apply at TOTABC.org/HospitalityProfessional If you or someone you know could benefit from this training, feel free to share the link and connect with the TOTA Training Centre Manager to inquire about the details: Barbara Bonnough, Training Centre Manager [email protected] | (778) 752-5877 - The TOTA Team   Newsletter Contents News Upcoming Dates   News New Program Aims to "Spark" Innovative Tourism Ideas in Thompson Nicola - Apply by November 4, 2022 A new program aimed at sparking and supporting innovative tourism ideas in the Thompson Nicola area of the Thompson Okanagan tourism region in British Columbia was officially announced by local and provincial tourism partners. The “Spark” Mentorships & Grants Program will match selected applicants from the area with a tourism mentor and provide a $3,000 grant to supplement additional partner support, to help bring new tourism ideas to the next level of development. Applications can be submitted from September 27 to November 4, 2022 and are encouraged from entrepreneurs, small businesses, and non-profit organizations based in the Thompson Nicola area. The Thompson Nicola “Spark” Program is presented by Destination British Columbia in collaboration with Thompson Okanagan Tourism Association (TOTA), Tourism Valemount, Tourism Kamloops, Tourism Sun Peaks, Explore Gold Country, Tourism Wells Gray, and the Tourism Innovation Lab. Learn More →   Golf Tournament Sponsorship Opportunities TOTA is seeking sponsors and silent auction item donations to support the TOTA Annual Golf Tournament as a carbon neutral tourism industry networking event and fundraiser to support Thompson Okanagan post-secondary tourism students. View Sponsorship Opportunities → New Biosphere Member: Little Straw Vineyards Little Straw Vineyards is the newest member of the Thompson Okanagan Biosphere Commitment Program. Read on for information about Little Straw, including their rich history, new ownership, and motivation for joining Biosphere. Read More → TOTA Ongoing Business Supports The TOTA team is here to help with the challenges your business is facing. Thompson Okanagan tourism companies can access the following free supports: 1:1 Business Support with a TOTA Resiliency Advisor Business support programs Energy Assessment to improve sustainability and reduce costs Host an Event at the Indigenous Artisan’s Trail (IArT) Venue near Peachland Submit a Voice Your Concerns form so TOTA can share the impacts on the tourism industry with government Email [email protected] for quick questions or to share challenges faced by your business Upcoming Dates Introduction to Biosphere Sustainable Lifestyle Platform Thursday, September 29, 2022 | 10:00 AM – 11:00 AM Host: Thompson Okanagan Tourism Association (TOTA) The Thompson Okanagan Tourism Association (TOTA) is presenting a virtual walkthrough of the Biosphere Sustainable Lifestyle Platform for B.C. tourism companies and how it can help to track progress towards the United Nations Sustainable Development Goals (SDGs) through the BiosphereSustainable.com platform, a sustainability management system for tourism companies. Thompson Okanagan Biosphere Committed Companies receive 1 year free access to the Biosphere Sustainable Lifestyle Platform (~$500 CAD value). For more information about the Thompson Okanagan Biosphere Commitment Program, visit TOTABC.org/biosphere-commitment or email [email protected]. Learn More & Register → TOTA Annual General Meeting Thursday, October 13, 2022 | 9 - 10 AM Location: Best Western Plus Kelowna Hotel & Suites Attendance is free however due to limited to capacity, registration is required. Register → TOTA 29th Annual Golf Tournament Thursday, October 13, 2022 | 11 AM - 8 PM Location: Black Mountain Golf Club, Kelowna Learn More & Register → TOTA is seeking additional sponsors and silent auction donations to raise funds for the Thompson Okanagan Tourism Student Bursary Program. WORTH Empower Her - Kelowna Tuesday, October 18, 2022 | 6 - 9:30 PM Host: WORTH Association, sponsored by TOTA WORTH's Empower Her event aims to connect a community of leaders who will expand their network and create meaningful relationships. The Okanagan's top female tourism and hospitality leaders will share inspiring ideas with the intention of sparking dialogue about issues that impact women in the workplace. Their perspectives will inform, inspire, and empower women as we collectively identify ways to accelerate women to senior roles in the industry. Panellists: Lisanne Ballantyne, CEO, Tourism Kelowna Christina Ferreira, Owner, Impact Events Sandy Leier, Winemaker Laughing Stock Vineyards Shelley Robinson, Chef/Owner, Golden Lucky Peach Enterprises Moderated by Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association (TOTA) Register → View Webinar Calendar → View Event Calendar → Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-09-19

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team On Thursday, October 13, 2022 please join us for the 29th Annual Thompson Okanagan Tourism Association (TOTA) Golf Tournament after a 2 year pause. This year's TOTA Golf Tournament will be hosted at the Black Mountain Golf Club in Kelowna, starting at high noon and is certain to be a full day of outdoor activity, great food, fun, and networking. Grab your golf clubs and join a team or register on your own to meet colleagues, new and familiar, while helping to raise funds for the TOTA Tourism Student Bursary Program for the University of British Columbia Okanagan, Okanagan College, and Thompson Rivers University. The 2022 TOTA Golf tournament is a Texas Scramble shotgun format, fun for all participants, no matter your expertise on the course. The afternoon of enjoying 18 holes of Golf will be followed by a delicious dinner, silent auction, prizes, and awards! There is still time to register but tickets are selling fast. Learn More & Register → Thank you to our corporate partners, Air Canada and Telus, as well as our sponsors including: GreenStep Solutions Fortis BC Kelowna Dream Car Rentals Grizzli Winery Black Press Media Bell Media (Move 101.5, AM 1150, Virgin Radio 99.9) View Sponsorship Opportunities → Carbon Off-Setting for a Carbon Neutral Event TOTA is committed to hosting our first ever carbon-neutral TOTA Golf Tournament and working towards limiting emissions for all future TOTA events. To achieve this, TOTA is choosing low emission event planning options and off-setting greenhouse gas emissions related to the event, such as the venue, food, accommodations, and participants travel. Emissions data is collected during the registration of each participant and calculated to determine the total emissions which will be offset through Ostrom Climate Carbon Offset Projects to make the TOTA Golf Tournament carbon neutral. - The TOTA Team   Newsletter Contents TOTA News News Highlights Upcoming Dates Get Involved Resource Roundup Research Spotlight   TOTA News Webinar Recording: Reduce Tourism Operating Costs through Carbon Footprint Tracking Host: TOTA & GreenStep Taking action to reduce your tourism operations carbon footprint is a tremendous opportunity to decrease costs, engage your team, and build your brand as a responsible tourism provider. Measuring your carbon footprint for small and mid-sized businesses is easy with the EcoBase software and guidance from GreenStep. Watch Recording → Hospitality Professional Program: Application Deadline Extended to October 2, 2022 for October 24 Start Date Do you currently have employees that will be laid off for the winter season? This training is a perfect opportunity to offer current seasonal employees to participate in beneficial and fully funded training for the industry and your organization. This upskilling program will encourage employees to return next season and bring value to you as an employer. After the delivery of the training is completed they can return to you as their work placement as part of the overall program and return to work ready for the summer season. Read More →   Share This Opportunity Feel free to share this opportunity with potential employees of the Thompson Okanagan hospitality industry, particularly professionals looking to expand their career into full-time regular employment, such as a supervisory role. We have provided sample content to easily spread the word through bulletin boards, email newsletters, website listings, and social media. Download Shareable Content → TOTA Ongoing Business Supports The TOTA team is here to help with the challenges your business is facing. Thompson Okanagan tourism companies can access the following free supports: 1:1 Business Support with a TOTA Resiliency Advisor Business support programs Energy Assessment to improve sustainability and reduce costs Host an Event at the Indigenous Artisan’s Trail (IArT) Venue near Peachland Submit a Voice Your Concerns form so TOTA can share the impacts on the tourism industry with government Email [email protected] for quick questions or to share challenges faced by your business News Highlights Disability Employment Month at SBBC September marks Disability Employment Month in BC. With funding provided by the Government of Canada through the Canada-British Columbia WorkForce Development Agreement, Small Business BC (SBBC) is marking this occasion by hosting Accessibility Month: It Matters. All month long, SBBC is offering free access to business education for their entire community – regardless of disability status. Their goal is to make SBBC’s educational resources as widely accessible as possible. Learn More & Register → Wine Growers British Columbia - New Instagram Account  Following a hacking incident in July 2022, Wine Growers British Columbia (WGBC) has launched a new Instagram account @WinesOfBC. WGBC is thrilled to once again be sharing posts and stories from @WinesofBC and they would love for you to rejoin their Instagram journey by following their new handle! Follow and tag @WinesofBC for all things #BCWine and as we head into fall, WGBC encourages you to #SwirlBC with them. Follow @WinesOfBC → Upcoming Dates Upcoming Webinars from Small Business BC Small Business BC provides practical business webinars and online education to develop business skills and strategy. Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders across the province to online education supporting COVID-19 recovery.   Upcoming webinars include: Sept 27:Marketing for Small Business Oct 13: How to Drive More Traffic to Your Website To access the webinars free of charge, register online using coupon code DBC3034.  BC Sports Hall of Fame Annual Summit - Kelowna Fri, Sep 23 -  Sat, Sep 24, 2022 Central Okanagan Sports Hall of Fame (map) Host: BC Sports Hall of Fame The two-day Summit will include a luncheon paying tribute to several Defining Moments in British Columbia sport history, a dinner honouring 2022 winners of the Eric Whitehead Inspired Service Awards, a series of community development workshops, a pin ceremony for BC Sports Hall of Famers who are Okanagan-region residents, and the Annual General Meeting itself. Learn More & Register → SEE2022 Sun, Sep 25 -  Tue, Sep 27 Host: CrowdRiff SEE2022 brings together the world's brightest, most forward-thinking travel & tourism marketers to keep you ahead of the trends in the ever-changing world of travel. Connect with global travel & tourism marketers in conversations focused on responsible travel, building a diverse and inclusive place brand, collaborating with local creators, and future trends to attract travelers to your destination at this hybrid in person and virtual event. Learn More & Register → Mental Health & Wellbeing at Work: A (Top) Chef’s Perspective Tuesday, September 27, 10-11 AM PT Host: go2HR and Canadian Mental Health Association (CMHA BC)   go2HR and the Canadian Mental Health Association – BC Division (CMHA BC) are taking a closer look at this fast-paced sector and sparking dialogue on what strategies can support and celebrate this industry’s ongoing resilience.   “Mental Health & Wellbeing at Work- A (Top) Chef’s perspective” is a free webinar by Top Chef Trevor Bird. Trevor has vast experience in the tourism and hospitality industry. As a Top Chef, he's seen firsthand some of the negative behaviours that can be the result of a stressful workplace and developed tools that you can use to strengthen connections and build resiliency.   Register →   World Tourism Day - Rethink Tourism Tuesday, September 27 Host: United Nations World Tourism Day is September 27, and will be celebrated as the shift towards tourism is being recognized as a crucial pillar for development and as progress is well underway. Tourism’s International Observance Day will put people at the center of key discussions. Where is tourism going? Where do we want to go? And how do we get there? Learn More → North American Meaningful Travel Summit Wed, Sep 28 -  Fri, Sep 30 | Victoria Host: Tourism Cares The North America Meaningful Travel Summit is an event connecting industry professionals with local changemakers in places around North America. The goal is to learn from one another, infuse more sustainability into the businesses with the knowledge gained, and to volunteer in and with the local community. Learn More & Register → ‘The Black Experience In Foodservice’ Tuesday, October 4, 11 AM PT Host: Restaurants Canada   Join Restaurants Canada, Technomic, and The Re-Seasoning Coalition (TRSC), for a deep dive on the Black experience in the foodservice industry. This conversation will look at the findings of recent Restaurants Canada and Technomic surveys profiling operator, employee, and guest experiences with racism and anti-Black discrimination and how guests expect foodservice organizations across the industry to evolve to become more equitable, diverse, and inclusive spaces for the benefit of their bottom line.   The report builds upon operator research conducted by Restaurants Canada to offer perspective into the guest experience at restaurants or with third-party delivery apps.   Register → TOTA Annual General Meeting Thursday, October 13, 2022 | 9 - 10 AM Location: Best Western Plus Kelowna Hotel & Suites Attendance is free however due to limited to capacity, registration is required. Register → TOTA 29th Annual Golf Tournament Thursday, October 13, 2022 | 11 AM - 8 PM Location: Black Mountain Golf Club, Kelowna Learn More & Register → TOTA is seeking additional sponsors and silent auction donations to raise funds for the Thompson Okanagan Tourism Student Bursary Program. COR Internal Auditor Virtual Training Program Thursday, October 13 Host: go2HR go2HR is offering the Certificate of Recognition (COR) Internal Auditor Training program to help you become a health and safety champion at your workplace. These interactive sessions will help you to learn what it takes to be a COR Employer. Register → WORTH Empower Her Panel & Networking Tuesday, October 18, 6 - 9:30 PM PT | Coast Capri Hotel, Kelowna Host: Women of Recreation, Tourism, and Hospitality (WORTH) Association, sponsored by TOTA Join WORTH Association and women of recreation, tourism, and hospitality on October 18 for an evening of networking with an inspiring panel discussion in Kelowna. WORTH's Empower Her event aims to connect a community of leaders who will expand their network and create meaningful relationships. The Okanagan's top female tourism and hospitality leaders will share inspiring ideas with the intention of sparking dialogue about issues that impact women in the workplace. Their perspectives will inform, inspire, and empower women as we collectively identify ways to accelerate women to senior roles in the industry. Hosted By: Ellen Walker-Matthews, Thompson Okanagan Tourism Association (TOTA) Panellists: Lisanne Ballantyne, CEO, Tourism Kelowna Christina Ferreira, Owner, Impact Events Sandy Leier, Winemaker Laughing Stock Vineyards Shelley Robinson, Director of Food And Beverage - General Manager, Big White Ski Resort Register → BCLCA Lodging and Camping Ideas Forum October 18-20, 2022 Location: Ramada Hotel & Conference Centre, Kelowna or Online Join fellow operators this fall, learn, network with sponsors, talk with exhibitors, and meet the volunteer board of directors. The agenda includes speakers sharing several topics affecting the day-to-day operation of your business. Learn More & Register → Recruitment Event - Online Speed-Jobing 2022 | Recruiter's RSVP by September 30 Thursday, October 20 10:00 AM – 1:00 PM PDT Host: La Société de développement économique de la Colombie-Britannique (SDECB)   This 100% Speed-Jobing event connects BC employers with qualified bilingual immigrants willing to settle permanently in the local job market while keeping the advantages of its unique format. This Speed-jobing focuses on the Tourism, Non-Profit, Insurance and Finance sectors.   Employers can register until September 30th, candidates can register until October 14th   Learn More → 2022 Thompson Okanagan Tourism Association Summit Wednesday, November 9, 2022 | 7:30 AM - 4:30 PM Location: Kamloops, BC | Venue: Thompson Rivers University Mountain Room Registration will open shortly. BC Tourism & Hospitality Conference March 1-3 | Prince George Host: The Tourism Industry Association of BC (TIABC) and BC Hotel Association (BCHA) Start planning now to connect with industry colleagues, DMO's, communities, and government leaders. Stay tuned in the coming weeks for more details. Learn More → Get Involved BC Bird Trail Seeking DMOs for 2023/24 Campaign The BC Bird Trail showcases diverse birdlife and habitats while highlighting destination management organizations (DMO's) through a nature tourism lens. In the Thompson Okanagan, Osoyoos is joining the block for 2022/23 as independent Bird Trail Outposts. The BC Bird Trail is seeking Destination Marketing Organisations (DMO) interested in promoting birding activities for the 2023/24 campaign. To learn about joining The BC Bird Trail, contact [email protected] or connect with your local DMO. Campaigns are supported by funding from Destination BC's Co-op Marketing program, and through social media, blog posts, feature video, photography, and community engagement, https://bcbirdtrail.ca. Destination BC 2023/24 Open Pool Co-op Marketing Program | Apply by November 30, 2022 Destination BC published the 2023/24 Open Pool Co-op Marketing Program guidelines and opened applications. The Destination BC Open Pool Co-operative Marketing Partnerships Program (the Co-op Program) is an application-based program that provides co-operative, consumer-focused marketing and promotion support to Community Consortiums, Sector Organizations, or approved Individual or Paired Communities in British Columbia. Applications are due November 30, 2022. Learn More & Register → Support Osoyoos Desert Centre with Raffle Tickets | Purchase by October 6 Osoyoos Desert Centre is raising funds through a raffle to construct a pergola in the outdoor gathering area where our visitors can enjoy the desert environment for lunch, workshops, lectures, and school projects. $10 Raffle tickets can be purchased by phone at 250.495.2470 or email at [email protected]. The draw date is Friday, October 7. Winners will receive one of three prizes: Gift of Flight - 2 round trip flights for any Westjet regularly scheduled destination Fabulous Osoyoos Staycation Package $500 gift certificate for Burrowing Owl Winery Learn More → Wilderness Tourism Association Launches New Website The Wilderness Tourism Association (WTA), is excited to introduce its new website which has just been launched to the public. This informative site introduces audiences to information about the organization, their members, their ongoing efforts that include recent projects such as the historical coastal clean-up and the #BellyUp Campaign to Save Wild Pacific Salmon, as well as how to become more involved. View Website → Seeking Donations | BC Hospitality Foundation "Hotels to Help" Online Lottery The BC Hospitality Foundation delivers necessary financial aid for individuals in the hospitality sector currently experiencing financial crisis; and after a couple of years "on pause", the Hotels to Help online lottery will be back in October! The last 3 lotteries raised $94,000+ thanks to the amazing prizes donated by hoteliers in the community. The BCHF is currently gathering this year's prizes and looking for donations in kind. Donate → Resource Roundup Destination BC’s Fall Marketing Campaign Needs your Travel Offers Destination BC’s fall marketing campaigns will encourage people from British Columbia and Alberta to explore BC. As part of these campaigns, DBC is promoting travel offers posted to the Travel Deals page on HelloBC and encouraging potential travellers to explore a variety of BC experiences, attractions, and accommodations. Eligible businesses are encouraged to post travel offers on HelloBC to help drive visitors to you. Learn More → TIABC Municipal Election Toolkit Next month, residents of communities across the province go to the polls to elect local politicians, school board trustees, and/or park board commissioners. Decisions made by civic leaders are extremely important to the visitor economy and it is incumbent on the tourism industry to pay attention and get involved. TIABC's Municipal Election Toolkit will help you play a vital role in shaping the conversation and outcome of these elections, which take place on Saturday, October 15. TIABC's THREE-STEP kit is designed to prime you with the right data, messages, and questions that will elevate the importance of tourism in BC and your role in it. Read TIABC's full Municipal Elections Toolkit → Canada Digital Adoption Program As consumers increasingly move online to shop, it’s essential for small businesses to develop e-commerce capabilities to remain competitive. As part of the Canada Digital Adoption Program, a $4 billion investment to help small and medium-sized businesses get online with new digital tools, the Government of Canada has two streams to support small businesses across the country. They have partnered with Small Business BC and Digital Main Street to deliver the Grow Your Business Online grant. Eligible businesses will receive a micro-grant of up to $2,400 to help with costs related to adopting e-commerce, with support provided from a network of E-commerce Advisors. They also support the Boost Your Business Technology grant which offers support to eligible businesses who want to adopt new digital technologies. Learn More & Register → Post a Job on the go2HR Job Board The go2HR job board is free for tourism and hospitality employers operating in British Columbia. Post jobs and hiring events to find quality employees in Accommodation, Food and Beverage Services, Recreation and Entertainment, Transportation, and Travel Services. The go2HR Job Board receives 20,000 monthly visits from qualified candidates looking for front-line, supervisory, management or executive positions. Learn More & Post a Job → Gateway to Tourism & Hospitality Employment Services KCR Community Resources has employment services to help newcomers to the Thompson Okanagan region obtain training and employment in the Tourism & Hospitality sector. The program provides one-on-one help for job seekers who are newcomers to Canada and live in BC. Learn More → Research Spotlight Measuring Canadian Travel Patterns - Thompson Okanagan Research data created by Environics Analytics to help the travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada. Tourism HR Labour Report: Tourism Employment Decline Over Summer The August 2022 Labour Force Survey data reveals that tourism sector employment and labour force levels declined as Canada's summer season - a peak period of tourism activity across all five industry groups - comes to a close. Overall, the tourism sector saw a month-over-month employment change of -35,200 workers or -1.7% as employment levels decreased from 2,034,400 in July to 1,999,200 for August. In-line with pre-pandemic seasonal trends, the sector's total labour force also slightly declined this month, to 2,089,700 (-0.9%) compared to July 2022. The tourism unemployment rate for August (4.3%) was slightly higher than the previous month of 3.5% With the exception of the accommodations and food and beverage services industries, all tourism industry groups have reported lower unemployment rates than the same month last year. View Report → Expedia Q2 Traveler Insights Report: Enthusiasm for Travel Endures For more than a year Expedia has been tracking and sharing indicators of how travelers are looking and booking trips again in quarterly reports based on insights from Expedia Group first-party data and custom research, to inform marketing strategies. In Q2 2022, while the travel industry faced additional challenges—including recession concerns and chaotic airports—travelers were undeterred, and are even looking to venture farther afield. Along with sustainability, people want to see travel options that are inclusive and accessible, and real commitments to welcoming travelers of all types and supporting local cultures and communities. View Summary of Q2 2022 Traveler Insights Report → Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of 2022-09-05

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Midnight Musings from the TOTA Team Hi there, This week, TOTA Board Chair and Big White Ski Resort Senior Vice President Michael J Ballingall was awarded the Queen’s Platinum Jubilee Pin as a celebration of Queen Elizabeth II’s 70th anniversary of accession to the throne and the long relationship between Canada and the Crown, as well as a Local Recognition of Outstanding Service Medallion. The award, presented by Minister of Parliament Tracey Gray, recognizes individuals in the Kelowna-Lake Country area who have made a significant contribution to their community.  Please join us in congratulating Michael on receiving this tremendous honour. We also note that our thoughts are with the Royal Family as they gather at Balmoral Castle as we learn of the Queen's passing. - The TOTA Team   Newsletter Contents Health & Safety Updates TOTA News News Highlights Upcoming Dates Get Involved Resource Roundup   Health & Safety Updates TOTA's Crisis Management Coordinator works with with Emergency Management BC to monitor events in the Thompson Okanagan region and support impacted communities, tourism businesses, Indigenous partners, and other parties. Events that impact multiple Thompson Okanagan communities for an extended period of time will be shared in this section of the newsletter.  For the full, up to date list of current advisories, orders, alerts, and rescinds in BC, visit EmergencyInfoBC.gov.bc.ca. Quick Links Weather Alerts Current Wildfire Information Air Quality DriveBC Current Incidents Special air quality statement in effect for South Okanagan & Similkameen Smoke impacts continue due to local wildfires as well as those in Washington and Idaho. Strong winds may cause changes in wildfire behaviour, though may also help clear smoky conditions. TOTA News Save the Date: 2022 Thompson Okanagan Tourism Summit The Thompson Okanagan Tourism Association (TOTA) is hosting the 2022 Thompson Okanagan Tourism Summit on Wednesday, November 9, 2022 in Kamloops, BC at the Thompson Rivers University Campus.   Tourism stakeholders are invited to come together as a tourism community to learn from everything we've been through and think differently about how we can co-create a more vibrant and resilient tourism industry in BC. The Thompson Okanagan Tourism Summit will include the opportunity to: Attend thought-provoking workshops and panels Learn from tourism leaders Gain insights into the latest developments in destination management, access and inclusion, Indigenous tourism, and regenerative practices Network with industry leaders, colleagues, and partners Bid on unique experiences and products through a silent auction Registration will be announced shortly through an email announcement.   Read More → TOTA AGM Registration & Board Director Voting Now Open Thompson Okanagan tourism stakeholders are invited to the Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) on Thursday, October 13 from 9 to 10 AM PT at the Best Western Kelowna Hotel & Suites. The TOTA Golf Tournament will begin shortly after the AGM at Black Mountain Golf Club. The new board candidates will be announced at the TOTA Annual General Meeting (AGM), along with reports on TOTA activities, finance, and governance. Attendance is free however due to limited to capacity, registration is required. Register for the AGM → Board Director Election Voting Electronic voting for the TOTA Board Election is now available and will remain open until September 14 at 4:30 PM. Voting stakeholders received an email invite on August 30 from TOTA through Election Runner ([email protected]) with a link and instructions to vote for the board of directors. There are a total of 14 board candidates for the 11 open positions. Each individual would be a tremendous asset to the TOTA board. View Candidates & Bios → TOTA Golf Tournament Registration Now Open This year's TOTA Golf Tournament will be hosted at the Black Mountain Golf Club on Thursday, October 13, 2022, from 12 PM PT with a full day of food, drink, and fun. Registration is now open and TOTA is seeking additional sponsors and silent auction donations to raise funds for the Thompson Okanagan Tourism Student Bursary Program. Read More → Watch Webinar Recording: Managing Remote & Hybrid Workforces – An Introduction for BC Tourism & Hospitality Employers Employees working entirely or partly remote has new challenges for the workplace. There are important HR, mental health, health and safety, and legal responsibilities and impacts to consider. In this webinar recording, go2HR shares practical information and tips for BC tourism employers, managers, supervisors, and business owners. TOTA Ongoing Business Supports The TOTA team is here to help with the challenges your business is facing. Thompson Okanagan tourism companies can access the following free supports: 1:1 Business Support with a TOTA Resiliency Advisor Complimentary Access to go2HR SuperHost® Courses Request an Energy Assessment to improve sustainability and reduce costs Email [email protected] for quick questions or to share challenges faced by your business News Highlights Industry Outlines Recommendations for Federal Tourism Growth Strategy Following a consultation request from government on a Canadian Tourism Growth Strategy, industry advocates across Canada have submitted their recommendations. Read More → Q&A: Destination Canada’s Gracen Chungath on The Future of Regenerative Tourism in Canada Destination Canada’s Senior Vice-President, Destination Development, Gracen Chungath, spoke with Canadian Geographic about a regenerative approach to tourism and destination stewardship. The article explores how these two themes can be put into practice across Canada. Adopting regenerative tourism principles means flipping from focusing solely on the visitor, to focusing on the needs of the local community. Once the community knows what they aspire to do, the next step is to determine how tourism can be used to help reach those goals. Learn More → ITAC Launches Original Original Accreditation Program The Indigenous Tourism Association of Canada (ITAC) has officially launched The Original Original Accreditation program that identifies market-ready Indigenous tourism experiences which are truly authentic offering high quality and high value to visitors. Learn More → Indigenous Tourism Association of Canada Annual Update The Indigenous Tourism Association of Canada released their Annual Update video outlining how they have supported Indigenous tourism businesses throughout the past year and have made great progress towards recovery. Watch Now → Read the Report → A Place Where They Belong: The Rise of the Okanagan’s Indian-Owned Wineries The story of British Columbia’s modern wine industry—albeit remarkable in terms of its rapid growth and success—is usually portrayed as one of risk-taking, combined with an abundance of unbridled optimism. Yet, often missing from the narrative of 40 or 50 years ago are the very real hardships endured by immigrants who worked in the orchards and vineyards of their adopted homeland. Read More → Tourism Valemount Appoints New Executive Director, Marcie Down Tourism Valemount welcomes Marcie Down as Executive Director. Marcie is from the rural community of Cache Creek, BC where she was the Executive Director for Gold Country Communities Society, a non-profit destination marketing organization that promotes tourism and economic development to the BC Interior. Read More → Passing of Big White Ski Resort's Former President, Peter Robert Schumann The Plimmer/Schumann family announced the passing of Peter Robert Schumann, who died suddenly Friday, August 26,2022 at his home at Big White Ski Resort. His father was Desmond Schumann, the man who purchased Big White back in 1985. Peter retired from being Big White’s president in 2014. Upcoming Dates Webinar: Reduce Tourism Operating Costs through Carbon Footprint Tracking Wednesday, September 14, 2022 | 11:00 AM  12:00 PM Host: TOTA & GreenStep Taking action to reduce your tourism operations carbon footprint is a tremendous opportunity to decrease costs, engage your team, and build your brand as a responsible tourism provider. Measuring your carbon footprint for small and mid-sized businesses is easy with the EcoBase software and guidance from GreenStep. Learn More & Register → Mountain Bike Tourism Symposium 2022 Sep 14, 2022 – Sep 16, 2022 Location: SilverStar Resort The MTB Tourism Symposium is a gathering of creative minds with a vested interest in advancing the future of mountain bike tourism and recreation in British Columbia. Register → Skift Global Forum 2022 Sep 19, 2022 – Sep 21, 2022 Skift Global Forum 2022 — the flagship global conference on the business of travel — is returning this September as a full scale in-person event in New York City and broadcast online globally. Learn More & Register → Okanagan Indian Band 1st Annual Charity Golf Tournament Sep 23, 2022 Host: Okanagan Indian Band Location: The Rise Golf Course, Vernon   Proceeds will go to the OKIB to assist with building the nḱmaplqs iʔ snḿaḿ áy aʔtn iʔ ḱl sqilxʷtət ‘head of the lake where our children go learn our Indigenous ways’ – New Cultural Immersion School. If you are interested in learning more about exclusive sponsorship opportunities, and/or would like to donate to the new school project, contact Tetku Marchand at 250-540-1872 or [email protected]. Learn More & Register → SEE2022 Sep 25, 2022 – Sep 27, 2022 Host: Crowdriff   SEE2022 brings together the world's brightest, most forward-thinking travel & tourism marketers to keep you ahead of the trends in the ever-changing world of travel. Connect with global travel & tourism marketers in conversations focused on responsible travel, building a diverse and inclusive place brand, collaborating with local creators, and future trends to attract travelers to your destination at this hybrid in person and virtual event. Learn More & Register → World Tourism Day Sep 27, 2022 World Tourism Day will be celebrated as the shift towards tourism is being recognized as a crucial pillar for development and as progress is well underway. Tourism’s International Observance Day will put people at the center of key discussions. Where is tourism going? Where do we want to go? And how do we get there?   Learn More → North American Meaningful Travel Summit Sep 28, 2022 – Sep 30, 2022 Host: Tourism Cares Location: Victoria The North America Meaningful Travel Summit is an event connecting industry professionals with local changemakers in places around North America. The goal is to learn from one another, infuse more sustainability into the businesses with the knowledge gained, and to volunteer in and with the local community. Learn More & Register → YLW Golf Tournament & Gala Sep 29, 2022 Host: YLW Kelowna International Airport Location: The Harvest Golf Club, Kelowna Join in for local food and drink, prizes, live entertainment, and a silent auction raising funds for the YLW Scholarship Fund. Learn More & Register → TOTA Annual General Meeting Thursday, October 13, 2022 | 9 - 10 AM Location: Best Western Plus Kelowna Hotel & Suites Attendance is free however due to limited to capacity, registration is required. Register → TOTA 29th Annual Golf Tournament Thursday, October 13, 2022 | 11 AM - 8 PM Location: Black Mountain Golf Club, Kelowna Learn More & Register → TOTA is seeking additional sponsors and silent auction donations to raise funds for the Thompson Okanagan Tourism Student Bursary Program. Save the Date: TOTA 29th Annual Golf Tournament Wednesday, November 9, 2022 | 7:30 AM - 4:30 PM Location: Thompson Rivers University, Kamloops View Webinar Calendar → View Event Calendar → Get Involved ITBC Seeks Tourism and Business Development Experts to Work with Indigenous Tourism Businesses in BC ITBC invites Indigenous experts in various fields to register in their database that they will share with Indigenous tourism businesses, communities, organizations, and entrepreneurs. ITBC hopes these new connections will inspire businesses to work together to enhance and strengthen the Indigenous tourism industry. Learn More & Register → Survey | National Day for Truth and Reconciliation The Ministry of Labour is inviting you to participate in a survey on how workplaces and businesses can commemorate the National Day for Truth and Reconciliation (September 30th) each year, including whether BC should establish a new employer-paid statutory holiday starting in 2023. Learn More → Thompson Rivers University Job Fair: Registration Open for Feb 2023 Event The Thompson Rivers University Job Fair is one of the largest job fairs in British Columbia and is the ideal platform for sharing information about job opportunities and connecting with thousands of talented and passionate students and new graduates. This hybrid event makes the best of both worlds with one virtual event on Wednesday, Feb. 1 and an in-person gathering on Thursday, Feb. 2. Learn More & Register → Resource Roundup Free Advisory & Education Services from Small Business BC, funded by Destination BC Destination BC has partnered with Small Business BC to provide tourism stakeholders across the province with free access to Small Business BC’s Advisory Services and Education Offerings. Services are delivered online, by phone, email, webinar or in person. Read More→ Free Tourism Digital Academy from Destination BC Registration for the October intakes of the Tourism Digital Academy, now with learning modules that combine self-directed and live interactive sessions, is now open. It is a free, eight-week digital marketing program for BC tourism businesses seeking to elevate their knowledge and skills in digital marketing to an intermediate level. More Information and Application→ Tackling Food Waste: Sustainable Solutions That Will Improve Your Bottom Line Originally published in InnFocus Magazine Summer 2022 (Author: Kelsey Millman) While recycling, saving water, and reducing electricity are among the many important steps toward being sustainable, are you aware of the impact food waste has on the climate crisis? Ben Liegey is on a mission to expand our collective understanding of food waste prevention and help hospitality operators improve their bottom line in the process. Read More → Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences