Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.
Midnight Musings from the TOTA Team
Hi there,
Last week, TOTA team members and tourism professionals gathered together for Rendez-vous Canada+ 2022, marking the 45th year of this important tourism travel trade event held by Destination Canada and the Tourism Industry Association of Canada. It did not escape anyone in attendance that it had been three years since we last met in-person and that the world had dramatically changed during that time.
International tourism buyers met with Canadian tourism operators and partners for three full days in Toronto to begin the process of once again selling and promoting incredible Canadian tourism products and experiences, reigniting travel and reinviting international guests back to Canada.
With over 500 buyers and just over 1,000 sellers, the event was smaller than in past years; however, those in attendance were firmly focused on getting back to business.
It is exciting to welcome back the world and receive a strong level of interest in Canada. As we build forward, we’re reminded of the importance of clearly articulating our values; we understand the importance of having the social license to invite visitors to our destinations and the need to work in collaboration.
We all have the chance to rewrite what tourism will look like in the future, do things better than before, and ensure the long-term sustainability of our industry and our experiences. Let's not waste this tremendous opportunity.
National AccessAbility Week (NAAW) is being celebrated from May 29 to June 4, with the theme: “Inclusive from the start.”
Join in to celebrate the valuable contributions and leadership of Canadians with disabilities; highlight the work of individuals, organizations and communities who are removing barriers, and reflect on our ongoing efforts to become a better, more accessible, more disability inclusive Canada.
As part of the celebration, the Thompson Okanagan Tourism Association (TOTA) and Spinal Cord Injury BC (SCI BC) will have accessibility ambassadors on the ground next week, collecting information for the AccessNow app on the main streets in Kelowna, Penticton, and Vernon.
The AccessNow app is a go-to resource for accessibility information, built on a connected platform that empowers all people to discover a world of accessible opportunities, make travel decisions, and remove barriers. The app has over 200K places rated in 35 countries, including restaurants, shops, hotels, attractions, trails, and parks.
AccessNow has a growing community of people who believe in an accessible future. Anyone is welcome to get involved through mapping, reviewing, beta testing, outreach, and storytelling.
Tourism businesses can claim their listing and let people know what to expect when visiting.
Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast.
Operators and communities around BC are encouraged to share their Tourism Week celebrations on social media using the hashtags #BCTourismCounts and #GreenMeansGo.
The Tourism Industry Association of Canada has created a toolkit with resources to make it easy to share Tourism Week.
May 24 - May 29, 2022 was the seventh annual Canadian RVing and Camping Week, an event to say "thank you" to patrons and invite other Canadians to take up camping. The Province of British Columbia issued a proclamation, BCLCA shared the Camper’s Code, and TIABC produced a "Know Before you Go" video.
A fire damaged the Quaaout Lodge guest wing on May 22, 2022. An investigation of the fire’s causes and the extent of the damage is now underway and support is being provided to displaced guests and employees. The resort will remain closed while the initial investigation is completed. Updates will be made available to the media as new information becomes available.
Backcountry road users are advised that the roads closed in October 2021 across the Thompson Okanagan region, following 15 severe wildfires, will remain closed.
The closures were established under the Motor Vehicle Prohibition Regulation of the Wildlife Act and apply to backcountry roads across approximately 536,000 hectares.
The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, announced the launch of the formal engagement period for the renewal of Canada’s Federal Tourism Growth Strategy.
Minister Boissonnault will work with the tourism sector, provincial and territorial counterparts, and Indigenous tourism partners to renew the strategy and set a course for growth, investment, and stability. The Minister also spoke about supports for small and medium-sized enterprises and his vision for the tourism and hospitality industry in the coming years.
The strategy will focus on important areas such as workforce challenges and destination development, which have become increasingly significant since the first strategy was launched in 2019.
Tourism stakeholders, business owners and employees, as well as members of the public, are invited to visit New Federal Tourism Growth Strategy to provide input and help lay the foundation for the future of Canada’s tourism industry.
To share your views on how Canada can build on its reputation as a world-class destination, please send an email to [email protected]. The deadline for submitting feedback is 11:59 pm (ET) on July 20, 2022.
go2HR has kindly offered BC Tourism Resiliency Network clients complimentary seats for their online SuperHost® Customer Service Training courses. The online and self-paced courses help participants gain skills such as communication, conflict resolution, and teamwork, as well as knowledge to create exceptional customer service experiences, leading to greater customer satisfaction, increased revenue and business bottom line, and a happier, more productive workplace.
There is a limited number of licenses and seats will be filled on a first-come, first-serve basis so enroll as soon as possible. Once started, registrants will have 60 days to complete the course and will receive a printable certificate upon completion.
go2HR’s new Workplace Learning Coaches are ready to engage with employers and available at no cost.
The coaches act as mental wellness “concierges” who offer personalized, one-on-one support addressing stress, burnout, isolation, uncertainty about the future, and other concerns.
The coaches also work with supervisors and employers to establish a foundation of psychological safety in the workplace and create an environment that enhances connection, productivity and retention.
Funded by a grant from the Ministry of Mental Health and Addictions, CMHA BC Division has rigorously trained the coaches.
For a limited-time basis, go2HR is offering four training courses through the Canadian Centre for Occupational Health and Safety (CCOHS), free for BC’s tourism industry.
The courses are helpful for anyone who wants to know more about managing stress at the workplace or how to respond to difficult customer interactions, and employees responsible for hazard identification or implementing a violence prevention policy at your workplace.
go2HR’s health and safety professionals have developed a customizable New Worker Health and Safety Orientation Checklist to make your summer season orientations easy. The checklist covers the regulated health and safety training topics, in addition to a variety of restaurant-specific examples to get you started.
By following a consistent approach to orientation training, you can be confident that you are communicating your workplace responsibilities, hazards, and procedures to all new hires.
go2HR has shared the report for the BC Tourism & Hospitality Labour Market Information (LMI) research project, which launched in January 2021 with the purpose of developing up-to-date and relevant LMI to provide the industry with the data needed to ensure a thriving workforce during and after the COVID-19 pandemic. Research findings will help inform labour strategies to support labour recovery.
Tourism Kelowna has compiled a guide on working with media, influencers, and content creators. Determining what type of creator to work with depends on several factors including your goals, budget, and resources. Understanding the difference between the types of creators and what they offer, and if it aligns with your goals, will help you decide if they are the right advertising/marketing option for your business.
The BC Hotel Association hosted a virtual panel on the Summer Industry Outlook as part of the monthly BCHA Virtual Event series.
During the session, panelists shared insights on what accommodation operators can expect in the coming months surrounding industry recovery, transportation, attracting international and domestic visitors, along with forecasting for B.C.'s accommodation community.
Panelists:
Alison McKay, Acting Vice President, Destination Management | Destination BC
Russell Atkinson, Director, Air Service Development | Vancouver Airport Authority
The Province and Natural Resources Canada (NRCan) are making it more affordable for people to install electric vehicle (EV) charging stations in their homes, businesses, and communities: BC residents, businesses, and municipalities can receive rebates for EV charging stations through the CleanBC Go Electric EV Charger Rebate and Fleets programs.
For a limited time, funding will cover as much as 75% of eligible purchase and installation costs for EV charging stations.
Businesses can apply for a rebate of up to $5,000 per station, as well as 5 hours of free support services from an EV Charging Station Advisor.
Fleet operators can get combined rebates from NRCan and the Province for a Level 2 charging station as much as $5,000 of purchase and installation costs, and $75,000 for a direct-current, fast-charging station.
As many non-Indigenous tourism & media organizations look to develop respectful partnerships with Indigenous communities, Indigenous Tourism BC has compiled an information toolkit to help individuals understand and build relationships with the First Peoples of BC.
It is important to note that each Indigenous Nation and Community differs in their approach to partnership. The document was developed to the best of Indigenous Tourism BC's knowledge to respond to common themes and questions received from partners. It is not a substitute for proper communication with Indigenous Nations and Communities.
TOTA and Sustainable Life App™ are collaborating to help Thompson Okanagan tourism companies connect with eco-conscious customers online.
Sustainable Life App™ is a downloadable mobile map-based app that connects eco-conscious consumers with sustainable businesses and brands from where they are. People can use the app while planning a trip or while traveling, making it easy to live a life in line with their core values.
The online self-guided Tourism Digital Academy program is available until the end of March. This condensed version of Destination BC’s digital marketing program offers B.C.-based tourism businesses maximum flexibility to fit the course into their schedules with unlimited access for six months to digital marketing instruction videos, templates, and resources. Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan.
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