Manic Monday | Some may "find their kicks on Route 66" but we believe "Heaven is traveling Route 97"...
Meeting the visitor demand head on is our Route 97 - Be Curious campaign poised not only to attract visitors to the region but to keep them here longer and move them around the area once they have arrived.
Blog posts, itinerary suggestions, top tens and featured products all contribute to the success of the Route 97 website which has quickly been gaining notoriety.
In December alone we saw in excess of 7800 visitor sessions, +12,000 page views and 31,000 social impressions and growing monthly at a rate of over 2.5%.
The online success is on the heels of this past years Route 97 print publication which was one of the most sought after pieces TOTA has ever produced and was fully subscribed by our guests at the end of September.
Be part of this year's Route 97 regional campaign as we work together to expand the destination stories and continue to build momentum for what is shaping up to be another tremendous year in Tourism to the region.
For more information and to be involved contact Meaghan Racine: marketing@totabc.com
Glenn Mandziuk, TOTA President & CEO
