Manic Monday | Let it snow... Let it snow... Let it snow...
Hard to believe but winter is not far off and as you have heard me say in numerous presentations, one of TOTA's areas of focus resulting from the 10 Year Regional Tourism Strategy is elevating our tourism visitations in the winter season.
Our Wonder of Winter initiative, launching this month, is comprised of a variety of elements all designed to make sure our potential visitors consider the Thompson Okanagan not just for summer sun and fun but return to us in the cozy snowy months.
There are 4 key elements to our Wonder of Winter initiative:
Remarkable Experiences - This Destination BC workshop and training program was piloted last year and now will be relaunched In the Thompson Okanagan in October focusing on winter tourism products. There are three separate workshop sessions over four days plus five hours of one on one training. Participants will be assisted in designing a winter offering that is truly remarkable; ensuring their website and social media is reaching intended markets; and how to encourage guests both during and after their experience to promote the experience on their own online social channels.
Wonder of Winter Route 97 Supplement - available to participate in now - this marketing piece in print and online is designed to engage readers in the uniqueness of of our winter story and encourage visitation in non traditional months.
Digital, Social Media and Blog - Our digital team will be actively working to create online video, blog and social media posts that focus on regional winter products. Reach out to our team to let us know if you have a winter experience they can bring to life on our social media channels.
Product Inventory Survey - Over the coming weeks we will be contacting communities to provide us with information on winter tourism products in their area to assist us in building a comprehensive inventory. But don't wait!.. we encourage you to let us know about what you have to offer our tourists this winter. The sooner we have the information the sooner we can assist in getting it into our guests hands.
This short survey will assist us in knowing more about where our winter products are located. Please take a few moments to complete these six short questions:
https://www.surveymonkey.com/r/WinterInventory
Should you have any questions on the program please contact Ellen Walker-Matthews at experiences@totabc.com or 250-860-5999 x 215.
Glenn Mandziuk, TOTA President & CEO
