Manic Monday | Hibernation or Highlighting Our Winter?

Not everyone wants to escape winter with its crisp cold air and the cozy warmth that blankets you as you relax by an outdoor bonfire after a day of snowshoeing adventures.

We learned firsthand through our friends at Southern Queensland Country Tourism in Australia the enormous marketing potential that snow and cold weather can really be.

Whether promoting to visitors from the Lower Mainland, more accustomed to rain in the winter, or speaking to our Alberta and Saskatchewan guests, who find our Thompson Okanagan winters a little milder, there is ample opportunity to create and build the business through this season.

TOTA has never been more serious about uncovering and promoting all of the tourism opportunities that are available throughout this magical season and in assisting our stakeholders in bringing these activities top of mind with our potential guests and visitors.

Winter is not all about hibernation and we want to elevate awareness around special events, unique accommodations and packages, personal learning options and rejuvenation experiences (to name a few) that make our Canadian winters a source of fun.

We can't do it without you!  If you know of, have participated in, or have your own winter tourism program or package our TOTA team needs to know.  Our Wonder of Winter portal, part of the Route 97 website, will be linking all winter products free of charge and our Digital Team will be developing social media outreach to promote these products…

Are we hibernating or are we going to be highlighting Winter in the Thompson Okanagan? The choice is really in the hands of our stakeholders........your call.

Glenn Mandziuk, TOTA President & CEO